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10118NAT
Diploma of

Social Media Marketing

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Start date
Enrol Anytime
Duration
12 months
Mode
100% online
Units
8 units

Summary

In partnership with
Can’t go a day without checking your Facebook, Instagram, Twitter, and Snapchat? Perhaps you’d fancy turning this interest into a profitable marketing career. Our Diploma of Social Media Marketing covers training in establishing and promoting a strong personal brand on social media, whether it’s a business idea for yourself or solidifying the social presence of another company.
In partnership with
Nationally recognised
My Upskilled trainers were great, and I really found that the contents of the course were very interesting and useful.
Tomomi Iwasaki
, Certificate IV in Marketing and Communication
Read the full testimonial

Detail

Get ready to take the social media world by storm through this 12 month course that covers the process of planning, implementing, and managing social media strategies, email marketing, and content marketing. Students will also learn how to interpret trends and growth in certain markets and measure the effectiveness of existing digital marketing tactics. Qualified individuals will be available to find job role opportunities as a social media manager, strategist, coordinator, and more.

 

  • Course structure

    This covers a comprehensive range of units that teach the core skills of marketing on social media platforms. Material covered includes: planning and managing content marketing strategies, managing email marketing and managing budgets and plans.

    The course is conducted over a 12 month period; within a self-paced online learning environment. Upskilled uses MyUpskilled to manage the delivery and assessment of your course. This means you can learn at your own pace.

  • Entry requirements

    There are no formal entry requirements for this qualification.

    Students will need access to a computer, and the internet, and have basic computing skills. A Language Literacy and Numeracy skills assessment may be required before enrolment can be confirmed.

  • Inclusions
    Upskilled courses include specialised learning materials, and access to:
    • Upskilled’s fully customised online learning platform, MyUpskilled
    • Student Rewards Program
    • Student Support services
    • your trainer via the trainer/student messaging system
    • webinars; both live and recorded sessions
    • video content access via:
  • Recognition of Prior Learning (RPL)
    Work experience or formal qualifications you have may count towards your course. If you have previously undertaken study at a recognised institution or have some relevant work experience, you might gain credit towards specific units in a course; shortening the time you have to study. You can send your application for Credit Transfer or RPL during the enrolment process.
  • Assessment
    Upskilled takes evidence gathered from a variety of sources to deem a student as competent. Assessment processes might include some or all of the following:
    • Recognition of Prior Learning and/or credit transfer
    • summative and formative assignments
    • written reports and/or portfolio assessments
    • scenarios and/or case studies
    • projects
    • written/oral questions
    • regular training and assessment contact will be maintained by Upskilled in conjunction with the participant and their employer (where applicable). Critical dates during the program will be identified for participants to ensure compliance to assessment due dates, and attendance at monthly webinars as required.

Outcomes

Successful graduates are well placed to pursue the following careers in marketing and social media marketing: 

  • Social Media Manager
  • Social Media Consultant
  • Social Media Strategist
  • Social Media Coordinator
  • Social Media/Community Manager
  • Digital Marketing Strategist
  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Strategist
Additionally, this qualification could give you several career and/or further study outcomes. After completing this course, you could explore some of the following outcomes.

Subjects

This qualification consists of the below units of competency. All competencies must be successfully completed to attain the qualification.
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Educators

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