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Event Sales Coordinator

Find out how to become an event sales coordinator in the events and tourism sector. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Event Sales Coordinator is $51,400 - 67,600 annually


Event sales coordinators are responsible for an organised event and its accompanying deals are well promoted and sold to customers. Employment for this type of role is expected to grow strongly 2022, from 25,900 workers in 2017 to 31,400 by 2022. 22,000 job openings are expected over this time from workers leaving and new jobs being created.

Read more about the events and tourism industry.

Key skills

Event sales coordinators must have a strong sense of leadership, exhibit excellent customer service skills and the drive to meet sales quotas and team goals.

  • Excellent communication skills, whether verbal or written, for dealing with potential clients and customers
  • Sound negotiation skills for compromising with customers on rates
  • Ability to communicate and sell well over the phone
  • Good networking skills
  • A thorough knowledge of the event and the benefits it can offer clients
  • Strong organisational skills for managing multiple bookings by customers

Quick facts

Event sales coordinators work in most regions of Australia and have plenty of opportunities in this growing Australian industry. Here are a few more key facts.

  • Average Hours Worked
    40 full-time hours per week vs. all jobs average of 40 hours
  • Main Industries
    Administrative and support services; accommodation and food services; and arts and recreation services
  • Average qualification level
    Recommended qualification levels for event sales coordinators start at a diploma level

* All information on this page has been complied using figures from and the Australian Government's - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

Study pathways

Get the skills you need to find work as an event sales coordinators by studying these events and tourism courses below.

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