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Digital Marketing Strategist

Find out how to become a digital marketing strategist and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Digital Marketing Strategist is $64,300 - 83,000 annually


Digital marketing strategists assist clients to ascertain how to use the internet to achieve growth and sales objectives. Employment for digital marketing strategists to 2019 is expected to grow strongly. Employment in this very large occupation grew very strongly over the last five years.

Read more about the marketing industry.

Key skills

Digital marketing strategists work with marketing and brand managers to develop and maintain online marketing systems.

  • Undertake meticulous online research into clients and competitors
  • Understand and act upon industry best practices and ensure compliance with legal regulations
  • Maintain a range of websites and social media assets
  • Conduct regular audits of online assets and assess effectiveness
  • Keep up to date with developments in this fast-moving industry
  • Create exclusive and sales-enhancing digital campaigns for clients

Quick facts

Working as a content strategist gives you the opportunity to use your analytical skills whilst thinking creatively to solve problems.

  • Average Hours Worked
    39.4 full-time hours per week vs. all jobs average of 40 hours
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and retail trade
  • Average qualification level
    49.1% Bachelor degree

* All information on this page has been complied using figures from payscale.com.au and the Australian Government's joboutlook.gov.au - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

Study pathways

Get the skills you need to find work as a digital marketing strategist by studying the marketing courses below.

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