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Marketing Officer

Find out how to become a marketing officer and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Marketing Officer is $55,000 - 72,000 annually


Marketing officers perform tasks related to the maintenance, establishment and enhancement of brand awareness. Employment for marketing officers to 2019 is expected to grow strongly. Employment in this very large occupation grew very strongly over the last five years.

Read more about the marketing industry.

Key skills

Marketing officers are responsible for the development and implementation of advertising campaigns and other marketing activities.

  • Liaise with managers and clients to understand marketing requirements
  • Plan and create advertising campaigns to meet marketing strategy requirements
  • Use analytics to monitor the success of advertising campaigns
  • Keep abreast of technological and digital advances related to marketing
  • Be aware off and act upon predictions for global future trends
  • Offer advice towards the development of specific marketing strategies, including market share, distribution channels and product mix

Quick facts

Working as a marketing officer will allow you to utilise your people skills at the same time as giving your creative skills scope to develop.

  • Average Hours Worked
    39.4 full-time hours per week vs. all jobs average of 40 hours
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and retail trade
  • Average qualification level
    49.1% Bachelor degree

* All information on this page has been complied using figures from payscale.com.au and the Australian Government's joboutlook.gov.au - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

Study pathways

Get the skills you need to find work as a marketing officer by studying the marketing course below.

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