Learn to profile a market, conduct relevant research, promote products and services, devise campaigns that cut through, and analyse consumer behaviour for specific outcomes with a Certificate IV in Marketing & Communication. This entry-level qualification will set you on a successful path to marketing greatness!
Sounds just like the course you're after? Speak with a career consultant to discover what it's like to study the Certificate IV in Marketing and Communication (BSB42415) – send us an enquiry and we'll get in touch.
The Certificate IV in Marketing and Communications is delivered by expert trainers in one of three delivery methods: online, classroom, or blended.
The online training program is our most popular delivery method and provides access to a fully customised e-learning environment, MyUpskilled. MyUpskilled includes powerpoint resources, reading materials, discussion boards, forums, access to assessments, resources, videos (including access to the Lynda.com video training library) and blogs. The course is conducted over a 12 month period with one unit of competency expected to be completed each month.
Classroom and Blended delivery formats are also available, but subject to minimum numbers. Please contact our Education managers to find out more about our face-to-face options.
All students will be provided with Smallprint Learner guides (online and/or hardcopy) for each unit of competency
- Access to fully customised online learning platform, MyUpskilled
- Access to the Student Support Services (Helpdesk) where students can receive support and assistance in the use of MyUpskilled as well as any administration enquiries
- Regular contact with their trainer via email, telephone and/or MyUpskilled communication tools
- Trainer/Student Messaging System
- Unlimited access to world leading video training provider Lynda.com
- Access to Upskilled's Student Rewards Program
There are no formal prerequisites for this qualification.
This qualification is suited to participants who possess a sufficient grasp of the English language, adequate levels of intelligence, and appropriate attitude and motivation to enable them to undertake the demands of a Diploma level qualification.
- English language proficiency (Year 12 English or equivalent); OR
- Obtain a Certificate III before enrolling in a Certificate IV level qualification, OR
- Demonstrate appropriate academic standing or workplace experience for the chosen qualification
Recognition of Prior Learning
RPL is available for each Unit of Competency based on relevant workplace experience, formal training, or other expertise. To apply for RPL, please submit documentation in portfolio form for evaluation by an Upskilled assessor.
A student is deemed competent when all relevant evidence is gathered. Upskilled is receptive to evidence gathered from a variety of sources including our own assessment processes. Upskilled assessment processes include:
- Recognition of Prior Learning/Credit Transfer
- Written/Oral Questions
- Written reports/Portfolio Assessments
- Scenarios/Case Studies
Regular training and assessment contact will be maintained by Upskilled in conjunction with the participant and their employer (where applicable). Critical dates during the program will be identified for participants to ensure compliance to assessment due dates and attendance at classroom sessions/monthly webinars as required.
The following Units of Competency as identified in the National Business Services Training Package must be successfully completed to attain the Certificate IV in Marketing & Communication.
|BSBCMM401||Make a presentation|
|BSBMKG418||Develop and apply knowledge of marketing communication industry|
|BSBCRT401||Articulate, present and debate ideas|
|BSBMKG417||Apply marketing communication across a convergent industry|
|BSBMGT407||Apply digital solutions to work processes|
|BSBMKG401||Profile the market|
|BSBMKG408||Conduct market research|
|BSBPRO401||Develop product knowledge|
|BSBLDR402||Lead effective workplace relationships|
|BSBMKG419||Analyse consumer behaviour|
|BSBMKG413||Promote products and services|
|BSBPMG522||Undertake project work|
This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others; however, they typically report to a more senior marketing practitioner.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- Direct Marketing Officer
- Market Research Assistant
- Marketing Coordinator
- Marketing Officer
- Public Relations Officer
For information about Pathways to University, click here.
Flexible Payment Options
Upskilled offers three flexible payment options for our students. Enquire now for more information on payment methods and government funding.
Save 15% ($580) when paying upfront through Upskilled.
Total course cost: $3,270
Interest free payments
No deposit, no interest to pay for 24 months with ZipMoney. Get started for just $38 a week.
Total course cost: $3,850
This course is eligible for Smart & Skilled (NSW) funding. Enquire now to find out if you're eligible.