Marketing Officer

Find out how to become a marketing officer and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

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The current average salary of an Marketing Officer is $71,800 - 102,600 annually

What does a Marketing Officer do?

Marketing officers perform tasks related to the maintenance, establishment and enhancement of brand awareness.

What are the key skills of a Marketing Officer?

Marketing officers are responsible for the development and implementation of advertising campaigns and other marketing activities.

Liaise with managers and clients to understand marketing requirements
Plan and create advertising campaigns to meet marketing strategy requirements
Use analytics to monitor the success of advertising campaigns
Keep abreast of technological and digital advances related to marketing
Be aware off and act upon predictions for global future trends
Offer advice towards the development of specific marketing strategies, including market share, distribution channels and product mix

How to become a Marketing Officer

If you're interested in pursuing a career as a Marketing Officer, you'll ideally need to have qualifications that major in marketing, advertising or communications at a university level. However, it's possible to still secure a role without having a formal education since the tasks and responsibilities can be learnt on-the-job.

Qualifications such as a BSB40820 - Certificate IV in Marketing and Communication or BSB50620 - Diploma of Marketing and Communication could be great study pathways if you're keen to do a course that's shorter than a bachelor's degree.

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Quick facts

Working as a marketing officer will allow you to utilise your people skills at the same time as giving your creative skills scope to develop.

Employment for marketing and advertising professionals is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025.

Outlook

Average Hours Worked

44 full-time hours per week vs. all jobs average of 44 hours

*Source
Main Industries

Professional, scientific, and technical services; manufacturing; and retail trade
Job Growth

Expected to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025.

* All information on this page has been complied using figures from au.talent.com and the Australian Government's labourmarketinsights.gov.au - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

Study pathways

Get the skills you need by studying the courses below.

Marketing Officer

What does a Marketing Officer do?

What are the key skills of a Marketing Officer?

How to become a Marketing Officer

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Get more information about a career in Marketing

Quick facts

Study pathways

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