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Bachelor of

Applied Business (Marketing)

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Study mode online
Monthly Intake (1st Monday of every month)
Nationally recognised
3 years full time or 6 years part time
Enquire for course cost
360 credit points
Flexible payments available
Ask us about funding


Upskilled's Education Consultants are uniquely positioned to provide detailed information about many types of online qualifications, and we've been asked to provide our highly valued services to students interested in La Trobe University's Bachelor of Applied Business - Marketing (LBABK).

By speaking to one of our friendly Education Consultants, you can receive (at no cost to you):

  • Free information. Ask us a question and we will offer you advice on these qualifications.
  • We’re here to help you work out which type of qualification might be best, based on your experience and needs.
  • Quick readiness check. We can also complete a free preliminary assessment of your readiness to start studying.
  • Introduction. If you're ready, we can get you connected with a direct introduction to La Trobe's enrolment office. This will help get you started on the first step of your enrolment process, which includes a Language, Literacy and Numeracy (LLN) assessment provided by La Trobe University.
Your consultation and part of your enrolment will be managed by Upskilled, and your qualification will be delivered by La Trobe University in its entirety. This includes (but is not limited to) all payments, HECS-HELP applications, training and assessments, and student support.

La Trobe University has partnered with Didasko to deliver this degree. This amazing higher education business course is only available online, delivered via the award-winning Didasko online learning management platform.

About the qualification

Are you a business-minded individual that's keen to put your marketing hat on? The Bachelor of Applied Business (Marketing) is a qualification that can equip you with the latest foundations of the business world, while also training you to learn some of the key skills needed to be a successful marketing professional. By undertaking this degree, you'll be skill building in areas such as market and consumer analysis, media planning and marketing strategies.

You'll also have the opportunity to build other transferable skills (e.g communication) to establish rapport with key stakeholders, like external media and marketing-related agencies. The Bachelor of Applied Business (Marketing) is also delivered online, providing you with the flexibility of tending to your ongoing personal and work commitments.

Whether you're looking to change careers or move into a role with a marketing/sales focus, this qualification can help increase your commercial marketing awareness that can make your skillset highly desirable to future employers.

Why choose Upskilled?

Dedicated student support
Achieve your goals with the help of our friendly student support team and dedicated trainers.
Flexible payments options
Choose from one of our multiple payment plans designed to suit your needs.
24/7 access to online courses
Our online courses mean you can study anytime, anywhere. Adjust your study schedule to a time that suits you best.
Nationally Recognised Training
This is a Nationally Recognised Training and VET Accredited course that sits within the Australian Qualifications Framework (AQF).
Unlimited access to LinkedIn Learning
Enjoy unlimited access to over 16,000 online resources on LinkedIn Learning, taught by real-world industry experts in creative, technology, and business skills.
Upskilled listens to you
We care about your education journey and what it means to your future. That's why we think we have the best educational consultants in the industry. We listen because we care about your goals.
*The reviews on this page are not specific to this course.


3 years full time or 6 years part time
360 credit points

The Bachelor of Applied Business (Marketing) is a qualification well-suited if you have the goal of working in marketing and a keen interest in the world of business. This program can provide you with the job-ready skills needed to find career success in a role that is both sales and marketing focused, leading to possible career outcomes as a Marketing Manager or Product Manager.

Throughout the duration of your degree, you'll be learning important skills and knowledge across a variety of subjects including advertising in a digital age, digital branding & retelling and strategic marketing. You'll also have the choice of choosing electives throughout the qualification which can range from topics like manage diversity and consumer behaviour.

Course structure

This bachelor degree is conducted over a 3 year (full-time) or 6 year (part-time) period and is delivered online by Didasko.

The course structure below is indicative and subject to change depending on how you tailor your course with specialisations, majors, minors and electives. The program is designed to give you the option of exiting the course with an applied diploma (after Year 1) or an applied associate degree (after Year 2). Note: only one testamur will be issued which will be for the highest level achieved.

In your third year, you'll also have the opportunity to undertake core units that combine both business and marketing-related topics such as international marketing and digital business. You'll be required to choose two electives, with the options of undertaking a work-based learning project, or studying general business or management units.


Studying online has many great benefits and can provide convenience to those who have busy, professional work lives. This bachelor's degree is flexible and allows you to learn at a time that suits you without disrupting your work and personal commitments. By studying this qualification, you'll have:

  • Access to a 100% online course from start to finish
  • Full support from qualified academics
  • Access to engaging and award-winning content
  • An easy-to-use, single learning portal
  • The ability to start immediately via monthly intakes
Recognition of Prior Learning

Students who have studied at a tertiary level elsewhere or happen to have a qualification or work experience similar to this degree may qualify for Recognition of Prior Learning (RPL)/Credit Transfer.

Upon enrolment, students will be able to discuss if their experience or previous studies qualifies for RPL/Credit Transfer, which can help them complete their studies earlier or reduce their study load.

Course materials range from webinars, tutorials and lectures, which can be accessed online by students. Assessments for this program will have students answering open-ended questions and undertaking various practical activities and assignments to apply the theoretical concepts learnt throughout the course.


The Bachelor of Applied Business (Marketing) consists of core units and elective subjects. Students are required to complete 360 credit points to satisfy the requirements for the course. They also have the option to exit early, either to graduate with an associate degree (240 credit points) or diploma qualification (120 credit points).


Year 1 core subjects

Unit Code
Unit Name
CSE1SPX Sustainability Practices
BUS1BFX Business Fundamentals
BUS1AFX Accounting and Finance Fundamentals
MKT1MDX Marketing: Stand & Deliver
MGT1OBX Working With Others
MKT1ADX Advertising in a Digital Age
BUS1OPX Office Professional

Elective subjects (choose 1)

Unit Code
Unit Name
CSE1ITX Information Technology Fundamentals
BUS2WDX Manage Diversity
BUS2PMX Project Management
MGT1FOX Foundations of Management

Year 2 core subjects

Unit Code
Unit Name
MKT2MRX Market, Audience & Social Research
MKT2BBX Digital Branding & Retailing
BUS1ABX Analysing Business Data
BUS2BIX Business Innovation
LST2BSX Introduction to Business Law & Ethics
BUS1BUX Investigating Economic Issues
MGT2IMX Managing Across Borders
MKT2CBX Consumer Behaviour

Year 3 core subjects

Unit Code
Unit Name
BUS3DBX Digital Business
BUS3ENX Entrepreneurship
MGT3LWX Leadership
MKT3IMX International Marketing
MKT3SOX Social Marketing
MKT3SMX Strategic Marketing

Elective subjects (choose 2)

Unit Code
Unit Name
BUS3SVX Service Management
BUS3WLX Work-based learning project
MGT3OCX Organisational Change & Development
MGT3SMX Strategic Management


This bachelor degree can help improve employment prospects for those interested in pursuing a career in marketing. Graduates can potentially explore the following career outcomes.

Entry requirements

Start date
Monthly Intake (1st Monday of every month)

For admission to this study program, one of the following is required:

  • If you have completed Year 12 in the past 2 years, you will need a 50+ ATAR score with a Units 3 & 4 study score of at least 25 in English, or
  • An equivalent academic level achievement, or
  • At least two years of work experience, after leaving school

All students are required to undergo the online Pre-enrolment Assessment and achieve a pass mark of 60%.

Students undergo a pre-enrolment interview process to assess their suitability for the program. Upon enrolment, students need to provide supporting documentation such as Proof of ID, Proof of Citizenship, Academic/Work Documentation and Photo.

*Additional eligibility criteria may be applicable and affected by other factors and personal circumstances. Please speak with our Education Consultants to confirm your eligibility for this course.

Resource requirements

To get the most out of this exciting online experience, we recommend you equip yourself with the right tools for the job before you commence your studies.

All study resources (content and assessments) will be provided as part of the course. You will need to supply the following.

  • A good, reliable internet connection
  • Computer capable of running Windows (check with manufacturer if unsure)
  • Webcam
  • Sound capabilities (microphone/speakers)

Please note: should you wish to take electives, BUS2PMX - Project Management or CSE1ITX - Information Technology Fundamentals, and you are studying using an Apple computer, please let us know at the time of your selection.

Flexible payment options

Upskilled offers flexible payment options for students. Enquire now for more information on payment methods.


    ​No up-front fees with a Govt Assistance Package.
    Estimated cost per year if studying full time





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  • Pay by Subject

    Flexible subject-by-subject payments for your course, in the order you study them.

    Full-time students
    Pay for 2 subjects every 3 months

    Part-time students
    Pay for 1 subject every 3 months


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*The reviews on this page are not specific to this course.


Enquire today

Sounds just like the course you're after? Speak with a career consultant to discover what it's like to study the LBABK - Bachelor of Applied Business (Marketing). Send us an enquiry and we'll get in touch.

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