Facebook (Meta) Marketing Certification
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Course Overview
The Facebook (Meta) Marketing Certification gives students the essential skills to grow a brand’s presence on Facebook and Instagram, across both organic content and paid advertising.
Through two practical, in-demand short courses, you’ll learn how to plan, create, publish and optimise content for Meta platforms, as well as how to run targeted, high-performing advertising campaigns. Whether you're responsible for managing social accounts or looking to specialise in paid social, this program provides the tools and confidence you need to succeed.
Course Detail
This certification provides a complete introduction to Meta’s marketing ecosystem.
You’ll learn how to:
Create engaging organic content tailored for Facebook and Instagram
Optimise posts, stories and engagement for reach and visibility
Understand Meta’s algorithms and content distribution signals
Plan and launch paid advertising campaigns across Meta Ads Manager
Target audiences effectively using demographics, behaviours and interests
Build ad campaigns with the right objectives, placements and formats
Optimise and scale campaigns for better performance and lower costs
Analyse and report on both organic and paid results
By the end of the program, you’ll be ready to manage Meta channels professionally, combining creativity with data-driven decision making.
Career and Industry Outlook
Meta remains the world’s largest combined social advertising platform, and demand for professionals who can manage both organic social media and paid Meta campaigns continues to rise.
Brands rely heavily on Meta channels for awareness, engagement and direct response campaigns. This certification prepares you for roles where cross-channel Meta expertise is essential.
Career Outcomes
This certification prepares graduates for roles such as:
Social Media Coordinator
Paid Social Assistant
Facebook Ads Specialist (entry-level)
Digital Marketing Assistant
Community Manager
Content Producer (Social)
These roles are in demand across agencies, ecommerce businesses, startups and marketing teams.
Course Modules
This certification includes two specialised courses:
Learn how to run paid campaigns across Meta platforms using Ads Manager.
Topics include:
Audience targeting
Budgeting and bidding
Ad formats and placements
Campaign objectives
Creative best practices
Optimisation strategies
Analytics and performance reporting
You will develop the skills to plan, launch and manage Meta ad campaigns that drive measurable results.
Build the essentials of a strong organic presence across Facebook and Instagram.
Learn how to:
Create high-performing content
Improve engagement and reach
Manage pages and communities
Publish content through Meta tools
Understand insights and organic analytics
Use storytelling to build a loyal audience
Course Inclusions
Enrolment in the Facebook (Meta) Marketing Certification includes a complete ecosystem of learning, mentorship and support:
- Monthly Masterclasses with Industry Experts: Stay updated with platform changes, new features, content strategies and paid advertising trends.
- Weekly Group Mentor Calls: Get personalised advice on your Meta campaigns, content ideas and optimisation strategies.
- 12 Months Unlimited Access: Complete the course at your own pace and revisit lessons anytime.
- Templates, Tools & Checklists: Includes ad planning sheets, organic content templates, targeting frameworks, AI prompt sheets and analytics guides.
- Practical, Real-World Activities: Build your portfolio through hands-on activities including ad setup, audience research and content creation.
- Online Student Community: Collaborate and share insights with other students growing their Meta skills.
- Dedicated Learner Support:
What You Need to Know
- Total Duration: Approximately 25 hours (2 short courses × ~10–15 hours each)
- Delivery Mode: 100% online, self-paced
- Entry Requirements: No prior experience required
- Certification: Receive the Facebook (Meta) Marketing Certification upon completion
- Support: Access to trainers, community groups, resources and learning support
Payment Options
FAQs
The Facebook (Meta) Marketing Certification is a 100% online, self-paced program that teaches you how to grow Facebook and Instagram through both organic content and paid advertising.
The Facebook (Meta) Marketing Certification is ideal for beginners, social media coordinators, business owners, and marketers who manage Meta channels or want to specialise in paid social advertising.
In the Facebook (Meta) Marketing Certification, you’ll learn how to create and optimise organic content, understand Meta algorithms, launch and manage campaigns in Meta Ads Manager, target audiences, improve results, and report on performance across organic and paid.
The Facebook (Meta) Marketing Certification includes two courses:
- Facebook (Meta) Advertising (Ads Manager, targeting, budgets, formats, optimisation, reporting)
- Facebook Organic Marketing (content creation, engagement, community management, insights, storytelling)
The Facebook (Meta) Marketing Certification takes approximately 25 hours in total and includes 12 months unlimited access, so you can study at your own pace.