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Public Relations Officer

Find out how to become a public relations officer and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Public Relations Officer is $57,500 - 75,700 annually

Overview

Public relations officers work with organisations to manage the reputation of an organisation through marketing and communication activities. They may work in an in-house PR department or through an agency. Employment for public relations officers to 2019 is expected to experience strong growth. Employment in this large occupation grew very strongly over the last five years.

Read more about the marketing industry.

Key skills

Public relations officers work with corporate clients and individuals to ensure the presentation of a positive image to a variety of communities.

  • Taking responsibility for cohesive brand promotion and related communication tactics
  • Explaining to managers the possible PR related outcomes of a variety of practices and policies
  • Coordinating events to promote a strong and favourable corporate image
  • Organising interviews with a variety of publicity media including newspapers, television and online presences
  • Ensuring access to written information, photographs and videos suitable for publicity purposes
  • Developing an awareness of the image and publicity activities of competitors

Quick facts

Working as a public relations officer allows you to build good relations with a wide variety of people whilst making use of your creative thinking skills.

Outlook
  • Average Hours Worked
    39.4 full-time hours per week vs. all jobs average of 40 hours
    *Source
  • Main Industries
    Professional, scientific, and technical services; public administration and safety; and health care and social assistance
  • Average qualification level
    51.9% Bachelor degree

* All information on this page has been complied using figures from payscale.com.au and the Australian Government's joboutlook.gov.au - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

Study pathways

Get the skills you need to find work as a public relations officer by studying this marketing and communication course below.

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