Creator and Influencer Marketing is an online influencer marketing course that takes you through a creator campaign end-to-end: setting the strategy, choosing the right creators, agreeing on terms, briefing the content, and proving what it delivered.
It is built around the work rather than the theory. You shortlist creators on audience fit and engagement quality, negotiate fees, deliverables and usage rights, write creator briefs that leave room for the creator's own voice, and report on reach, conversions and ROI when the campaign lands.
The course suits marketers, agency staff, business owners and creators who want to understand both sides of a brand deal, including how a personal brand is represented once a creator partnership is signed. There are no entry requirements; it takes around 10 hours, and you study at your own pace with 12 months of access.
In this course you will learn how to:
By the end, you will have a repeatable process for running a creator campaign, plus the templates to run the next one faster.
The practical work is built around the artefacts and numbers a creator campaign actually runs on:
You also hear it from both sides. The course is led by Jon Tanner, co-founder of Social Media College, and features a live session with Natasha Kay, a full-time creator, who explains how she approaches pricing, pitches and brand partnerships.
Is this course nationally recognised?
No. Upskilled delivers Creator and Influencer Marketing with Social Media College as a non-accredited short course: it carries industry recognition, not national recognition, so it is not a qualification. Finish it, and you hold a certificate of completion to put in front of employers and clients.
If you want nationally recognised training in this field, the Short Course in Social Media Marketing with AI includes units of competency drawn from the Diploma of Social Media Marketing with Artificial Intelligence.
Brands of every size now put budget behind creators on Instagram, TikTok and YouTube, and that budget needs someone to run it. Demand is rising for people who can pick the right creator, agree on terms that protect the brand, brief the work properly and then show what it returned.
That mix of strategy, negotiation and analysis is what this course builds.
These skills are used in roles such as:
You will find these roles in agencies, ecommerce brands, startups, in-house marketing teams and creator-focused businesses. They also translate well into freelance and contract work.
Where to go next: If you want to build your own audience rather than hire one, Creator and Influencer Marketing Advanced bundles this course with Instagram, TikTok, YouTube and social media strategy training. Social Media Strategy with AI covers the plan your creator campaigns sit inside, and Creating Content with AI covers producing the assets yourself. You can also browse every marketing and social media short course.
Start with how the creator economy actually works and what separates a creator from an influencer. You will see where creator marketing sits within a wider marketing plan, and how trust, relevance, and reach work together to drive results on Instagram, TikTok or YouTube.
Set campaign goals that support a real business objective, then define the audience, the platforms and the type of creator that fits. You will choose content formats, align messaging and offers, and map the campaign stage by stage so the plan is simple to brief, manage and scale.
Find creators whose audience genuinely matches your brand. You will assess content style, audience quality and engagement; use search and AI research to build a shortlist faster; and learn the warning signs of fake followers, bots and poor-fit creators before any budget is committed.
Put the commercial side in writing. You will negotiate fees, agree on deliverables and deadlines, set usage rights and payment terms, and use simple contracts and creator briefs. You will also manage timelines, content approvals and day-to-day communication so campaigns run on schedule and relationships survive them.
Learn what makes creator content perform, and how to brief for it without flattening the creator's own voice. You will work with storytelling frameworks, trends and social proof, and support creators in producing high-impact posts that still feel authentic to their audience.
Hear the brand relationship from the other side in a live session with full-time creator Natasha Kay, who has worked with dozens of global brands. She covers her workflow, how she sets her rates, what she expects from a brand, and what makes an outreach message worth answering.
Use AI where it genuinely saves time: shortlisting creators, generating content angles, drafting briefs and summarising campaign data. You will also look at how creators use AI in their own production and at the trends reshaping this space, including AI influencers and creator economy platforms.
Prove the campaign worked. You will set the metrics that matter, including reach, engagement, conversions and ROI, then measure them with tracking links, codes and platform insights. You will finish by building a post-campaign report that shows the results and points to the next improvement.
Enrolment in Creator and Influencer Marketing includes:
The Creator and Influencer Marketing Certification is a 100% online, self-paced short course that teaches you how to plan, manage and optimise creator-driven campaigns from strategy and creator selection to reporting and ROI.
The Creator and Influencer Marketing Certification is ideal for marketers, business owners and aspiring creators who want to run effective influencer partnerships that are brand-aligned and performance-focused.
In the Creator and Influencer Marketing Certification, you’ll learn how to build an influencer strategy, find the right creators, negotiate fees and usage rights, manage timelines and approvals, support high-performing content creation, and measure campaign performance and ROI.
The Creator and Influencer Marketing Certification takes approximately 10 hours, is 100% online and self-paced, and includes 12 months unlimited access so you can revisit the training anytime.
Enrolment includes weekly group mentor calls, monthly masterclasses with industry experts, templates and tools (briefs, outreach messages, negotiation scripts, AI prompts and reporting templates), practical activities, an online student community, and dedicated learner support.
You set the metrics before the campaign starts, then track them. The course covers reach, engagement, conversions and ROI, and how to attribute results using tracking links, codes and platform insights, before pulling it together in a post-campaign report.
This is the single course, focused on the brand side of creator campaigns. Creator and Influencer Marketing Advanced is a bundle of five short courses that includes this one, then adds Instagram, TikTok, YouTube and social media strategy for people building their own audience.
Reviewed By
Head of Vocational Education - BSB, Upskilled
Zaiba Hozam Khan trains across business, management and HR at Upskilled. She holds a Master of Education and has taught worldwide for over two decades.