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Market Research Assistant

Find out how to become a market research assistant and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Market Research Assistant is $96,300 annually

What does a Market Research Assistant do?

Market research assistants are responsible for a range of tasks related to advertising and sales. They usually work with a marketing manager. 

Read more about the marketing industry.

What are the key skills of a Market Research Assistant?

Market research assistants support business growth by undertaking research into sales-related factors such as product mix, pricing and competitor activity.

  • Undertaking detailed research as directed by marketing managers
  • Preparing research documentation and dealing with logistics
  • Communicating with a range of stakeholders and outside organisations
  • Handling correspondence related to a variety of projects
  • Analysing both quantitative and qualitative data
  • Collaborating with team members as directed

How to become a Market Research Assistant

To become a successful Market Research Assistant, you'll generally need to have a bachelor's degree, so studying majors such as business, management, or economics may help you achieve this career outcome since these can give you the skills needed to keep up with industry trends and developments.

Studying the BSB40820 - Certificate IV in Marketing and Communication is a great starter course if you're looking to gain familiarity on market and consumer trends.

Quick facts

Working as a market research analyst gives you the opportunity to use your organisational skills whilst analysing data and solving problems. Employment for marketing and advertising professionals is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025.

  • Average Hours Worked
    44 full-time hours per week vs. all jobs average of 44 hours
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and retail trade
  • Job Growth
    Employment is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025.

* All information on this page has been complied using figures from and the Australian Government's - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

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