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Social Media College

Short Course in Personal Branding

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Delivered by Social Media College
20 hours
$795
8 Modules
6 months unlimited access
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Social Media College

$795.00

ONE EASY PAYMENT
6 MONTHS UNLIMITED ACCESS
Increase opportunities to connect with others and build an effective online presence!

In just 20 hours, you can gain the skills needed to build a solid personal brand identity.

ENROL NOW & GAIN JOB-READY SKILLS IN PERSONAL BRANDING!
 
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Are you an entrepreneur or business professional looking to put your best foot forward online? It's time to boost your knowledge and skills in all things personal brand, and we have a course that can help you do exactly that. 

The Personal Branding short course created by Social Media College is perfect if you're looking to increase opportunities to connect with others - either to help improve your employment outcomes, provide mentorship advice or simply build an online presence where you're a person of influence in your industry. 


Why should you do this course? 

  • Learn what it means to have a personal brand and to own it
  • Build your credibility and establish professional connections in your industry
  • Provide leadership and build authority around your personal brand
  • Andrew Ford will be your instructor. He has been a leader in the digital marketing and branding industries for over 15 years and has worked for household names in the global tech business like Hewlett Packard and IBM.

What will you learn? 

  • Have a clear understanding of your personal brand and the intentions behind it
  • Cultivate and define your personal brand identity
  • Plan and execute a comprehensive personal brand strategy
  • Learn how to establish your social media marketing assets
  • Leverage your connections and content

Who is this course for?

  • Entrepreneurs wanting to stand out on social media and give themselves a competitive advantage.
  • Freelancers & Consultants looking to integrate their personal brand with their business and using it to its full potential. 
  • Social media influencers wanting to monetise their social media profiles and create opportunities of collaboration and networking, which boosts their following online. 
  • Marketing professionals who are keen to generate business leads and establish themselves as experts in their industry.
It's not an overnight job to build a solid personal brand, which is why this short course is ideal for those wanting to make an impact either as an entrepreneur or consultant. 

Building a solid personal brand can help you tap into other career opportunities or make meaningful business connections with people in your industry.

In just 20 hours, you can gain the skills needed to build a solid personal brand identity, helping you create impact across your social media assets.

Detail

Duration
Up to 20 hours
Units
8 Modules

The Personal Branding short course will help you develop the skills you need to create and boost your personal brand across your social media assets.

If you have the desire to form meaningful professional connections and want to become a person of influence in your industry, this short course can equip you with the knowledge needed to create a comprehensive social media strategy that highlights your personal brand's authenticity.

The T&Cs of your purchase is governed by Social Media College policies, which can be found here.

Course structure

The duration of this course is up to 20 hours, comprising 8 modules.

As part of your studies, you'll receive one-on-one mentor support and have full access to the course for up to 6 months through Social Media College. You'll also be able to join an exclusive Facebook group where you can connect and collaborate with other social media marketers.

All activities in the Personal Branding course has been designed so that you can completely tailor it to your own business needs and industry.

If you successfully complete this course, you'll be able to:

  • Learn about the power of personal branding and what you can achieve using the Understand – Build – Leverage methodology
  • Describe your personality and values, and learn how it fits with your personal brand.
  • Recognise your life-stage and resources, and how they align with your personality and values.
  • Identify the different social media channels and what might work for your brand.
  • The importance of LinkedIn for your personal branding and how to set up your profile.
  • Recognise the importance of a website in your marketing strategy and how to boost your SEO.
  • Recognise different tools to find more connections and generate high quality content.
  • Identify the key elements of a great pitch followed by cold, warm and hot sales techniques to close the deal.

Subjects

To satisfy the requirements of this course, you'll need to complete the following modules

Module #1
The Power of Personal Branding

Learn about the power of personal branding and what you can achieve using the Understand – Build – Leverage methodology.

Module #2
Understand: Values and Personality

Describe your personality and values, and learn how it fits with your personal brand.

Module #3
Understand: Life-stage and Resources

Recognise your life-stage and resources and how they align with your personality and values.

Module #4
Build: Social Media

Identify the different social media channels and what might work for your brand.

Module #5
Build: LinkedIn

The importance of LinkedIn for your personal branding and how to set up your profile.

Module #6
Build: Websites and SEO

Recognise the importance of a website in your marketing strategy and how to boost your SEO.

Module #7
Leverage: Connections and Content

Recognise different tools to find more connections and generate high quality content.

Module #8
Leverage: Pitch and Close

Identify the key elements of a great pitch followed by cold, warm and hot sales techniques to close the deal.

Entry requirements

Start date
Enrol anytime
Upskilled always want to ensure that our students are enrolled in the right course for them.

These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants if you have any questions, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.

As a guide, entrants to this program may be best suited for students who have:
  • Sucessfully completed year 10 or above school level (or equivalent)
  • Own a business or work as an in-house consultant providing social media marketing services

Enquire today

Sounds just like the course you're after? Speak with a career consultant to discover what it's like to study the SMC-PB - Short Course in Personal Branding. Send us an enquiry and we'll get in touch.

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Course price (GST inclusive):
795.00
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