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Social Media College

Short Course in Facebook Marketing

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Delivered by Social Media College
20 hours
$795
10 Modules
6 months unlimited access
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Social Media College

$795.00

ONE EASY PAYMENT
6 MONTHS UNLIMITED ACCESS
 
Connect and build an online community on Facebook!

In just 20 hours, you'll have a unique skill set that can help you plan and execute Facebook Marketing strategies.

ENROL NOW & GAIN JOB-READY SKILLS IN FACEBOOK MARKETING!

 
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Being one of the most popular social mediums, Facebook has become an integral channel for those with a business looking to target specific audiences to generate increased revenue. 

If you're looking to boost your skills and learn effective ways to promote on the channel, the Facebook Marketing short course created by Social Media College has been designed to help increase opportunities where you can connect and build an online community, either as a freelancer, business owner or agency.


Why should you do this course? 

  • Boost your sales and number of customers on Facebook
  • Increase and maximise the effectiveness of your campaigns
  • Create opportunities where you can expand and reach a wider audience
  • Jonathan Tanner, the CEO and Co-Founder of Social Media College will be your instructor. He has spent over 15 years working with over 50 businesses in helping them use social media to boost their revenue. Jonathan has worked with a wide range of startups and companies, and has a strong passion for social media marketing. 

What will you learn? 

  • Create engaging and impactful Facebook strategies
  • Develop your understanding and use of Facebook Ads
  • Target and segment specific audiences
  • Boost community engagement across online audiences
  • Create new sales opportunities through Facebook marketing

Who is this course for?

  • Business owners or freelancers looking create new opportunities and boost their online presence across Facebook. 
  • Agencies wanting to improve their revenue streams and nurture their Facebook channel.
  • Social media influencers who want to learn how to monetise content and collaborate with businesses to grow their following count on Facebook. 
  • Marketing professionals who want to further their knowledge and find ways to increase their ROI for existing clients. This course can also help them advance their skills in campaign management as well as review and analyse data to target prospective customers on Facebook. 
The Facebook Marketing short course will have you learn to target a wider audience, as well as maximise your return of investment no matter the budget. 

This course will also equip you with the skills needed to be a pro at Facebook Marketing, helping you create campaign objectives that help boost sales and connect with prospective customers.

In just 20 hours, you'll have a unique skill set that can help you plan and execute Facebook Marketing strategies that allow your channel to reach new heights for your business or agency.

Detail

Duration
Up to 20 hours
Units
10 Modules

If you're looking to increase your sales conversions and connecting with more prospective customers, the Facebook Marketing short course is perfect in teaching you the skills to create effective campaigns that produce successful outcomes.

This course is suitable for freelancers or those already in social media specialist roles looking to add their creative flair on Facebook, which can lead to increased revenue and community engagement. As of 2020, there are 1.7 billion active Facebook users, making it a no-brainer for business-minded individuals to have an active and continuing presence on the channel.

The T&Cs of your purchase is governed by Social Media College policies, which can be found here.

Course structure

The duration of this course is up to 20 hours, comprising 10 modules.

As part of your studies, you'll receive one-on-one mentor support and have full access to the course for up to 6 months through Social Media College. You'll also be able to join an exclusive Facebook group where you can connect and collaborate with other social media marketers.

All activities in the Facebook Marketing course has been designed so that you can completely tailor it to your own business needs and industry.

If you successfully complete this course, you'll be able to:

  • Develop structured and engaging campaigns that increase likes
  • Identify and target optimal customer segments for improved ROI
  • Understand how to setup and implement campaigns that work
  • Learn how to analyse the results of paid-for campaigns
  • Implement tracking and retargeting functions to maximize budgets
  • Access tools, tips and techniques to create killer ads
  • Establish a trusted presence and following on Facebook

Subjects

To satisfy the requirements of this course, you'll need to complete the following modules

Module #1
Introduction to Facebook Marketing

Describe Facebook usage rates and list features of key advertising platforms on Facebook.

Module #2
The Facebook Ads Landscape

Understand how the Facebook Algorithm works and benefits of advertising on Facebook

Module #3
Facebook Marketing Strategy

Describe buyer stages and Facebook Ads Structure

Module #4
Facebook Campaigns

Create a new campaign and content for your strategy

Module #5
Facebook Ad Sets

Identify and target your ideal customer segment through paid ads.

Module #6
Facebook Ad Structure

Produce creative content that aligns with audience interests.

Module #7
Community Management

Create an engaged following who act as brand ambassadors.

Module #8
Tracking and Retargeting

Maximise your marketing budget with targeted follow-up ads.

Module #9
Measurement and Reporting

Measure results and adjust your strategies to increase effective use of Facebook.

Entry requirements

Start date
Enrol anytime

Upskilled always want to ensure that our students are enrolled in the right course for them.

These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants if you have any questions, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.

As a guide, entrants to this program may be best suited for students who have:

  • Sucessfully completed year 10 or above school level (or equivalent)
  • Own a business or work as an in-house consultant providing social media marketing services

Enquire today

Sounds just like the course you're after? Speak with a career consultant to discover what it's like to study the SMC-FBM - Short Course in Facebook Marketing. Send us an enquiry and we'll get in touch.

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Thank you for choosing Short Course in Facebook Marketing - delivered by Social Media College.

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Course price (GST inclusive):
795.00
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