The current average salary of a social media specialist is $60,500 - 77,500 per annum
A social media specialist is employed to maintain a client’s image online, devise marketing strategies to be implemented through social networking sites and foster customer engagement. Employment for social media specialists to 2022 is expected to grow strongly. The number of advertising and marketing professionals is estimated to grow from 63,600 to 70,300 in this time, with 43,000 job openings expected to emerge.
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Social media specialists have the skills to devise and produce social media content, mitigate negative feedback, monitor metrics regarding audience engagement and develop customer outreach programmes.
- Copywriting and content production
- Analysing online traffic and engagement metrics
- Working within a team to locate and capitalise on social media trends
- Digital literacy