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SMC-YTM
Short Course in YouTube Marketing
If you want to grow and scale your business on YouTube, this short course will help you deliver quality content as well as give you the skills needed to develop effective campaigns that help optimise your video content and get it to the right audience.

The YouTube Marketing short course created by Social Media College is a perfect opportunity for you to expand your skill set and ensure that your video marketing strategies are well-executed on YouTube.

 
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Delivered by Social Media College
20 hours
8 Modules
6 months unlimited access
Social Media College

$795.00

ONE EASY PAYMENT
6 MONTHS UNLIMITED ACCESS
Boost engagement and grow your subscriber count on YouTube!

In just 20 hours, you can master how to effectively optimise your video content and boost your online presence.

ENROL NOW & GAIN JOB-READY SKILLS IN YOUTUBE MARKETING!
 
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We are proud to partner with Social Media College and their award-winning and innovative online learning content - designed to ensure Upskilled students gain the essential skills and knowledge needed to establish successful careers in social media.

 

YouTube is a popular platform that has become a staple for generations in marketing videos to a wider audience. If you're looking to boost engagement and grow your subscriber count for your business, the YouTube Marketing short course created by Social Media College is a perfect opportunity for you to expand your skill set and ensure that your video marketing strategies are well-executed on YouTube.


Why should you do this course? 

  • Learn strategies to help you increase customers and sales across YouTube
  • Build video marketing campaigns that produce successful outcomes
  • Optimise video content to help you boost your chances of appearing in more search results
  • Jonathan Tanner, the CEO and Co-Founder of Social Media College will be your instructor. He has spent over 15 years working with over 50 businesses in helping them use social media to boost their revenue. Jonathan has worked with a wide range of startups and companies, and has a strong passion for social media marketing. 

What will you learn? 

  • Create engaging YouTube content
  • Learn how to utilise paid YouTube ads
  • Learn how to record, edit and publish videos
  • Find ways to grow and manage your YouTube channel
  • Learn how to review and analyse data analytics

Who is this course for?

  • Business owners or freelancers looking to create new opportunities and boost their online presence across YouTube. 
  • Agencies wanting to improve their revenue streams and nurture their YouTube channel.
  • Social media influencers that want to learn how to monetise content and collaborate with businesses to grow their following count on YouTube.
  • Marketing professionals who want to further their knowledge and find ways to increase their ROI for existing clients. This course can also help them advance their skills in campaign management as well as review and analyse data to target prospective customers on YouTube.
If you want to grow and scale your business on YouTube, this short course will help you deliver quality content as well as give you the skills needed to develop effective campaigns that help optimise your video content and get it to the right audience. Video marketing is here to stay so the YouTube Marketing short course can help expand your opportunities of generating more revenue and income for your business.

In just 20 hours, you can master how to effectively optimise your video content and boost your online presence on YouTube to reach new audiences and build momentum on engagement. 
Course structure

The duration of this course is up to 20 hours, comprising 8 modules.

As part of your studies, you'll receive one-on-one mentor support and have full access to the course for up to 6 months through Social Media College. You'll also be able to join an exclusive Facebook group where you can connect and collaborate with other social media marketers.

All activities in the YouTube Marketing course has been designed so that you can completely tailor it to your own business needs and industry.

If you successfully complete this course, you'll be able to:

  • Create engaging YouTube videos
  • Use paid YouTube ads
  • Record, edit and publish videos
  • Grow and manage your channel
  • Analyse and report

Course Detail

The YouTube Marketing short course is perfect for those looking to gain skills in optimising video content and learning how to market their business on the channel.

Whether you're a business owner or an in-house social media specialist for an agency, this course is beneficial in learning the ropes of creating effective campaign strategies and maximising the opportunities needed for your video content to land in front of the right audience.

The T&Cs of your purchase is governed by Social Media College policies, which can be found here.

Course Structure

To satisfy the requirements of this course, you'll need to complete the following modules

  • Module #1
    Welcome and YouTube Overview

    Understand the course and YouTube overview including features and advantages.

  • Module #2
    Core Features

    Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts.

  • Module #3
    Organic Implementation

    Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience.

  • Module #4
    Paid Advertising

    Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns.

  • Module #5
    Video Production

    Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails.

  • Module #6
    Building Engagement

    Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement.

  • Module #7
    Growing Your Channel

    Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity.

  • Module #8
    Analytics and Reporting

    Optimise your campaigns with analytics and insights. Report on key metrics.

Completion Certificate

You will gain individual certificates after completing each course

Entry requirements

Start date
Upskilled always want to ensure that our students are enrolled in the right course for them.

These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants if you have any questions, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.

As a guide, entrants to this program may be best suited for students who have:
  • Sucessfully completed year 10 or above school level (or equivalent)
  • Own a business or work as an in-house consultant providing social media marketing services

*Additional eligibility criteria may be applicable and affected by other factors and personal circumstances. Please speak with our Education Consultants to confirm your eligibility for this course.

Enquire today

Sounds just like the course you're after? Speak with a career consultant to discover what it's like to study the SMC-YTM - Short Course in YouTube Marketing. Send us an enquiry and we'll get in touch.

*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.

Download course guide

Want to know all about this course? Get our course brochure to discover what it's like to study SMC-YTM - Short Course in YouTube Marketing. Submit your details and simply click 'Download'.

Download course guide

Want to know all about this course? Get our course brochure to discover what it's like to study . Submit your details and simply click 'Download'.

*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.

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Thank you for choosing Short Course in YouTube Marketing - delivered by Social Media College.

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Course price (GST inclusive):
795.00
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