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Advanced Pay Per Click (PPC) Certification Training

Discover effective ways of boosting web engagement, performance, and search engine rankings by exploring the nuances of pay-per-click advertising. Learn about web analytics, conversion optimisation, click-tracking, and ways of driving up measurable ROI - along with other relevant tools and methodologies to bolster your online presence.

Aligned to certification exams under Google Ads and Bing Ads, this short course can equip you with all you need to get started as a verified PPC or entry-level digital marketing specialist.
Course delivered by Simplilearn.
Free course guide
Includes full course details
*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.
Delivery Mode
This is an online short course and students will learn via flexible, self-paced learning
Experience in Relevant Tools and Platforms
Gain comprehensive training through live demos of Google Analytics, YouTube Ads, and Google Ads tools
Practical, "Work-Ready" Training
Build hands-on experience through industry-specific projects aligned to real-world scenarios
Certification Aligned with Accrediting Companies
Train and get prepared for certification exams aligned with Microsoft, Google and OMCP

Course Summary

3-5 months
Access For
Lifetime Access
1 section
$880 incl. GST
Considered as one of the most effective ways of engaging target (online) audiences, professional skills in paid marketing can help you stand out as a valuable specialist in today's digital marketing field. This program aims to equip you with the necessary skills required to leverage paid digital advertising; including effective campaign organisation, implementing proper PPC strategies, and learning the different types of online audiences available. By the end of the course, you'll have built the knowledge to pursue entry-level opportunities as a PPC or digital marketing strategist, as well as pursue certification under Google Ads or Bing Ads.

What you will learn

By the end of this Advanced Pay Per Click (PPC) Certification Training, you will accomplish the following:
  • A comprehensive understanding of various online audiences and how to effectively target them through digital advertising
  • Skills to leverage effective keywords, keyword research, and keyword organisation
  • Knowledge of optimising paid marketing strategies for greater business or website traction

Course Structure

This short course explores all critical facets of paid marketing; including areas of keyword research; ad creation and testing; audience targeting; and campaign management. You'll learn concepts of quality scores, the buying funnel, click tracking, and more - and gain experience in the latest tools and methods of automation. Aligned to Google Ads and Bing Ads certifications, you'll build the industry-standard skillsets required to verify your skills on the job market, establishing yourself as a credible PPC specialist.
  • Section 1 - Advanced Pay Per Click

    Lesson 1 - Course Introduction
    Lesson 2 - Psychology of Search
    Lesson 3 - Buying Funnel
    Lesson 4 - Understanding Keyword Organisation
    Lesson 5 - Keyword Match Types
    Lesson 6 - Negative Keywords and Managing Search Terms
    Lesson 7 - Keyword Research
    Lesson 8 - Creating Compelling Ads
    Lesson 9 - Advanced Ad Features
    Lesson 10 - Ad Testing
    Lesson 11 - Ad Extensions
    Lesson 12 - Campaign Types Budget and Reach
    Lesson 13 - Location and Language Targeting
    Lesson 14 - Introduction to Audience Types
    Lesson 15 - How to Segment Data and Create Lists
    Lesson 16 - Using the Audience Lists to Reach Customers
    Lesson 17 - Introduction to the Display Network
    Lesson 18 - Display Targeting Options
    Lesson 19 - Display Ad Formats
    Lesson 20 - Setting And Measuring Goals
    Lesson 21 - Bidding and Attribution
    Lesson 22 - Reporting and Testing
    Lesson 23 - Ad group organisation
    Lesson 24 - Campaign organisation
    Lesson 25 - Working with Multiple Accounts
    Lesson 26 - Introduction to Quality Score
    Lesson 27 - Working with Quality Score
    Lesson 28 - Quality Score Diagnosis and Pivot Tables
    Lesson 29 - Setting Up Your PPC Strategy
    Lesson 30 - Creating Your Account
    Lesson 31 - Managing Your Account
    Lesson 32 - Shopping and Video Campaigns
    Lesson 33 - Automation and Other Tools

  • Free Course: Advanced Content Marketing
  • Free Course: Advanced Website Conversion Rate Optimisation
  • Free Course: PPC Foundations


    Delivery mode: self-paced learning only

Completion Certificate

Tools covered

Who is this course for?

Though not a mandatory requirement, individuals looking to enrol in this course are recommended to have at least a basic knowledge of digital marketing skills.

Course projects

As part of your training, you'll learn to apply your Advanced Pay Per Click (PPC) knowledge to real-world projects simulating relevant industry challenges.
Keyword Research
Through a keyword planner, you'll be required to fulfill the keyword research for specific target services.
Ad Creation
Using your keyword research, you will then be required to create the appropriate product and service ads aimed at your target market.
Audience Targeting and Strategy
Identify an audience that can help you target your ideal client or customer; maintaining those who have converted into leads from seeing your ads.
Account Organisation
Organise your keywords, ads, and ad groups into effective campaigns, identifying and understanding the relationships between the data at hand.

Career outcomes

Pay Per Click (PPC) Specialist
PPC specialists manage the pay-per-click marketing strategies of companies, including its implementation, SEO, ad display, and performance analysis.
$93k AUD
Information Technology
Digital Marketer
Digital marketers help advertise a business, its products, and/or its services through one or more digital media channels, including websites, social media platforms, and search engines.
$85k AUD
Information Technology
Search Engine Marketing (SEM) Specialist
SEM Specialists help boost the performance of paid search/marketing campaigns by analysing the relevant data, testing new strategies; and pinpointing new trends or insights.
$77k AUD
Information Technology

Advanced Pay Per Click (PPC) Certification Training course advisor

Certified PPC Trainers
Our trainers are industry experts with multiple years of industry working and teaching experience. We have a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us.

Show off your achievements

Earn your Advanced Pay Per Click (PPC) Certification

Digital certificates are the new way for Upskilled and Simplilearn graduates to offer proof of their hard earned knowledge or skill set.

Additionally, upon completion of the entire short course, you will earn a certificate demonstrating your competence and actionable expertise as an experienced certified PPC professional.

Differentiate Yourself 

Set yourself apart from the competition by certifying your demonstrable expertise to your employers.

This is your ticket to get your foot through the door and proof that you have verified PPC in real world environments, making you job ready as a full-fledged expert.

Share your achievement

You worked for it, you earned it! Share your achievement loud and proud! Talk about your Advanced Pay Per Click (PPC) certification on LinkedIn, Twitter, Facebook. Add it to your CV to stand out and showcase to your employers.


What is the difference between a Short Course and an Online Bootcamp?

An Online Bootcamp Program is an intensive and accelerated learning program made up of a collection of self-paced eLearning components and live online classes that students are required to attend.
The Online Bootcamp program curriculum contain a combination of specifically chosen courses and career-critical skills that are aligned to a job role.

A Short Course on the other hand are shorter courses that is designed to target developing a specific skill set or topic. They generally are much quicker to complete than Bootcamp Programs.


What do PPC Specialists do?

PPC specialists help leverage pay-per-click advertising campaigns to improve a business' website performance, conversions, and engagement. They manage aspects such as the campaign's SEO, its implementation, the ad display, and analysis of its overall performance, helping an organisation meet its digital marketing goals and objectives. As such, skills in keyword research, copywriting, landing page design, and audience targeting are mandatory for those in this role.

The average PPC specialist currently earns a higher-than-average salary of $93K AUD per year, according to statistics by Indeed.

With an Advanced PPC certification under your belt, you'll not only build the necessary skills and knowledge for executing successful digital ad campaigns - but you'll also establish yourself as a credible expert in this growing, sought-after profession.


Is this PPC training up to date?

As online trends constantly evolve, this course (delivered in partnership with Simplilearn) has strived to provide the most up-to-date, competitive training required of today's PPC specialists. We've taken the time to consider current market trends, ensuring our content reflects and that its materials are regularly upgraded to match the latest job market needs. Additionally, this program is lead by certified trainers in the field, who do their part in researching new and emerging industry trends - integrating these new tools, practices, and skills into the course material as necessary.


Will there be live online classes included in this course?

No, this course does not provide live, instructor-led classes. All content delivered is through a self-paced, independent learning format only.


How do I earn my Advanced Pay Per Click (PPC) certification?

Students who successfully complete this program will earn a certificate of course completion, upon passing the simulation exam (with a minimum score of 60%).

The training provided through this course is also aligned to the Google Ads certification and the Bing Ads certification.

To earn your Google Ads certification, you must:
1) Register on the Google Academy website upon completion of the Advanced PPC course
2) Sign up to undertake the Google Ads certification exam
3) Complete the two (2) assessments provided - (a Google Ads Fundamentals assessment and an additional product area assessment)

To earn your Bing Ads certification, you must:
1) Register on Microsoft's website
2) Sign up for the Bing Ads certification exam
3) Prepare for the exam content by visiting the Bing Ads training section to view free training material on the various features and campaign tools of Bing Ads
4) Pass the certification exam with a minimum score of 80%

Both certifications are only valid for 12 months, after which you'll be required to re-take the exam in order to maintain your certification status.


Is a training course in Advanced PPC worth it?

The need for PPC specialists is expected to grow as online marketing becomes an ever-necessary strategy to maintain business relevance. In fact, the global market for PPC is expected to meet a whopping 28.62 billion USD (over 44.53 billion AUD) by 2027, according to Fortune Business Insights. The industry is thus ripe for opportunity for those looking to specialise in this field, and can offer plenty of transferable skills in other areas of digital media - including content marketing, web analytics, social media management, and online marketing analysis. You'll also play a vital role in the long-term success of a business, helping them effectively bolster their online presence for greater sales and broader audience engagement.

Additionally, with this content aligned to globally-recognised certifications under Google and Microsoft, you'll get to verify yourself as a credible expert in the PPC/digital marketing field. Such credentials offer proof of your up-to-date, competitive skillset, helping you draw the attention of potential employers on the job market.

According to Payscale, the average salary for those with a Google Adwords certification is currently $64K AUD per year. Microsoft-certified professionals (MCPs), on the other hand, earn an average of $95K AUD per year.


How do I become a certified PPC specialist?

Our Advanced PPC certification training course is a highly recommended pathway into the digital marketing or PPC field, as it offers an in-depth look into how search engines work, how they can be optimised for better web performance, methods of effective keyword research, and the various tactics that play into successful online ad campaigns. You'll not only earn varying skills as a PPC specialist, but also build transferable knowledge in content marketing, web analysis, and general digital marketing processes.

Upon completing the program, you'll also have built the skills necessary to pursue certifications under Google and (Microsoft's) Bing Ads, helping further certify your skills at a global standard.

Best of all, our online training delivery allows you to easily and flexibly train at a time, place, and pace that suits you best - granting you a learning experience best tailored to your needs and work-life balance.


What kind of careers can I pursue with an Advanced PPC certification?

With the industry relevant knowledge and skills you gain from our Advanced Pay-Per-Click (PPC) Certification training, you are eligible to apply for in-demand jobs including:
  • PPC Specialist
  • Digital Marketer
  • Marketing Analyst
  • Paid Search Manager
  • Search Engine Marketing (SEM) Specialist
  • Search Engine Optimisation (SEO) Specialist
  • Digital Marketing Manager


Get a free consultation & kickstart your career

We're always here to help you succeed. Get a free education consultation with one of our Upskilled Education Consultants about this course or simply find out what's best for you.
1300 469 853
9am - 5pm


5 star

I am really enjoying my trainer Sarah. She's great at communicating (her AMA was really helpful), and always providing extra interesting things to think about. I don't mind the role plays, I understand why we have to do them and the feedback is helpful. Great course so far!


5 star

Jackson Jarvis has been absolutely amazing. The whole experience so far has been very well organised and Jackson has been so supportive.


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*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.

Download course guide

Want to know all about this course? Get our course brochure to discover what it's like to study Advanced Pay Per Click (PPC) Certification Training. Submit your details and simply click 'Download'.

Download course guide

Want to know all about this course? Get our course brochure to discover what it's like to study . Submit your details and simply click 'Download'.

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*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.