Digital Marketing with AI
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Course Overview
The Digital Marketing with AI short course is your complete training pathway into modern, multi-channel digital marketing. Across eight industry-leading short courses, you’ll learn how to plan, execute, and optimise digital campaigns with the advantage of AI-powered tools that improve speed, creativity and performance.
Whether you're entering the field or seeking to elevate your marketing capabilities, this bundle gives you the essential skills today’s employers look for across SEO, email, paid advertising, analytics, social media strategy and content creation.
What you will learn
This comprehensive certification brings together core digital marketing courses, purpose-built to help you become a confident, job-ready digital marketer.
You’ll learn how to:
- Build digital marketing strategies enhanced by AI insights
- Use AI tools to create content, automate tasks and improve campaign performance
- Plan and manage paid campaigns across Google and Meta Ads
- Optimise websites and landing pages for higher conversions
- Write, design and automate email marketing campaigns
- Improve search engine ranking through SEO best practices
- Understand analytics, user behaviour and optimisation principles
- Deliver integrated marketing campaigns that drive measurable results
With 12 months of access, you can work through all short courses at your own pace and build a complete digital skill set.
Career and Industry Outlook
Digital marketing is among the fastest-growing fields globally and in Australia, with demand rising across every major channel: paid ads, search, email, content and analytics.
With the rapid adoption of AI tools, employers now expect marketers to combine creative skills with an understanding of algorithms and AI-driven efficiency. This short course bundle provides that exact skill set.
This certification prepares graduates for roles such as:
- Digital Marketing Coordinator
- Digital Marketing Assistant
- Paid Advertising Assistant
- SEO Assistant
- Email Marketing Coordinator
- Content Creator / Marketing Support
- AI-Enhanced Marketing Assistant
These roles exist across agencies, corporate teams, ecommerce brands, and fast-growing startups.
Course Modules
This short course is a bundle that includes eight in-depth short courses, each covering a key digital marketing specialty:
Learn the foundations of digital marketing across key channels — search, social, email, paid ads and content. Discover how AI tools streamline research, planning, content production and optimisation.
Use AI to ideate, script, design and produce content faster and more creatively. Learn tools for generating captions, copy, visuals and social-ready assets.
Develop a complete social media strategy for any brand. Learn how to set objectives, map audiences, select platforms and build effective content frameworks.
Gain hands-on experience running campaigns across Google Search and Display. Learn keyword strategy, bidding, budgeting, audience targeting and performance optimisation.
Learn how to plan, launch and optimise paid campaigns across Facebook and Instagram. Understand audiences, creative formats, bidding strategies and campaign objectives.
Master email campaign planning, copywriting, automation, segmentation and personalisation. Learn how to use AI tools to draft emails, optimise subject lines and improve open/click rates.
Understand the psychology and data behind user behaviour. Learn how to optimise websites, landing pages and funnels to generate more conversions with the same traffic.
Develop skills in keyword research, on-page SEO, content optimisation and link-building. Learn how to use AI for SEO workflows, including keyword clustering, content briefs and optimisation.
Course Inclusions
Enrolment in the Digital Marketing with AI short course includes a complete ecosystem of learning, mentorship and support:
- Monthly Masterclasses with Industry Experts: Stay informed on the latest digital marketing and AI trends, tools and channel updates.
- Weekly Group Mentor Calls: Join live mentor sessions for guidance, feedback, and help with campaigns, tools and assessments.
- 12 Months Unlimited Access: Study at your own pace and revisit the material anytime within your enrolment year.
- Templates, Tools & Checklists: Access proven frameworks including keyword templates, ad planning sheets, AI prompt libraries, CRO checklists, content calendars and more.
- Practical, Real-World Activities: Complete hands-on tasks designed to build your portfolio and apply your new skills in real scenarios.
- Online Student Community: Connect with fellow learners, share ideas, receive peer support and grow your professional network.
- Dedicated Learner Support: Our support team is available to help with platform navigation, course questions and general assistance.
What You Need to Know
- Total Duration: Approximately 80 hours (8 short courses × ~10 hours each)
- Delivery Mode: 100% online, self-paced
- Entry Requirements: No prior experience required; suitable for beginners and upskillers
- Certification: Receive the Digital Marketing with AI Bundle Certification upon completion of all modules
- Support: Access to trainers, online resources, discussion forums and learning support
Payment Options
FAQs
It’s a complete training pathway into modern, multi-channel digital marketing made up of 8 short course units, with a strong focus on using AI tools to improve speed, creativity and campaign performance.
It’s suitable for beginners entering digital marketing and for upskillers who want to strengthen their skills across SEO, paid ads, email, social media, analytics, and AI-driven content creation.
You’ll learn how to plan, execute and optimise campaigns across channels including SEO, Google and Meta Ads, email marketing, CRO, social media strategy, and AI-powered content and workflow tools.
This short course includes 8 units:
- Digital Marketing with AI
- Creating Content with AI
- Social Media Strategy
- Google Advertising
- Meta Advertising (Facebook & Instagram)
- Email Marketing
- Conversion Rate Optimisation (CRO)
- Search Engine Optimisation (SEO)
It’s 100% online and self-paced and takes approximately 80 hours in total. You’ll also have 12 months unlimited access so you can revisit the content anytime.
No. There are no entry requirements. It’s designed for beginners as well as people looking to upgrade their digital marketing skills.
It supports roles such as Digital Marketing Coordinator, Digital Marketing Assistant, Paid Advertising Assistant, SEO Assistant, Email Marketing Coordinator, Content Creator/Marketing Support, and AI-Enhanced Marketing Assistant.