Feel like you’re a natural wordsmith? Get complimented by your extensive vocabulary? If you’ve answered yes to the following questions, it may be worth thinking about building a career in writing.
With media creating fears of redundancies happening to full-time journalists
, it’s important to remember that writing as a career does not specifically mean working for a magazine or being a published author. In most cases, many talented writers venture into successful careers
and public relations
There is nothing wrong with journalism or publishing per se, however, it’s important to remember the changing landscape of how we consume books and news in the digital age, so opportunities may not be as fruitful as they were 20 years ago.
4 signs you should choose a career in writing
Paying attention to where your talent and interests lie within the writing field is important. It also helps to recognise your own passions
and how they impact your potential role. Here are a few signs that can help you decide whether it’s worth pursuing a career in writing.
- You have impeccable writing and spelling. Being excellent in writing and spelling is a must if you want a full-blown writing career. The attention-to-detail that comes with editing and proofreading is an important skill to have as it helps produce quality content and highlights professionalism.
- You’re passionate. Many people get into writing purely because they are passionate about it. If you get energised by typing out a sentence or simply feel a sense of satisfaction when writing a piece of content in a private blog you manage, then it’s definitely clear that it may be a career worth pursuing.
- You’re a great communicator. Writing is a great skill to have but also being able to speak with people comfortably is valued as well. Depending on your role, you may need to interact with individuals of all levels and learn how to communicate in different ways. From sending emails to writing a piece of content for a client, it’s not just about getting the job done and meeting a deadline, it’s also about writing a piece of communication with tact and thought. If you’re a skilled communicator, your strength may be in writing too.
- You love to do it in your personal life. If you’re managing your own social media page or running your own music blog, your hobby to write may be worth turning into a full-blown career. If you are already writing outside of your professional life, perhaps you can take it on as a side hustle or decide to write on a full-time basis.
If you’ve decided you want to pursue writing as a career but unsure what other jobs are out there outside of journalism and publishing, the following list may help you decide what role plays to your current strengths and talents.
3 jobs for people who love to write
- Social media manager.
- Public relations specialist.
1. Social media manager.
If you love working with social media on a personal level and can’t wait to post a picture of your Sunday brunch meal on Instagram, then perhaps the role of social media manager
could be of interest to you.
As a social media manager you’ll need to:
What courses can I do that can help me get work as a social media manager?
- Have excellent knowledge of the social media landscape. You will need to be comfortable managing and writing content for Instagram, LinkedIn, Facebook and other similar channels. Having a greater understanding on what tone and copy to write is also important because in most cases, there will be different types of audiences you will be reaching in the channels mentioned.
- Be creative. There is a lot of planning involved when it comes to managing social media content and it’s not as easy being “spontaneous” when dealing with such a public channel. Being creative is a must if you want to succeed. You need to be willing to try out new strategies and also have a creative eye when it comes to using certain visuals and video content. Creativity also stems from the copy you write. Writing short, snappy and compelling content resonates well with people online, especially for those with shorter attention spans.
- Be able to problem-solve quickly. You need to be quick to respond, especially when it comes to a customer enquiry that is publicly addressed on social media. Whether it’s a comment or a review, being responsive and acting fast when it comes to a customer enquiry is important and can help enhance your brand and reputation. While it is inevitable to receive bad feedback from a customer, it reflects poorly if you leave public comments unanswered. As a social media manager, you need to respond to customers with great tact and offer assistance or a resolution. You also need to watch out for the language you use to prevent a PR crisis from evolving.
Upskilled offers both a 10118NAT - Diploma of Social Media Marketing
and Social Media Short course
. The diploma is designed for those who have at least some experience in the field of business or marketing (at least 1-2 years) or completed a Certificate IV in a similar field. The short course is for those who want to learn the fundamentals of social media marketing
and supplement their knowledge with skills in social media, which can be great for existing marketing professionals.
2. Public relations specialist.
If you identify as an outgoing person
(or an outgoing introvert), then becoming a public relations
specialist may be the ideal role for you. As a public relations specialist, you’ll be responsible for representing clients and building publicity campaigns so that you can help increase awareness on a particular project or newsworthy story.
Here, you’ll be working with the media to publish news articles, videos, social media posts and other media materials that help meet the KPIs of the campaign. Public relations specialists generally work in a range of industries like music, non-for-profit organisations, corporate and more.
As a public relations specialist you’ll need to:
What courses can I do that can help me get work as a public relations specialist?
- Be a people person. Public relations specialists are generally outgoing people and they need to be able to comfortably pick up the phone and call their clients, liaise with the media and be across all forms of communication (phone, email, face-to-face). There will be occasions where you will deal with difficult people (this can be your clients), so you’ll need to be prepared to remain level-headed when things go south. If you have worked in a role where customer service is required, having those transferable skills from the role can help ease into a PR role.
- Have impeccable problem-solving skills. Working in PR means you have to be prepared when things quickly change. If the media accidentally publishes information that was meant to be in embargo for a few weeks, you need to be able to contact the relevant journalist or editor to ask for it to be taken down. In other instances, you may be looking at the results of campaigns that haven’t performed well and try to implement changes that can help achieve better outcomes for other similar campaigns. You need to be ready and prepared for the worst when working in PR. Whether that be on social media or a published article, you need to have plans in place for the “what ifs” that may occur, especially if a campaign has the potential to backfire.
- Be a highly skilled communicator across all levels. Public relations specialists need to have excellent communication skills, especially when talking to clients and making connections with media people on all-levels. From sending out media releases to making cold calls to journalists to pitch a newsworthy story, you need to be comfortable in speaking to people and creating media opportunities for your clients, especially when they are needing to boost awareness on a particular project or cause they are working on with you.
Upskilled has two marketing courses you can choose from. If you already have experience in the field of marketing and want to develop your current skillset, look into studying the BSB52415 - Diploma of Marketing and Communication
. This course will help you design and develop an integrated marketing communication plan, identify and evaluate marketing opportunities and develop a media plan.
If you’ve recently completed Year 12 or have some work history in the marketing field, undertaking the BSB42415 - Certificate IV in Marketing and Communication
could be a relevant qualification to help you gain work as a marketing assistant or similar entry-level role. You will learn how to analyse consumer behaviour, conduct market research and develop work knowledge.
It’s recommended that in conjunction to your studies that you undertake an internship
in PR that will help you network with seasoned professionals and give you on-the-job experience in the field.
If you love the thought of working from home
and enjoy writing on topics that you’re mainly passionate about, working as a copywriter may be the ideal role for you. Many copywriters generally work full-time as freelancers and have clients they do work for when it comes to producing copy for ebooks, blogs, website content and other communication materials.
As a copywriter you’ll need to:
What courses can I do that can help me get work as a copywriter?
- Be deadline-driven. If you are a freelancer working full-time from home, it can be a challenge to work accordingly, especially if you are on a strict working schedule. The last thing you want is to upset a client by missing an important deadline, so as a copywriter you’ll need to be extremely organised so you can submit projects proposed by clients on time. Communication is vital, so in the rare occasion that you are struggling to manage your current workload, be sure to keep your client in the loop and ask for an extension if possible.
- Enjoy working on a variety of projects. Creativity is the core of your work, so to be a successful copywriter, you’ll need to be willing to work on a variety of projects. Perhaps your speciality is to write blogs for your clients but have noticed the emerging need of creating email and ebook content. Depending on consumer needs and trends, being flexible in the projects you work on can help and you will also gain important skills such as adjusting the language and tone you’ll be using for a specific audience.
- Be adaptable to the needs of your clients. As mentioned before, flexibility is key if you want to be a successful copywriter. This means you’ll need to be prepared when the needs of your clients change, as well as be open to criticism when it is given. As a copywriter, you’ll need to be prepared for when your client is not happy with the work you have submitted. While it may be difficult to see what is wrong with the content you have proudly sent through, look through their notes and see what needs major changes and improvements.
If you want to be a professional copywriter, you’ll need to have a strong background in writing
. This means you should be able to show potential clients your body of work through an online portfolio that pins your previous work of blogs, articles, website copy and more.
Upskilled has marketing courses
with a strong focus in communication, planning and product knowledge. These are beneficial topics to know, especially if you are trying to market yourself more as a copywriter. Being able to know fundamental marketing skills as well as having experience working as a writer in a volunteer
or internship capacity can help boost your employment prospects.
Interested in a course that boosts your writing skills?
Whether you want to work in social media marketing, PR or communications, Upskilled has marketing courses
that can help you develop the skills you need to gain employment in the field.
Courses are designed to be completed within 12 months
and depending on your level of experience, you can either gain a diploma or certificate level qualification that is complementary to your professional development. If you are keen to boost your writing skills in marketing, get in touch with an education consultant today by calling 1300 009 924