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Content Strategist

Find out how to become a content strategist and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Content Strategist is $96,400 - 134,300 annually

What does a Content Strategist do?

Content strategists create and manage online marketing campaigns including social media campaigns.

Read more about the marketing industry.

What are the key skills of a Content Strategist?

Content strategists manage creative marketing campaigns to build strategic partnerships and achieve company sales goals.

  • Liaise with other managers to understand business objectives and set marketing goals
  • Develop content strategies to meet given targets
  • Create exclusive social media and online written content to stimulate consumer interest and sales
  • Understand industry best practices and ensure compliance with legal requirements
  • Analyse existing content to ascertain and manipulate gaps
  • Work with internal and external content creators to ensure content flow

How to become a Content Strategist

You'll typically need a bachelor's degree majoring in English, Journalism or Communications to become a Content Strategist.

However, you can still build the skills and experience through short courses and on-the-job training for roles that specialise in content marketing.

Content Strategists need to be excellent writers and understand the information consumers need, as well as support the content marketing objectives of a business or organisation.

Studying the BSB50620 - Diploma of Marketing and Communication can give you a good grasp on key concepts in the Marketing field, such as understanding your audience reach and writing persuasive copy. 


Quick facts

Working as a content strategist gives you the opportunity to use your excellent people skills whilst thinking creatively to solve problems.

Employment for marketing and advertising professionals is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025.

  • Average Hours Worked
    44 full-time hours per week vs. all jobs average of 44 hours
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and other industries
  • Job Growth 
    Employment is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025. 

* All information on this page has been complied using figures from and the Australian Government's - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

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