Performance Marketing Pro Certification
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Course Overview
The Performance Marketing Pro program is designed for students who want to master the channels that drive measurable, scalable growth. This comprehensive bundle covers the core skills needed to plan, run and optimise high-performing campaigns across paid advertising, search, email and website conversions.
Through five industry-recognised short courses, you’ll learn how to generate results across Google Ads, Meta Ads, SEO, email marketing and CRO — and how to integrate AI tools to improve performance and efficiency at every step.
This is the ideal certification for those wanting to specialise in performance marketing or move into digital roles with direct revenue impact.
What you will learn
This certification includes all the essential disciplines of modern performance marketing, from acquisition to optimisation.
You’ll learn how to:
- Plan and execute paid campaigns across Google and Meta
- Research keywords, analyse intent and implement SEO best practices
- Identify bottlenecks in the user journey and increase conversion rates
- Build email campaigns using personalisation, automation and AI-enhanced copywriting
- Analyse performance metrics and optimise campaigns for better ROI
- Apply AI tools to research, reporting, optimisation and creative production
By the end of the program, you’ll be equipped to run performance-driven marketing campaigns for businesses, agencies or clients.
Career and Industry Outlook
Performance marketing roles are among the most in-demand positions across digital teams, with strong growth in paid media, SEO, email automation and conversion optimisation.
As AI reshapes marketing workflows, employers increasingly seek marketers who can combine creativity with data, optimisation and algorithmic understanding — making this certification highly relevant for the future of digital advertising.
This certification prepares graduates for roles such as:
- Performance Marketing Assistant
- Paid Advertising Specialist (Google / Meta)
- Digital Marketing Coordinator
- SEO Assistant
- Email Marketing Coordinator
- CRO Specialist (junior level)
- AI-Enhanced Marketing Assistant
These roles are highly sought after across agencies, e-commerce companies, SaaS companies, and in-house marketing teams.
Course Modules
This program includes five specialised short courses focused on data-driven digital performance:
Learn to run high-performing campaigns across Google Search and Display. Develop skills in keyword targeting, bidding strategies, ad creation, measurement and optimisation.
Build the skills to plan, launch and optimise Meta ads across key formats. Learn audience targeting, creative best practices, campaign objectives, and performance improvement tactics.
Understand how users behave on websites and landing pages. Learn testing frameworks, UX principles, analytics interpretation and techniques to increase conversions without increasing spend.
Master email campaign planning, automation, segmentation and deliverability. Use AI to produce faster, higher-quality copy, improve subject lines and support personalisation at scale.
Develop skills across keyword research, content optimisation, technical SEO and link-building. Learn how to use AI tools to accelerate research, content briefs and on-page optimisation.
Course Inclusions
Enrolment in the Performance Marketing Pro certification includes full access to the SMC learning ecosystem:
- Monthly Masterclasses with Industry Experts: Stay ahead of performance marketing trends, platform updates, AI tools and optimisation strategies.
- Weekly Group Mentor Calls: Join live sessions to receive personalised feedback, troubleshoot campaigns and deepen your understanding.
- 12 Months Unlimited Access: Work through all course modules at your own pace and revisit topics any time.
- Essential Templates & Tools: Access keyword templates, CRO flowcharts, AI prompts, ad planning sheets, email templates and more.
- Practical, Real-World Activities: Build your skills through hands-on tasks that replicate real performance marketing roles.
- Online Student Community: Connect, collaborate and grow with other students working towards similar goals.
- Dedicated Learner Support: Access help with study support, course navigation and platform assistance.
What You Need to Know
- Total Duration: Approximately 50 hours (5 short courses × ~10 hours each)
- Delivery Mode: 100% online, self-paced
- Entry Requirements: No prior experience required; suitable for beginners and upskillers
- Certification: Receive the Performance Marketing Pro Certification upon completion
- Support: Access to trainers, online resources, community groups and learning support
Payment Options
FAQs
The Performance Marketing Pro Certification is a 100% online, self-paced program that teaches the key channels behind measurable growth, including Google Ads, Meta Ads, SEO, email marketing and CRO.
The Performance Marketing Pro Certification is ideal for beginners and upskillers who want to specialise in performance marketing, paid media, optimisation or digital roles with direct revenue impact.
In the Performance Marketing Pro Certification, you’ll learn to run and optimise campaigns across Google and Meta, apply SEO best practices, improve conversion rates, build email campaigns with AI support, and analyse performance metrics to increase ROI.
The Performance Marketing Pro Certification includes five specialised short courses:
- Google Advertising
- Meta Advertising (Facebook & Instagram)
- Conversion Rate Optimisation (CRO)
- Email Marketing with AI
- Search Engine Optimisation (SEO)
The Performance Marketing Pro Certification is approximately 50 hours in total (five short courses at ~10 hours each), and includes 12 months of unlimited access so you can learn at your own pace.
The Performance Marketing Pro Certification is self-paced, but also includes weekly group mentor calls and monthly masterclasses with industry experts (with recordings available for flexible viewing).
No. The Performance Marketing Pro Certification has no entry requirements and is suitable for learners starting from scratch and for marketers looking to strengthen their performance skills.
On completion, you’ll receive the Performance Marketing Pro Certification and be prepared for roles such as Performance Marketing Assistant, Paid Advertising Specialist (Google/Meta), Digital Marketing Coordinator, SEO Assistant, Email Marketing Coordinator, and junior CRO roles.