Course Code: 081293M

Business and Marketing are now, more than ever, married to each other. It could be argued that one cannot exist without the other, so it makes clear sense to study both disciplines. Marketing can often be responsible for the success of an organisations operations so an employee who has a clear understanding of both facets of the business world would be highly desirable for employers.  

While specialising in Marketing, this course also covers the fundamentals of other business practices such as Business Law and Finance. Developed in line with the Australian Marketing Institute (AMI), this tertiary qualification is an up-to-date and nationally recognised degree that will put participants in a position to pursue long lasting career in business and marketing. 

This degree can be completed in just two years when enrolling in the accelerated delivery mode, meaning you could fast-track your path to a Bachelors Degree, which typically takes 3-4 years to complete!

Delivered by Think: Colleges Pty Ltd trading as APM College of Business and Communication RTO 0269 CRICOS 00246M

  • Studying online
  • Payment Option
  • Nationally Recognised
  • Rolling Start Dates
  • Access to
  • Student Reward Program
  • Government Funding Available
Course structure

This course covers 24 units of competency

Study Mode

Online, on campus in Sydney or Brisbane, or blended

Locations & Dates

2016 Start Dates: 22nd Feb, 4th Apr, 6th Jun, 18th Jul, 19th Sep, 31st Oct

  • Course Description

    The Bachelor of Business (Marketing) will provide you with the skills and knowledge to to engage and influence your target customers, develop brand loyalty and implement cutting edge strategic marketing plans.

    This Bachelor focuses on Marketing's role in the business world. The course material covers core subjects such as marketing fundamentals, understanding advertising, business accounting, business and law, creative thinking and innovation. Students are also exposed to an extensive array of electives, allowing you to really specialise within the marketing realm. Events, Public Relations and Crisis Management are some of the many electives that can be selected to compliment the major focus of the degree. 


    Unlike distance education or correspondence courses,  the facilitated online cohort-based study model allows you to interact and network with other students, using a range of communication and collaboration tools such as discussion forums, message boards, blogs and wiki’s (editable web pages) and RSS feeds, to ensure you never feel isolated in your independent learning. Courses feature:

    • Flexible learning: online, on-campus or blended options available
    • Accelerated option, complete your degree in 2 years
    • Industry experienced lecuturers
    • Industry placement so you graduate with experience
    • Dedicated industry team to help your career
    • Access to Upskilled's Student Rewards Program

    Course Delivery

    This course is delivered over a duration of 2-4 years.   You can choose from Full-time, part-time or accelerated delivery modes, putting you in total control of your completion date. Campus locations are available in Sydney and Brisbane.

    Entry Requirements

    Domestic students: ATAR 60 or equivalent OR Demonstrated ability to undertake study at this level through work experience, and/or other formal , informal or non-formal study attempted and/or completed

    International students require an IELTS 6.0 with no skills band less than 5.5. Applicants should have completed Senior High School Certificate (Year 12) or equivalent or Mature age entry with relevant work experience.

    Recognition of Prior Learning (RPL)

    RPL is available for each unit of competency based on relevant workplace experience, formal training, or other expertise. To apply for RPL, please submit documentation for evaluation by assessors. More information can be found here for course credit and here for RPL.

  • Unit Outline

    The Bachelor of Business (Marketing) consists of three levels of subjects, each with core units of competency and electives are chosen by students to complete each level. The course consists of 21 core units of competency and 3 elective units, making a total of 24 units of competency needed to complete the course. 

    Core Subjects

    Level 100 Subjects

    Unit Code  Name
    MGT101A Managing in a Global Environment
    HRM101A Introduction to HR Management and Leadership
    RAS101A Research and Academic Skills
    MKT101A Marketing Fundamentals
    ACC101A Introduction to Business Accounting
    MKT102A Understanding Advertising
    MKT103A Integrated Marketing Communications
     MKT104A Business-2-Business Marketing

     You can choose to exit the course here with a Diploma of Business (Marketing)

    Level 200 Subjects

    Unit Code Name
    MGT201A Project Management
    ECO201A Economics
    LAW201A Business and Law
    STAT201A Research and Enquiry for Managers
    MKT201A Consumer Behaviour
    MKT202A Marketing and Audience Research
    MKT203A Services Marketing
      Choose one (1) 200 level elective

     You can choose to exit the course here with an Associate Degree of Business (Marketing)

    Level 300 Subjects 

    Unit Code Name
    MGT301A Ethics and Sustainability
    MGT302A Strategic Management
    MGT303A Business Information Analysis
    IND301A Industry Consulting Project
    MKT301A Marketing Strategy
    MKT302A Digital Marketing
      Choose two (2) 300 level electives

    Contact us today or open live chat to talk to an education adviser to find out about the elective units in detail. 

  • Career Outcomes

    The Bachelor of Business (Marketing) offers graduates broad career opportunities across multiple industries, Graduate and future roles include: 

    • Marketing Coordinator
    • Assistant Product Manager
    • Assistant Channel Manager
    • Junior Brand Manager 
    • Sponsorship Coordinator
    • Marketing Research Assistant
    • Industry Communications Manager 
    • Sales Manager
    • Digital Marketing Coordinator
    • Digital Account Executive
    • B2B Marketing Consultant
    • Social Media Specialist

    Education Pathways

    Interested in getting a Masters? Graduates now have a direct pathway to complete graduate certificates, diplomas, and master studies at Torrens University Australia and the other business schools at the University.  Pathway opportunities exist for enrollment into a Master of Business Administration (MBA), MBA (Sports Management) or Master of Global Project Management.


    HE FEE-HELP is available for this qualification allowing you to study now, pay later.

    Eligible Australian students enrolled in a Think Education course may have access to the Australian Government’s FEE-HELP scheme. 

    Think: Colleges Pty Ltd is a recognised Higher Education Provider.

    For more information on FEE-HELP visit the following:

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