What is the difference between a Short Course and an Online Bootcamp?
An Online Bootcamp Program is an intensive and accelerated learning program made up of a collection of self-paced eLearning components and live online classes that students are required to attend.
The Online Bootcamp program curriculum contain a combination of specifically chosen courses and career-critical skills that are aligned to a job role.
A Short Course on the other hand are shorter courses that is designed to target developing a specific skill set or topic. They generally are much quicker to complete than Bootcamp Programs.
What do PPC Specialists do?
PPC specialists help leverage pay-per-click advertising campaigns to improve a business' website performance, conversions, and engagement. They manage aspects such as the campaign's SEO, its implementation, the ad display, and analysis of its overall performance, helping an organisation meet its digital marketing goals and objectives. As such, skills in keyword research, copywriting, landing page design, and audience targeting are mandatory for those in this role.
The average PPC specialist currently earns a higher-than-average salary of $93K AUD
per year, according to statistics by Indeed.
With an Advanced PPC certification under your belt, you'll not only build the necessary skills and knowledge for executing successful digital ad campaigns - but you'll also establish yourself as a credible expert in this growing, sought-after profession.
Is this PPC training up to date?
As online trends constantly evolve, this course (delivered in partnership with Simplilearn) has strived to provide the most up-to-date, competitive training required of today's PPC specialists. We've taken the time to consider current market trends, ensuring our content reflects and that its materials are regularly upgraded to match the latest job market needs. Additionally, this program is lead by certified trainers in the field, who do their part in researching new and emerging industry trends - integrating these new tools, practices, and skills into the course material as necessary.
Will there be live online classes included in this course?
No, this course does not provide live, instructor-led classes. All content delivered is through a self-paced, independent learning format only.
How do I earn my Advanced Pay Per Click (PPC) certification?
Students who successfully complete this program will earn a certificate of course completion, upon passing the simulation exam (with a minimum score of 60%).
The training provided through this course is also aligned to the Google Ads certification and the Bing Ads certification.
To earn your Google Ads certification, you must:
1) Register on the Google Academy website
upon completion of the Advanced PPC course
2) Sign up to undertake the Google Ads certification exam
3) Complete the two (2) assessments provided - (a Google Ads Fundamentals assessment and an additional product area assessment)
To earn your Bing Ads certification, you must:
1) Register on Microsoft's website
2) Sign up for the Bing Ads certification exam
3) Prepare for the exam content by visiting the Bing Ads training section to view free training material on the various features and campaign tools of Bing Ads
4) Pass the certification exam with a minimum score of 80%
Both certifications are only valid for 12 months, after which you'll be required to re-take the exam in order to maintain your certification status.
Is a training course in Advanced PPC worth it?
The need for PPC specialists is expected to grow as online marketing becomes an ever-necessary strategy to maintain business relevance. In fact, the global market for PPC is expected to meet a whopping 28.62 billion USD (over 44.53 billion AUD) by 2027, according to Fortune Business Insights
. The industry is thus ripe for opportunity for those looking to specialise in this field, and can offer plenty of transferable skills in other areas of digital media - including content marketing, web analytics, social media management, and online marketing analysis. You'll also play a vital role in the long-term success of a business, helping them effectively bolster their online presence for greater sales and broader audience engagement.
Additionally, with this content aligned to globally-recognised certifications under Google and Microsoft, you'll get to verify yourself as a credible expert in the PPC/digital marketing field. Such credentials offer proof of your up-to-date, competitive skillset, helping you draw the attention of potential employers on the job market.
According to Payscale, the average salary for those with a Google Adwords certification is currently $64K AUD per year. Microsoft-certified professionals (MCPs), on the other hand, earn an average of $95K AUD per year.
How do I become a certified PPC specialist?
Our Advanced PPC certification training course is a highly recommended pathway into the digital marketing or PPC field, as it offers an in-depth look into how search engines work, how they can be optimised for better web performance, methods of effective keyword research, and the various tactics that play into successful online ad campaigns. You'll not only earn varying skills as a PPC specialist, but also build transferable knowledge in content marketing, web analysis, and general digital marketing processes.
Upon completing the program, you'll also have built the skills necessary to pursue certifications under Google and (Microsoft's) Bing Ads, helping further certify your skills at a global standard.
Best of all, our online training delivery allows you to easily and flexibly train at a time, place, and pace that suits you best - granting you a learning experience best tailored to your needs and work-life balance.
What kind of careers can I pursue with an Advanced PPC certification?
With the industry relevant knowledge and skills you gain from our Advanced Pay-Per-Click (PPC) Certification training, you are eligible to apply for in-demand jobs including:
- PPC Specialist
- Digital Marketer
- Marketing Analyst
- Paid Search Manager
- Search Engine Marketing (SEM) Specialist
- Search Engine Optimisation (SEO) Specialist
- Digital Marketing Manager
Get a free consultation & kickstart your career
We're always here to help you succeed. Get a free education consultation with one of our Upskilled Education Consultants about this course or simply find out what's best for you.
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