Performance marketing is about understanding what each channel contributes and where budget is working hardest. This five-course bundle covers Google Ads, Meta Ads, SEO, email marketing and conversion rate optimisation.
Five courses, eight modules each, 40 modules in total, and not one of them is a summary of something longer. The order follows the money. Two courses bring people in through paid channels, one earns them without a click cost, one turns visits into conversions, and one keeps the customers you have already paid to acquire.
It is built for marketers who want the revenue side of the job, people moving into paid media or optimisation roles, and business owners who can already see the traffic but not the results. No experience is required, study is self-paced, and access runs for 12 months.
Across the five courses, you will learn how to:
Eight tools across the five courses, grouped by the job they do:
Every tool is free to open an account with, and you can complete all five courses without spending a cent on advertising. Any live campaign budget is separate and entirely your decision.
Is this course nationally recognised?
No. Performance Marketing Pro is an industry-recognised, non-accredited bundle. Finishing all five courses earns a certificate of completion rather than a qualification on the national register.
Marketers who need the formal credential should study Upskilled's Certificate IV in Marketing and Communication (BSB40820) or its Diploma of Marketing and Communication (BSB50620).
Performance marketing connects campaign activity with measurable outcomes such as leads, sales and customer retention, so they demand specific evidence. Interviews tend to ask what you ran, what it cost, what it returned, and what you changed when it didn't work. The five courses here are chosen to let you answer that across acquisition, conversion and retention rather than one channel.
These skills suit roles such as:
They are hired in agencies, ecommerce businesses, software companies and any in-house team with a media budget to account for. Where a formal credential matters too, the Diploma of Social Media Marketing with Artificial Intelligence is the next step.
This program includes five specialised short courses focused on data-driven digital performance:
Demand capture: reaching people who are already searching for what you sell, and knowing what each result costs you.
Its eight modules cover:
Tools: Google Ads, including Performance Max campaigns.
Demand creation: reaching people who were not looking for you, which makes targeting and creative do the heavy lifting.
Its eight modules cover:
Tools: Meta Ads Manager, Meta Business Suite and the Meta Pixel.
The multiplier. Conversion rate optimisation helps you test how landing pages and customer journeys perform. The goal is to identify changes that may help more visitors take the intended action, then measure the result.
Its eight modules cover:
Retention economics: the cheapest conversion is the customer you have already paid to acquire once.
Its eight modules cover:
Segmentation and personalisation run through every module.
The channel with no click price. Slower to build than ads, and the reason performance teams are not entirely at the mercy of auction costs.
Its eight modules cover:
Tools: Google Analytics, Google Search Console and Google Business Profile.
Enrolment in the Performance Marketing Pro certification includes full access to the SMC learning ecosystem:
The Performance Marketing Pro Certification is a 100% online, self-paced program that teaches the key channels behind measurable growth, including Google Ads, Meta Ads, SEO, email marketing and CRO.
The Performance Marketing Pro Certification is ideal for beginners and upskillers who want to specialise in performance marketing, paid media, optimisation or digital roles with direct revenue impact.
In the Performance Marketing Pro Certification, you’ll learn to run and optimise campaigns across Google and Meta, apply SEO best practices, improve conversion rates, build email campaigns with AI support, and analyse performance metrics to increase ROI.
The Performance Marketing Pro Certification includes five specialised short courses:
The Performance Marketing Pro Certification is approximately 50 hours in total (five short courses at ~10 hours each), and includes 12 months of unlimited access so you can learn at your own pace.
The Performance Marketing Pro Certification is self-paced, but also includes weekly group mentor calls and monthly masterclasses with industry experts (with recordings available for flexible viewing).
No. The Performance Marketing Pro Certification has no entry requirements and is suitable for learners starting from scratch and for marketers looking to strengthen their performance skills.
On completion, you’ll receive the Performance Marketing Pro Certification and be prepared for roles such as Performance Marketing Assistant, Paid Advertising Specialist (Google/Meta), Digital Marketing Coordinator, SEO Assistant, Email Marketing Coordinator, and junior CRO roles.
No. You can complete all five courses without spending anything on ads. Google Ads and Meta Ads Manager are free to open, and the coursework is about building, structuring and measuring campaigns. If you do want to run live campaigns while studying, that budget is yours and is set by you.
Reviewed By
Head of Vocational Education - BSB, Upskilled
Zaiba Hozam Khan trains across business, management and HR at Upskilled. She holds a Master of Education and has taught worldwide for over two decades.