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Sales Manager

Find out how to become a sales manager and work in sales and customer contact settings. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Sales Manager is $73,500 - 117,500 annually


Sales managers oversee and take part in activities related to advertising, marketing, sales and public relations. They work within organisations or in an agency setting. Employment for sales managers to 2019 is expected to experience strong growth. Employment in this very large occupation (142,500 in 2017) has grown very strongly over the past 5 years.

Read more about the sales and customer contact industry.

Key skills

Sales managers are involved in the planning and coordination of a range of marketing activities to promote products, services or organisations.

  • Consulting with senior staff on sales and marketing policy creation and implementation
  • Keeping up to date with recent changes in marketing strategies and facilities
  • Overseeing existing marketing campaigns and new enterprises
  • Understanding and sharing information statistics related to sales
  • Coordinating the marketing work of external agencies and internal employees
  • Assisting in price setting where this has an impact on sales and marketing

Quick facts

Working as a sales manager gives you the opportunity to bring together your communications and media skills whilst making the most of your organisational and management abilities.

  • Average Hours Worked
    42.3 full-time hours per week vs. all jobs average of 40 hours
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and other industries
  • Average qualification level
    35% Bachelor degree

* All information on this page has been complied using figures from and the Australian Government's - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

Study pathways

Get the skills you need to find work as a sales manager by studying this business course with a marketing specialism below.

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