Diploma of Marketing and Communication is particularly appropriate for those with some existing experience working in a management role, or those who aspire to in the near future. Participants learn to identify and evaluate marketing opportunities, manage the marketing mix, conduct marketing research, manage direct marketing initiatives, plan e-marketing communications and much more.
Sounds just like the course you're after? Speak with a career consultant to discover what it's like to study the Diploma of Marketing and Communication (BSB52415) – send us an enquiry and we'll get in touch.
The Diploma course is suited for marketing professionals who are already working or have previously worked within the industry and are now looking to take their career to the next level. The Diploma of Marketing and Communication is delivered by expert trainers in one of three delivery methods: online, classroom, or blended.
The online training program is our most popular delivery method and provides access to a fully customised e-learning environment, MyUpskilled. MyUpskilled includes powerpoint resources, reading materials, discussion boards, forums, access to assessments, resources, videos (including access to the Lynda.com video training library) and blogs. The course is conducted over a 12 month period with one unit of competency expected to be completed each month.
Classroom and Blended delivery formats are also available, but subject to minimum numbers. Please contact our Education managers to find out more about our face-to-face options.
All students will be provided with a relevant textbook: Rix, Peter. (2013) Marketing: A Practical Approach,7th Edition McGraw Hill
- Access to fully customised online learning platform, MyUpskilled
- Access to the Student Support Services (Helpdesk) where students can receive support and assistance in the use of the LMS as well as any administration enquiries
- Regular contact with their trainer via email, telephone and/or LMS communication tools, including Trainer/Student Messaging System
- Webinars - both live and recorded sessions
- Unlimited access to world leading video training provider Lynda.com
- Access to Upskilled's Student Rewards Program
All core units in BSB42415 Certificate IV in Marketing & Communication or equivalent competencies:
- BSBCRT401 Articulate, present and debate ideas
- BSBMKG417 Apply marketing communication across a convergent industry
- BSBMKG418 Develop and apply knowledge of marketing communication industry
- BSBCMM401 Make a presentation
- BSBMGT407 Apply digital solutions to work processes
Students will be required to have regular access to a computer and internet access to complete this course.
Recognition of Prior Learning
RPL is available for each Unit of Competency based on relevant workplace experience, formal training, or other expertise. To apply for RPL, please submit documentation in portfolio form for evaluation by an Upskilled assessor.
A student is deemed competent when all relevant evidence is gathered. Upskilled is receptive to evidence gathered from a variety of sources including our own assessment processes. Upskilled assessment processes include:
- Recognition of Prior Learning/Credit Transfer
- Written/Oral Questions
- Written reports/Portfolio Assessments
- Scenarios/Case Studies
Regular training and assessment contact will be maintained by Upskilled in conjunction with the participant and their employer (where applicable). Critical dates during the program will be identified for participants to ensure compliance to assessment due dates and attendance at classroom sessions/monthly webinars as required.
The following Units of Competency as identified in the National Business Services Training Package must be successfully completed to attain the Diploma of Marketing & Communication.
|BSBMKG507||Interpret market trends and developments|
|BSBPMG522||Undertake project work|
|BSBMKG523||Design and develop an integrated marketing communication plan|
|BSBMKG508||Plan direct marketing activities|
|BSBMKG502||Establish and adjust the marketing mix|
|BSBMKG527||Plan social media engagement|
|BSBADV507||Develop a media plan|
|BSBMKG509||Implement and monitor direct marketing activities|
|BSBMKG506||Plan market research|
|BSBMKG501||Identify and evaluate marketing opportunities|
|BSBMKG510||Plan e-marketing communications|
|BSBMKG514||Implement and monitor marketing activities|
The Diploma of Marketing & Communication reflects the role of individuals who possess a sound theoretical knowledge across marketing management, and who demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted. They typically have responsibility for the work of other staff, and lead teams in conducting marketing campaigns.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- Marketing manager
- Marketing team leader
- Product manager
- Public relations manager
The further study pathways available to learners who undertake this qualification include Advanced Diploma of Marketing (BSB60515), or other advanced diploma qualifications.
Flexible Payment Options
Upskilled offers three flexible payment options for our students. Enquire now for more information on payment methods and government funding.
Save 15% ($675) when paying upfront through Upskilled.
Total course cost: $3,825
Interest free payments
No deposit, no interest to pay for 24 months with ZipMoney. Get started for just $44 a week.
Total course cost: $4,500
This course is eligible for Smart & Skilled (NSW) funding. Enquire now to find out if you're eligible.