What is Linkedin Marketing?
LinkedIn Marketing is running social media campaigns on the digital platform, particularly for those wanting to increase their B2B clientele and boost their personal brand.
People who appreciate content on LinkedIn are charmed with empowering stories and this is a great way to help build rapport to the online community. While there's opportunities to develop personal and brand awareness, LinkedIn is all about building connections with people to help generate new sales opportunities.
How will a Short Course in Linkedin Marketing help me in my career?
If you're a busy professional looking to boost your LinkedIn Marketing skills, then studying a short course related to the topic can be the perfect option. The Short Course in LinkedIn Marketing is a short course that can provide you with the skills to make your profile standout and create B2B opportunities for your company or organisation.
Being delivered online, you'll have the flexibility of studying in the comfort of your own home and be able to balance both your work and personal priorities. With a completion time of 20 hours and unlimited course access for six months, the Short Course in LinkedIn Marketing is the recommended learning opportunity if you want to maximise social media opportunities on the platform.
How to enrol in a short course in Linkedin Marketing?
To enrol in a Short Course in LinkedIn Marketing, you simply need to select 'Enrol Now' on the course page. From there, a form should pop up asking you to fill in some of your personal details and payment information. Once you fill and submit the form, you should be able to gain login details for access to your course within one working day.
Is LinkedIn marketing an important skill to learn?
Anyone looking to expand their audience and bolster their business (or personal) brand online will benefit from learning LinkedIn marketing. By learning to create an optimised, engaging, and well-written professional profile, your brand could successfully rank higher in search engine results, drawing in further potential clients, consumers, or new recruits.
According to recent research
by LinkedIn themselves, 63% of business personnel surveyed are currently using the platform, with 22% intending to do so in the coming year. This site is thus an ideal hub for connecting with fellow industry professionals and other companies within your field.
Additionally, LinkedIn prides itself as being the most effective social media tool for recruitment. Reports show
that 95 job applications are submitted to LinkedIn every second, with 6 people hired through the platform every minute.
How can LinkedIn courses help me with career growth?
With its ability to effectively market your personal brand, connect with other fellow professionals, and get in touch with a wide range of companies in your field; course training in LinkedIn can do wonders for your professional growth.
Upskilled's short course in LinkedIn Marketing particularly focuses on these areas as well as how to best navigate their landscape, create memorable content, and engage with the right communities.
Additionally, you'll also learn to make the most of their paid advertising features, allowing you to create effective marketing campaigns that reach the right eyes and uncover new business opportunities.
What other fields are LinkedIn courses applicable in?
Aside from the social media marketing field, LinkedIn courses are also applicable to:
- Business management
- Digital marketing
- Human resources
- Social media consultancy
- Public relations
Are there special eligibility requirements for LinkedIn courses online?
There are no special eligibility requirements for Upskilled's short course in LinkedIn Marketing. Students are simply recommended to have completed year 10 or above school level (or an equivalent qualification).
As a guide, those best suited to this course are those currently working in or pursuing social media marketing or business management. (To clarify any additional eligibility requirements, however, it is best recommended to speak with one of our Education Consultants for further information.