Social Media Essentials with AI is a carefully curated bundle of seven complete short courses, delivered in partnership with Social Media College, for people who need to run social media properly and have never been taught how. It covers strategy, content production with AI, the Meta Business Suite, paid advertising, Instagram, LinkedIn and the wider digital marketing picture.
Seven courses, eight modules each, 56 modules in total, and each one is a full course rather than an introduction. You start with the plan, learn to create the content, then learn the tools to publish, promote, and measure it.
It suits people starting a social media role, business owners who post for themselves, and career changers who want a portfolio rather than a theory course. There are no entry requirements; you do not need an existing following; study is self-paced, and access runs for 12 months.
Across the seven courses, you will learn how to:
The seven courses name 19 tools between them, so you finish having worked in the software social media teams actually use:
Every tool is free to open an account with, and you can finish all seven courses without spending anything on advertising.
Is this course nationally recognised?
No. Social Media Essentials with AI is an industry-recognised, non-accredited bundle. Finishing all seven courses earns a certificate of completion, not a qualification on the national register.
If you want nationally recognised training in this field, Upskilled delivers the 11426NAT Diploma of Social Media Marketing with Artificial Intelligence.
Most small and medium businesses now run their own social channels, and most marketing teams expect a coordinator to plan, produce, schedule, boost and report without handing each step to someone else. That is the job this bundle trains for: the full loop, on the platforms and tools those teams already run on.
These skills suit roles such as:
They apply in marketing teams, agencies, startups and small businesses, and they are equally useful if the business you are posting for is your own.
This certification includes seven comprehensive short courses:
Start here. Everything else in the bundle is easier once you know what you are posting for.
Its eight modules cover:
You finish with a written strategy rather than a collection of ideas.
The production course. It is what stops the content calendar from becoming a weekly panic.
Its eight modules cover:
Tools: ChatGPT, Jasper, Midjourney, DALL·E, Adobe Firefly, Canva AI, Pictory and Lumen5.
The control room. This is the course that turns daily posting from a phone into a managed process, and it is not sold anywhere else at Upskilled.
Its eight modules cover:
Tools: Meta Business Suite.
Your first paid campaigns, built properly rather than by pressing Boost.
Its eight modules cover:
Tools: Meta Ads Manager, Meta Business Suite and the Meta Pixel.
The platform most businesses start with, covered on its own terms.
Its eight modules cover:
Tools: Canva, CapCut, Later, Notion, Meta Business Suite and Instagram Insights.
The wider picture, so social media stops being treated as a channel that works on its own.
Its eight modules cover:
This is the course that lets you explain why the social media work matters to the rest of the business, which is usually what a manager is asking.
Tools: Google Ads and Google Analytics.
The professional network, where the audience is often the decision-maker rather than the consumer.
Its eight modules cover:
Useful whether you are building a company page or your own profile, and the profile work pays off the next time a client or employer looks you up.
Enrolment in the Social Media Essentials with AI certification gives you access to a full suite of support, learning resources and ongoing development opportunities.
The certification is 100% online and self-paced, with an estimated total study time of around 70 hours. While it’s designed as a 7-week pathway, you can learn at your own pace with 12 months of unlimited access to the learning materials.
No. There are no entry requirements, and the program is suitable for beginners as well as people looking to upskill for work or career growth.
You’ll build practical skills across strategy, content creation, channel management, advertising, and analytics, with a focus on using AI tools to work faster and smarter. Topics include: developing a strategy with AI insights, creating content with AI, using Meta Business Suite, running Meta ads, and growing on Instagram and LinkedIn.
You’ll receive monthly expert-led masterclasses (recorded for later), weekly group mentor calls, access to an online student community, templates/tools/checklists, practical activities, and dedicated learner support for guidance and technical help.
This certification is designed to help you become job-ready for roles such as Social Media Coordinator, Social Media Specialist, Digital Marketing Assistant, Content Creator, Community Manager, or AI-Enhanced Marketing Support Officer, with skills that are relevant across agencies, startups, and in-house marketing teams.
Yes. There are no entry requirements, no existing following is needed, and the bundle starts with strategy before moving to content and tools. It is built for people who have been handed the social media accounts and have never been formally taught, as well as business owners doing it themselves.
Seven complete Social Media College short courses in one enrolment: social media strategy, content creation with AI, Meta Business Suite, Meta advertising, Instagram, digital marketing with AI, and LinkedIn. Each has eight modules, so there are 56 in total.
This is the beginner and small business option covering the whole job. Creator and Influencer Marketing Advanced is for people building a personal audience across Instagram, TikTok and YouTube. The nationally recognised Short Course in Social Media Marketing and the diploma are the route to a formal credential.
Reviewed By
Head of Vocational Education - BSB, Upskilled
Zaiba Hozam Khan trains across business, management and HR at Upskilled. She holds a Master of Education and has taught worldwide for over two decades.