Advanced Pay Per Click (PPC) Certification Training
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Course Overview
The Advanced Pay-Per-Click (PPC) Certification Training is designed for marketers who want to deepen their performance marketing skills and drive measurable, high-intent results through search and paid advertising. This focused certification combines SEO fundamentals, Google Advertising expertise and AI-powered content creation to help you attract the right audience, reduce acquisition costs and improve campaign performance. It’s ideal for anyone looking to specialise in PPC, paid search or performance-driven digital marketing.
What you will learn
This certification brings together three complementary disciplines that underpin high-performing PPC campaigns.
You’ll learn how to:
- Understand how SEO and paid search work together to drive traffic and conversions
- Research keywords and search intent to inform PPC strategy
- Plan, launch and optimise Google Ads campaigns for performance and ROI
- Improve Quality Scores through better relevance, structure and content
- Create high-performing ad copy and landing page content using AI tools
- Analyse campaign data and optimise continuously
- Build efficient workflows that combine strategy, data and AI-enhanced execution
By the end of the program, you’ll be confident managing paid search campaigns that are both strategic and performance-focused.
Course Inclusions
Enrolment in the Advanced Pay Per Click (PPC) Certification Training includes:
- Monthly Masterclasses with Industry Experts: Stay updated with the latest trends, tools and techniques through live expert-led sessions. All masterclasses are recorded for flexible viewing.
- Weekly Group Mentor Calls: Join live mentor sessions to receive personalised guidance, workshop ideas, ask questions and stay motivated throughout your studies.
- 12 Months of Course Access: Study at your own pace with full access to all modules and learning resources for an entire year.
- Templates, Tools & Checklists: Download ready-to-use strategy frameworks, content calendars, AI prompt sheets, campaign templates and more.
- Practical, Real-World Activities: Build your confidence with hands-on tasks that replicate actual social media responsibilities.
- Online Student Community: Connect with peers, share ideas, receive feedback and grow your professional network.
- Dedicated Learner Support: Access support for course navigation, technical questions and guidance throughout your learning journey.
Course Modules
This certification includes three specialised short courses:
- Build a strong understanding of organic search fundamentals and keyword strategy.
- Learn how SEO supports PPC success through keyword research, search intent analysis, content optimisation and technical best practices.
- Develop hands-on skills running paid campaigns across Google Search and Display.
- Learn campaign setup, keyword targeting, bidding strategies, ad creation, optimisation techniques and performance reporting.
- Use AI tools to create high-quality ad copy, landing page content and supporting assets faster and more effectively.
- Learn how AI improves ideation, testing and optimisation across PPC campaigns.
Career outcomes
This certification prepares graduates for roles such as:
- PPC Assistant
- Paid Search Specialist (entry level)
- Digital Marketing Assistant
- Performance Marketing Assistant
- Google Ads Coordinator
These roles are in growing demand across marketing teams, agencies, startups and small businesses.
Pay Per Click (PPC) Specialist
Digital Marketer
Search Engine Marketing (SEM) Specialist
What You Need to Know
- Total Duration: Approximately 30 hours (3 short courses × ~10 hours each)
- Delivery Mode: 100% online, self-paced
- Entry Requirements: No prior PPC experience required
- Certification: Receive the Advanced Pay-Per-Click (PPC) Certification Training upon completion
- Support: Access to expert trainers, templates, community groups and learning support
Payment Options
FAQs
This certification is designed for marketers (or aspiring marketers) who want to build strong performance marketing and paid search skills, with a focus on driving measurable results through PPC, search strategy, and optimisation.
You’ll learn how to plan, launch and optimise PPC campaigns by developing skills in keyword and intent research, Google Ads performance and ROI, Quality Score improvements, ad copy and landing page content, and ongoing optimisation using campaign data.
This certification includes three short courses:
- Search Engine Optimisation (SEO)
- Google Advertising
- Content Creation with AI
Together, they build a complete skill set to run PPC campaigns more strategically and effectively.
It’s a 3-week course delivered 100% online and self-paced, with approx. 30 hours total learning (around 10 hours per short course). You also get 12 months of unlimited access.
Yes. Even though learning is self-paced, enrolment includes:
- Weekly Group Mentor Calls
- Monthly Masterclasses with Industry Experts (recorded if you can’t attend live)
- Dedicated learner support and an online student community
No. There are no entry requirements, and the course is designed to support learners building PPC capability from the ground up.
You’ll receive the Advanced Pay-Per-Click (PPC) Certification Training certificate upon completion of the program.
This certification supports entry-level roles such as:
- PPC Assistant
- Paid Search Specialist (entry level)
- Digital Marketing Assistant
- Performance Marketing Assistant
- Google Ads Coordinator
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