The Creating Content with AI Certification is an online AI content creation course that shows you how to plan, write, design and produce content with the AI tools marketers use every day, including ChatGPT, Canva AI, Midjourney and ElevenLabs.
You work across the full content mix: blog posts and captions, on-brand images, Canva designs, voiceovers, short-form video and landing pages. Each module pairs a practical AI workflow with the prompting skills that make the output worth publishing.
The course suits marketers, content creators, small business owners and freelancers. No prior experience is needed; it takes about 10 hours, and you study at your own pace with 12 months of access.
In this course, you will learn how to:
By the end, you will have a repeatable AI workflow for each content type and the editing skills to keep every piece on brand.
The course is organised by content type, and each module introduces tools suited to that job. Tools you may work with include:
Most of these tools have free or low-cost plans, so you can practise without paying for subscriptions first. AI tools change quickly, so the exact line-up may vary.
Is this course nationally recognised?
No. The Creating Content with AI Certification is a non-accredited, industry-recognised short course delivered in partnership with Social Media College. It is not a nationally recognised qualification. When you finish, you receive a certificate of completion to show employers and clients.
If you want nationally recognised units in this area, the Short Course in Social Media Marketing with AI includes three units of competency from the 11426NAT Diploma of Social Media Marketing with Artificial Intelligence.
AI-assisted content creation is becoming a core skill across marketing, design and digital roles.
AI-assisted content creation is becoming more common across marketing, design and digital work. This course focuses on using the tools effectively while keeping quality, accuracy and brand voice under human control. Jobs and Skills Australia reports growing demand for skills in social media, digital content and AI literacy within digital-focused roles. This course focuses on the practical content-production skills within that mix.
Source: Jobs and Skills Australia: Our Gen AI Transition, Adaptation
The Creating Content with AI Certification prepares graduates for roles such as:
These skills apply in agencies, in-house marketing teams, small businesses and freelance work.
Want to go further? Digital Marketing with AI adds seven more short courses to this one; Search & Content Marketing Specialist pairs it with SEO, Google advertising, copywriting and email marketing; and AI in the Workplace covers AI for everyday work tasks. You can also browse all AI short courses.
Get to know the AI content creation landscape and the types of content AI can help you produce. You will learn how to structure prompts with context, examples and clear instructions, then refine them until tools return accurate, creative and consistent results.
Use AI to research your audience, set content goals and map your content to each stage of the customer journey. You will identify content themes, build a content plan and calendar with AI assistance, and set a creative direction that keeps every piece on brand.
Write faster with AI tools such as ChatGPT and Jasper. You will draft blog posts, social captions, ad copy, emails and video scripts, then brief and edit the output so it sounds like your brand. The focus is consistent, publish-ready copy rather than generic first drafts.
Generate on-brand visuals, thumbnails, illustrations and concept art with AI image generators, including Midjourney, DALL·E and Adobe Firefly. You will learn how to write image prompts, refine results over several rounds and keep a consistent visual style for ads, blogs and social media.
Explore Canva's built-in AI features, including Magic Write for copy, Magic Design for instant layouts, and text-to-image generation. Use them to create social graphics and short videos in minutes, then repurpose one design across different platforms and formats.
Learn the Canva essentials that make AI output look professional: templates, brand kits, layers, animation and exporting in the right format. This module gives beginners a solid foundation and helps experienced users set up a faster, more consistent design workflow.
Follow step-by-step tutorials to design real assets from start to finish, including social posts, Reels covers, YouTube thumbnails, ads and social graphics. Each tutorial combines Canva's AI tools with core design techniques you can repeat for your own brand or clients.
Produce voiceovers, narration and audio clips with AI tools such as ElevenLabs. You will compare voice and tone options, edit the output for your brand, and check each tool's licensing terms before publishing or using audio commercially.
Turn scripts, blog posts and ideas into videos with AI tools such as Pictory and Lumen5. You will use AI to trim footage, add automatic subtitles, generate scenes and B-roll, and resize videos for TikTok, Instagram Reels and YouTube Shorts, so one idea works on every channel.
Build landing pages, sales pages, banners and website content faster with AI website builders such as Durable, Framer and Leadpages. Use AI to draft headlines, calls to action, and page copy; generate layouts; and put together a page ready to promote.
Enrolment in the Creating Content with AI Certification includes:
This online, self-paced AI content creation course is delivered in partnership with Social Media College. In about 10 hours, you learn to plan and produce written, visual, audio, video and web content faster with AI tools such as ChatGPT, Canva AI, Midjourney and ElevenLabs.
The Creating Content with AI Certification is ideal for marketers, creators, business owners and freelancers who want to scale content production, improve consistency, and speed up creative workflows.
Tools you can use include ChatGPT and Jasper for writing; Midjourney, DALL·E, and Adobe Firefly for images; Canva AI (Magic Write and Magic Design) for design; ElevenLabs for voiceovers; Pictory and Lumen5 for video; and Durable, Framer, and Leadpages for web pages. AI tools change quickly, so the line-up may vary.
Not to get started. Most of the tools covered offer free or low-cost plans, so you can follow the lessons and practise without buying subscriptions first. Some advanced features need a paid plan, which you can decide on once you know which tools suit your work.
No. It is a non-accredited, industry-recognised short course, and you receive a certificate of completion when you finish. If you need nationally recognised units, Upskilled's Short Course in Social Media Marketing with AI includes three units of competency from a diploma.
No. There are no entry requirements. The course starts with the basics of AI content creation and prompting, and the Canva modules cover the design essentials, so beginners and non-designers can follow along.
About 10 hours. You have 12 months of access, so you can finish in a few sessions or spread it out and revisit lessons, templates and tools whenever you need them.
You can join weekly group mentor calls and monthly masterclasses with industry experts, share your work in the online student community, and contact learner support for help with the platform or course content.
These skills are useful in roles such as Content Creator, Social Media Coordinator, Digital Marketing Assistant, AI-Assisted Content Producer, Junior Designer, and entry-level Video or Audio Content Creator, across agencies, marketing teams, small businesses, and freelance work.
This course focuses on producing content with AI. Digital Marketing with AI is a broader bundle of eight short courses that includes this one, plus SEO, Google and Meta advertising, email marketing, conversion rate optimisation and social media strategy.
Reviewed By
Head of Vocational Education - BSB, Upskilled
Zaiba Hozam Khan trains across business, management and HR at Upskilled. She holds a Master of Education and has taught worldwide for over two decades.