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Social Media Manager

Find out how to become a social media manager and work in the marketing industry. Discover information on salary, growth, stability and occupational expectations.

Similar job roles

The current average salary of an Social Media Manager is $78,000 - 114,800 annually

What does a Social Media Manager do?

Social media managers coordinate social media activity and assist in the development of digital marketing campaigns.

What are the skills of a Social Media Manager?

Social media managers oversee the work of others to create, execute and analyse digital media campaigns in line with company requirements.

Have a high level of confidence in your social media skills
Appreciate and make effective use of the differences between social media platforms
Understand how to use social media analytics to enhance performance
Communicate with other managers to develop social media campaigns
Keep a close eye on emerging trends and new technologies
Engage in research to ensure a high level of service in this fast-paced industry

How to become a Social Media Manager

To become a Social Media Manager, you generally don't need to have formal qualifications, however, having a social media qualification can put you at an advantage. Studying a course related to marketing, advertising or public releations is ideal or short course options that focus on social media strategy.

We recommend studying a 10904NAT - Diploma of Social Media Marketing if you want to receive a nationally-recognised qualification and learn more about the typical social media marketing process and create effective campaigns.

If you prefer to upskill in a shorter time frame, you can also study a Short Course in Social Media Marketing.

Quick facts

Working as a social media manager gives you the opportunity to use your strategic planning and analytic skills whilst working creatively to attract consumer interest.

Employment for marketing and advertising professionals is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025.

Outlook

Average Hours Worked

44 full-time hours per week vs. all jobs average of 44 hours

*Source
Main Industries

Professional, scientific, and technical services; manufacturing; and retail trade
Job Growth

Employment is expected to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025.

* All information on this page has been complied using figures from au.talent.com and the Australian Government's labourmarketinsights.gov.au - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

Study pathways

Get the skills you need by studying the courses below.

10904NAT
Diploma of Social Media Marketing
Marketing