Online training - Call us on 1300 009 924
Online training - access your course anytime, anywhere! Call us on 1300 009 924
Business

Personal Branding Short Course

SMC-PB
Next Intake
16 Dec 2024
Up to 20 hours
100% Online, Self Paced
8 Modules
Delivered by SMC
Start Immediately
Recognition

Course Overview

We are proud to partner with Social Media College and their award-winning and innovative online learning content - designed to ensure Upskilled students gain the essential skills and knowledge needed to establish successful careers in social media.

Our Personal Branding short course is perfect if you're looking to increase opportunities to connect with others, whether it's to help improve your employment outcomes, provide mentorship advice or simply build an online presence where you're a person of influence in your industry.

Are you an entrepreneur or business professional looking to put your best foot forward online? It's time to boost your knowledge and skills in all things personal brand, and we have a course that can help you do exactly that.

The Personal Branding short course created by Social Media College is perfect if you're looking to increase opportunities to connect with others - either to help improve your employment outcomes, provide mentorship advice or simply build an online presence where you're a person of influence in your industry.

What you will learn

This course comprises four units to help you develop key competencies for further study or advancement to team leadership roles. In this course you'll learn to:

  • Have a clear understanding of your personal brand and the intentions behind it
  • Cultivate and define your personal brand identity
  • Plan and execute a comprehensive personal brand strategy
  • Learn how to establish your social media marketing assets
  • Leverage your connections and content

If you successfully complete this course, you'll be able to:

  • Learn about the power of personal branding and what you can achieve using the Understand – Build – Leverage methodology
  • Describe your personality and values, and learn how it fits with your personal brand.
  • Recognise your life-stage and resources, and how they align with your personality and values.
  • Identify the different social media channels and what might work for your brand.
  • The importance of LinkedIn for your personal branding and how to set up your profile.
  • Recognise the importance of a website in your marketing strategy and how to boost your SEO.
  • Recognise different tools to find more connections and generate high quality content.
  • Identify the key elements of a great pitch followed by cold, warm and hot sales techniques to close the deal.

Course Modules

Learn about the power of personal branding and what you can achieve using the Understand – Build – Leverage methodology.

Describe your personality and values, and learn how it fits with your personal brand.

Recognise your life-stage and resources and how they align with your personality and values.

Identify the different social media channels and what might work for your brand.

The importance of LinkedIn for your personal branding and how to set up your profile.

Recognise the importance of a website in your marketing strategy and how to boost your SEO.

Recognise different tools to find more connections and generate high quality content.

Identify the key elements of a great pitch followed by cold, warm and hot sales techniques to close the deal.

Payment Options

One easy payment
You pay $795

Upskilled Payment Plans

Speak to our friendly Education Consultants at 1300 009 024 to learn about flexible payment plans.

How to enrol

Step 1
Fill out the enquiry form or request a callback

A friendly Education Consultant will be in touch to answer all your questions.

Step 2
Complete an enrolment form

Include your details, proof of previous learning, address verification, and preferred payment option to finalise your enrolment.

Step 3
Get started on your new future

We will invite you to an online orientation session and you can get started on your course. 

What you need to know

Entry Requirements

Upskilled always want to ensure that our students are enrolled in the right course for them.

These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants if you have any questions, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.

As a guide, entrants to this program may be best suited for students who have:

  • Sucessfully completed year 10 or above school level (or equivalent)Own a business or work as an in-house consultant providing social media marketing services

*Additional eligibility criteria may be applicable and affected by other factors and personal circumstances. Please speak with our Education Consultants to confirm your eligibility for this course

Dedicated Support

Andrew Ford will be your instructor. He has been a leader in the digital marketing and branding industries for over 15 years and has worked for household names in the global tech business like Hewlett Packard and IBM.

FAQs

Personal Branding is referring to how you promote yourselves to others. This is important because it can help you build authentic connections with people online and even help you gain job opportunities you didn't think were available to you.

By promoting yourself on either LinkedIn or Instagram, you create an image that people may resonate with. It also can open up opportunities where you can provide mentorship to others, be a thought leader in the corporate space or even share resources that align with both your personality and values. 

If you lack the confidence of building your personal branding in the social media space, then you may benefit from studying a Short Course in Personal Branding. This is an online course that can provide you with the flexibility and convenience of studying anytime, anywhere. You'll also have unlimited access to the course for six months, helping you revisit the content in personal branding when you need a refresher.

In just 20 hours, you could be on your way in gaining skills to build a personal brand that you're proud of, helping you build professional connections with people and tap into other career opportunities.

To enrol in a Short Course in Personal Branding, you simply need to select 'Enrol Now' on the course page. From there, a form should pop up asking you to fill in some of your personal details and payment information. Once you fill and submit the form, you should be able to gain login details for access to your course within one working day.

Personal brand management courses are focused on helping you establish an engaging, memorable, and unique brand presence online. As such, those currently pursuing a business, working in business management, or working in the marketing field will benefit most from personal brand management courses.

Branding courses can be helpful for anyone looking to grow or reach an online audience. While entrepreneurs and marketers are the first to come to mind (and can especially benefit from such training), those working in business consultancy, social media influencing, SEO strategy, website development, and recruitment management may also find these studies helpful.

Branding courses can offer plenty of benefits for those looking to grow their career. These include:

  • The ability to craft both a professional and memorable brand online 
  • Familiarity with multiple social media channels, helping you identify the best ones suited to your career goals 
  • The skills to plan, develop, and execute successful marketing strategies online 
  • The ability to form and maintain valuable connections with industry peers or potential employers online 

Starting a freelance marketing business right after finishing a branding course is possible, though it may help to further your business skills through other courses in management and marketing. However, branding courses are a good first step towards establishing your own business, as they can help you define your personality, values, and unique goals as an entrepreneur. They can also help you get started on getting your name out there, making a memorable first impression among potential clients, and forging the initial connections you need to get your business off the ground. 

A branding course could additionally grant you valuable entry-level skills in social media, such as building a familiarity with popular channels - including Facebook, LinkedIn, Instagram, YouTube, and Twitter. 

Succesful personal brand management requires a sound understanding of one's professional goals, values, and personality - and how these match up to the skills demands or industry trends of their field.

  • Expertise in popular social media channels, and the platforms best suited to specific audiences
  • The creativity to form a unique brand image that successful represents a company's values, offerings, and overall mission
  • Excellent communication and interpersonal abilities for collaborating with sales teams, marketers, public relations, social media influencers, and graphic designers
  • Excellent customer service for engaging with online audiences and responding to reviews/enquiries
  • The research skills to perform competitor analysis or market trends

Potential career fields you could pursue upon taking brand management courses include: 

  • Digital marketing 
  • Business management 
  • Public relations 
  • Social media marketing 
  • Brand management 
  • Entrepreneurship/Freelancing 
  • Online content strategy
  • Marketing consultancy