Digital marketing rarely sits in a single channel. This eight-course bundle connects strategy, content, social media, search, paid advertising, email and conversion rate optimisation in one learning pathway.
Each of the eight is a full course in its own right, with eight modules of its own, so you work through 64 modules rather than eight overviews. They are ordered to build on each other: the foundations and strategy first, then the content and channel skills, then the measurement and optimisation work that decides whether any of it pays.
It suits people moving into digital marketing, marketers who run one channel well and need the rest, and business owners running their own campaigns. There are no entry requirements, you study online at your own pace, and you have 12 months of access.
Across the eight courses, you will learn how to:
The eight courses name 20 tools between them, so you finish having worked in the platforms marketing teams use every day:
The tools are free to set up. Running ads on Google or Meta costs whatever you choose to spend, and you decide that separately. Tool line-ups change quickly, so the exact list may vary.
Is this course nationally recognised?
No. The Digital Marketing with AI short course is a non-accredited, industry-recognised bundle, and you receive a certificate of completion once you finish all eight courses. It is not a nationally recognised qualification.
If you need nationally recognised training in marketing, Upskilled delivers the following options:
Digital marketing roles are rarely single-channel. The same person is often expected to brief the content, run the Google Ads campaign, send the email and explain what the numbers mean afterwards. Jobs and Skills Australia reports that generative AI adoption is still early and varies across industries. This bundle gives learners practical experience using AI within broader digital marketing workflows, while keeping strategy and judgement with the marketer.
Australian source: Jobs and Skills Australia: Our Gen AI Transition, Adoption
These skills suit roles such as:
They apply across agencies, in-house marketing teams, e-commerce brands and startups. If you want a nationally recognised qualification behind those skills, the Diploma of Marketing and Communication or Diploma of Social Media Marketing with Artificial Intelligence (11426NAT) is the next step.
This short course is a bundle that includes eight in-depth short courses, each covering a key digital marketing specialty:
The starting point: how the whole digital marketing mix fits together before you specialise in any one channel.
Across its eight modules, you will learn to:
Tools: Google Ads and Google Analytics.
A full AI content production course: plan it, write it, design it, voice it, film it, and build the page it lives on.
Across its eight modules, you will learn to:
Tools: ChatGPT, Jasper, Midjourney, DALL·E, Adobe Firefly, Canva AI, Pictory, Lumen5, Durable, Framer and Leadpages.
The planning course that stops social media from being a series of last-minute posts.
Across its eight modules, you will learn to:
This course sets the direction the content and advertising courses then carry out.
Hands-on Google Ads, from a first search campaign through to the full range of campaign types.
Across its eight modules, you will learn to:
The final module pulls the campaign types back into a single plan you can run.
Tools: Google Ads, including Performance Max campaigns.
Paid advertising across Facebook and Instagram, built properly in Ads Manager rather than by boosting posts.
Across its eight modules, you will learn to:
By the end, you can take a campaign from objective to measured result without leaving Ads Manager.
Tools: Meta Ads Manager, Meta Business Suite and the Meta Pixel.
The one channel you own outright: a complete email playbook, from first list to reliable revenue.
Across its eight modules, you will learn to:
Segmentation and personalisation run right through the course.
The course that makes the traffic you already have go further, instead of buying more.
Across its eight modules, you will learn to:
The same techniques apply whether the visitor arrived from an ad, a search result or a social post.
Organic search from the ground up, covering the technical, content and local sides of ranking.
Across its eight modules, you will learn to:
Local search gets a module of its own, which matters if you sell to a city or a service area rather than the whole country.
Tools: Google Analytics, Google Search Console and Google Business Profile.
Enrolment includes eight complete short courses, self-paced video lessons, practical activities, weekly mentor calls, monthly masterclasses, templates and learner support.
This bundle includes eight complete short courses: Digital Marketing Foundations with AI, Creating Content with AI, Social Media Strategy, Google Advertising, Meta Advertising, Email Marketing, Conversion Rate Optimisation and Search Engine Optimisation.
It’s suitable for beginners entering digital marketing and for upskillers who want to strengthen their skills across SEO, paid ads, email, social media, analytics, and AI-driven content creation.
You’ll learn how to plan, execute and optimise campaigns across channels including SEO, Google and Meta Ads, email marketing, CRO, social media strategy, and AI-powered content and workflow tools.
This short course includes 8 units:
It’s 100% online and self-paced and takes approximately 80 hours in total. You’ll also have 12 months unlimited access so you can revisit the content anytime.
No. There are no entry requirements. It’s designed for beginners as well as people looking to upgrade their digital marketing skills.
It supports roles such as Digital Marketing Coordinator, Digital Marketing Assistant, Paid Advertising Assistant, SEO Assistant, Email Marketing Coordinator, Content Creator/Marketing Support, and AI-Enhanced Marketing Assistant.
Twenty tools across the bundle. For content: ChatGPT, Jasper, Midjourney, DALL·E, Adobe Firefly, Canva AI with Magic Write and Magic Design, Pictory and Lumen5. For web pages, Durable, Framer and Leadpages. For advertising, Google Ads with Performance Max, plus Meta Ads Manager, Meta Business Suite and the Meta Pixel. For measurement, Google Analytics, Google Search Console and Google Business Profile.
The courses walk you through building campaigns in Google Ads and Meta Ads Manager, and both platforms are free to set up. Any money spent running live ads is separate and entirely your choice. Ask our education consultants if you want to run live campaigns as part of your study.
Reviewed By
Head of Vocational Education - BSB, Upskilled
Zaiba Hozam Khan trains across business, management and HR at Upskilled. She holds a Master of Education and has taught worldwide for over two decades.