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Social Media College

Short Course in Social Media Strategy

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Delivered by Social Media College
Up to 20 hours
9 Modules
6 months unlimited access
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Social Media College


Design and execute a successful social media strategy and delivers the best results for your organisation

In upto 20 hours, you can build successful social media campaigns that create a lasting impact.


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Looking for a highly practical, self-paced course on social media strategy? Look no further and consider studying the Social Media Strategy short course created by Social Media College - designed to ensure that you receive the training needed to plan, design and execute social media campaigns that deliver successful outcomes.

Why should you do this course? 

  • Ensures that you're trained in planning effective social media campaigns as part of your marketing objectives
  • Learn how to get the best results with your digital advertising spend 
  • Become an expert in social media strategy either as an in-house social media specialist or business owner
  • Jonathan Tanner, the CEO and Co-Founder of Social Media College will be your instructor. He has spent over 15 years working with over 50 businesses in helping them use social media to boost their revenue. Jonathan has worked with a wide range of startups and companies, and has a strong passion for social media marketing. 

What will you learn?

  • Identify your target audience and objectives for social media campaigns
  • Choose the right platforms that deliver maximum results
  • Craft effective social media strategies that produce successful outcomes
  • Utilise paid ads and influencers to meet campaign objectives
  • Implement social media strategies using set budgets

Who is this course for?

  • Business owners or freelancers looking to create new opportunities and boost their online presence across social media.
  • Agencies wanting to improve their revenue streams and nurture their social media assets.
  • Social media influencers that want to learn how to monetise content and collaborate with businesses to grow their following count. 
  • Marketing professionals who want to further their knowledge and find ways to increase their ROI for existing clients. This course can also help them advance their skills in campaign management as well as review and analyse data to target prospective customers.

Whether you're an influencer looking to boost your community engagement or a business owner wanting to expand your digital presence, this short course will have you create new opportunities that can help improve revenue across a variety of marketing channels.

In just 20 hours, you can build successful social media campaigns that create a lasting impact, helping you create content that can elevate your digital presence!


5 Weeks
9 Modules

The Social Media Strategy short course is self-paced and delivered online, suitable for those looking to boost their skills in social media marketing - ideal for business owners or self-employed professionals. Social media marketing is becoming a fast-growing area in the digital world so planning and executing social media campaigns is a must.

As of 2021, it's been reported that there are over 3 billion active social media users, making social media marketing essential for those wanting to grow their channels - either from a business, agency or influencer standpoint.

The T&Cs of your purchase is governed by Social Media College policies, which can be found here.

Course structure

The duration of this course is up to 20 hours, comprising 9 modules.

As part of your studies, you'll receive one-on-one mentor support and have full access to the course for up to 6 months through Social Media College. You'll also be able to join an exclusive Facebook group where you can connect and collaborate with other social media marketers.

All activities in the Social Media Strategy course has been designed so that you can completely tailor it to your own business needs and industry.

If you successfully complete this course, you'll be able to:

  • Understand buyer stages and their impact on strategy and content
  • Put your social media strategy in the context of your organisation or personal brand
  • Conduct a social media audit on your existing presence
  • Assess consistency, performance, SEO, brand and competitors
  • Write objectives and KPIs that drive and measure performance
  • Develop audience personas to target with relevant content
  • Choose the right channel to suit your organisation or personal brand
  • Understand content categories, purpose and formats
  • Collaborate with your audience and influencers for greater engagement
  • Plan in detail for budget, resourcing and management
  • Analyse data metrics to gain insights and continuously improve


The course follows a comprehensive 8-step process to set your social media strategy with 9 modules

Module #1
An introduction to social media strategy

Understand and learn how to build a clear strategy will strengthen your social media.

Module #2
Start where you are

Conduct a social media audit and use a brand and SWOT analysis to clarify your current state.

Module #3
Defining objectives

Align your strategy with your business, define and create goals , set objectives and KPIs.

Module #4
Identifying your audience

Identify buyer segments, create personas using demographics and data.

Module #5
Choosing the right channel

Identify your audience channels, the platform purpose, performance and costs.

Module #6
Content Strategy

Content categories, purpose, topics, formats, repurposing and scheduling.

Module #7
Being Social

Collaboration opportunities, influencer partnerships, community management.

Module #8
Implementing the Strategy

Paid advertising, budgeting, resourcing, implementation and management tools.

Module #9
Analysing for Improvement

Data metrics, tracking expenses, analysis and insights, performance reports.

Entry requirements

Start date
Enrol anytime
Upskilled always want to ensure that our students are enrolled in the right course for them.

These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants if you have any questions, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.

As a guide, entrants to this program may be best suited for students who have:
  • Sucessfully completed year 10 or above school level (or equivalent)
  • Own a business or work as an in-house consultant providing social media marketing services

Enquire today

Sounds just like the course you're after? Speak with a career consultant to discover what it's like to study the SMC-SMS - Short Course in Social Media Strategy. Send us an enquiry and we'll get in touch.

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