The Advanced Diploma of Marketing and Communication delivers nationally accredited expertise that takes workplace performance to a higher level.
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The focus of the Advanced Diploma of Marketing and Communication is to prepare marketing professionals for the transition to team leadership and management roles. It specifically addresses the skills and current understandings deployed by marketing leaders to devise, implement, and manage campaigns and strategies in line with larger organisational objectives.
Market research, leadership skills, strategic management, and organisational change are all major components.
Online Learning offers participants a unique combination of e-learning methodologies that are fully supported and highly integrated:
- Study when it suits – with no set class timetable, you can study when and where you like, tailoring your education to suit lifestyle, family, and employment commitments
- Personal support – you'll be guided through your studies via an interactive, web-based educational experience. Our participants receive the same high level of support as an on-campus student, maximising chances of success
- Structured learning – regular timed intakes mean you can look forward to a structured learning environment. This ensures continuous progression via the benefits of flexible Online Learning
- Full access to resources – detailed course materials, student email, forums, live chat, recorded lectures, quizzes and assessments, links to external resource materials and videos.
- Unlimited access to world leading video training provider Lynda.com
This course is delivered online over a period of 12-18 months.
Graduates of this course receive the nationally accredited award Advanced Diploma of Marketing and Communication (BSB61315).
Entry to this qualification is limited to those individuals who have completed all core units in BSB52415 Diploma of Marketing and Communication.
Recognition of Prior Learning (RPL)
If you have studied previously, or have work experience that relates directly to your course, you may be exempt from one or more course components through Recognition of Prior Learning (RPL). If you feel you may be eligible for RPL, the first step is to familiarise yourself with the Course Credit Policy & Procedure (Recognition of Prior Learning) and complete an Application for RPL Assessment.
The Advanced Diploma of Marketing and Communication consists of 12 Units of Competency, as identified in the Business Services Training Package. All units must be successfully completed to attain the diploma. Below is an outline of the subjects included. For a full breakdown of all Units of Competency please contact our Education Managers.
|BSBMGT616||Develop and implement strategic plans|
|BSBMKG609||Develop a marketing plan|
|BSBADV602||Develop an advertising campaign|
|BSBMKG608||Develop organisational marketing objectives|
|BSBMKG607||Manage market research|
|BSBINN601||Lead and manage organisational change|
|BSBDIV601||Develop and implement diversity policy|
|BSBMKG523||Design and develop an integrated marketing communication plan|
|ICTICT606||Develop communities of practice|
|BSBIPR601||Develop and implement strategies for intellectual property management|
|BSBMKG603||Manage the marketing process|
|BSBMKG611||Manage measurement of marketing effectiveness|
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design, and execute judgements using wide-ranging technical, creative, conceptual, and managerial competencies. Their knowledge base may be either highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- Marketing Director
- Marketing Strategist
- National, Regional, or Global Marketing Manager.
Flexible Payment Options
Upskilled offers three flexible payment options for our students. Enquire now for more information on payment methods and government funding.
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Total course cost: $5,397.50
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Total course cost: $6,350
No government funding available