Social Media Manager

Find out how to become a social media manager and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles

The current average salary of a social media manager is $58,400 - 81,500 per annum

Overview

Social media managers coordinate social media activity and assist in the development of digital marketing campaigns. Employment for social media managers to 2019 is expected to grow strongly. Employment in this very large occupation grew very strongly over the last five years.

Key skills

Social media managers oversee the work of others to create, execute and analyse digital media campaigns in line with company requirements.

Have a high level of confidence in your social media skills
Appreciate and make effective use of the differences between social media platforms
Understand how to use social media analytics to enhance performance
Communicate with other managers to develop social media campaigns
Keep a close eye on emerging trends and new technologies
Engage in research to ensure a high level of service in this fast-paced industry

Quick facts

Working as a social media manager gives you the opportunity to use your strategic planning and analytic skills whilst working creatively to attract consumer interest.

Outlook

Average Hours Worked

39.4 full-time hours per week vs. all jobs average of 40 hours

*Source
Main Industries

Professional, scientific, and technical services; manufacturing; and retail trade
Average qualification level

49.1% Bachelor degree

* All information on this page has been complied using figures from payscale.com.au and the Australian Government's joboutlook.gov.au - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

Study pathways