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Social Media Manager

Find out how to become a social media manager and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Social Media Manager is $78,000 - 114,800 annually

What does a Social Media Manager do?

Social media managers coordinate social media activity and assist in the development of digital marketing campaigns.

Read more about the marketing industry.

What are the skills of a Social Media Manager?

Social media managers oversee the work of others to create, execute and analyse digital media campaigns in line with company requirements.

  • Have a high level of confidence in your social media skills
  • Appreciate and make effective use of the differences between social media platforms
  • Understand how to use social media analytics to enhance performance
  • Communicate with other managers to develop social media campaigns
  • Keep a close eye on emerging trends and new technologies
  • Engage in research to ensure a high level of service in this fast-paced industry

How to become a Social Media Manager

To become a Social Media Manager, you generally don't need to have formal qualifications, however, having a social media qualification can put you at an advantage. Studying a course related to marketing, advertising or public releations is ideal or short course options that focus on social media strategy.

We recommend studying a 10904NAT - Diploma of Social Media Marketing if you want to receive a nationally-recognised qualification and learn more about the typical social media marketing process and create effective campaigns.

If you prefer to upskill in a shorter time frame, you can also study a Short Course in Social Media Marketing.


Quick facts

Working as a social media manager gives you the opportunity to use your strategic planning and analytic skills whilst working creatively to attract consumer interest.

Employment for marketing and advertising professionals is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025.

  • Average Hours Worked
    44 full-time hours per week vs. all jobs average of 44 hours
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and retail trade
  • Job Growth
    Employment is expected to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025. 

* All information on this page has been complied using figures from and the Australian Government's - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

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