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Social Media Manager

Find out how to become a social media manager and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Social Media Manager is $58,400 - 81,500 annually


Social media managers coordinate social media activity and assist in the development of digital marketing campaigns. Employment for social media managers to 2019 is expected to grow strongly. Employment in this very large occupation grew very strongly over the last five years.

Read more about the marketing industry.

Key skills

Social media managers oversee the work of others to create, execute and analyse digital media campaigns in line with company requirements.

  • Have a high level of confidence in your social media skills
  • Appreciate and make effective use of the differences between social media platforms
  • Understand how to use social media analytics to enhance performance
  • Communicate with other managers to develop social media campaigns
  • Keep a close eye on emerging trends and new technologies
  • Engage in research to ensure a high level of service in this fast-paced industry

Quick facts

Working as a social media manager gives you the opportunity to use your strategic planning and analytic skills whilst working creatively to attract consumer interest.

  • Average Hours Worked
    39.4 full-time hours per week vs. all jobs average of 40 hours
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and retail trade
  • Average qualification level
    49.1% Bachelor degree

* All information on this page has been complied using figures from payscale.com.au and the Australian Government's joboutlook.gov.au - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

Study pathways

Get the skills you need to find work as a social media manager by studying the social media and marketing courses below.

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