Short Course in YouTube Marketing
)
Course Overview
The YouTube Marketing Certification teaches you how to plan, create, optimise and grow a successful YouTube channel, using modern content strategies and AI-enhanced production workflows.
In this short, practical course, you’ll learn the fundamentals of YouTube’s algorithm, how to structure your channel for discoverability, develop content that viewers actually watch, and grow your audience over time. You’ll also explore how AI tools can dramatically speed up ideation, scripting, editing and thumbnails, giving you a competitive edge.
Whether you're building a brand channel, becoming a creator or supporting clients, this certification gives you the skills to succeed on the world’s largest video platform.
Course Detail
Throughout this course, you’ll learn how to:
Understand how YouTube works, including recommendations, ranking and discovery
Set up and optimise your YouTube channel using YouTube Studio
Build a content strategy that balances search, storytelling and viewer retention
Create high-quality videos using AI tools for scripting, editing, thumbnails and more
Improve your watch time, engagement and subscriber growth
Analyse performance using YouTube Analytics
Run YouTube ad campaigns to maximise reach and impact
Build sustainable, effective workflows for consistent content production
By the end of the course, you’ll have a clear YouTube strategy and the confidence to create content that performs.
Career and Industry Outlook
YouTube continues to grow as one of the most influential platforms for creators, brands and businesses. Demand for video marketing skills, especially those combining AI, storytelling and analytics, is growing rapidly across all industries.
Professionals who understand YouTube strategy and production are in high demand, making this certification highly valuable for marketers, creators and business owners alike.
This certification prepares graduates for roles such as:
YouTube Content Creator
Video Marketing Assistant
Digital Marketing Coordinator
Content Producer (Video)
Social Media Coordinator
YouTube Channel Manager (entry level)
These roles exist across companies, agencies, media studios and creator-driven businesses.
Course Modules
To satisfy the requirements of this course, you'll need to complete the following modules
Learn the importance of YouTube in today’s digital landscape, its key audiences, and how different content formats perform.
Discover how YouTube ranks and recommends content. Learn the signals that impact impressions, clickthrough rate, retention and overall reach.
Optimise your channel, understand all YouTube Studio features, manage content settings and enable monetisation features.
Build a strategy using content pillars, keyword research, topic clusters, upload cadence and storytelling frameworks.
Use AI for scripting, ideation, editing assistance, voiceovers, visual production, thumbnails and workflow automation.
Learn proven techniques to improve video retention, increase clickthrough rate, create bingeable content and grow your subscriber base.
Use YouTube Analytics to understand performance, identify opportunities, and refine your content strategy.
Learn how to set up and optimise YouTube Ads campaigns using Google Ads. Understand ad formats, targeting, bidding and creative best practices.
Course Inclusions
Enrolment in the Digital Marketing with AI short course includes a complete ecosystem of learning, mentorship and support:
- Monthly Masterclasses with Industry Experts: Learn from leading video marketers, creators and YouTube strategists.
- Weekly Group Mentor Calls: Get feedback on your channel ideas, scripts, thumbnails, analytics and optimisation.
- 12 Months Unlimited Access: Study at your own pace and revisit lessons as needed for a full year.
- Templates, Tools & Checklists: Access script templates, content calendars, AI prompt sheets, thumbnail checklists and analytics frameworks.
- Practical, Real-World Activities: Create and optimise videos through hands-on tasks designed to build confidence and real experience.
- Online Student Community: Share content, collaborate and learn alongside other video creators and marketers.
- Dedicated Learner Support: Access help with study support, platform questions and technical assistance.
What You Need to Know
- Total Duration: Approximately 10 hours
- Delivery Mode: 100% online, self-paced
- Entry Requirements: No prior experience required; suitable for beginners and upskillers
- Certification: Receive the YouTube Marketing Certification upon completion
- Support: Access to trainers, community groups, templates and learning support
Payment Options
FAQs
YouTube Marketing is the process of promoting businesses and products on the platform. Video marketing has become a popular avenue when it comes to advertising, particularly with the millennial and Gen Z audience. If you want an effective way in reaching your audience through video content, YouTube is the best platform for both organic and paid campaigns.
If you're an organisation or business looking to boost your brand's visibility and reach a wider audience (beyond your target market), YouTube Marketing can be an impactful medium if you're looking to repurpose content or try a different style of advertising.
If you're keen to develop skills in YouTube Marketing, then you may benefit from studying the Short Course in YouTube Marketing. This course will teach you how to maximise advertising opportunities on the platform by optimising video content and creating strategies that will help you get the results that you want.
The course can also be completed in just 20 hours, helping you gain job-ready skills in YouTube Marketing. It's also delivered online, providing you with the convenience of balancing both your work and personal priorities.
To enrol in a Short Course in YouTube Marketing, you simply need to select 'Enrol Now' on the course page. From there, a form should pop up asking you to fill in some of your personal details and payment information.
Once you fill and submit the form, you should be able to gain login details for access to your course within one working day.