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Social Media Specialist

Find out how to become a social media specialist in the advertising and marketing sector.

Similar job roles
The current average salary of an Social Media Specialist is $60,500 - 77,500 annually


A social media specialist is employed to maintain a client’s image online, devise marketing strategies to be implemented through social networking sites and foster customer engagement. Employment for social media specialists to 2022 is expected to grow strongly. The number of advertising and marketing professionals is estimated to grow from 63,600 to 70,300 in this time, with 43,000 job openings expected to emerge.

Read more about the marketing industry.

Key skills

Social media specialists have the skills to devise and produce social media content, mitigate negative feedback, monitor metrics regarding audience engagement and develop customer outreach programmes.

  • Copywriting and content production
  • Analysing online traffic and engagement metrics
  • Working within a team to locate and capitalise on social media trends
  • Digital literacy

Quick facts

Pursue a career as a social media specialist to get involved with a booming industry. Here are some facts about a career in social media.

  • Average Hours Worked
    39.4 full-time hours per week vs. all jobs average of 40 hours
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and retail trade
  • Average qualification level
    49.1% Bachelor degree

* All information on this page has been complied using figures from payscale.com.au and the Australian Government's joboutlook.gov.au - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

Study pathways

Learn the skills you need to commence a career as a social media specialist by studying one of the courses below.

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