70,300 professionals predicted to be employed in Australia by 2024
What does the marketing industry look like?
All companies, large and small, require marketing and marketers to spread their brand purpose, gain customers and sell their products. Marketing offers growth for jobs, growth for clients, and an exciting, creative and dynamic working environment for those who work in the sector.
What job roles are there in marketing?
Working in marketing is a job role that you can take anywhere in the world. There are jobs all over Australia, and you could find yourself working for exciting brands and products in many capacities, for example, in:
- digital
- acquisition
- social media
- creative
- data
- management.
Below is everything you need to know about starting your career.
What skills do you need to work in marketing?
Employers look for marketers who:
- have strong interpersonal skills
- are highly organised.
The topics, subjects, or knowledge areas workers rate as most important are:
- English language including the meaning and spelling of words
- rules of composition, and grammar
- media production
- communication, and dissemination, including written, spoken, and visual media.
Planning and coordination of people and resources is also essential; and showing, promoting, and selling products or services, including marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. All these tasks are also essential to most job roles in marketing.