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Public Relations Manager

Find out how to become a public relations manager and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Public Relations Manager is $64,500 - 107,100 annually

Overview

Public relations managers coordinate activities related to marketing, sales and public relations. These activities include brand management, the monitoring of sales and multi media marketing campaigns.  Employment for public relations managers to 2019 is expected to experience strong growth. Employment in this very large occupation (142,500 in 2017) grew very strongly over the last five years.

Read more about the marketing industry.

Key skills

Public relations managers work with clients to ensure the implementation and smooth running of an effective range of marketing and PR related tasks.

  • Liaising with other managers and clients to devise marketing and public relations policies
  • Being aware of the latest developments in marketing and sales technology
  • Assessing and introducing new marketing and PR initiatives
  • Overseeing existing marketing strategies and monitoring their effectiveness
  • Managing a range of activities related to sales and sales targets
  • Ensuring efficient merchandising and distribution

Quick facts

Working as a public relations manager gives you opportunities to communicate with organisations and individuals whilst making use of your aptitude for creative thinking.

Outlook
  • Average Hours Worked
    42.3 full-time hours per week vs. all jobs average of 40 hours
    *Source
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and wholesale trade
  • Average qualification level
    35% Bachelor degree

* All information on this page has been complied using figures from payscale.com.au and the Australian Government's joboutlook.gov.au - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

Study pathways

Get the skills you need to find work as a public relations manager by studying this marketing and communication course below.

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