The Social Media Strategy with AI Certification is a single, complete short course, delivered in partnership with Social Media College, that takes you from a blank page to a written social media strategy you can present to a manager or client. It runs across nine modules, covering the audit, the audience, the platforms, the content plan, implementation, and reporting.
It is a planning course, not a platform course. Nothing here is about growing one account with clever posts. It is about deciding what the social media activity is for, who it is aimed at, which platforms deserve the effort, and how you will know whether any of it worked.
It suits anyone responsible for planning or signing off social media: coordinators posting without a plan, marketers taking over a channel, and business owners who want a system rather than a habit. No entry requirements; it takes about 10 hours, and you get 12 months of access.
Across the nine modules, you will learn how to:
You finish with a documented strategy rather than a set of ideas, which is the difference between a plan and an intention.
The course is built around artefacts you keep, not just lessons you watch. Enrolment includes strategy templates, audit templates, content frameworks, planning calendars, AI prompt sheets and reporting sheets, so each module produces a piece of the finished strategy.
Is this course nationally recognised?
No. The Social Media Strategy with AI Certification is an industry-recognised, non-accredited short course. Finishing it earns a certificate of completion rather than a qualification on the national register.
If you want nationally recognised training in this field, Upskilled delivers the 11426NAT Diploma of Social Media Marketing with Artificial Intelligence.
This is a self-paced course, but you are not left alone with it:
This certification includes nine core modules, covering the entire strategy creation process:
What a social media strategy actually is, and why an account without one drifts. You will see how a strategy connects to business objectives, what belongs in the document and what does not, and how the rest of the course builds towards a finished plan you can hand to someone else.
Before planning anything, you assess what exists. This module covers auditing your current accounts, content performance and posting habits, then looking outward at competitors and the opportunities they are leaving open. The audit template gives you a repeatable process, so the same review can be run again in six months.
Not everyone who sees your content is at the same stage, and goals that ignore that tend to disappoint. You will map the customer journey from first awareness through engagement to conversion, then set measurable goals for each stage so the strategy can be judged on something more useful than follower counts.
Defining who you are actually talking to, using demographic, psychographic and behavioural detail rather than assumptions. AI tools speed up the research, pulling together the patterns that would otherwise take hours of manual work, and you finish with an audience definition specific enough to guide what you post.
Every platform costs time, and few businesses can serve them all well. This module works through matching platforms to your audience, your content style and your capacity, so you can justify the ones you are on and, just as importantly, defend the decision to skip the rest.
The heart of the plan: content pillars that give every post a reason to exist, a posting cadence you can sustain, the formats each platform rewards, and the messaging that stays consistent as different people produce the content. This is where the strategy becomes something a team can follow.
Where paid promotion fits alongside organic activity, and where it does not. You will look at how paid campaigns amplify content that is already working, what to boost and what to leave alone, and how to plan a budget that supports the strategy rather than substituting for it.
A plan nobody follows is not a strategy. This module builds the workflows, schedules and systems behind consistent execution: who does what, when content is made, how approvals run, and where AI automation removes the repetitive parts without removing the judgement. It is the module that decides whether the strategy survives its first busy month.
Closing the loop. You will use analytics to measure performance against the goals you set, interpret what the numbers actually indicate, and report results in a form a manager or client will read and act on. The reporting sheets give you a structure you can reuse every month.
Strategy is the part of social media that gets skipped, which is why so many accounts post constantly and cannot say what any of it achieved. The people who can write the plan, defend the platform choices and report on the results are the ones who end up owning the channel rather than just filling it.
These skills suit roles such as:
They apply across agencies, corporate marketing teams, startups, nonprofits and small businesses, and they are just as useful when the account you are planning for is your own.
Enrolment in the Social Media Strategy with AI Certification includes:
A single, complete short course delivered with Social Media College, made up of nine modules that guide you through building a social media strategy: the audit, audience research, goal setting, platform choice, content pillars, paid support, implementation, and reporting.
A written plan that explains what your social media activity is for, who it targets, which platforms you will use, what you will post, and how you'll measure success. Without it, posting is activity without direction, and you can't judge whether it worked.
You review what is already happening: which posts performed and which did not, whether the accounts are set up properly, how consistent the posting has been, and what competitors are doing well or ignoring. The course includes an audit template so the review is structured rather than impressionistic.
It speeds up the research-heavy parts: audience analysis, competitor patterns, content ideas for each pillar, and drafting the report. The judgement stays yours, which is the point. The course includes AI prompt sheets for each of those tasks.
Neither. There are no entry requirements and no follower minimum. The course suits beginners as much as marketers who have inherited an account, and the activities work whether you are planning for an established business or starting from nothing.
No. It is an industry-recognised, non-accredited short course and you receive a certificate of completion when you finish. If you need nationally recognised training, Upskilled delivers the 11426NAT Diploma of Social Media Marketing with Artificial Intelligence.
Explore Creating Content with AI, Social Media Essentials with AI, or browse all marketing and social media short courses.
Reviewed By
Head of Vocational Education - BSB, Upskilled
Zaiba Hozam Khan trains across business, management and HR at Upskilled. She holds a Master of Education and has taught worldwide for over two decades.