Social Media Strategy with AI Certification
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Course Overview
The Social Media Strategy with AI Certification is designed to help students build a high-performing, scalable social media strategy from the ground up, enhanced by the power of artificial intelligence.
Through one comprehensive short course, you’ll learn how to assess your current performance, define your audience, set meaningful goals, choose the right channels, develop content frameworks, and measure results.
You will also discover how AI tools can dramatically improve research, planning and optimisation.
This certification is ideal for anyone responsible for planning or overseeing social media, whether you're a beginner or upskilling in your current role.
Course Details
This short course covers all the foundational and advanced components required to build an effective social media strategy.
You’ll learn how to:
Conduct a complete social media audit
Understand audience stages and map customer journeys
Identify and research your ideal audience
Select the platforms best suited to your goals
Develop a structured, strategic content plan
Understand how paid advertising supports organic activity
Implement your strategy consistently and effectively
Use analytics to optimise and report on performance
By the end of this course, you will have the skills to create a professional, actionable social media strategy aligned to business objectives.
Studying with Upskilled
What's Included?
By choosing the Short Course in Social Media Strategy, you'll gain access to resources that enhance your online learning experience, making it interactive and engaging:
Industry Outlook
Businesses of all sizes rely on social media to reach, engage and convert audiences — and a strong strategy is essential to success. With the rise of AI tools, marketers who understand both strategy and AI-assisted planning are increasingly in demand.
This certification equips learners with the strategic foundation required for professional social media roles.
Productivity
12% Increase
Career Growth
Long Term
Qualifications
14+
Course Modules
This certification includes nine core modules, covering the entire strategy creation process:
Understand what a social media strategy is, why it matters, and how it shapes business objectives.
Learn how to analyse your existing social performance, content, competitors and opportunities.
Understand the customer journey and set measurable goals based on awareness, engagement and conversion.
Define demographic, psychographic and behavioural traits, and use AI tools for audience research.
Select the platforms that best align with your audience, content style and marketing priorities.
Establish your content pillars, posting cadence, creative formats and messaging approaches.
Learn how paid campaigns can amplify your strategy, drive results and complement organic content.
Build workflows, schedules and systems for consistent execution using tools and AI automation.
Use analytics to measure performance, understand insights, optimise content and report results effectively.
Payment Options
Course Inclusions
Enrolment in the Social Media Strategy with AI Certification includes:
- Monthly Masterclasses with Industry Experts: Access expert insights on strategy, AI, platform updates and campaign frameworks.
- Weekly Group Mentor Calls: Receive guidance and feedback on your strategy, content pillars, analytics and planning.
- 12 Months Unlimited Access: Complete the course at your own pace with full access for an entire year.
- Templates & Strategic Tools: Includes strategy templates, content frameworks, AI prompt sheets, audit templates, planning calendars and reporting sheets.
- Practical, Real-World Activities: Apply what you learn through hands-on exercises that build a real strategy plan.
- Online Student Community: Connect with other marketers, share insights, ask questions and get peer support.
- Dedicated Learner Support: Access help with course navigation, study support and technical questions.
FAQs
This is a single-unit short course and takes around 10 hours to complete. It’s self-paced, so you can move faster or slower depending on your schedule, with 12 months of unlimited access.
Yes. There are no entry requirements, and the course is designed for beginners as well as learners who are upskilling in a current marketing or social media role.
By the end, you’ll be able to create a professional, actionable social media strategy aligned to business goals, covering audits, audience research, goal setting, platform selection, content pillars, implementation workflows, and analytics/reporting.
You’ll learn how to use AI tools to make strategy creation faster and more accurate, supporting research, audience insights, planning, content frameworks, optimisation, and reporting.
You’ll get monthly industry masterclasses, weekly group mentor calls, templates and strategic tools (including audit templates, content frameworks, AI prompt sheets and reporting sheets), practical activities, an online student community, and dedicated learner support.