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Find out how to become a telemarketer and work in the sales and customer contact industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Telemarketer is $39,000 - 58,500 annually


Telemarketers generally work in outbound sales, contacting potential customers and generating leads through phone calls. They do not usually meet customers face to face. Employment for telemarketers to 2019 is expected to fall. Employment in this small occupation fell over the last five years.

Read more about the sales and customer contact industry.

Key skills

Telemarketers make first phone contact with potential clients and aim to start conversations designed to generate sales.

  • Using a prompt script to talk on the phone to a given list of contacts
  • Creating a rapport with potential customers over the phone
  • Generating conversations to lead to the promotion of goods or services
  • Keeping accurate records of all phone calls for future action
  • Working with a database to maintain accurate records
  • Providing data for statistics related to call success rates

Quick facts

Working as a telemarketer allows you to interact with others and work with computers without the need for face-to-face sales conversations.

  • Average Hours Worked
    37.8 full-time hours per week vs. all jobs average of 40 hours
  • Main Industries
    Administrative and support services; information media and telecommunications; and other industries
  • Average qualification level
    Qualifications for the role of telemarketer start at certificate level

* All information on this page has been complied using figures from and the Australian Government's - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.


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