Short Course in Social Media Marketing
Nationally Recognised Qualification
Course Overview
We are proud to partner with Social Media College to offer innovative online learning content that equips Upskilled students with the essential skills for successful careers in social media. Our Statement of Attainment in 10904NAT - Diploma of Social Media Marketing provides the skills and knowledge to confidently plan, execute, and optimise social media campaigns, with a focus on content marketing and advertising. Ideal for freelancers or consultants, this short course is perfect for those looking to quickly enhance their social media marketing expertise.
What you will learn
You'll also gain specific skills in content marketing, optimising social media campaigns and advertising. In this course you'll learn to:
- Write compelling content through effective content marketing strategies to engage online audiences.
- Maximise opportunities in social media advertising for an organisation.
- Improve organic reach on non-paid social media activities.
Studying with Upskilled
What's Included?
By choosing the Short Course in Social Media Marketing, you'll gain access to resources that enhance your online learning experience, making it interactive and engaging:
Course Modules
To satisfy the requirements of this qualification, you'll need to complete the following units of competency.
This unit describes the skills and knowledge required to plan, implement and manage content marketing for an organisation. It requires the ability to identify content marketing opportunities, arrangements, trends and software. It also requires the ability to develop a content marketing strategy and implementation plan and to create content assets. This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for content published on digital marketing channels and who have responsibility for planning, implementing and managing the organisation’s content marketing strategy.
This unit describes the performance outcomes, skills and knowledge required to plan, manage and optimise paid social media advertising campaigns with the aim of achieving marketing objectives for an organisation. It requires the ability to develop paid social media advertising strategies; to build paid social media advertising campaigns and to create effective social media advertisements. It also requires the ability to optimise delivery of the paid social advertisements to maximise returns. The unit applies to individuals who plan, manage and optimise paid social media advertising campaigns for an organisation. This includes business owners who manage their own marketing and advertising activities, and employees, freelancers and marketing consultants who manage paid social media advertising campaigns for an organisation.
This unit describes the performance outcomes, skills and knowledge required to perform, conduct and optimise organic social media marketing campaigns and activities for an organisation to achieve marketing objectives without a paid advertising budget. It requires the ability to establish an organic presence of social media channels, develop an organic social media marketing strategy, conduct organic social media marketing, and increase efficiency of organic social media marketing activities. The social media channels referred to may include Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat,Pinterest,WeChat,Tik Tok, Messenger, and WhatsApp. The unit applies to individuals who manage and optimise organic social media marketing campaigns and activities for an organisation. This includes business owners who manage their own marketing activities, and employees, freelancers and marketing consultants who manage organic social media marketing activities for an organisation.
Industry Outlook
Discover why business is one of the most dynamic and rewarding fields to pursue a career in:
Productivity
12% Increase
Career Growth
Long Term
Qualifications
14+
Payment Options
Our Trainers
Upskilled's business trainers are experienced industry professionals dedicated to providing practical, hands-on learning. They are committed to helping students develop the skills needed to succeed in the dynamic and competitive business world.
Hear from our past students
I have just completed all units of my course and right up until the very end Sarah was also willing to help. She is very responsive and enthusiastic, amazing at explaining everything in detail so that you understand exactly what is expected of you. Would highly recommend using Upskilled.
Excellent Opportunity to gain Knowledge for Business Administration Certification III
I have commenced studying Diploma of Leadership and Management. My Course Coordinator Sarah has been very approachable, prompt in answering queries, and providing relevant information and documentation for RPL process.
I enrolled in the Diploma of Leadership & Management, before i had trouble with completing the assignments and Sarah has been very helpful to help design a winning process. Thank you
How to enrol
What you need to know
Entry Requirements
Upskilled always want to ensure that our students are enrolled in the right course for them.
These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants if you have any questions, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.
To successfully complete this course, we recommend the following:
- Have completed Year 12, or equivalent
Assessment
This course will have you undertake summative and formative assessments, write reports and/or create a portfolio, and participate in role-playing scenarios. You'll also be working on a variety of projects that require your own research as well as answering various written/oral questions that apply the theory you learn into practice.
Recognition of Prior Learning / Credit Transfer
You may be eligible for Recognition of Prior Learning (RPL) or Credit Transfer (CT) with supporting evidence of prior education or work experience. This can reduce your study load or course duration. Speak with your Education Consultant before enrolment for details, or download the application from MyUpskilled after enrolment. A trainer will assess your eligibility.
Dedicated Business Trainers
Our business trainers are dedicated professionals with extensive knowledge and expertise in the field, keeping you updated on the latest industry trends. They offer qualifications in areas such as business administration, management, and finance, providing the guidance you need to excel in the business industry. The business faculty fosters a supportive learning environment with 'Ask Me Anything' Zoom sessions, where you can receive guidance and collaborate with fellow students.
FAQs
Social media marketing is the promotion of products and services of a business or organisation across digital platforms such as Facebook, Instagram, LinkedIn, Twitter and TikTok. There has been a growing demand for talent in this field due to the need of creative and analytical professionals being comfortable in creating content that's creative, impactful and revenue generating.
Many organisations and businesses benefit from social media marketing as on most occasions, they can potentially grow their revenue and audience without paying for advertising if they have an effective content strategy. However, to maximise audience reach and have an increase in revenue, companies and organisations are encouraged to have a budget set aside for digital advertising across social media platforms.
Social media marketing is a growing field so there is no shortage of jobs right now if you take a look at the current market. If you're naturally creative and consider yourself a digital native, you may benefit from a social media career.
Below are some key reasons why a career in social media marketing may be for you:
The jobs available tend to be flexible and can be done remotely. All you need is to have computer access and applications such as Hootsuite to manage your content calendar.
This is a field where you can be creative. A good social media manager possesses key skills in graphic design and video marketing, so this is a great option if you're looking to expand your skill set in a more generalist role.
Social media marketing has a high earning potential. The average base salary for a Social Media Manager in Australia is $81,068.
If you want to enrol in a Short Course in Social Media Marketing, you'll need to submit an enquiry form via the Upskilled website, providing us with some details, including your name, phone number and email address.
After you submit your form, one of our education consultants will be in touch within 48 hours to discuss your suitability for the course. During your consultation, you'll be able to ask questions related to the learning content, payment options and potential outcomes for the Short Course in Social Media Marketing.
Social media marketers use popular social platforms such as Facebook, Twitter, YouTube, and Instagram to promote a company and its products/services. Key duties may include:
- Crafting engaging content (i.e. blog posts, infographics, visual posts, videos, etc.) for their online social media followers
- Using the available advertising tools of each platform to create effective marketing campaigns
- Tracking the performance of their social media content or campaigns to identify audience trends, interests, or behaviours
- Communicating with customers through social media and answering their enquiries
- Scheduling social media posts in advance using tools such as Hootsuite, TweetDeck, or Sprout Social
- Collaborating with other brands or social media influencers online
Social media courses will typically focus on the most popular social media platforms for training. For instance, Upskilled's social media courses may refer to the following networks in their programs:
- YouTube
- SnapChat
- Tik Tok
Enrolling in a social media marketing course is well worth it for anyone looking to grow their business online. These programs can help grant you the skills to reach, engage, and convert new audiences online through the many advertising and content tools provided by popular social media platforms.
Some social media marketing courses may even focus on the key features of a specific platform, helping you optimise the various elements it has to offer. This could include training you in the skills to best navigate their algorithm, craft engaging content suited to their specific audience and how to best leverage their analytics.
Additionally, plenty of social media marketing courses - including many provided by Upskilled - can result in industry-recognised or nationally-recognised qualifications; helping you further stand out in the job market as a verified expert of the field.
Social media marketing courses can greatly benefit those switching careers, as they can equip you with the skills to market your personal brand online. This can help you further stand out among potential employers or recruiters as you scout for job opportunities through the internet.
Additionally, a social media marketing course can train you to use popular networks for successful job-hunting. A course in LinkedIn, for example, may be able to grant you the skills to develop and market an engaging, professional profile on the platform - helping you better connect with potential companies. Such training could also equip you with the skills to leverage their analytics, helping you track your profile engagement and possibly pinpoint new areas of opportunity.