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Public Relations Officer

Find out how to become a public relations officer and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Public Relations Officer is $63,900 - 93,900 annually

What does a Public Relations Officer do?

Public relations officers work with organisations to manage the reputation of an organisation through marketing and communication activities. They may work in an in-house PR department or through an agency.

Read more about the marketing industry.

What are the key skills of a Public Relations Officer?

Public relations officers work with corporate clients and individuals to ensure the presentation of a positive image to a variety of communities.

  • Taking responsibility for cohesive brand promotion and related communication tactics
  • Explaining to managers the possible PR related outcomes of a variety of practices and policies
  • Coordinating events to promote a strong and favourable corporate image
  • Organising interviews with a variety of publicity media including newspapers, television and online presences
  • Ensuring access to written information, photographs and videos suitable for publicity purposes
  • Developing an awareness of the image and publicity activities of competitors

How to become a Public Relations Officer

You do not need to have formal qualifications to become a Public Relations Officer, however, employers look favourably upon candidates that do have the relevant educational background in communication or public relations.

Studying a BSB40820 - Certificate IV in Marketing and Communication is a course that is an ideal career pathway if you're interested in getting a start in the public relations field.

Quick facts

Working as a public relations officer allows you to build good relations with a wide variety of people whilst making use of your creative thinking skills.

Employment for public relations professionals is projected to grow in the next five years. From 20,500 in 2020 to 22,400 by 2025.

Outlook
  • Average Hours Worked
    43 full-time hours per week vs. all jobs average of 44 hours
    *Source
  • Main Industries
    Professional, scientific, and technical services; public administration and safety; and health care and social assistance
  • Job Growth
    Expected to grow in the next five years. From 20,500 in 2020 to 22,400 by 2025. 

* All information on this page has been complied using figures from au.talent.com and the Australian Government's labourmarketinsights.gov.au - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

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