Search Engine Optimisation (SEO) Certification Training

Bolster website growth and social media engagement by exploring skills in keyword research, web analytics, and content marketing through our Advanced Search Engine Optimisation (SEO) certification.

Comprised of hands-on projects aligned to real-world industry challenges, you'll gain the verified knowledge necessary to pursue entry-level opportunities in the SEO and digital marketing space.

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Delivery Mode

This is an online short course and students will learn via flexible, self-paced learning

Practical, "Job-Ready" Training

Build your skills through 20+ real-life industry projects and a 360-degree exploration of website marketing

Competitive, Updated Skillsets

Leverage the latest technologies such as Google-based tools, Search Console and marketing tactics as an SEO specialist

Certify Your Knowledge

Earn a certificate of course completion verifying your expertise in SEO

$880.00

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Build the fundamental skills required of today's in-demand content marketing industry through our self-paced, flexible training program in Advanced Search Engine Optimisation (SEO). Discover how today's search engines function while mastering areas of keyword research, platform analytics, link building, content creation, and more - helping you stand out in the industry as a credible SEO expert. Through the latest tools, practical industry projects, and a comprehensive, holistic overview of the web marketing process, this course can help you get your foot in the door of today's ever-growing digital marketing field.

What you will learn

By the end of this Advanced Search Engine Optimisation (SEO) Certification Training, you will accomplish the following:

A solid skillset in web optimisation, management, and analytics
A strong knowledge of relevant SEO tools, such as Google's Keyword Trends and Search Console
A thorough understanding of the web and content marketing process

Course Structure

This short course explores all critical areas of search engine optimisation - including the basics of how search engines work, design and architecture, algorithm updates, and common SEO tools. Additionally, you'll learn to effectively optimise, market, and analyse website performance; as well as produce and deliver engaging content to the right online audiences. Lead by verified SEO experts and provided through a self-paced learning experience, you'll get to flexibly build the practical skills necessary for one of the most highly-demanded marketing fields today.

Section 1 - Search Engine Optimisation Foundations
Lesson 1 - Course Introduction
Lesson 2 - SEO Introduction
Lesson 3 - How Search Engines Work
Lesson 4 -Types of SEO
Lesson 5 - Keyword Research and Competitive Intelligence
Lesson 6 - On-Page Optimization
Lesson 7 - Off-Page Optimization
Lesson 8 - Duplicate Content
Lesson 9 - Design and Architecture
Lesson 10 - Local SEO
Lesson 11 - Algorithm Updates and SEO Changes
Lesson 12 - Integrating SEO with Other Disciplines
Lesson 13 - SEO Tools
Lesson 14 - How to Build a Successful Career in SEO Search Engine Optimization Foundations Quiz

Delivery mode: self-paced learning only

Section 2 - Advanced Search Engine Optimization
Lesson 1 - Introduction to SEO
Lesson 2 - How Search Engines Work
Lesson 3 - Keyword Research
Lesson 4 - On-Page Optimization
Lesson 5 - Website Management and Optimisation
Lesson 6 - Off-Page SEO
Lesson 7 - Planning A New Website
Lesson 8 - Market Your Optimized Website
Lesson 9 - Analytics and Measurement
Lesson 10 - What's Next-Learning Path

Delivery mode: self-paced learning only

Section 3 - Advanced Content Marketing
Lesson 1 - Introduction to Content Marketing
Lesson 2 - Developing a Vision of Content Marketing Success
Lesson 3 - Developing a Business Case for Content Marketing
Lesson 4 - Creating a Successful Content Marketing Strategy
Lesson 5 - Creating a Remarkable Editorial Mission Statement
Lesson 6 - Targeting Customer Intent Instead of Demographics
Lesson 7 - Targeting Key Influencers
Lesson 8 - Producing Help, Hub, and Hero Content Consistently
Lesson 9 - Producing Engaging Content More Frequently
Lesson 10 - Using Effective B2C and B2B Content Marketing Tactics
Lesson 11 - Building Successful B2C and B2B Social Media Platforms
Lesson 12 - Helping Customers find the Information They Seek
Lesson 13 - Helping Key Influencers Impact the Buyer’s Decision-Making Process
Lesson 14 - Measuring Content Effectiveness
Lesson 15 - Measuring Return on Marketing Investment
Lesson 16 - Improving by Experimenting With New Initiatives
Lesson 17 - Improving Effectiveness by Becoming More Sophisticated or Mature
Lesson 18 - Content Marketing in the Foreseeable Future

Delivery mode: self-paced learning only
Section 4 - Advanced Web Analytics
Lesson 1 - Introduction to Digital Analytics
Lesson 2 - Building Blocks
Lesson 3 - Fundamentals of Digital Analytics
Lesson 4 - Business Perspective
Lesson 5 - Methodology - Lean Six Sigma
Lesson 6 - Data Analysis Fundamentals
Lesson 7 - Analysis Perspective Providing Insights
Lesson 8 - Enabling Capabilities
Lesson 9 - Managing Analytics
Lesson 10 - Audience
Lesson 11 - Acquisition
Lesson 12 - Behavior
Lesson 13 - Conversions and Onboarding
Lesson 14 - Retention and Expansion
Lesson 15 - Advocacy
Lesson 16 - Privacy and Ethics
Lesson 17 - Wrapping Up

Delivery mode: self-paced learning only

Completion Certificate

You will gain individual certificates after completing each course

Tools covered

Who is this course for?

There are no pre-requisites to enter this course; anyone with an interest in learning Search Engine Optimisation (SEO) are welcome to apply.

Course projects

As part of your training, you'll learn to apply your SEO knowledge to real-world projects simulating relevant industry challenges.

Keyword Analysis and Research

Through keyword research and analysis, build the information hierarchy of your website based on keyword effectiveness.

SEO Structure Planning

Create your website's SEO structure based on on the site architecture and its information hierarchy.

Website Audit Documentation

Implement a SWOT analysis on your website using the SImple Audit Template, creating prioritized actionable items.

Inbound Link Building

Pinpoint inbound link targets on your site and document the process involved in choosing these specific targets.

Career outcomes

SEO Specialist

SEO Specialists design strategies that help increase a website's traffic and overall ranking on search engine results.

Salary
$87k AUD

Information Technology

Digital Marketer

Digital marketers help advertise a business, its products, and/or its services through one or more digital media channels, including websites, social media platforms, and search engines.

Salary
$85k AUD

Information Technology

Marketing Analyst

Marketing analysts assess the relevant data to help improve a company's current marketing strategies - including ways of reaching wider audiences, boosting website conversions, and optimising marketing campaigns.

Salary
$96k AUD

Information Technology

Search Engine Optimisation (SEO) Certification Training course advisor

Our trainers are industry experts with multiple years of industry working and teaching experience. We have a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us.

Show off your achievements

Earn your Advanced Search Engine Optimisation (SEO) Certification

Digital certificates are the new way for Upskilled and Simplilearn graduates to offer proof of their hard earned knowledge or skill set.

Additionally, upon completion of the entire short course, you will earn a certificate demonstrating your competence and actionable expertise as an experienced certified SEO professional.

Differentiate Yourself

Set yourself apart from the competition by certifying your demonstrable expertise to your employers.

This is your ticket to get your foot through the door and proof that you have verified SEO in real world environments, making you job ready as a full-fledged expert.

Share your achievement

You worked for it, you earned it! Share your achievement loud and proud! Talk about your Advanced Search Engine Optimisation (SEO) certification on LinkedIn, Twitter, Facebook. Add it to your CV to stand out and showcase to your employers.

5 star

It was my first time to do an online course and I made an excellent choice enrolling with Upskilled. They helped me all the way from enrolment, online course concerns and even called me to check how I am doing with the course. Kuldeep was one of the best IT Trainer I ever had and I did learn a lot from him. I will definitely enrol for another course in the future.

Herbert F.

5 star

Great support through the entire course with positive communication from the trainer who marked and returned my assignments within 24hrs. I work on the road and some weeks I'm working in excess of 65hrs being able to remotely study and submit assignments suited me perfectly. Thank you Towa and the team at Upskilled! :)

Alice S.

FAQs to help you

What is the difference between a Short Course and an Online Bootcamp?
An Online Bootcamp Program is an intensive and accelerated learning program made up of a collection of self-paced eLearning components and live online classes that students are required to attend.
The Online Bootcamp program curriculum contain a combination of specifically chosen courses and career-critical skills that are aligned to a job role.

A Short Course on the other hand are shorter courses that is designed to target developing a specific skill set or topic. They generally are much quicker to complete than Bootcamp Programs.
What do SEO Specialists do?
In an age where digital presence is everything, SEO specialists are hired to ensure the utmost engagement for a business' website, social media, and other online channels. These professionals analyse and improve online content as necessary to help them rank higher among search engine results - implementing proper keyword research, link-building, and audience targeting, among other strategies. Those in this role typically work for a digital marketing agency, within a digital marketing team, or on a freelance basis for clients. According to Indeed, the average SEO specialist in Australia currently earns about $87K AUD a year.

This Advanced SEO training course can equip you with the critical skills to start pursuing entry-level opportunities in this growing field. With practical, hands-on projects and a thorough overview of the latest tools, you'll build the in-demand experience required of a sought-after SEO professional (and officially verify this skillset through a certificate of course completion).
Is this course updated on the latest SEO trends and practices?
With online trends constantly evolving, we've taken care to ensure this course (delivered in partnership with Simplilearn) offers the relevant, competitive training required of today's SEO professionals. We've made the sure the content is updated to current industry trends and search engine algorithms, reflecting current market needs and keeping your skillset sharp for new and emerging opportunities. Additionally, this program is lead by certified experts of the field, who constantly research on the latest trends and ensure these are integrated into the training material.

As such, students who undertake this course can rest assured that they're training with up-to-date practices and tools, helping bolster their value in the industry's growing job market.
How do I earn my Advanced Search Engine Optimisation (SEO) certification?
Those who undertake this Advanced Search Engine Optimisation (SEO) certification training will earn a certificate of course completion upon graduation.

There are no pre-requisites to joining this course, meaning anyone with an interest in learning SEO are welcome. However, having a basic knowledge of HTML, internet usage, and Microsoft Office is recommended for a successful training experience.

To obtain your Advanced SEO certification, you must:
1) Complete at least 85% of the course
2) Complete the five projects provided
3) Complete one simulation test with a minimum passing score of 75%

To help prepare you for the certification, students also have access to one (1) practice test as part of the course.
Will there be live online classes included in this course?
No, this course does not provide live, instructor-led classes. All content delivered is through a self-paced, independent learning format only.
Is a training course in Advanced SEO worth it?
According to findings by WebFX, about a whopping 93% of online user experiences begin with the use of a search engine. On top of that, the closing rate of SEO leads is far higher (14.6%) than that of traditional marketing (1.7%). Learning advanced SEO will not only bolster the effectiveness of your digital marketing strategies, but it can also make you a valuable marketing expert among potential employers - with the average SEO specialist earning a higher-than-average salary of $87K AUD per year.

Additionally, you'll get to learn the various nuances of content marketing and and web analytics - both highly critical areas of successful digital marketing.

With certified experience and skills in the field, you're bound to broaden your opportunities as a marketing specialist; helping businesses broaden their online audiences, engagement, and web conversions.
How do I become a certified SEO specialist?
Pursuing our Advanced SEO certification training course is a valuable first step towards entering the SEO (or general digital marketing) field. You'll delve into the the varying aspects of search engines, how they work, and how to best leverage them for better online leads and web performance. Additionally, you'll explore related areas of content marketing and web analytics, helping you better target key audiences, influencers, and customers; while using the right tools to effectively measure campaign and content effectiveness. With plenty of hands-on projects and practical exercises, you'll gain the "job-ready" skills required to start pursuing entry-level roles in this growing job market.

Upon completion of the program, you'll also be granted a certificate of course completion - verifying your newfound skills as an SEO professional.

Best of all, our online training delivery allows you to easily and flexibly train at a time, place, and pace that suits you best - granting you a learning experience best tailored to your needs and work-life balance.
What kind of careers can I pursue with an Advanced SEO certification?
With the industry relevant knowledge and skills you gain from our Advanced Search Engine Optimisation (SEO) Certification Training short course, you are eligible to apply for in-demand jobs including:
- SEO Manager
- SEO Strategist
- Marketing Analyst
- SEO Specialist
- Digital Marketer
- Content Marketer
- Social Media Manager
Get a free consultation & kickstart your career
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about this course or simply find out what's best for you.
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