Nationally Recognised Qualification
The Short Course in Social Media Marketing with AI is a nationally recognised short course comprising three units of competency from the 11426NAT Diploma of Social Media Marketing with Artificial Intelligence, delivered by Upskilled in partnership with Social Media College.
The three units cover the three jobs a social media marketer is actually paid to do: produce the content, grow an audience without paying for it, and run the advertising that scales whatever works. You do that work on Facebook, Instagram, LinkedIn, TikTok, X and YouTube, plus the messaging and niche channels where they matter.
On completion, you receive a Statement of Attainment listing all three units. Those units are recorded under your name nationally and count toward the full diploma if you decide to keep going, so nothing you study here has to be repeated.
By the end of the course, you will be able to:
These are the day-to-day tasks of a social media marketing role. If you are aiming for a manager or strategist level, the full diploma supports it.
Is this social media marketing course nationally recognised?
Yes. The three units you complete are nationally recognised units of competency from 11426NAT, an accredited course on the national register. Upskilled is a Registered Training Organisation, RTO No. 40374.
What you receive is a Statement of Attainment rather than a full qualification. A Statement of Attainment is the formal record of the units you have completed.
That is the practical difference between this course and a certificate of completion. Plenty of short courses in social media are non-accredited and issue a certificate from the training provider, which suits learners who want the skills and nothing else.
This course suits anyone who needs practical skills and formal recognition but does not want to commit to a full diploma yet.
Every one of the eight AI tools used across the full diploma appears inside these three units, because content, organic and paid are the most tool-intensive part of the qualification. You work with them on real tasks rather than watching a demo.
Tools are listed as tools you may work with. The toolset is reviewed regularly so the course keeps pace with what marketing teams are actually running.
Two of the three units are platform work. You set up real profiles, publish real content and run real campaigns.
You build and run a presence across Facebook, Instagram, LinkedIn, TikTok, X and YouTube, treating each on its own terms rather than posting the same asset everywhere. That covers profile setup, native content formats, community management and bulk scheduling.
You run campaigns on the same channels through Meta Ads Manager and the equivalent platforms for LinkedIn, TikTok, X and YouTube: ad formats, audience targeting, budgets, conversion tracking and creative testing.
You will also look at where WeChat, Messenger, Snapchat, Pinterest and WhatsApp fit. This course teaches you to work the platforms, not to set an organisation's channel mix from scratch: channel strategy sits in the strategy unit of the full 11426NAT diploma.
Your pathway to the full 11426NAT diploma
The three units in this course are among the eight units in the 11426NAT Diploma of Social Media Marketing with Artificial Intelligence. Complete them here and they credit toward the diploma, leaving five units rather than eight.
Those five cover conversion rate optimisation, social media strategy, marketing opportunities, communication plans and project work. Speak to an Education Consultant if the diploma is where you are heading, because enrolling in the full qualification from the start can be simpler.
Speak to an Education Consultant before you enrol if the diploma is the path you are heading down. Depending on your circumstances, it can be more straightforward to enrol in the full qualification in social media marketing from the start.
By choosing the Short Course in Social Media Marketing with AI, you'll gain access to resources that enhance your online learning experience, making it interactive and engaging:
To satisfy the requirements of this qualification, you'll need to complete the following units of competency.
This unit describes the skills and knowledge required to plan, create and optimise marketing content using artificial intelligence tools. It includes aligning content to business objectives, developing content plans, creating written, visual and multimedia assets, and refining content for brand consistency and quality. You will learn how AI can support content ideation, production, editing, workflow management and performance improvement while maintaining human oversight and strategic direction.
This unit describes the skills and knowledge required to plan, conduct and optimise organic social media marketing activity using artificial intelligence tools. It includes establishing an organic presence, developing platform-specific activity, managing community engagement and improving results through performance analysis. You will explore how AI can support organic social media workflows, including content scheduling, community management, audience engagement and campaign optimisation.
This unit describes the skills and knowledge required to plan, manage and optimise paid social media advertising activity using artificial intelligence tools. It includes campaign planning, audience targeting, ad creative development, budget management, tracking and performance optimisation. You will learn how to use AI-supported approaches to improve advertising workflows, creative testing, targeting decisions and campaign performance.
Upskilled's business trainers are experienced industry professionals dedicated to providing practical, hands-on learning. They are committed to helping students develop the skills needed to succeed in the dynamic and competitive business world.
There are no formal entry requirements for this course. To make sure you get value out of it, we recommend the following before you enrol:
This course will have you undertake summative and formative assessments, write reports and/or create a portfolio, and participate in role-playing scenarios. You'll also be working on a variety of projects that require your own research as well as answering various written/oral questions that apply the theory you learn into practice.
You may be eligible for Recognition of Prior Learning (RPL) or Credit Transfer (CT) with supporting evidence of prior education or work experience. This can reduce your study load or course duration. Speak with your Education Consultant before enrolment for details, or download the application from MyUpskilled after enrolment. A trainer will assess your eligibility.
Our business trainers are dedicated professionals with extensive expertise in the field, keeping you up to date on the latest industry trends. They offer qualifications in areas such as business administration, management, and finance, providing the guidance you need to excel in business.
Yes. You complete three nationally recognised units of competency from 11426NAT, an accredited course on the national register, and you receive a Statement of Attainment listing them. Upskilled is a Registered Training Organisation, RTO No. 40374.
A Statement of Attainment is the formal record of nationally recognised units you have completed when you have not completed a whole qualification. It goes on your national training record; employers and registered training organisations across Australia recognise it, and the units on it can be credited toward the full qualification later.
This course is three units. The 11426NAT Diploma of Social Media Marketing with Artificial Intelligence is eight units. This course covers content creation, organic social media and paid social advertising, all with AI. The diploma adds conversion rate optimisation, social media strategy, marketing opportunities, marketing communication plans and project work, and it is the full qualification rather than a Statement of Attainment.
10904NAT Diploma of Social Media Marketing has been superseded by 11426NAT Diploma of Social Media Marketing with Artificial Intelligence. This short course now delivers the equivalent three units from the current qualification, updated so that AI workflows run through the content, organic and paid units rather than sitting alongside them.
Yes. The three units are diploma units, so completing them here credits them toward the full qualification. You would have five units remaining rather than eight. Talk to an Education Consultant first if you already know you want the diploma, because enrolling in the full qualification from the outset can be more straightforward.
Across the three units, you work with ChatGPT, Claude, Gamma App, HeyGen, Opus Clip, ElevenLabs, Descript and AdCreative.ai. Not every tool appears in every unit: the content unit uses seven of them, the organic unit uses five, and the paid unit uses four. The toolset is reviewed regularly to keep pace with what marketing teams are running.
No. There are no formal entry requirements. The course assumes you can use a computer and record a short video, and it teaches marketing from the ground up. Existing marketers get value from it too, because the AI workflows are new to most people regardless of how long they have been in the field.
The recognition. Courses such as Social Media Essentials with AI and Social Media Strategy with AI are non-accredited certifications: excellent for skills, and they issue a certificate from the provider. This course delivers nationally recognised units of competency, issues a Statement of Attainment, and credits toward a diploma. Choose whether you need the formal recognition or just the skills.
You work hands-on across Facebook, Instagram, LinkedIn, TikTok, X and YouTube. The organic unit has you set up and grow a presence on them, and the paid unit has you run advertising on the same channels through Meta Ads Manager and the equivalent platforms. You will also look at where WeChat, Messenger, Snapchat, Pinterest and WhatsApp fit. The course teaches you to work these platforms; deciding an organisation's channel mix from scratch is covered in the strategy unit of the full diploma.
Reviewed By
Head of Vocational Education - BSB, Upskilled
Zaiba Hozam Khan trains across business, management and HR at Upskilled. She holds a Master of Education and has taught worldwide for over two decades.
