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Digital Marketing Strategist

Find out how to become a digital marketing strategist and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Digital Marketing Strategist is $75,000 annually

What does a Digital Marketing Strategist do?

Digital marketing strategists assist clients to ascertain how to use the internet to achieve growth and sales objectives.

Read more about the marketing industry.

What are the key skills of a Digital Marketing Strategist?

Digital marketing strategists work with marketing and brand managers to develop and maintain online marketing systems.

  • Undertake meticulous online research into clients and competitors
  • Understand and act upon industry best practices and ensure compliance with legal regulations
  • Maintain a range of websites and social media assets
  • Conduct regular audits of online assets and assess effectiveness
  • Keep up to date with developments in this fast-moving industry
  • Create exclusive and sales-enhancing digital campaigns for clients

How to become a Digital Marketing Strategist

Digital Marketing Strategists generally require a bachelor's degree in marketing, advertising, communication or journalism. However, you can also build digital marketing skills by undertaking specific certifications or short courses.

You may benefit from studying either a BSB50620 - Diploma of Marketing and Communication and 10904NAT - Diploma of Social Media Marketing as these qualifications can help you get a good grasp of key digital marketing concepts.

Quick facts

Working as a digital marketing strategist gives you the opportunity to use your analytical skills whilst thinking creatively to solve problems.

Employment for marketing and advertising professionals is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025.

  • Average Hours Worked
    44 full-time hours per week vs. all jobs average of 44 hours
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and retail trade
  • Job Growth 
    Employment is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025. 

* All information on this page has been complied using figures from and the Australian Government's - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

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