-Certification-Training)
Advanced Pay Per Click brings together three Social Media College courses covering the research, campaign setup and creative work behind paid search. You will learn how to build campaigns and measure their performance against a defined goal and budget.
Three courses, eight modules each, 24 modules in total, and every one is a complete course rather than a summary. The sequence is deliberate: understand what people search for, build the campaigns that answer them, then produce creative fast enough to keep testing.
It is built for marketers moving into paid search, business owners spending their own money on ads, and anyone who has inherited a Google Ads account and would rather stop guessing. No experience is needed, study is self-paced, and access runs for 12 months.
By the end of the three courses you will be able to:
Three courses, 17 tools between them, grouped by the job they do:
Every tool is free to open an account with. What you spend on clicks is separate, decided by you, and never paid to Upskilled.
No, and it is worth being clear about that. This is an industry-recognised, non-accredited certification, and finishing all three courses earns a certificate of completion rather than a qualification on the national register.
Marketers who need the formal credential study the Certificate IV in Marketing and Communication (BSB40820) or the Diploma of Marketing and Communication (BSB50620), both delivered by Upskilled.
This certification includes three specialised short courses:
Organic search sits in a paid search certification for one reason: the research that makes SEO work is the research that stops paid campaigns from wasting money.
Its eight modules cover:
Tools: Google Analytics, Google Search Console and Google Business Profile.
The main event: Google Ads from account structure through to what you actually do when the numbers move.
Its eight modules cover:
Tools: Google Ads, including Performance Max campaigns.
The creative supply line. Campaigns stall when nobody can produce the next ad, so this course removes that bottleneck.
Its eight modules cover:
Tools: ChatGPT, Jasper, Midjourney, DALL·E, Adobe Firefly, Canva AI, Pictory, Lumen5, Durable, Framer and Leadpages.
Paid search sits close to revenue, which is why the roles are specific and why employers ask what you have actually run. Agencies want people who can take a budget, structure an account and explain the results. In-house teams want someone who can own the ad spend without a third party in the middle.
These skills suit roles such as:
You'll find them in agencies, ecommerce teams, startups, and any business that spends its marketing budget on clicks.
Enrolment in the Advanced Pay Per Click (PPC) Certification Training includes:
Three complete Social Media College short courses in one enrolment: Search Engine Optimisation, Google Advertising and Content Creation with AI. Each has eight modules, for a total of 24, and together they cover the research, campaigns, and creative that paid search runs on.
No. Opening a Google Ads account costs nothing, and the coursework is about building and structuring campaigns rather than running live spend. If you do want to run real campaigns while you study, the budget is yours and is set by you. Talk to our education consultants first if that is your plan.
Because they draw on the same research. Keyword and intent work decides which searches deserve a bid, organic results tell you what the competition already ranks for, and a page that satisfies a searcher tends to do better whether the visit was paid for or not. Running paid search without that research is how budgets get spent on the wrong traffic.
Google Ads with Performance Max for campaigns. Google Analytics, Google Search Console and Google Business Profile for research and reporting. For ad creative, ChatGPT and Jasper for copy, Midjourney, DALL·E and Adobe Firefly for images, Canva AI with Magic Write and Magic Design, and Pictory and Lumen5 for video. For landing pages, Durable, Framer and Leadpages.
No. There are no entry requirements and the Google Advertising course starts with fundamentals. It suits people who have never opened an account, and equally people who have inherited one and want to understand what previous campaigns were doing.
Reviewed By
Head of Vocational Education - BSB, Upskilled
Zaiba Hozam Khan trains across business, management and HR at Upskilled. She holds a Master of Education and has taught worldwide for over two decades.