-Marketing-Certification)
The Facebook (Meta) Marketing Certification is a focused pair of short courses, delivered in partnership with Social Media College, covering the two halves of Meta marketing: the organic content that builds a following, and the paid campaigns that put it in front of people who have never heard of you. Both apply across Facebook and Instagram.
It is the most specific of Upskilled's Meta options. Rather than sampling social media broadly, it stays on Facebook and Instagram and explains how the platforms actually work: what gets distributed organically, and what happens once you pay for reach in Ads Manager.
It suits social media coordinators who have inherited the accounts, business owners running their own pages, and marketers moving into paid social. There are no entry requirements, study is self-paced, and access runs for 12 months.
Across the two courses, you will learn how to:
It's all free to set up. You can finish both courses without spending anything on advertising, and any live budget is separate and entirely your decision.
Is this course nationally recognised?
No. The Facebook (Meta) Marketing Certification is an industry-recognised, non-accredited course. Finishing both courses earns a certificate of completion rather than a qualification on the national register.
Want to build a broader paid and organic skill set? Explore Performance Marketing Pro, Social Media Essentials with AI, or browse all marketing and social media short courses.
If you want nationally recognised training in this field, Upskilled delivers the 11426NAT Diploma of Social Media Marketing with Artificial Intelligence.
Meta remains the platform most Australian businesses advertise on first, which is why paid social sits in so many job descriptions. The best-paying roles are the ones where someone can do both halves: produce content that works organically and run the ad account behind it without handing it to an agency.
These skills suit roles such as:
They are hired in agencies, ecommerce businesses, startups and in-house marketing teams, and they are equally useful when the Page you are running is your own business.
This certification includes two specialised short courses:
The paid half, built in Meta Ads Manager rather than by pressing Boost on a post that happened to do well.
Its eight modules cover:
Tools: Meta Ads Manager, Meta Business Suite and the Meta Pixel.
The unpaid half: building a presence that earns attention before any budget is involved. It covers Facebook and Instagram together, since most businesses run both from the same desk.
This course covers:
Organic work is what makes the paid half cheaper: campaigns built on content people already respond to tend to need less budget to prove themselves.
Enrolment in the Facebook (Meta) Marketing Certification includes a complete ecosystem of learning, mentorship and support:
The Facebook (Meta) Marketing Certification is a 100% online, self-paced program that teaches you how to grow Facebook and Instagram through both organic content and paid advertising.
The Facebook (Meta) Marketing Certification is ideal for beginners, social media coordinators, business owners, and marketers who manage Meta channels or want to specialise in paid social advertising.
In the Facebook (Meta) Marketing Certification, you’ll learn how to create and optimise organic content, understand Meta algorithms, launch and manage campaigns in Meta Ads Manager, target audiences, improve results, and report on performance across organic and paid.
The Facebook (Meta) Marketing Certification includes two courses:
- Facebook (Meta) Advertising (Ads Manager, targeting, budgets, formats, optimisation, reporting)
- Facebook Organic Marketing (content creation, engagement, community management, insights, storytelling)
The Facebook (Meta) Marketing Certification takes approximately 25 hours in total and includes 12 months unlimited access, so you can study at your own pace.
Organic is everything you do without paying: the content, the Page, the community and the insights that tell you what worked. Paid is the advertising account: objectives, audiences, budgets, creative and measurement. Most roles expect both, which is why the two are sold together here.
No. You can complete both courses without spending anything on ads. Meta Ads Manager is free to open and the coursework is about building, structuring and measuring campaigns. Any live ad spend is separate and decided by you.
Yes. Meta campaigns run across both platforms from the same Ads Manager account, and the organic course covers content for both. If you want Instagram growth specifically, with TikTok and YouTube alongside it, the Creator and Influencer Marketing Advanced bundle goes deeper on that.
Reviewed By
Head of Vocational Education - BSB, Upskilled
Zaiba Hozam Khan trains across business, management and HR at Upskilled. She holds a Master of Education and has taught worldwide for over two decades.