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Social Media Specialist

Find out how to become a social media specialist in the advertising and marketing sector.

Similar job roles
The current average salary of an Social Media Specialist is $70,000 - 102,000 annually

What does a Social Media Specialist do?

A social media specialist is employed to maintain a client’s image online, devise marketing strategies to be implemented through social networking sites and foster customer engagement.

Read more about the marketing industry.

What are the key skills of a Social Media Specialist?

Social media specialists have the skills to devise and produce social media content, mitigate negative feedback, monitor metrics regarding audience engagement and develop customer outreach programmes.

  • Copywriting and content production
  • Analysing online traffic and engagement metrics
  • Working within a team to locate and capitalise on social media trends
  • Digital literacy

How to become a Social Media Specialist

You do not need to have formal qualifications to become a Social Media Specialist, however, employers look at candidates who have studied social media marketing quite favourably.

To have a more in-depth learning experience on the social media marketing process, we recommend studying the 10904NAT - Diploma of Social Media Marketing. If you're looking for a learning opportunity where you can upskill at a quicker time frame, Upskilled also has a Short Course in Social Media Marketing available.

Quick facts

Pursue a career as a social media specialist to get involved with a booming industry. Here are some facts about a career in social media.

Employment for marketing and advertising professionals is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025.

  • Average Hours Worked
    44 full-time hours per week vs. all jobs average of 44 hours
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and retail trade
  • Job Growth
    Employment is expected to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025. 

* All information on this page has been complied using figures from and the Australian Government's - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

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