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Mini MBA

Digital Marketing


Develop a deep understanding of digital marketing with this Mini MBA unit. Participants will explore key digital technologies like AI, ML, video marketing, and social media, gaining the skills to formulate and implement effective marketing strategies. Explore current and emerging trends to drive growth, enhance brand awareness, and stay ahead in the evolving digital landscape.

4 hours
of Online Study
4 Units
Professionally Curated
100%
Online, Self-paced
Trustpilot

Overview

This Mini MBA unit introduces participants to the fundamentals of digital marketing, exploring emerging technologies such as AI, machine learning (ML), and the expanding role of video and social media. You will gain practical knowledge on how to develop and implement digital marketing strategies, understand current and emerging trends, and evaluate their impact on branding, advertising, and business growth in the digital space.

To develop a strong understanding of digital marketing technologies and strategies, focusing on how they can be effectively applied in modern businesses. This unit will guide you through the process of building, executing, and measuring digital marketing strategies, as well as understanding the challenges and opportunities that come with the digital marketing landscape.

Learning Objectives

Upon completing this unit, participants will be able to:

  • Develop an advanced understanding of digital marketing and emerging technologies (AI and ML).

  • Understand the role of video and social media in branding and advertising.

  • Formulate effective digital marketing strategies that drive business results.

  • Evaluate the current and future trends in mobile and digital marketing and how they apply to your organisation.

Topics Covered

  • Introduction to digital marketing and its applications in business.
  • AI and ML in marketing and their growing influence.
  • The power of video marketing in advertising campaigns.
  • How social media is intertwined with branding and its advanced applications.
  • The do’s and don’ts of successful digital marketing strategies.
  • The digital marketing strategy process and how to apply it effectively.
  • Emerging mobile-first trends in digital marketing.
  • User-Generated Content (UGC) and Augmented Reality (AR) in marketing.
  • How to evaluate which trends fit your organisation’s needs.

Course Content

  • Short videos (3-5 minutes) to introduce key concepts.

  • Non-academic readings: Articles, blogs, and case studies (3-4 pages).

  • Mini quizzes to test your knowledge.

  • Practical digital marketing tools for crafting a mini strategy for your firm, designed in the LMS.

Optional Components

  • E-Portfolio: A tool to record learning experiences and additional materials, downloadable after completion.

  • Short Reflective Activity (500 words max) focusing on key learnings and creating an action plan.

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