Search Engine Optimisation (SEO) Certification Training
Course Overview
The Search Engine Optimisation (SEO) Certification teaches you the essential skills to improve website visibility, attract organic traffic, and optimise content for higher search rankings.
In this practical course, you’ll learn how to conduct keyword research, optimise pages, create SEO-friendly content, implement technical improvements, and measure performance using modern tools and analytics.
Whether you're a beginner or building your digital marketing toolkit, this certification gives you the foundational SEO skills needed to support businesses, enhance content performance, and contribute directly to digital growth.
What you will learn
By the end of this Advanced Search Engine Optimisation (SEO) Certification Training, you will accomplish the following:
Understand how search engines work
Develop an SEO strategy aligned to business goals
Conduct keyword research and map content opportunities
Optimise web pages for relevance, structure and performance
Improve local search visibility for location-based businesses
Create SEO-rich content using modern best practices
Enhance a website’s technical health
Build authority through ethical link-building strategies
Analyse SEO performance using data and reporting tools
By the end of the program, you’ll have the confidence to optimise websites and content professionally.
Course Inclusions
Enrolment in the SEO Certification includes:
- Monthly Masterclasses with Industry Experts: Stay updated on algorithm changes, SEO trends, content strategies and technical best practices.
- Weekly Group Mentor Calls: Receive personalised guidance on keyword research, optimisation, technical challenges and SEO planning.
- 12 Months Unlimited Access: Study at your own pace with full access to learning materials for an entire year.
- Templates & Tools: Includes keyword research templates, SEO checklists, optimisation guides, AI prompt sheets, and reporting frameworks.
- Practical, Real-World Activities: Optimise real content, conduct keyword research, and complete hands-on tasks applicable to real SEO work.
- Online Student Community: Connect with other learners, share results, compare strategies and get peer support.
- Dedicated Learner Support: Access help with study support, platform navigation and course-related questions.
Course Modules
This short course covers critical areas of SEO, including search engine basics, design, architecture, algorithm updates, and common tools. You'll learn to optimise, market, and analyse website performance, and create engaging content for online audiences. Led by verified SEO experts and offered through self-paced learning, this course helps you build practical skills for one of today's most in-demand marketing fields.
Learn how search engines work, key ranking factors, and the fundamentals of modern SEO.
Conduct keyword research, analyse search intent, and build an SEO strategy tailored to your audience.
Optimise page content, metadata, headings, images, URLs, and user experience to improve rankings.
Learn how to boost visibility for local businesses using Google Business Profiles, local citations and local content.
Create and optimise content using keyword insights, search intent, formatting best practices and AI-supported workflows.
Understand key technical elements including crawling, indexing, sitemaps, Core Web Vitals, site structure and page speed.
Learn how to build high-quality backlinks ethically using relationship-based and content-driven approaches.
Use analytics and SEO tools to track performance, measure rankings, identify opportunities and report results.
Career Outcomes
SEO remains one of the most valuable and cost-effective digital marketing channels, with strong demand for professionals who understand organic search. As competition increases and AI tools accelerate content production, businesses rely on SEO specialists to maintain visibility and drive consistent, high-intent traffic.
This certification provides the essential skills needed for entry-level SEO and content optimisation roles.
This certification prepares graduates for roles such as:
- SEO Assistant
- Junior SEO Specialist
- Digital Marketing Assistant
- Content Marketing Assistant
- Copywriting & Optimisation Support
- AI-Enhanced SEO Support
These roles are in demand across agencies, ecommerce brands, startups and in-house digital teams.
Payment Options
FAQs
An Online Bootcamp is an intensive and accelerated learning program made up of a collection of self-paced eLearning components and live online classes that students are required to attend.
The Online Bootcamp program curriculum contain a combination of specifically chosen courses and career-critical skills that are aligned to a job role.
A Short Course on the other hand are shorter courses that is designed to target developing a specific skillset or topic. They generally are much quicker to complete than Bootcamp Programs.
In an age where digital presence is everything, SEO specialists are hired to ensure the utmost engagement for a business' website, social media, and other online channels. These professionals analyse and improve online content as necessary to help them rank higher among search engine results - implementing proper keyword research, link-building, and audience targeting, among other strategies. Those in this role typically work for a digital marketing agency, within a digital marketing team, or on a freelance basis for clients. According to Indeed, the average SEO specialist in Australia currently earns about $87K AUD a year.
This Advanced SEO training course can equip you with the critical skills to start pursuing entry-level opportunities in this growing field. With practical, hands-on projects and a thorough overview of the latest tools, you'll build the in-demand experience required of a sought-after SEO professional (and officially verify this skillset through a certificate of course completion).
With online trends constantly evolving, we've taken care to ensure this course (delivered in partnership with Simplilearn) offers the relevant, competitive training required of today's SEO professionals. We've made the sure the content is updated to current industry trends and search engine algorithms, reflecting current market needs and keeping your skillset sharp for new and emerging opportunities. Additionally, this program is lead by certified experts of the field, who constantly research on the latest trends and ensure these are integrated into the training material.
As such, students who undertake this course can rest assured that they're training with up-to-date practices and tools, helping bolster their value in the industry's growing job market.
Those who undertake this Search Engine Optimisation (SEO) certification training will earn a certificate of course completion upon graduation.
There are no prerequisites to joining this course, meaning anyone with an interest in learning SEO is welcome. No prior SEO or marketing experience required
No, this course does not provide live, instructor-led classes. All content delivered is through a self-paced, independent learning format only.
According to findings by WebFX, about a whopping 93% of online user experiences begin with the use of a search engine. On top of that, the closing rate of SEO leads is far higher (14.6%) than that of traditional marketing (1.7%). Learning advanced SEO will not only bolster the effectiveness of your digital marketing strategies, but it can also make you a valuable marketing expert among potential employers - with the average SEO specialist earning a higher-than-average salary of $87K AUD per year.
Additionally, you'll get to learn the various nuances of content marketing and and web analytics - both highly critical areas of successful digital marketing.
With certified experience and skills in the field, you're bound to broaden your opportunities as a marketing specialist; helping businesses broaden their online audiences, engagement, and web conversions.
Pursuing our Advanced SEO certification training course is a valuable first step towards entering the SEO (or general digital marketing) field. You'll delve into the the varying aspects of search engines, how they work, and how to best leverage them for better online leads and web performance. Additionally, you'll explore related areas of content marketing and web analytics, helping you better target key audiences, influencers, and customers; while using the right tools to effectively measure campaign and content effectiveness. With plenty of hands-on projects and practical exercises, you'll gain the "job-ready" skills required to start pursuing entry-level roles in this growing job market.
Upon completion of the program, you'll also be granted a certificate of course completion - verifying your newfound skills as an SEO professional.
Best of all, our online training delivery allows you to easily and flexibly train at a time, place, and pace that suits you best - granting you a learning experience best tailored to your needs and work-life balance.
This certification prepares graduates for roles such as:
- SEO Assistant
- Junior SEO Specialist
- Digital Marketing Assistant
- Content Marketing Assistant
- Copywriting & Optimisation Support
- AI-Enhanced SEO Support
These roles are in demand across agencies, ecommerce brands, startups and in-house digital teams.