Digital Marketing Strategist

Find out how to become a digital marketing strategist and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles

The current average salary of a digital marketing strategist is $64,300 - 83,000 per annum

Overview

Digital marketing strategists assist clients to ascertain how to use the internet to achieve growth and sales objectives. Employment for digital marketing strategists to 2019 is expected to grow strongly. Employment in this very large occupation grew very strongly over the last five years.

Key skills

Digital marketing strategists work with marketing and brand managers to develop and maintain online marketing systems.

Undertake meticulous online research into clients and competitors
Understand and act upon industry best practices and ensure compliance with legal regulations
Maintain a range of websites and social media assets
Conduct regular audits of online assets and assess effectiveness
Keep up to date with developments in this fast-moving industry
Create exclusive and sales-enhancing digital campaigns for clients

Quick facts

Working as a content strategist gives you the opportunity to use your analytical skills whilst thinking creatively to solve problems.

Outlook

Average Hours Worked

39.4 full-time hours per week vs. all jobs average of 40 hours

*Source
Main Industries

Professional, scientific, and technical services; manufacturing; and retail trade
Average qualification level

49.1% Bachelor degree

* All information on this page has been complied using figures from payscale.com.au and the Australian Government's joboutlook.gov.au - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

Study pathways