Creator and Influencer Marketing (SMC-CIM)
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Course Overview
The Creator and Influencer Marketing Certification teaches you how to develop, manage and scale creator-driven campaigns — from selecting the right influencers to measuring performance and leveraging AI to enhance results.
This short course covers the full process of creator marketing: strategy, collaboration, negotiation, content creation and campaign optimisation.
Whether you’re a marketer, business owner or aspiring creator, this certification gives you the tools to run effective, brand-aligned influencer partnerships.
Course Detail
Throughout this course, you’ll learn how to:
Understand the role of creators and influencers in modern marketing
Build an effective influencer strategy aligned to brand goals
Identify creators with the right audience, tone, alignment and performance history
Negotiate fees, contracts, deliverables and usage rights
Manage campaigns, timelines and content approvals
Support creators to produce authentic, high-performing content
Leverage AI tools for creator discovery, content ideation and campaign optimisation
Analyse influencer campaign results and measure ROI
By the end of the program, you’ll feel confident planning and running influencer collaborations that produce real results.
Career and Industry Outlook
Influencer and creator marketing continues to grow rapidly, with brands of all sizes investing in creators across Instagram, TikTok, YouTube and emerging platforms. As businesses allocate more budget to creators, demand is rising for professionals who understand strategy, alignment, analytics and the creator–brand relationship.
This certification equips you with the skill set needed to work in this fast-growing space.
This certification prepares graduates for roles such as:
Influencer Marketing Assistant
Creator Partnerships Coordinator
Social Media Coordinator
Digital Marketing Assistant
Content Marketing Assistant
Creator Manager (entry level)
These roles are increasingly common across agencies, ecommerce brands, startups and creator-focused businesses.
Course Modules
Understand the creator economy, how influencer marketing works, and why brands rely on creators for reach, awareness and conversion.
Learn how to set campaign goals, define your audience, determine content formats, and structure your influencer plan end-to-end.
Discover how to find creators who are the right fit for your brand — using audience insights, alignment checks, engagement quality and AI-powered research tools.
Learn how to negotiate rates, establish deliverables, manage contracts, schedule content and oversee creator relationships.
Understand what makes influencer content perform. Learn creative best practices, storytelling frameworks and how to support creators in producing high-impact posts.
Gain real-world insight into the creator workflow, expectations, challenges and partnership best practices through a live mentor session.
Explore how AI supports creator sourcing, content ideation, brief writing, analytics and optimisation. Learn what's next in creator marketing.
Learn how to evaluate campaign performance using metrics such as reach, engagement, conversion and ROI — plus how to prepare post-campaign reports.
Course Inclusions
Enrolment in the Digital Marketing with AI short course includes a complete ecosystem of learning, mentorship and support:
- Monthly Masterclasses with Industry Experts: Stay up-to-date with creator industry trends, negotiation tips, platform updates and best practices.
- Weekly Group Mentor Calls: Receive personalised guidance on your creator strategy, reach-out approach, collaboration ideas and campaign analysis.
- 12 Months Unlimited Access: Study at your own pace and revisit key lessons anytime.
- Templates, Tools & Checklists: Includes creator brief templates, outreach messages, negotiation scripts, AI prompts and reporting templates.
- Practical, Real-World Activities: Apply your knowledge through hands-on activities including creator discovery, brief writing and strategy development.
- Online Student Community: Connect with other students building skills in marketing, content and creator partnerships.
- Dedicated Learner Support: Access help with study support, platform navigation and course questions.
What You Need to Know
- Total Duration: Approximately 10 hours
- Delivery Mode: 100% online, self-paced
- Entry Requirements: No prior experience required; suitable for beginners and upskillers
- Certification: Receive the Creator and Influencer Marketing Certification upon completion
- Support: Access to trainers, online resources, discussion forums and learning support
Payment Options
FAQs
The Creator and Influencer Marketing Certification is a 100% online, self-paced short course that teaches you how to plan, manage and optimise creator-driven campaigns — from strategy and creator selection to reporting and ROI.
The Creator and Influencer Marketing Certification is ideal for marketers, business owners and aspiring creators who want to run effective influencer partnerships that are brand-aligned and performance-focused.
In the Creator and Influencer Marketing Certification, you’ll learn how to build an influencer strategy, find the right creators, negotiate fees and usage rights, manage timelines and approvals, support high-performing content creation, and measure campaign performance and ROI.
The Creator and Influencer Marketing Certification takes approximately 10 hours, is 100% online and self-paced, and includes 12 months unlimited access so you can revisit the training anytime.
Enrolment includes weekly group mentor calls, monthly masterclasses with industry experts, templates and tools (briefs, outreach messages, negotiation scripts, AI prompts and reporting templates), practical activities, an online student community, and dedicated learner support.