Social Media Essentials with AI
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Course Overview
The Social Media Essentials with AI certification is your complete pathway into modern social media marketing, combining foundational skills with the power of artificial intelligence.
Across seven industry-leading short courses, you’ll learn how to plan, create, publish, manage and optimise social media content with confidence, speed and creativity. Whether you're starting out or upskilling for your career, this program gives you the tools brands are looking for right now.
Course Details
This certification brings together a curated selection of in-demand courses, designed to build your skills across strategy, content creation, advertising, analytics and AI-enhanced workflows.
You’ll learn how to:
Develop a complete social media strategy enhanced by AI insights
Create polished, high-performing content using AI tools
Manage and optimise social channels using Meta Business Suite
Run effective Meta ads campaigns end-to-end
Build a strong presence on Instagram and LinkedIn
Apply digital marketing fundamentals with AI to improve efficiency and results
Deliver campaigns that are effective, measurable and aligned to business goals
By the end of this program, you’ll have the practical, portfolio-ready skills needed to confidently manage social media for a business or brand.
Course Modules
This certification includes seven comprehensive short courses:
Learn the foundations of social media marketing, including platforms, content formats, audience behaviour and AI-supported workflows. Build confidence with the tools and tactics every social media professional needs.
Develop a strategic approach to social media planning. Learn how to set objectives, map audiences, choose platforms, plan content pillars and integrate AI-driven insights to optimise your strategy.
Discover how to use AI to ideate, write, design and produce content faster and more creatively. Learn tools for generating captions, scripts, images, video drafts and social-ready assets.
Learn how to manage Facebook and Instagram pages professionally — including scheduling posts, analysing insights, monitoring engagement and managing brand assets from one central platform.
Gain the skills to launch and manage paid campaigns on Facebook and Instagram. Learn targeting, bidding, budgeting, creative formats, optimisation and measuring ad performance.
Deep-dive into Instagram’s ecosystem and learn the strategies for growth, engagement, content creation and community-building specific to the platform.
Learn how to build a strong presence on LinkedIn as a business or professional. Understand LinkedIn content strategy, profile optimisation, organic growth and engagement best practices.
Develop skills across core digital marketing channels (email, search, content, analytics) with the added boost of AI-powered tools that streamline workflows and improve performance.
Industry Outlook
Social media and digital marketing roles continue to grow rapidly, driven by rising business demand and the acceleration of AI technology. Companies are now seeking professionals who understand both creative social media execution and AI-enhanced efficiency, making this certification highly relevant for the modern job market.
Productivity
12% Increase
Career Growth
Long Term
Qualifications
14+
Payment Options
Course Inclusions
Enrolment in the Social Media Essentials with AI certification gives you access to a full suite of support, learning resources and ongoing development opportunities.
- Monthly Masterclasses with Industry Experts: Stay updated with the latest trends, tools and techniques through live expert-led sessions. All masterclasses are recorded for flexible viewing.
- Weekly Group Mentor Calls: Join live mentor sessions to receive personalised guidance, workshop ideas, ask questions and stay motivated throughout your studies.
- 12 Months of Course Access: Study at your own pace with full access to all modules and learning resources for an entire year.
- Templates, Tools & Checklists: Download ready-to-use strategy frameworks, content calendars, AI prompt sheets, campaign templates and more.
- Practical, Real-World Activities: Build your confidence with hands-on tasks that replicate actual social media responsibilities.
- Online Student Community: Connect with peers, share ideas, receive feedback and grow your professional network.
- Dedicated Learner Support: Access support for course navigation, technical questions and guidance throughout your learning journey.
FAQs
The certification is 100% online and self-paced, with an estimated total study time of around 70 hours. While it’s designed as a 7-week pathway, you can learn at your own pace with 12 months of unlimited access to the learning materials.
No. There are no entry requirements, and the program is suitable for beginners as well as people looking to upskill for work or career growth.
You’ll build practical skills across strategy, content creation, channel management, advertising, and analytics, with a focus on using AI tools to work faster and smarter. Topics include: developing a strategy with AI insights, creating content with AI, using Meta Business Suite, running Meta ads, and growing on Instagram and LinkedIn.
You’ll receive monthly expert-led masterclasses (recorded for later), weekly group mentor calls, access to an online student community, templates/tools/checklists, practical activities, and dedicated learner support for guidance and technical help.
This certification is designed to help you become job-ready for roles such as Social Media Coordinator, Social Media Specialist, Digital Marketing Assistant, Content Creator, Community Manager, or AI-Enhanced Marketing Support Officer, with skills that are relevant across agencies, startups, and in-house marketing teams.