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Search Engine Optimisation (SEO) Certification Training

Bolster website growth and social media engagement by exploring skills in keyword research, web analytics, and content marketing through our Advanced Search Engine Optimisation (SEO) certification.

Comprised of hands-on projects aligned to real-world industry challenges, you'll gain the verified knowledge necessary to pursue entry-level opportunities in the SEO and digital marketing space.
Course delivered by Simplilearn.
Free course guide
Includes full course details
*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.
Delivery Mode
This is an online short course and students will learn via flexible, self-paced learning
Practical, "Job-Ready" Training
Build your skills through 20+ real-life industry projects and a 360-degree exploration of website marketing
Competitive, Updated Skillsets
Leverage the latest technologies such as Google-based tools, Search Console and marketing tactics as an SEO specialist
Certify Your Knowledge
Earn a certificate of course completion verifying your expertise in SEO

Course Summary

3-5 months
Access For
Lifetime Access
4 sections
$880 incl. GST
Build the fundamental skills required of today's in-demand content marketing industry through our self-paced, flexible training program in Advanced Search Engine Optimisation (SEO). Discover how today's search engines function while mastering areas of keyword research, platform analytics, link building, content creation, and more - helping you stand out in the industry as a credible SEO expert. Through the latest tools, practical industry projects, and a comprehensive, holistic overview of the web marketing process, this course can help you get your foot in the door of today's ever-growing digital marketing field.

What you will learn

By the end of this Advanced Search Engine Optimisation (SEO) Certification Training, you will accomplish the following:
  • A solid skillset in web optimisation, management, and analytics
  • A strong knowledge of relevant SEO tools, such as Google's Keyword Trends and Search Console
  • A thorough understanding of the web and content marketing process

Course Structure

This short course explores all critical areas of search engine optimisation - including the basics of how search engines work, design and architecture, algorithm updates, and common SEO tools. Additionally, you'll learn to effectively optimise, market, and analyse website performance; as well as produce and deliver engaging content to the right online audiences. Lead by verified SEO experts and provided through a self-paced learning experience, you'll get to flexibly build the practical skills necessary for one of the most highly-demanded marketing fields today.
  • Lesson 1: Course Introduction

    Course Introduction
    What Will You Learn?

    Delivery mode: self-paced learning only

  • Lesson 2: Introduction to SEO

    Evolution of Search Engines
    Search Engine Process and Components
    Working of a Search Engine
    Web Directories
    What Is Search Engine Optimization?
    Advantages of SEO
    Barriers in SEO
    SEO Techniques
    Quick Recap
    Knowledge Check

    Delivery mode: self-paced learning only

  • Lesson 3: On-Page and Off-Page SEO​

    On-Page SEO
    Title Tag Optimization
    Meta Keywords and Descriptions
    Heading Tags
    Engaging Content
    Image Optimization and Interactive Media
    Outbound and Internal Links
    On-Site SEO
    URL Optimization
    Domain Trust and Local Domains
    Mobile Site Optimization and Responsive Websites
    Site-Loading Speed
    Off-Page SEO
    Demo: Ahrefs
    Social Media
    Localizations and Citations
    Inbound Links
    Quick Recap
    Knowledge Check

    Delivery mode: self-paced learning only

  • Lesson 4: Technical SEO

    Technical SEO: Overview
    Factors in Technical SEO: Overview
    Internet Search Engine Algorithms
    Mechanism of Web Crawlers
    Google Search Algorithms
    Google Business Profile
    Google Ads Keyword Planner
    Demo: Keyword Planner
    Google Trends
    Demo: Google Trends
    PageSpeed Insights
    Demo: PageSpeed Insights
    Google Analytics
    Google Search Console
    Search Appearance
    Search Traffic
    Google Index
    Use of Robots.txt File
    How to Find and Fix 404 Errors
    Security Issues
    Site Settings
    Google Panda Google Penguin and Google
    Google Penguin
    Google Panda
    Google Panda Penalty Recovery
    Google Penguin Penalty Recovery
    Real Ranking Signals
    Market Analysis and User Psychology
    Industry Key Drivers
    Comprehend and Connect with User
    Significance of UI and UX Design
    Quick Recap
    Knowledge Check

    Delivery mode: self-paced learning only

  • Lesson 5: Link Building and Link Marketing

    Impact of Links on Search Engine Rankings
    Six Ways Search Engine Judges Links
    The Psychology of Linking
    Types of Link Building
    Important Factors of Link Building
    Link Building Resources and Utilities
    Link Building Tools
    Choosing the Right Link Building Strategy
    Content Syndication
    Incentive-Based Link Marketing
    Search Engines Battle with Link Spam
    Social Networking for Links
    Quick Recap
    Demo: Yoast SEO
    Demo: Moz
    Knowledge Check

    Delivery mode: self-paced learning only

  • Lesson 6: Connecting E-Commerce

    The Mission of Search Engines
    The Market Share of Search Engines
    Human Goals of Searching
    Determining Searchers Intent
    How People Search
    How Search Engines Drives Commerce on Web
    Eye Tracking How Users Scan Results Pages
    Click Tracking
    Quick Recap
    Knowledge Check

    Delivery mode: self-paced learning only

  • Lesson 7: Obstacles in SEO

    Black Hat SEO
    Irrelevant Content
    Targeting the Wrong Audience
    Overlooking Social Media as a Medium
    Ignorance of UX for a Website
    Missing XML and HTML Sitemaps
    Slow Page Load Time
    Use of Flash on a Site
    JavaScript Accessibility Issues
    Quick Recap
    Knowledge Check

    Delivery mode: self-paced learning only

  • Lesson 8: Sitemaps

    Types of Sitemaps
    Creating a Sitemap
    Popular Sitemap Generators
    Quick Recap
    Demo: Screaming Frog
    Knowledge Check

    Delivery mode: self-paced learning only

  • Lesson 9: The Future of SEO

    The Ongoing Evolution of Search
    Searchable Content and Content Types
    Personalization Localization and User Influence on Search
    The Increasing Importance of Local Mobile and Voice Recognition Search
    Increased Market Saturation and Competition
    SEO as an Enduring Art Form
    Quick Recap
    Demo: Semrush
    Case Study on Kentucky Fried Chicken KFC
    Knowledge Check

    Delivery mode: self-paced learning only

  • Lesson 10 - Practice Project


Completion Certificate

Tools covered

Who is this course for?

There are no pre-requisites to enter this course; anyone with an interest in learning Search Engine Optimisation (SEO) are welcome to apply.

Course projects

As part of your training, you'll learn to apply your SEO knowledge to real-world projects simulating relevant industry challenges.
Keyword Analysis and Research
Through keyword research and analysis, build the information hierarchy of your website based on keyword effectiveness.
SEO Structure Planning
Create your website's SEO structure based on on the site architecture and its information hierarchy.
Website Audit Documentation
Implement a SWOT analysis on your website using the SImple Audit Template, creating prioritized actionable items.
Inbound Link Building
Pinpoint inbound link targets on your site and document the process involved in choosing these specific targets.

Career outcomes

SEO Specialist
SEO Specialists design strategies that help increase a website's traffic and overall ranking on search engine results.
$87k AUD
Information Technology
Digital Marketer
Digital marketers help advertise a business, its products, and/or its services through one or more digital media channels, including websites, social media platforms, and search engines.
$85k AUD
Information Technology
Marketing Analyst
Marketing analysts assess the relevant data to help improve a company's current marketing strategies - including ways of reaching wider audiences, boosting website conversions, and optimising marketing campaigns.
$96k AUD
Information Technology

Search Engine Optimisation (SEO) Certification Training course advisor

Certified SEO Trainers
Our trainers are industry experts with multiple years of industry working and teaching experience. We have a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us.

Show off your achievements

Earn your Advanced Search Engine Optimisation (SEO) Certification

Digital certificates are the new way for Upskilled and Simplilearn graduates to offer proof of their hard earned knowledge or skill set.

Additionally, upon completion of the entire short course, you will earn a certificate demonstrating your competence and actionable expertise as an experienced certified SEO professional.

Differentiate Yourself 

Set yourself apart from the competition by certifying your demonstrable expertise to your employers.

This is your ticket to get your foot through the door and proof that you have verified SEO in real world environments, making you job ready as a full-fledged expert.

Share your achievement

You worked for it, you earned it! Share your achievement loud and proud! Talk about your Advanced Search Engine Optimisation (SEO) certification on LinkedIn, Twitter, Facebook. Add it to your CV to stand out and showcase to your employers.


What is the difference between a Short Course and an Online Bootcamp?

An Online Bootcamp Program is an intensive and accelerated learning program made up of a collection of self-paced eLearning components and live online classes that students are required to attend.
The Online Bootcamp program curriculum contain a combination of specifically chosen courses and career-critical skills that are aligned to a job role.

A Short Course on the other hand are shorter courses that is designed to target developing a specific skill set or topic. They generally are much quicker to complete than Bootcamp Programs.


What do SEO Specialists do?

In an age where digital presence is everything, SEO specialists are hired to ensure the utmost engagement for a business' website, social media, and other online channels. These professionals analyse and improve online content as necessary to help them rank higher among search engine results - implementing proper keyword research, link-building, and audience targeting, among other strategies. Those in this role typically work for a digital marketing agency, within a digital marketing team, or on a freelance basis for clients. According to Indeed, the average SEO specialist in Australia currently earns about $87K AUD a year.

This Advanced SEO training course can equip you with the critical skills to start pursuing entry-level opportunities in this growing field. With practical, hands-on projects and a thorough overview of the latest tools, you'll build the in-demand experience required of a sought-after SEO professional (and officially verify this skillset through a certificate of course completion).


Is this course updated on the latest SEO trends and practices?

With online trends constantly evolving, we've taken care to ensure this course (delivered in partnership with Simplilearn) offers the relevant, competitive training required of today's SEO professionals. We've made the sure the content is updated to current industry trends and search engine algorithms, reflecting current market needs and keeping your skillset sharp for new and emerging opportunities. Additionally, this program is lead by certified experts of the field, who constantly research on the latest trends and ensure these are integrated into the training material.

As such, students who undertake this course can rest assured that they're training with up-to-date practices and tools, helping bolster their value in the industry's growing job market.


How do I earn my Advanced Search Engine Optimisation (SEO) certification?

Those who undertake this Advanced Search Engine Optimisation (SEO) certification training will earn a certificate of course completion upon graduation.

There are no pre-requisites to joining this course, meaning anyone with an interest in learning SEO are welcome. However, having a basic knowledge of HTML, internet usage, and Microsoft Office is recommended for a successful training experience.

To obtain your Advanced SEO certification, you must:
1) Complete at least 85% of the course
2) Complete the five projects provided
3) Complete one simulation test with a minimum passing score of 75%

To help prepare you for the certification, students also have access to one (1) practice test as part of the course.


Will there be live online classes included in this course?

No, this course does not provide live, instructor-led classes. All content delivered is through a self-paced, independent learning format only.


Is a training course in Advanced SEO worth it?

According to findings by WebFX, about a whopping 93% of online user experiences begin with the use of a search engine. On top of that, the closing rate of SEO leads is far higher (14.6%) than that of traditional marketing (1.7%). Learning advanced SEO will not only bolster the effectiveness of your digital marketing strategies, but it can also make you a valuable marketing expert among potential employers - with the average SEO specialist earning a higher-than-average salary of $87K AUD per year.

Additionally, you'll get to learn the various nuances of content marketing and and web analytics - both highly critical areas of successful digital marketing.

With certified experience and skills in the field, you're bound to broaden your opportunities as a marketing specialist; helping businesses broaden their online audiences, engagement, and web conversions.


How do I become a certified SEO specialist?

Pursuing our Advanced SEO certification training course is a valuable first step towards entering the SEO (or general digital marketing) field. You'll delve into the the varying aspects of search engines, how they work, and how to best leverage them for better online leads and web performance. Additionally, you'll explore related areas of content marketing and web analytics, helping you better target key audiences, influencers, and customers; while using the right tools to effectively measure campaign and content effectiveness. With plenty of hands-on projects and practical exercises, you'll gain the "job-ready" skills required to start pursuing entry-level roles in this growing job market.

Upon completion of the program, you'll also be granted a certificate of course completion - verifying your newfound skills as an SEO professional.

Best of all, our online training delivery allows you to easily and flexibly train at a time, place, and pace that suits you best - granting you a learning experience best tailored to your needs and work-life balance.


What kind of careers can I pursue with an Advanced SEO certification?

With the industry relevant knowledge and skills you gain from our Advanced Search Engine Optimisation (SEO) Certification Training short course, you are eligible to apply for in-demand jobs including:
  • SEO Manager
  • SEO Strategist
  • Marketing Analyst
  • SEO Specialist
  • Digital Marketer
  • Content Marketer
  • Social Media Manager


Get a free consultation & kickstart your career

We're always here to help you succeed. Get a free consultation with one of our Upskilled Education Consultants
about this course or simply find out what's best for you.
1300 469 853
9am - 5pm


5 star

It was my first time to do an online course and I made an excellent choice enrolling with Upskilled. They helped me all the way from enrolment, online course concerns and even called me to check how I am doing with the course. Kuldeep was one of the best IT Trainer I ever had and I did learn a lot from him. I will definitely enrol for another course in the future.

Herbert F.

5 star

Great support through the entire course with positive communication from the trainer who marked and returned my assignments within 24hrs. I work on the road and some weeks I'm working in excess of 65hrs being able to remotely study and submit assignments suited me perfectly. Thank you Towa and the team at Upskilled! :)

Alice S.

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*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.

Download course guide

Want to know all about this course? Get our course brochure to discover what it's like to study Search Engine Optimisation (SEO) Certification Training. Submit your details and simply click 'Download'.

Download course guide

Want to know all about this course? Get our course brochure to discover what it's like to study . Submit your details and simply click 'Download'.

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*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.

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*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.