Search & Content Marketing Specialist Short Course
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Course Overview
The Search & Content Marketing Specialist certification is designed for students who want to master two of the most powerful growth channels in digital marketing: search visibility and high-performing content.
Across five expert-led short courses, you’ll build the skills needed to attract organic traffic, create content that converts, run targeted advertising, and use AI tools to dramatically improve your research, writing and optimisation workflows.
If you want to specialise in SEO, content writing, Google Ads or email marketing — this is the ideal all-rounder qualification to accelerate your career.
What you will learn
This certification combines the essential skills of modern search and content marketing.
You’ll learn how to:
- Conduct keyword research and optimise for higher search engine rankings
- Use Google Ads to attract high-intent customers
- Produce high-quality content quickly using AI tools
- Write compelling copy for social, websites, ads and email
- Build and automate email campaigns that convert
- Analyse performance metrics and optimise continuously
By the end of the program, you’ll have the practical skills needed to attract, engage and convert audiences using a data-driven, content-first approach.
Career and Industry Outlook
Search and content marketing roles are consistently in high demand across agencies, e-commerce, SaaS, and in-house marketing teams.
With the expansion of AI-driven content tools and growing competition for search visibility, companies are actively seeking marketers who understand both SEO best practices and high-quality content creation.
This certification gives students exactly the mix of skills modern employers are looking for.
This certification prepares graduates for roles such as:
- SEO Assistant / SEO Specialist (junior)
- Content Writer / Digital Copywriter
- Google Ads Assistant
- Email Marketing Assistant
- Content Marketing Coordinator
- AI-Enhanced Marketing Assistant
These roles have strong growth potential and are essential to most digital marketing teams.
Course Modules
This short course is a bundle that includes five specialised short courses, each focused on a core content or search discipline:
Learn the fundamentals of modern SEO — keyword research, on-page optimisation, content structure, technical basics, link-building and analytics. Discover how to use AI to streamline SEO tasks such as keyword clustering, content briefs and optimisation.
Learn to plan and run high-intent Google Search and Display campaigns. Develop skills in keyword targeting, bidding, ad creation, optimisation and performance measurement.
Discover AI tools for generating ideas, scripts, social posts, articles, visuals and more. Learn how to work faster and produce higher-quality content with structured AI workflows.
Master persuasive writing across channels — landing pages, ads, emails and social media. Use AI to help with ideation, drafting, refinement, tone matching, editing and testing multiple variations.
Build email marketing campaigns that nurture, convert and retain customers. Learn automation, segmentation, personalisation and content optimisation — with AI tools to improve subject lines, copy and performance.
Course Inclusions
Your enrolment includes complete access to SMC’s learning and support ecosystem:
- Monthly Masterclasses with Industry Experts: Deep-dive into search trends, content frameworks, AI tools and optimisation techniques.
- Weekly Group Mentor Calls: Get feedback on your SEO research, content writing, copy, email flows, and optimisation strategies.
- 12 Months Unlimited Access: Study at your own pace with full access to all modules for an entire year.
- Templates & Tools: Includes keyword research templates, SEO checklists, content briefs, AI prompts, copywriting sheets, email planning templates and more.
- Practical, Real-World Activities: Gain confidence through hands-on tasks that replicate real SEO and content marketing responsibilities.
- Online Student Community: Engage with other students, share content, compare research and collaborate on ideas.
- Dedicated Learner Support: Access support whenever you need help with your course, assessments or platform navigation.
What You Need to Know
- Total Duration: Approximately 50 hours (5 short courses × ~10 hours each)
- Delivery Mode: 100% online, self-paced
- Entry Requirements: No prior experience required
- Certification: Receive the Search & Content Marketing Specialist Certification upon completion
- Support: Access to trainers, community groups, templates, checklists and learning support
Payment Options
FAQs
The Search & Content Marketing Specialist Short Course is a self-paced online program that builds practical skills across SEO, content, paid search and email marketing, with AI tools to speed up research, writing and optimisation.
The Search & Content Marketing Specialist Short Course is ideal for beginners and upskillers who want to specialise in SEO, content writing, Google Ads, or email marketing, or to build a strong, all-round skill set for digital roles.
In the Search & Content Marketing Specialist Short Course, you’ll learn keyword research and SEO optimisation, how to run Google Search and Display campaigns, how to produce and refine content using AI, how to write persuasive copy, and how to build email campaigns that convert.
The Search & Content Marketing Specialist Short Course includes five units:
- Search Engine Optimisation (SEO)
- Google Advertising
- Content Creation with AI
- Copywriting with AI
- Email Marketing
The Search & Content Marketing Specialist Short Course takes approximately 50 hours total and includes 12 months unlimited access, so you can study at your own pace.
You’ll study self-paced, but you also get weekly group mentor calls, monthly masterclasses with industry experts (recorded for flexible viewing), plus an online student community and dedicated learner support.
The Search & Content Marketing Specialist Short Course teaches you how to use AI tools for keyword clustering, content briefs, drafting and editing, tone matching, testing variations, and improving workflows across SEO, content and email.
On completion, you’ll receive the Search & Content Marketing Specialist Certification and be prepared for roles such as SEO Assistant/Junior SEO Specialist, Content Writer/Digital Copywriter, Google Ads Assistant, Email Marketing Assistant, Content Marketing Coordinator, or AI-Enhanced Marketing Assistant.