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Marketing Officer

Find out how to become a marketing officer and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Marketing Officer is $71,800 - 102,600 annually

What does a Marketing Officer do?

Marketing officers perform tasks related to the maintenance, establishment and enhancement of brand awareness.

Read more about the marketing industry.

What are the key skills of a Marketing Officer?

Marketing officers are responsible for the development and implementation of advertising campaigns and other marketing activities.

  • Liaise with managers and clients to understand marketing requirements
  • Plan and create advertising campaigns to meet marketing strategy requirements
  • Use analytics to monitor the success of advertising campaigns
  • Keep abreast of technological and digital advances related to marketing
  • Be aware off and act upon predictions for global future trends
  • Offer advice towards the development of specific marketing strategies, including market share, distribution channels and product mix

How to become a Marketing Officer

If you're interested in pursuing a career as a Marketing Officer, you'll ideally need to have qualifications that major in marketing, advertising or communications at a university level. However, it's possible to still secure a role without having a formal education since the tasks and responsibilities can be learnt on-the-job.

Qualifications such as a BSB40820 - Certificate IV in Marketing and Communication or BSB50620 - Diploma of Marketing and Communication could be great study pathways if you're keen to do a course that's shorter than a bachelor's degree.

Quick facts

Working as a marketing officer will allow you to utilise your people skills at the same time as giving your creative skills scope to develop.

Employment for marketing and advertising professionals is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025.

Outlook
  • Average Hours Worked
    44 full-time hours per week vs. all jobs average of 44 hours
    *Source
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and retail trade
  • Job Growth 
    Expected to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025. 

* All information on this page has been complied using figures from au.talent.com and the Australian Government's labourmarketinsights.gov.au - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

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