The Advanced Diploma of Marketing and Communication delivers nationally accredited expertise that takes workplace performance to a higher level.
This course covers 12 units of competency
This course is delivered online
Locations & Dates
Start when you're ready
The focus of the Advanced Diploma of Marketing and Communication is to prepare marketing professionals for the transition to team leadership and management roles. It specifically addresses the skills and current understandings deployed by marketing leaders to devise, implement, and manage campaigns and strategies in line with larger organisational objectives.
Market research, leadership skills, strategic management, and organisational change are all major components.
Online Learning offers participants a unique combination of e-learning methodologies that are fully supported and highly integrated:
- Study when it suits – with no set class timetable, you can study when and where you like, tailoring your education to suit lifestyle, family, and employment commitments
- Personal support – you'll be guided through your studies via an interactive, web-based educational experience. Our participants receive the same high level of support as an on-campus student, maximising chances of success
- Structured learning – regular timed intakes mean you can look forward to a structured learning environment. This ensures continuous progression via the benefits of flexible Online Learning
- Full access to resources – detailed course materials, student email, forums, live chat, recorded lectures, quizzes and assessments, links to external resource materials and videos.
- Unlimited access to world leading video training provider Lynda.com
This course is delivered online over a period of 12-18 months.
Graduates of this course receive the nationally accredited award Advanced Diploma of Marketing and Communication (BSB61315).
Entry to this qualification is limited to those individuals who have completed all core units in BSB52415 Diploma of Marketing and Communication.
Recognition of Prior Learning (RPL)
If you have studied previously, or have work experience that relates directly to your course, you may be exempt from one or more course components through Recognition of Prior Learning (RPL). If you feel you may be eligible for RPL, the first step is to familiarise yourself with the Course Credit Policy & Procedure (Recognition of Prior Learning) and complete an Application for RPL Assessment.
The following Units of Competency as identified in the National Business Services Training Package must be successfully completed to attain the Advanced Diploma of Marketing & Communication.
||Develop an advertising campaign
||Develop and implement strategic plans
||Develop a marketing plan
||Design and develop an integrated marketing communication plan
||Develop organisational marketing objectives
||Develop and implement strategies for intellectual property management
||Manage market research
||Manage the marketing process
||Manage measurement of marketing effectiveness
||Lead and manage organisational change
||Develop and implement diversity policy
||Develop communities of practice
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design, and execute judgements using wide-ranging technical, creative, conceptual, and managerial competencies. Their knowledge base may be either highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- Marketing Director
- Marketing Strategist
- National, Regional, or Global Marketing Manager.
Price and Payment Options
Option 1 – Save 15%
Save 15% ($952.50) when paying upfront. Total course cost: $5,397.50
Option 2 - 24 Month Interest-free payment plan
No deposit, no interest to pay for 24 months. Get started for just $62 a week! Total course cost: $6,350
Upskilled has teamed up with zipMoney to offer you flexible weekly, fortnightly or monthly interest free payment plans, allowing you start studying now without the financial burden! Applications for Zip Money literally only take a few minutes! Find out more about ZipMoney.
Terms and Conditions Apply