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10118NAT - Diploma of Social Media Marketing
About the course
Course requirements
Cost & subsidies
10118NAT
Diploma of

Social Media Marketing

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Summary

Can’t go a day without checking your Facebook, Instagram, Twitter, and Snapchat? Perhaps you’d fancy turning this interest into a profitable marketing career. Our 10118NAT - Diploma of Social Media Marketing covers training in establishing and promoting a strong personal brand on social media, whether it’s a business idea for yourself or solidifying the social presence of another company.

Why choose Upskilled?

Dedicated student
support
Achieve your goals with the help of our friendly student support team and dedicated trainers.
Flexible payments
options
Choose from one of our multiple payment plans designed to suit your needs.
24/7 access to
online courses
Our online courses mean you can study anytime, anywhere. Adjust your study schedule to a time that suits you best.
LinkedIn Learning
Nationally recognised
qualifications
This is a Nationally Recognised and VET Accredited course that sits within the Australian Qualifications Framework (AQF).
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Unlimited access
to LinkedIn Learning
Enjoy unlimited access to over 16,000 online resources on LinkedIn Learning, taught by real-world industry experts in creative, technology, and business skills.
Upskilled listens
to you
We care about your education journey and what it means to your future. That's why we think we have the best educational consultants in the industry. We listen because we care about your goals.
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Detail

Duration
12 months
Units
8 units
Get ready to take the social media world by storm through this 12 month course that covers the process of planning, implementing, and managing social media strategies, email marketing, and content marketing. Students will also learn how to interpret trends and growth in certain markets and measure the effectiveness of existing digital marketing tactics. Qualified individuals will be available to find job role opportunities as a social media manager, strategist, coordinator, and more.

 

Course structure

This covers a comprehensive range of units that teach the core skills of marketing on social media platforms. Material covered includes: planning and managing content marketing strategies, managing email marketing and managing budgets and plans.

The standard course is conducted over a 12 month period; within a self-paced online learning environment. 

Upskilled will gather information about your previous experience and skills, weekly study commitment and online learning experience to provide you with an projected duration for your course based on your individual circumstance. 

Upskilled uses MyUpskilled to manage the delivery and assessment of your course. This means you can learn at your own pace.

Inclusions
Upskilled courses include specialised learning materials, and access to:
  • Upskilled’s fully customised online learning platform, MyUpskilled
  • Student Support services
  • your trainer via the trainer/student messaging system
  • webinars; both live and recorded sessions
  • video content access via:
Recognition of Prior Learning / Credit Transfer
Work experience or formal qualifications you have may count towards your course. If you have previously undertaken study at a recognised institution or have some relevant work experience, you might gain credit towards specific units in a course; shortening the time you have to study. You can send your application for Credit Transfer or RPL during the enrolment process.
Assessment
Upskilled takes evidence gathered from a variety of sources to deem a student as competent. Assessment processes might include some or all of the following:
  • Recognition of Prior Learning and/or credit transfer
  • summative and formative assignments
  • written reports and/or portfolio assessments
  • scenarios and/or case studies
  • projects
  • written/oral questions
  • regular training and assessment contact will be maintained by Upskilled in conjunction with the participant and their employer (where applicable). Critical dates during the program will be identified for participants to ensure compliance to assessment due dates, and attendance at monthly webinars as required.

Subjects

This qualification consists of the below units of competency. All competencies must be successfully completed to attain the qualification.
SMMBCM501A
Plan, implement and manage blog and content marketing

This unit describes the skills and knowledge required to Plan, implement and manage blog and content marketing.

SMMMSM502A
Plan, implement and manage mainstream social media marketing strategies

This unit describes the skills and knowledge required to plan, implement and manage social media marketing strategies for mainstream social media networks.

SMMNSM503A
Plan, implement and manage niche social media marketing strategies

This unit describes the skills and knowledge required to plan, implement and manage social media and digital marketing campaigns for a variety of niche social media networks.

SMMBPB504A
Establish and build a strong personal brand in social media

This unit describes the skills and knowledge required to develop and manage an individual’s personal brand, facilitating the development of an engaged, trusting and receptive audience.

SMMEMS505A
Plan, implement and manage email marketing

This unit describes the skills and knowledge required to plan, implement and manage email marketing to achieve an organisation’s goals and foster ongoing relationships with its target audience.

BSBMKG502
Establish and adjust the marketing mix

This unit applies to individuals in marketing management roles responsible for developing the marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities have been identified. The skills and knowledge required to evaluate and identify new market opportunities are covered in BSBMKG501B Identify and evaluate marketing opportunities.

BSBMKG507
Interpret market trends and developments

This unit describes the performance outcomes, skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan.

BSBMKG522
Plan measurement of marketing effectiveness

This unit describes the skills and knowledge required to identify, plan and promote a strategy to measure effectiveness of marketing activities using a range of marketing metrics. It applies to individuals working in a marketing operations or supervisory role within a marketing team responsible for using and reporting measurements of marketing effectiveness. They may work in small, medium or large enterprises and in a variety of industries.

Outcomes

This qualification could give you several career and/or further study outcomes. After completing this course, you could explore some of the following outcomes.

Career outcomes
Digital Marketing Strategist Salary
$64,300 - 83,000 annually Marketing Social Media Specialist Salary
$60,500 - 77,500 annually Marketing Social Media Manager Salary
$58,400 - 81,500 annually Marketing Social Media Strategist Salary
$75,000 - 117,000 annually Marketing

Educators

Michelle Badato
Trainer
Michelle Badato is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications.

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Entry requirements

Start date
Enrol anytime

There are no entry requirements in the Accredited Course for this qualification.

The participants for the 10118NAT - Diploma of Social Media Marketing may be already working in Marketing or in an allied field or have expressed an interest in entering the Social Media Marketing field.

As a guide, entrants to this program may:

  • have 1-2 years of experience in business or marketing roles
  • hold a certificate IV in a similar discipline
  • ​complete an interview process with a designated Upskilled representative to ascertain suitability to the program and to review your current skills and experience, as this may allow you to move through the course more quickly
 

This qualification reflects the role of individuals who possess a sound theoretical knowledge base in marketing and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

These social media/digital specific job profiles include, but are not
limited to:

  • Marketing Manager
  • Social Media Manager
  • Social Media Consultant
  • Social Media Strategist
  • Social Media Coordinator
  • Social Media / Community Manager
  • Digital Marketing Strategist
  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Strategist.

To ensure participants are able to seamlessly access our online learning platform and video content, they will require access to a modern computer with high-speed internet. Participants will also need to possess basic computing skills, and may be required to complete a Language Literacy and Numeracy skills assessment before enrolment can be confirmed.

Resource requirements

You will need access to a computer and the internet and have basic computing operational skills. Minimum specifications for your computer are:

All users:

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • CD-ROM or DVD drive
  • Chrome or Firefox browsers
  • Adobe Reader XI or equivalent
  • Adobe Flash Player 10 or higher
  • Access to printer and associated software
  • Access to scanner and associated software
  • Digital imaging software
  • File compression software

Windows users:

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Mac OS users:

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Software required

digital video recording device and/or a digital camera and associated software to save and upload videos and audio files.

Software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc.

You will need access to a computer and the internet and have basic computing operational skills. Minimum specifications for your computer are:

All users:

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • CD-ROM or DVD drive
  • Chrome or Firefox browsers
  • Adobe Reader XI or equivalent
  • Adobe Flash Player 10 or higher
  • Access to printer and associated software
  • Access to scanner and associated software
  • Digital imaging software
  • File compression software

Windows users:

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Mac OS users:

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)
 
Software required

digital video recording device and/or a digital camera and associated software to save and upload videos and audio files.

Software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc.

Language requirements

This course involves reading and undertaking a range of written assessments, practical assessments as well as engaging in online forums and discussions. Furthermore, the delivery mode relies on the extensive use of written & verbal communication. As such, entry to the course requires the successful completion of English to Year 12 level

A qualification at CertificateIV level or higher OR 4 years of industry experience in a role that requires the use of written documentation and communication.

Other requirements

Learner is required to undertake audio/video recordings for all UoC's.

Flexible payment options

Upskilled offers flexible payment options for students. Enquire now for more information on payment methods.

  • Pay upfront & save

    $4,420

    RRP $5,200

    When you pay upfront,
    you receive a 15% discount
    on your course fees.

    Enquire now

  • Spread the cost

    $50

    Weekly*

    Ask about our flexible 
    24 month interest-free
    payment plan.

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  • Explore subsides

    This course may be eligible for Government funding.

    Complete our online government funding eligibility form to find out if you qualify.

    Check your eligibility
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Government funding

At both a state and federal level, government commitment to upskilling the Australian workforce has resulted in a comprehensive framework of funding schemes and incentive opportunities. As a result, many Upskilled participants are provided incentives by the Government to undertake training and/or find that their courses are heavily subsidised.

Government funding options for:
Diploma of Social Media Marketing

Major schemes include:

Check your eligibility

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FAQ

Frequently asked questions

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