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Public Relations Manager

Find out how to become a public relations manager and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Public Relations Manager is $75,600 - 130,000 annually

What does a Public Relations Manager do?

Public relations managers coordinate activities related to marketing, sales and public relations. These activities include brand management, the monitoring of sales and multi media marketing campaigns. 

Read more about the marketing industry.

What are the key skills of a Public Relations Manager?

Public relations managers work with clients to ensure the implementation and smooth running of an effective range of marketing and PR related tasks.

  • Liaising with other managers and clients to devise marketing and public relations policies
  • Being aware of the latest developments in marketing and sales technology
  • Assessing and introducing new marketing and PR initiatives
  • Overseeing existing marketing strategies and monitoring their effectiveness
  • Managing a range of activities related to sales and sales targets
  • Ensuring efficient merchandising and distribution

How to become a Public Relations Manager

To become a Public Relations Manager, you'll need to typically start off in a junior role like a Public Relations Officer and work your way up. If you would like to gain some key skills in public relations, you may benefit from studying a BSB50620 - Diploma of Marketing and Communication as a study pathway.

You may also benefit from studying a bachelor-level qualification in communications or media, which has a public relations focus to deepen your knowledge and expertise.

Quick facts

Working as a public relations manager gives you opportunities to communicate with organisations and individuals whilst making use of your aptitude for creative thinking.

Employment for public relations managers is expected to grow in the next five years.

  • Average Hours Worked
    45 full-time hours per week vs. all jobs average of 44 hours
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and wholesale trade
  • Job Growth 
    Employment is expected to grow in the next five years. 

* All information on this page has been complied using figures from and the Australian Government's - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

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