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How digital credentials can boost your LinkedIn profile

By Jana Angeles

Reskilling employees has become an important facet of a business with employers recognising the value in offering learning opportunities to those who intend on evolving in their current roles, as well as enhancing retention rates within the company.

Earlier this year, Scott Morrison announced that Australia was facing a skills shortage in the workforce, meaning that due to a decrease in overseas migration, certain industries have lost potential overseas talent - leaving employers struggling to fill roles where skills shortages apply. 

While the Australian Federal Government have offered initiatives like JobTrainer and Boosting Apprenticeship Commencements to help the economy recover from the pandemic, it's clear that Australians need to recognise their own skills gap and find a way to carve an ideal career path for themselves.

Digital credentials have become key when it comes to filling in these gaps of learning, with more people recognising the value of sharing their successful learning outcomes online rather than being lost in translation with printed certificates.

We provide an overview on how digital credentials are closing the skills gap and ways they can help boost your LinkedIn profile. 

How digital credentials can boost your LinkedIn profile 

social media concept

LinkedIn is a popular social network where you get to connect with people from work, as well as other contacts in your industry. It's essentially a digital resume where you get the opportunity to highlight your skills and expertise to your network. 

Digital credentials can boost your LinkedIn profile where your connections can see your recent achievements. Unlike paper certificates, digital credentials can be highlighted on your profile for as long as it's still relevant in the industry you work in and this can be done immediately.

So, how can digital credentials boost your LinkedIn?
  • You'll have the ability to share your achievements online: digital credentials can help improve your personal brand, and can strengthen your connections online through LinkedIn. If someone comes across your digital credential, this provides them with transparency on how skilled you are in your profession. 
  • High visibility of your skills: your LinkedIn profile is like a digital resume - it can help you outline your core professional achievements in one place. Displaying your digital credentials can mark your commitment to learning and your respective networks can see what skills you already possess that may be relevant to specific career outcomes.
  • Community building with other professionals: sharing your digital credentials can be an opportunity for you to connect with other people working in similar professions or for those who are simply curious about your skill set. Community building can be beneficial on LinkedIn because a conversation about your digital credentials can lead to opportunities of mentorship or even better, a job offer. 

Adult learners are interested in skills-based learning

According to Edcor, more adult learners are becoming interested in skills-based learning since it provides them with the foundation of adapting other favourable skills to apply in their roles. For instance, employers are now looking for those that not only have relevant industry experience but ones with transferable skills, too. These include:
  • Teamwork
  • Communication skills
  • Critical thinking
  • Creativity 
  • Leadership
Digital credentials aim to help adult learners share their achievements online, whether that be on their LinkedIn profile or a social media channel of their choosing. This provides them the opportunity to be recognised for their expertise and skills, possessing competencies that may be sought-after by a potential employer. 

According to a survey run by PwC, 77% of global CEOs say that the skills gap is what prevents a company from tapping into their potential growth. With rates of unemployment and those being stood down from their jobs during the pandemic, employers have a strong preference for workers that not only have the required skills in a role but they also prefer those with soft aka "transferable skills" that can help them tackle any work challenge that comes their way. 

Digital credentials are here to stay

woman looking at laptop

With Upskilled now allowing students to share digital badges on their LinkedIn, it's no surprise that digital credentials are becoming an integral part of a person's online footprint. Having online recognition of skills not only benefits someone with an impressive skill set, but it also signifies the opportunity of people sharing their career milestones to networks without being shy about it. 

Traditionally, we'd receive physical certificates to signify our achievements but with the world becoming environmentally-conscious, there's been a shift to everything going up online, including our academic experience. 

There's no surprise that digital credentials are becoming normalised because more companies are starting to realise that the key in improving employee retention is to provide learning opportunities for their workers. 

Digital credentials are a community-building tool and can even improve the company's culture and values.

Embrace the future with digital credentials 

If you complete a course or skill set with Upskilled, you'll get the opportunity to receive a digital badge to signify your competencies online - either through LinkedIn or another social media channel of your choice. By doing this, you can receive recognition of your skills, which can help expand your career opportunities and connect with people that can help you make the relevant moves in your field.

Work towards a digital credential by studying an online course with Upskilled today! 
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