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SMC-Essentials
Short Course in

Social Media Essentials

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Summary


Are you ready to move from personal social media use to making social media work for your business or career? Interested in learning how to convert your followers into dollars? The Social Media Essentials course will set you up for success. This is where you go to learn how to build a comprehensive social media marketing strategy that works on Facebook, LinkedIn and Instagram.
 
Hands-on practical activities will have you working live on your personal or organisational profiles. From here, you’ll be learning best practice, growing your authority, your followers, and how you can be converting all that activity into business leads and paying customers.

Detail

Duration
5 Weeks
Units
5 modules

The Essentials course is ideal for students wanting to learn how to develop a comprehensive strategy and create content on Facebook, Instagram and LinkedIn to boost their audience reach and market a business effectively. It is also well-suited for those interested in learning the basic fundamentals of social media marketing.
 
Students will have access to all the online course content and downloadable templates for 12 months to ensure that they have the resources needed to successfully implement their planned campaign strategies for their chosen business or organisation.

Students are supported all the way through this course with access to the mentors team – experienced social media marketers and entrepreneurs who will be there to answer questions and will assist students with the practical application of their newfound skills.
 
For example, students will submit their strategy to the mentors and will book in a one-on-one call to run through the initial concepts before then implementing the strategy for their chosen business. 

Course structure

The course has been designed to be completed in 5 weeks. Students will learn how to maximise the effectiveness of social media marketing campaigns and target audiences to help boost engagement. Individuals who do this course will also get the opportunity to connect with other like-minded social media marketers and mentors to bounce ideas and exchange feedback on their work.
 

Subjects

Given the condensed and intensive nature of this course, students are taken through the following modules. Each is comprised of multiple parts to ensure they're competent in the tasks required of professional social media marketing practitioners.

Module #1
1. Digital & Social Media Overview

This is an introductory course that explores the digital marketing and social media marketing process to understand where social media fits within the broader marketing landscape. Students will receive a comprehensive overview of the social media networks as well as an understanding on how to target audiences and select appropriate channels to market a brand.

Module #2
2. Social Media Strategy

This focuses on developing a comprehensive social media strategy tailored to the students chosen business or organisation. The key concepts explored in this subject include identifying content sources, developing strategic ideas and working with search engine rankings to help improve a site's SEO (search engine optimisation).

Module #3
3. Facebook Marketing

This course focuses on how to create organic and paid opportunities on Facebook. Students will learn how to navigate Facebook Ads manager and implement effective social media campaigns that help maximise visibility and engagement.

Module #4
4. Instagram Marketing

This course teaches students how to rapidly grow their Instagram followers and engagement. The topics covered include Instagram marketing opportunities, influencer marketing, formatting posts and learning the purpose of both paid and organic marketing campaigns. Students will also learn how to create high quality content and use Instagram management tools.

Module #5
5. LinkedIn Marketing

Students will learn how to expand their professional network on LinkedIn and implement new and exciting engagement strategies. The course also teaches students how to effectively run LinkedIn ads and find unique marketing opportunities to reach target audiences, as well as finding ways to utilise the platform's features effectively.

Outcomes

This course is great for business owners and consultants looking to rapidly grow and scale their business, as well as marketing professionals wanting to accelerate their careers and business. Students who complete this course will have the skills needed to develop a social media strategy and further understanding of the social media marketing process.
 

Career outcomes
Students who complete the Essentials course have the edge to get a kick-start in social media marketing. The course will also prepare business owners and consultants with the knowledge and skills to accelerate their business and career.
 
Possible career pathways:
  • Social Media Assistant
  • Marketing Assistant
  • Social Media Coordinator
  • Content Coordinator
  • Digital Marketing Coordinator

Entry requirements

Start date
Enrol anytime

As a guide, entrants to this program may:

  • have completed year 10, or
  • a qualification at Certificate III level or higher, or
  • 3 years of relevant industry experience in a role that requires the use of written documentation and communication.

You will also need to be at least 18 years at the time of applying for admission. Approval from HOF required

Resource requirements

You will need access to a computer and the internet and have basic computing operational skills. Minimum specifications for your computer are:

All users:

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • Chrome or Firefox browsers
  • Adobe Reader XI or equivalent
  • Adobe Flash Player 10 or higher
  • Access to printer and associated software
  • Access to scanner and associated software
  • Digital imaging software
  • File compression software

Windows users:

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Mac OS users:

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)
Recording equipment / software required

A digital video recording device (for example a webcam or mobile phone with a camera) and simple recording apps to save and upload videos, images and audio files.

You will also need software such as Windows Media Player, Windows Photo Viewer, or Quicktime to view online videos and images.

Language requirements

This course involves reading, researching and undertaking a range of written and practical assessments, as well as engaging in online forums and discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 10 level.

Completed English at Year 10 level, you can demonstrate equivalency through one of the following:

Successful completion of a Nationally Recognised Training qualification at Certificate II level or higher;

OR

2 years relevant industry experience in a role that requires the use of written documentation and communication.

Other requirements

Some assessments have Role-Play components and will require other participants to aparticipate as characters in role plays. These are designed to establish simulation and to demonstrate practical and/or oral communication skills. Students will be required to source and arrange these other participants, participants can be family, friends or workplace colleagues.

Flexible payment options

Upskilled offers flexible payment options for students. Enquire now for more information on payment methods.

  • Upfront payment

    ‚Äč$1,595 RRP

    Enquire now

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