The Essentials course is ideal for students wanting to learn how to develop a comprehensive strategy and create content on Facebook, Instagram and LinkedIn to boost their audience reach and market a business effectively. It is also well-suited for those interested in learning the basic fundamentals of social media marketing.
Students will have access to all the online course content and downloadable templates for 12 months to ensure that they have the resources needed to successfully implement their planned campaign strategies for their chosen business or organisation.
Students are supported all the way through this course with access to the mentors team – experienced social media marketers and entrepreneurs who will be there to answer questions and will assist students with the practical application of their newfound skills.
For example, students will submit their strategy to the mentors and will book in a one-on-one call to run through the initial concepts before then implementing the strategy for their chosen business.
The course has been designed to be completed in 5 weeks. Students will learn how to maximise the effectiveness of social media marketing campaigns and target audiences to help boost engagement. Individuals who do this course will also get the opportunity to connect with other like-minded social media marketers and mentors to bounce ideas and exchange feedback on their work.
There are no formal entry requirements.
Students will need access to a computer, and the internet, and have basic computing skills.