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Social Media Essentials

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Start date
Enrol anytime
5 Weeks
Online learning
study from home
0 units


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Are you ready to move from personal social media use to making social media work for your business or career? Interested in learning how to convert your followers into dollars? The Social Media Essentials course will set you up for success. This is where you go to learn how to build a comprehensive social media marketing strategy that works on Facebook, LinkedIn and Instagram.
Hands-on practical activities will have you working live on your personal or organisational profiles. From here, you’ll be learning best practice, growing your authority, your followers, and how you can be converting all that activity into business leads and paying customers.
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The Essentials course is ideal for students wanting to learn how to develop a comprehensive strategy and create content on Facebook, Instagram and LinkedIn to boost their audience reach and market a business effectively. It is also well-suited for those interested in learning the basic fundamentals of social media marketing.
Students will have access to all the online course content and downloadable templates for 12 months to ensure that they have the resources needed to successfully implement their planned campaign strategies for their chosen business or organisation.

Students are supported all the way through this course with access to the mentors team – experienced social media marketers and entrepreneurs who will be there to answer questions and will assist students with the practical application of their newfound skills.
For example, students will submit their strategy to the mentors and will book in a one-on-one call to run through the initial concepts before then implementing the strategy for their chosen business. 

Course structure

The course has been designed to be completed in 5 weeks. Students will learn how to maximise the effectiveness of social media marketing campaigns and target audiences to help boost engagement. Individuals who do this course will also get the opportunity to connect with other like-minded social media marketers and mentors to bounce ideas and exchange feedback on their work.

Entry requirements

There are no formal entry requirements.
Students will need access to a computer, and the internet, and have basic computing skills.


This course is great for business owners and consultants looking to rapidly grow and scale their business, as well as marketing professionals wanting to accelerate their careers and business. Students who complete this course will have the skills needed to develop a social media strategy and further understanding of the social media marketing process.

Career outcomes
Students who complete the Essentials course have the edge to get a kick-start in social media marketing. The course will also prepare business owners and consultants with the knowledge and skills to accelerate their business and career.
Possible career pathways:
  • Social Media Assistant
  • Marketing Assistant
  • Social Media Coordinator
  • Content Coordinator
  • Digital Marketing Coordinator


Given the condensed and intensive nature of this course, students are taken through the following modules. Each is comprised of multiple parts to ensure they're competent in the tasks required of professional social media marketing practitioners.

Module #1
1. Digital & Social Media Overview

This is an introductory course that explores the digital marketing and social media marketing process to understand where social media fits within the broader marketing landscape. Students will receive a comprehensive overview of the social media networks as well as an understanding on how to target audiences and select appropriate channels to market a brand.

Module #2
2. Social Media Strategy

This focuses on developing a comprehensive social media strategy tailored to the students chosen business or organisation. The key concepts explored in this subject include identifying content sources, developing strategic ideas and working with search engine rankings to help improve a site's SEO (search engine optimisation).

Module #3
3. Facebook Marketing

This course focuses on how to create organic and paid opportunities on Facebook. Students will learn how to navigate Facebook Ads manager and implement effective social media campaigns that help maximise visibility and engagement.

Module #4
4. Instagram Marketing

This course teaches students how to rapidly grow their Instagram followers and engagement. The topics covered include Instagram marketing opportunities, influencer marketing, formatting posts and learning the purpose of both paid and organic marketing campaigns. Students will also learn how to create high quality content and use Instagram management tools.

Module #5
5. LinkedIn Marketing

Students will learn how to expand their professional network on LinkedIn and implement new and exciting engagement strategies. The course also teaches students how to effectively run LinkedIn ads and find unique marketing opportunities to reach target audiences, as well as finding ways to utilise the platform's features effectively.

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Sounds just like the course you're after? Speak with a career consultant to discover what it's like to study the SMC-Essentials - Social Media Essentials. Send us an enquiry and we'll get in touch.

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