The Short Course in Social Media Marketing is a course that's ideal for up-and-coming marketing professionals or those looking for a starter course in social media marketing.
This is a great opportunity for those wanting to boost their skills in content marketing, as well as the knowledge needed to optimise social media campaigns for both paid and organic content.
You'll receive training across the main social media channels (Facebook, LinkedIn, Twitter, Instagram, TikTok), learning how to maximise opportunities for paid advertising, as well as understanding what type of content will reach your target audience.
This course comprises three units that will provide you with the training needed to gain skills in social media marketing. By the end of your studies, you'll receive a Statement of Attainment in 10904NAT - Diploma of Social Media Marketing, which will provide you with recognised skills as part of your professional development.
The duration for this course can take up to 4 months, depending on your skills, experience and expertise.
In this course, you'll learn to:
- Plan, implement and manage content marketing
- Plan, manage and optimise paid social media advertising
- Plan, conduct and optimise organic social media marketing
Other personal skills you may learn along the way include:
- Strategic thinking
- Organisational skills
By choosing Upskilled, you'll gain access to supplementary resources that can help with your studies. These inclusions aim to enhance your online learning experience, making it interactive and engaging. These include:
- Access to Upskilled's customised learning platform, MyUpskilled
- Student Support Team
- Specialist trainers
- Online tutorials
Video content access to:
Recognition of Prior Learning / Credit Transfer
You may be eligible for Recognition of Prior Learning (RPL) or Credit Transfer (CT) provided that you have supporting evidence of any prior education and work experience. This can either reduce your study load or shorten the duration of your course. Prior to enrolment, please speak with your Education Consultant for further details.
Following enrolment, you can request further information from Student Support. A trainer will then be assigned to assess your eligibility for RPL and/or CT.
Looking to upskill even further?
Did you know that if you complete the Short Course in Social Media Marketing you'll have done units that are recognised in the full qualification 10904NAT - Diploma of Social Media Marketing.
This course is a great step up if you want to receive a nationally-recognised qualification, helping you make your mark in social media marketing.
This course will have you undertake summative and formative assessments, write reports and/or create a portfolio. You'll also be working on a variety of projects that require your own research as well as answering various written/oral questions that apply the theory you learn into practice.