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Content Strategist

Find out how to become a content strategist and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Content Strategist is $66,000 - 89,000 annually


Content strategists create and manage online marketing campaigns including social media campaigns. Employment for content strategists to 2019 is expected to grow strongly. Employment in this very large occupation grew very strongly over the last five years.

Read more about the marketing industry.

Key skills

Content strategists manage creative marketing campaigns to build strategic partnerships and achieve company sales goals.

  • Liaise with other managers to understand business objectives and set marketing goals
  • Develop content strategies to meet given targets
  • Create exclusive social media and online written content to stimulate consumer interest and sales
  • Understand industry best practices and ensure compliance with legal requirements
  • Analyse existing content to ascertain and manipulate gaps
  • Work with internal and external content creators to ensure content flow

Quick facts

Working as a content strategist gives you the opportunity to use your excellent people skills whilst thinking creatively to solve problems.

  • Average Hours Worked
    39.4 full-time hours per week vs. all jobs average of 40 hours
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and other industries
  • Average qualification level
    49.1% Bachelor degree

* All information on this page has been complied using figures from payscale.com.au and the Australian Government's joboutlook.gov.au - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

Study pathways

Get the skills you need to find work as a content strategist by studying the marketing courses below.

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