Want to begin a new chapter with a digital marketing career? The marketing and advertising industry has been revolutionised by the internet. According to The Huffington Post, “With the rapid growth and adoption of internet connectivity, the long-established advertising norms have been uprooted.”
Strategic Advisor Carlos Gutierrez says, “Increased connectivity has resulted in the democratisation of media; anyone with a good strategy, an internet connection, and basic web design skills is now capable of competing with multibillion dollar enterprises for views and advertising dollars.” The marketing game has evolved, and digital marketers are now highly in demand in the workforce.
Whether you’re a marketing expert, or managing the marketing for your own small business, it’s important you keep pace in a rapidly evolving digital world. An ad in the Yellow Pages just won’t cut it when competing with today’s digital marketing climate. No business can be competitive unless they utilise digital marketing to their advantage. These digital marketing courses are designed to enable you to do just that.
What is digital marketing?
Digital marketing spans all forms of digital media including radio, television, internet channels, social media, mobile technologies and electronic billboards. A digital marketing manager is responsible for creating digital campaigns that both promote the company, its services and products as well as directing traffic toward their website and e-commerce space. The advantage of digital marketing is that it allows consumers to get to know your brand. Marketing whiz Andrew Davis put it best when he said, “Content builds relationships. Relationships are built on trust. Trust drives revenue.”
There are a few areas to modern digital marketing that are particularly new and, at times, confusing. Let’s talk about social media marketing, search engine marketing and search engine optimisation (SEO).
Social media marketing
The strength of social media marketing is the communication channel it fosters between a business and its client base. Social media marketing allows a community to form, where an open channel of communication increases brand awareness, provides an accessible space for customer feedback, and promotes brand loyalty. Utilising social media as a marketing tool has become standard across all industries, and once you get started it’s affordable and easy to use. Business Queensland outline some of the merits of social media marketing in this useful guide.
Search engine marketing
Search engine marketing can get technical, but here are some of the basics. You need your website to be easily discovered by search engines, but this isn’t so straightforward. Professional blogger and entrepreneur Wendy Piersall describes the double-edged sword the Google algorithm poses when she said, “Google only loves you when everyone else loves you first.” To do this you may implement a combination of strategies. One common strategy involves paying for search engine advertising – the first few results on any every Google search have paid to be there.
A popular method of paid advertisement is Google Adwords. This allows you to be easily discovered by customers searching on Google for the product or service that your business offers. Even better, you only have to pay when internet users visit your site or give you a call.
But there are nifty ways to attracting traffic to your site for free, and these strategies are the most important. Keep reading to discover the big deal about SEO.
Search engine optimisation is part of search engine marketing. Understanding SEO allows you to optimise your website to attract traffic from search engines at no extra cost to the business. When was the last time you clicked through to the second page of your search results? Whenever someone enters a search in an engine like Google, the engine scans the web to find relevant results. By using optimised titles, clear descriptions, appropriate URLs and much more, you can ensure your website will be steadily creeping towards that first page of results.
What digital marketing courses are available
It is absolutely vital that your marketing team is trained in the newest digital marketing strategies. Upskilled offers a Diploma of Social Media Marketing, and a Social Media Short Course. Both are well suited to applicants looking to develop specific and specialised knowledge of the social side of digital marketing. They deliver targeted information, to cover a broad range of social media outlets and strategies.
The diploma delivers a wide range of units that teach the core skills of marketing on social media platforms. Graduates will walk away with the ability to plan and manage content marketing strategies, manage email marketing, budgets and plans. The diploma is delivered online over the course of a year.
If you’re time poor, the short course is an 8 week intensive, designed to equip students with the skills and information they need to devise social media strategies in the shortest amount of time possible.
If you are looking to learn about digital marketing as well as brush up on fundamental marketing skills more generally, our Diploma of Marketing and Communication as well as our Certificate IV in Marketing and Communication are a great option. Students learn to recognise and appraise marketing opportunities, manage the marketing mix, perform market research, implement direct marketing initiatives, plan e-marketing communications and much more. These courses recognise the importance of digital marketing to any successful marketing campaign.
Whether you have a background in marketing or not, whether you run a small business or are looking to turn your social media skills into an income, the future of marketing is digital. Try our online marketing short courses here.