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Promotions Manager

Find out how to become a promotions manager and work in the administration & business industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Promotions Manager is $121,300 - 138,900 annually


What does a Promotions Manager do?

Promotions managers take responsibility for the development and implementation of promotion schedules designed to encourage the purchase of goods or services.

What skills do you need to be a Promotions Manager?

Promotions managers develop strategies to promote specific products or services. They can work within an organisation or in an agency setting.

  • Liaise with senior marketing and other managers to understand promotion goals
  • Take a part in the development of promotional and marketing policies
  • Develop promotions including deals to encourage target market purchases
  • Organise and strategise to ensure promotions reach consumers in a timely manner
  • Work within budgetary constraints to ensure an efficient and effective promotional service
  • Ensure compliance with any legal restraints related to promotion

How to become a Promotions Manager

If you're interested in becoming a Promotions Manager, you'll ideally need to have a bachelor-level qualification related to business, commerce, and arts.

However, studying qualifications like a BSB50620 - Diploma of Marketing and Communication or the 10904NAT - Diploma of Social Media Marketing can give you a good grasp on promotional concepts related to the marketing field, as well as understanding consumer and digital trends.
My Upskilled trainers were great, and I really found that the contents of the course were very interesting and useful.
Student Q&A: Tomomi Iwasaki
, Business Faculty Student - Marketing and Communication
Read the full testimonial

Promotions manager quick facts

Working as a promotional manager will give you the opportunity to exercise your creative flair whilst communicating effectively with people within and outside an organisation.

Employment for promotions manager is expected to grow in the next five years.

  • Average Hours Worked
    46 full-time hours per week vs. all jobs average of 44 hours
  • Main Industries
    Professional, scientific and technical services; manufacturing; and other industries
  • Job Growth
    Employment is expected to grow in the next five years.

* All information on this page has been complied using figures from and the Australian Government's - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

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