Short Course in Social Media Marketing

Online

Enrol anytime

Nationally recognised

Up to 4 months

3 units of competency

Flexible payments available

Course Summary

Duration

Up to 4 months

Units

3 units of competency

We are proud to partner with Social Media College and their award-winning and innovative online learning content - designed to ensure Upskilled students gain the essential skills and knowledge needed to establish successful careers in social media.

Looking to sharpen your skills in social media marketing in a short time frame? Our Statement of Attainment in 10904NAT - Diploma of Social Media Marketing will equip you with the skills and knowledge needed to plan social media campaigns with confidence. You'll also gain specific skills in content marketing, optimising social media campaigns and advertising.

This course is ideal if you're a freelancer working towards providing social media services to your clients, or if you're a consultant for an agency looking to gain quick skills in optimising social media campaigns online.

What will you learn?

Write compelling content through effective content marketing strategies to engage online audiences.
Maximise opportunities in social media advertising for an organisiation.
Improve organic reach on non-paid social media activities.

Who is this course for?

This course is suitable for anyone looking to have an excellent grasp on key social media marketing skills, either in a marketing capacity or related role.

The Short Course in Social Media Marketing is recommended for (but not limited to) those in the roles of:

Freelancers or self-employed marketing professionals looking to expand and offer social media marketing services to their clients.
Marketing assistants wanting to learn the best ways to optimise social media campaigns for both organic and paid activities.
Students eager to learn the core skills in social media marketing and pursue further studies in the field.

Why should you do this course?

Receive an industry-recognised Statement of Attainment in social media marketing skills. This means that if you complete this course, you'll receive a certificate that acknowledges your unique skill set, which you can share to potential employers and your peers.
Learn job-ready skills in social media marketing. This short course will give you a competitive advantage since the assessments have been designed to give you practical skills in social media, preparing you for further study or be an additional skill set in your career as a marketer.
Ideal for busy professionals looking to gain social media marketing skills in a short time frame. We understand that most people's schedules are busy, so we'll give you up to 4 months of access to the course, giving you time to study at your own pace and the added flexibility of balancing your other commitments.

You'll have access to the Short Course in Social Media Marketing for up to 4 months, giving you time to study at your own pace and the flexibility to develop your skills.

If you're looking for the opportunity to learn skills in social media marketing so you can further optimise campaigns online, the Short Course in Social Media Marketing is the perfect starter course if you're wanting to learn social media skills quickly and expand your repertoire as a marketer.

Course structure

This course comprises three units that will provide you with the training needed to gain skills in social media marketing. By the end of your studies, you'll receive a Statement of Attainment in 10904NAT - Diploma of Social Media Marketing, which will provide you with recognised skills as part of your professional development.

The duration for this course can take up to 4 months, depending on your skills, experience and expertise.

In this course, you'll learn to:

Plan, implement and manage content marketing
Plan, manage and optimise paid social media advertising
Plan, conduct and optimise organic social media marketing

Other personal skills you may learn along the way include:

Creativity
Strategic thinking
Organisational skills

Inclusions

By choosing Upskilled, you'll gain access to supplementary resources that can help with your studies. These inclusions aim to enhance your online learning experience, making it interactive and engaging. These include:

Access to Upskilled's customised learning platform, MyUpskilled
Student Support Team
Specialist trainers
Online tutorials

Video content access to:

LinkedIn Learning

Recognition of Prior Learning / Credit Transfer

You may be eligible for Recognition of Prior Learning (RPL) or Credit Transfer (CT) provided that you have supporting evidence of any prior education and work experience. This can either reduce your study load or shorten the duration of your course. Prior to enrolment, please speak with your Education Consultant for further details.

Following enrolment, you can request further information from Student Support. A trainer will then be assigned to assess your eligibility for RPL and/or CT.

Looking to upskill even further?

Did you know that if you complete the Short Course in Social Media Marketing you'll have done units that are recognised in the full qualification 10904NAT - Diploma of Social Media Marketing.

This course is a great step up if you want to receive a nationally-recognised qualification, helping you make your mark in social media marketing.

Assessment

This course will have you undertake summative and formative assessments, write reports and/or create a portfolio. You'll also be working on a variety of projects that require your own research as well as answering various written/oral questions that apply the theory you learn into practice.

Hear from our students about their experience studying with Upskilled:

Course Detail

The Short Course in Social Media Marketing is a course that's ideal for up-and-coming marketing professionals or those looking for a starter course in social media marketing.

This is a great opportunity for those wanting to boost their skills in content marketing, as well as the knowledge needed to optimise social media campaigns for both paid and organic content.

You'll receive training across the main social media channels (Facebook, LinkedIn, Twitter, Instagram, TikTok), learning how to maximise opportunities for paid advertising, as well as understanding what type of content will reach your target audience.

Course Structure

To satisfy the requirements of this course, you'll need to complete the following units of competency.

NAT10904001

Plan implement and manage content marketing

This unit describes the skills and knowledge required to plan, implement and manage content marketing for an organisation. It requires the ability to identify content marketing opportunities, arrangements, trends and software. It also requires the ability to develop a content marketing strategy and implementation plan and to create content assets. This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for content published on digital marketing channels and who have responsibility for planning, implementing and managing the organisation’s content marketing strategy.
NAT10904003

Plan manage and optimise paid social media advertising

This unit describes the performance outcomes, skills and knowledge required to plan, manage and optimise paid social media advertising campaigns with the aim of achieving marketing objectives for an organisation. It requires the ability to develop paid social media advertising strategies; to build paid social media advertising campaigns and to create effective social media advertisements. It also requires the ability to optimise delivery of the paid social advertisements to maximise returns. The unit applies to individuals who plan, manage and optimise paid social media advertising campaigns for an organisation. This includes business owners who manage their own marketing and advertising activities, and employees, freelancers and marketing consultants who manage paid social media advertising campaigns for an organisation.
NAT10904002

Plan conduct and optimise organic social media marketing

This unit describes the performance outcomes, skills and knowledge required to perform, conduct and optimise organic social media marketing campaigns and activities for an organisation to achieve marketing objectives without a paid advertising budget. It requires the ability to establish an organic presence of social media channels, develop an organic social media marketing strategy, conduct organic social media marketing, and increase efficiency of organic social media marketing activities. The social media channels referred to may include Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat,Pinterest,WeChat,Tik Tok, Messenger, and WhatsApp. The unit applies to individuals who manage and optimise organic social media marketing campaigns and activities for an organisation. This includes business owners who manage their own marketing activities, and employees, freelancers and marketing consultants who manage organic social media marketing activities for an organisation.

Completion Certificate

Entry requirements

Start date

Upskilled always want to ensure that our students are enrolled in the right course for them.

These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants if you have any questions, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.

As a guide, entrants to this program may:

Have completed Year 12, or equivalent

_{*Additional eligibility criteria may be applicable and affected by other factors and personal circumstances. Please speak with our Education Consultants to confirm your eligibility for this course.}

Payment Options

Pay upfront & save

$1,695.75

RRP $1,995

When you pay upfront, you receive a 15% discount on your course fees.

Spread the cost

$88.61

Weekly payments over 9 fortnights*

Ask about our flexible fortnightly or monthly interest-free payment plans.

Educators

Upskilled has a passionate team of trainers in the business faculty who are highly skilled in the areas of study we offer. Our trainers have qualifications and work experience that allows them to deliver training to help you achieve job-ready skills needed to make your next career move.

The business faculty offers additional support to students undertaking courses, giving you the opportunity to build rapport with your trainers.

Trainers facilitate 'Ask Me Anything' sessions over Zoom where you can ask them questions about your assessments, offering you more guidance and support. This gives you a chance to virtually collaborate with other students as well.

FAQs

What is social media marketing?

Social media marketing is the promotion of products and services of a business or organisation across digital platforms such as Facebook, Instagram, LinkedIn, Twitter and TikTok. There has been a growing demand for talent in this field due to the need of creative and analytical professionals being comfortable in creating content that's creative, impactful and revenue generating.

Many organisations and businesses benefit from social media marketing as on most occasions, they can potentially grow their revenue and audience without paying for advertising if they have an effective content strategy. However, to maximise audience reach and have an increase in revenue, companies and organisations are encouraged to have a budget set aside for digital advertising across social media platforms.

What are the benefits of a career in social media marketing?

Social media marketing is a growing field so there is no shortage of jobs right now if you take a look at the current market. If you're naturally creative and consider yourself a digital native, you may benefit from a social media career.

Below are some key reasons why a career in social media marketing may be for you:
The jobs available tend to be flexible and can be done remotely. All you need is to have computer access and applications such as Hootsuite to manage your content calendar.
This is a field where you can be creative. A good social media manager possesses key skills in graphic design and video marketing, so this is a great option if you're looking to expand your skill set in a more generalist role.
Social media marketing has a high earning potential. The average base salary for a Social Media Manager in Australia is $81,068.

How to enrol in a Short Course in Social Media Marketing?

If you want to enrol in a Short Course in Social Media Marketing, you'll need to submit an enquiry form via the Upskilled website, providing us with some details, including your name, phone number and email address.

After you submit your form, one of our education consultants will be in touch within 48 hours to discuss your suitability for the course. During your consultation, you'll be able to ask questions related to the learning content, payment options and potential outcomes for the Short Course in Social Media Marketing.

What are the responsibilities of a social media marketer?

Social media marketers use popular social platforms such as Facebook, Twitter, YouTube, and Instagram to promote a company and its products/services. Key duties may include:

Crafting engaging content (i.e. blog posts, infographics, visual posts, videos, etc.) for their online social media followers
Using the available advertising tools of each platform to create effective marketing campaigns
Tracking the performance of their social media content or campaigns to identify audience trends, interests, or behaviours
Communicating with customers through social media and answering their enquiries
Scheduling social media posts in advance using tools such as Hootsuite, TweetDeck, or Sprout Social
Collaborating with other brands or social media influencers online

What types of social media platforms are used for training?

Social media courses will typically focus on the most popular social media platforms for training. For instance, Upskilled's social media courses may refer to the following networks in their programs:

LinkedIn
Facebook
YouTube
SnapChat
Pinterest
Instagram
Twitter
Tik Tok

Is enroling in social media marketing courses worth it?

Enrolling in a social media marketing course is well worth it for anyone looking to grow their business online. These programs can help grant you the skills to reach, engage, and convert new audiences online through the many advertising and content tools provided by popular social media platforms.

Some social media marketing courses may even focus on the key features of a specific platform, helping you optimise the various elements it has to offer. This could include training you in the skills to best navigate their algorithm, craft engaging content suited to their specific audience and how to best leverage their analytics.

Additionally, plenty of social media marketing courses - including many provided by Upskilled - can result in industry-recognised or nationally-recognised qualifications; helping you further stand out in the job market as a verified expert of the field.

Are social media marketing courses suitable for people switching careers?

Social media marketing courses can greatly benefit those switching careers, as they can equip you with the skills to market your personal brand online. This can help you further stand out among potential employers or recruiters as you scout for job opportunities through the internet.

Additionally, a social media marketing course can train you to use popular networks for successful job-hunting. A course in LinkedIn, for example, may be able to grant you the skills to develop and market an engaging, professional profile on the platform - helping you better connect with potential companies. Such training could also equip you with the skills to leverage their analytics, helping you track your profile engagement and possibly pinpoint new areas of opportunity.