Search Engine Optimisation (SEO) Certification Training
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Online SEO course overview
The Search Engine Optimisation (SEO) Certification Training is an online SEO course that shows you how to get a website found on Google, earn steady organic traffic and turn that traffic into enquiries and sales, without paying for ads.
You cover the whole picture of search: how search engines crawl and rank pages, which keywords are worth chasing, how to write and structure pages so they rank, how to find the technical faults holding a site back, and how to prove the results in Google Analytics and Google Search Console.
It suits marketers, business owners, freelancers and content writers anywhere in Australia. No prior knowledge is assumed, so beginners are welcome. Study online at your own pace with 12 months of access.
What you will learn
In this SEO course, you will learn how to:
- Explain how search engines crawl, index and rank pages, and what genuinely moves a site up the results
- Set SEO goals that match the business, then run keyword research and sort terms by search intent, difficulty and volume
- Optimise page titles, headings, meta descriptions, images, URLs and internal linking
- Win nearby searches with a Google Business Profile, local citations, reviews and location-based content
- Plan, write, refresh and repurpose content that ranks and converts
- Track down technical faults, including crawl errors, slow pages, weak mobile responsiveness, sitemaps, robots.txt and schema markup
- Earn quality backlinks with ethical outreach, and spot the black-hat tactics that put a site at risk
- Measure traffic, rankings and conversions in Google Analytics and Google Search Console, then act on what the numbers show
By the end you will be able to review a site, decide what to fix first, and report what changed to a client or a manager.
SEO tools and skills you will work with
The course works with the tools SEO professionals use daily, most of them free:
- Measurement: Google Analytics and Google Search Console
- Keyword research: free and paid keyword research tools, judged on search intent, difficulty and volume
- Local search: Google Business Profile, local citations and customer reviews
- On-page: page titles, headings, meta descriptions, image optimisation, URLs and internal linking
- Technical: sitemaps, robots.txt, schema markup, Core Web Vitals, crawl errors, site structure, page speed and mobile responsiveness
- Off-page: backlinks and relationship-based link building
Is this course nationally recognised?
No. The Search Engine Optimisation (SEO) Certification Training is a non-accredited, industry-recognised short course delivered with our partner Social Media College. It is not a nationally recognised qualification. You finish with a certificate of completion, which proves the skills you can show an employer or client.
Upskilled has no nationally recognised SEO units. The closest nationally recognised option is the Short Course in Social Media Marketing with AI, which includes three units of competency from the 11426NAT Diploma of Social Media Marketing with Artificial Intelligence and covers AI content, organic social, and paid social advertising.
Course Modules
This short course covers critical areas of SEO, including search engine basics, design, architecture, algorithm updates, and common tools. You'll learn to optimise, market, and analyse website performance, and create engaging content for online audiences. Led by verified SEO experts and offered through self-paced learning, this course helps you build practical skills for one of today's most in-demand marketing fields.
Start with how search actually works: how Google crawls and indexes pages, what its ranking systems weigh, and which of the many things people call SEO genuinely move a site up the results. You finish with the vocabulary and the mental model the rest of the course builds on.
Set SEO goals that match what the business actually needs, then find the keywords worth chasing. You use free and paid keyword research tools, weigh each term on search intent, difficulty and volume, and group the survivors into themes and content opportunities you can turn into a plan.
Work through a page the way a search engine reads it. You structure titles, headings and meta descriptions, place keywords without stuffing them, tidy URLs, optimise images, and build internal linking that passes authority around your site while making pages easier for people to use.
Get found by people searching nearby. You set up and optimise a Google Business Profile, build local citations and use customer reviews well, then write location-based content so your business turns up in map results and searches that end in near me.
Turn keyword research into content that earns rankings. You plan a content calendar around search intent, structure blog posts and landing pages so they are easy to read and easy to rank, use AI-supported workflows to draft faster, and refresh or repurpose older pieces that have gone stale.
Find the faults that quietly cost you rankings. You check crawling and indexing, hunt down crawl errors, work with sitemaps, robots.txt and schema markup, improve site structure, page speed and mobile responsiveness, and read Core Web Vitals so you know which fixes are worth the effort.
Backlinks remain one of the strongest ranking signals, so this module covers how to earn them honestly. You learn relationship-based and content-driven approaches, judge whether a link is worth having, and recognise the paid and spammy black-hat tactics that put a site at risk of a penalty.
Prove what your SEO work is doing. You use Google Analytics and Google Search Console to track traffic, rankings, clicks and conversions, spot the pages and queries with room to grow, and build a simple report that tells a client or a manager what changed and why.
Career Outcomes
Search remains one of the most cost-effective marketing channels for businesses, and demand for people who understand organic search stays strong. As competition rises and AI tools speed up content production, businesses lean on SEO specialists to maintain their visibility and keep high-intent traffic coming.
SEO skills are useful in roles such as:
- SEO Specialist, usually starting as an SEO Assistant or Junior SEO Specialist
- Digital Marketing Assistant
- Content Marketing Assistant
- SEO Copywriter
- SEO Coordinator, increasingly using AI tools in the research and drafting
These roles sit in agencies, ecommerce brands, startups and in-house digital teams across Australia, and business owners use the same skills on their own sites.
Want to go further? The two closest steps up both contain this course: Advanced Pay Per Click (PPC) Certification Training adds Google advertising and AI content creation to it, and Search & Content Marketing Specialist pairs it with Google advertising, AI content creation, copywriting and email marketing.
- Performance Marketing Pro Certification: this course plus Google and Meta advertising, email marketing and conversion rate optimisation.
- Digital Marketing with AI: eight short courses; this one is among them.
- Creating Content with AI: writing, images, audio and video, if producing the content is the real gap.
- All marketing and social media short courses
What's included with your enrolment
Enrolment in the Search Engine Optimisation (SEO) Certification Training includes:
- Self-paced video lessons: Roughly four to six hours of expert-led lessons and screen walkthroughs you can start straight away.
- Monthly masterclasses with industry experts: Sessions on algorithm changes, SEO trends, content strategy and technical best practice.
- Weekly group mentor calls: Bring your keyword research, optimisation questions, technical problems and SEO plans, and have them worked through.
- 12 months unlimited access: Study at your own pace and revisit any lesson for a full year.
- Templates and tools: Keyword research templates, SEO checklists, optimisation guides, reporting frameworks, and AI prompt sheets for drafting and refreshing SEO content.
- Practical, real-world activities: Optimise real pages, run real keyword research and complete tasks that carry straight into your own work.
- Online student community: Compare results and strategies with other learners and get peer support.
- Dedicated learner support: Help with study questions, platform navigation and anything else course-related.
What you need to know
- Total duration: Four to six hours of video
- Delivery mode: 100% online and self-paced, from anywhere in Australia
- Access: 12 months
- Modules: 8
- Entry requirements: None. No prior SEO or marketing experience is needed
- What you need: A computer and internet access. A website, blog or online store to practise on helps, but is not required
- Certification: Certificate of completion for a non-accredited, industry-recognised short course
Payment Options
FAQs
This short course focuses on practical SEO skills and is completed online at your own pace. An online bootcamp usually combines several learning components with scheduled live classes. Check the delivery details on each course page before choosing.
In an age where digital presence is everything, SEO specialists are hired to ensure the utmost engagement for a business's website, social media, and other online channels. These professionals analyse and improve online content as necessary to help it rank higher among search engine results - implementing proper keyword research, link-building, and audience targeting, among other strategies. Those in this role typically work for a digital marketing agency, within a digital marketing team, or on a freelance basis for clients.
This Advanced SEO training course can equip you with the critical skills to start pursuing entry-level opportunities in this growing field. With practical, hands-on projects and a thorough overview of the latest tools, you'll build the in-demand experience required of a sought-after SEO professional (and officially verify this skillset through a certificate of course completion).
SEO tools and search platforms change regularly. The course covers current SEO principles and commonly used tools, but the exact interfaces and examples may change over time. Check the course guide or speak with an Education Consultant if you need confirmation about a specific topic or tool.
Those who undertake this Search Engine Optimisation (SEO) certification training will earn a certificate of course completion upon graduation.
There are no prerequisites to joining this course, meaning anyone with an interest in learning SEO is welcome. No prior SEO or marketing experience required
No, this course does not provide live, instructor-led classes. All content delivered is through a self-paced, independent learning format only.
According to WebFX, about 93% of online user experiences begin with a search engine. On top of that, the closing rate of SEO leads is far higher (14.6%) than that of traditional marketing (1.7%). Learning advanced SEO will not only bolster the effectiveness of your digital marketing strategies, but it can also make you a valuable marketing expert among potential employers - with the average SEO specialist earning a higher-than-average salary of $87K AUD per year.
Additionally, you'll get to learn the various nuances of content marketing and web analytics - both highly critical areas of successful digital marketing.
The course builds practical foundations in keyword research, on-page SEO, technical SEO, link building and reporting. These skills are used in entry-level SEO, content and digital marketing work, but completing the course does not guarantee employment.
Pursuing our Advanced SEO certification training course is a valuable first step towards entering the SEO (or general digital marketing) field. You'll delve into the the varying aspects of search engines, how they work, and how to best leverage them for better online leads and web performance. Additionally, you'll explore related areas of content marketing and web analytics, helping you better target key audiences, influencers, and customers; while using the right tools to effectively measure campaign and content effectiveness. With plenty of hands-on projects and practical exercises, you'll gain the "job-ready" skills required to start pursuing entry-level roles in this growing job market.
Upon completion of the program, you'll also be granted a certificate of course completion - verifying your newfound skills as an SEO professional.
Best of all, our online training delivery allows you to easily and flexibly train at a time, place, and pace that suits you best - granting you a learning experience best tailored to your needs and work-life balance.
This certification prepares graduates for roles such as:
- SEO Assistant
- Junior SEO Specialist
- Digital Marketing Assistant
- Content Marketing Assistant
- Copywriting & Optimisation Support
- AI-Enhanced SEO Support
These roles are in demand across agencies, ecommerce brands, startups and in-house digital teams.