Have questions about a course or career? Call us NOW on 1300 009 924
10904NAT
Diploma of

Social Media Marketing

Enquire now Download cCourse pack
Study mode online
Enrol anytime
Nationally recognised
Duration 12 months
Upfront 15% off $4,420 (RRP $5,200)
9 units of competency
Flexible payments available
Ask us about funding

Summary



Looking to tap into the exciting world of social media? The 10904NAT - Diploma of Social Media Marketing is a qualification that offers a jump start to a career in this field. If you want to know how to become a social media manager or improve your social media skills, this course is for you.

Gain real life skills

The Diploma of Social Media Marketing is comprehensive and highly practical, giving you the tools you need to create, implement and run social media campaigns with confidence. In addition, you will develop skills in other related areas in marketing such as content marketing and project management.

Covering an end-to end education in social media marketing and aligning to the typical social media marketing process, you will learn

  • Paid social media advertising
  • Content creation and design
  • How to develop an effective social media strategy
  • Personal brand marketing
  • Social media conversion strategies
  • Organic social media marketing
You will also cover 11 social media networks including the BIG 5, facebook, Instagram, LinkedIn, YouTube and Twitter as well as those that are considered more niche. You will gain further insights on trends within the industry and will keep up to speed with emerging channels such as TikTok.
 

A course designed by industry experts

Developed by our partners Social Media College, 10904NAT Diploma of Social Media marketing is an accredited qualification that has been written by current practitioners and social media industry veterans.

A range of professionals including educational advisors, industry experts, business owners and employers of social media professionals have contributed and analysed the current key skills and qualifications needed in social media marketing.

Knowing that this course has been designed by experts can give you the assurance that you'll be in good hands, receiving the training you need to help you find career success in social media.

Highly practical and comprehensive

There's no supplement to practical experience, so the 10904NAT - Diploma of Social Media Marketing will put you in the deep-end and will have you participate in array of activities that help sharpen your skillset in social media marketing.

You'll be well-equipped with tools and additional resources to help you develop required skills, such as:

  • Tailoring social media and digital marketing strategies
  • Creating a social media and digital strategy in line with an organisation's vision, mission, values and objectives
  • Writing and developing content in line with an organisation''s brand identity and marketing strategies 
  • Using Key Performance Indicators (KPIs) to determine effectiveness of social media marketing efforts

Digital is in-demand

According to Statista, there are 18 million active social media users in Australia as of September 2020. With technology rapidly evolving, businesses have had to pivot their marketing strategies - seeking opportunities in digital, foregoing traditional media and advertising methods like print, television and radio.

Businesses realise that generations like millennials and Gen Z are active online and in order to reach them, a digital strategy is needed to promote their products and services.

Career opportunities in social media are expected to surge as more businesses seek opportunities to advertise online, with employers on the lookout for professionals with a strong social media skillset. Successful completion of the 10904NAT - Diploma of Social Media Marketing can help you achieve the following career outcomes:

  • Social Media Manager
  • Social Media Strategist
  • Social Media Coordinator
  • Social Media Community Manager

Whether you're an aspiring social media manager, or one that is keen to be an expert in the digital marketing sphere, this accredited course can further develop your skillset so you can plan, implement and optimise content like a social media pro.

Why choose Upskilled?

Dedicated student support
Achieve your goals with the help of our friendly student support team and dedicated trainers.
Flexible payments options
Choose from one of our multiple payment plans designed to suit your needs.
24/7 access to online courses
Our online courses mean you can study anytime, anywhere. Adjust your study schedule to a time that suits you best.
Nationally Recognised Training
This is a Nationally Recognised Training and VET Accredited course that sits within the Australian Qualifications Framework (AQF).
Unlimited access to LinkedIn Learning
Enjoy unlimited access to over 16,000 online resources on LinkedIn Learning, taught by real-world industry experts in creative, technology, and business skills.
Upskilled listens to you
We care about your education journey and what it means to your future. That's why we think we have the best educational consultants in the industry. We listen because we care about your goals.
*The reviews on this page are not specific to this course.

Detail

Duration
12 months
Units
9 units of competency
This course will suit you if you're after a comprehensive syllabus that can give you the competitive advantage in social media marketing. It can give you the skills and knowledge needed to prepare for job roles in the industry.

If you're an aspiring social media manager, this course can help develop your skillset to be tech-savvy, creative and have a thorough understanding of the evolving social media landscape.
Course structure

This qualification comprises units that will help boost your knowledge and skills in social media marketing. This course won't pigeon-hole you into one area of digital marketing - you'll also learn other relevant topics like writing compelling copy, project management and implementing and executing social campaigns in line with an organisation's values and objectives.

The field of social media marketing is constantly evolving, so this unique qualification will also provide you with training in applications you may use, as well as supplying templates to help you organise content and plan campaigns. These can be tailored to the social media objectives you're trying to achieve for your business or organisation.

In this course, you'll learn to:

  • Plan, conduct and optimise organic social media marketing
  • Plan implement and manage content marketing
  • Identify and evaluate marketing opportunities
  • Plan implement and manage social media conversion strategies

Other personal skills you may learn along the way include:

  • Strong communication skills
  • Creativity
  • Strategic thinking skills
  • Organisation skills
Inclusions

By choosing Upskilled, you will gain access to supplementary resources that can help with your studies. These inclusions aim to enhance your online learning experience, making it interactive and engaging. These include:

  • Access to Upskilled's customised learning platform, MyUpskilled
  • Student Support Team
  • Specialist trainers
  • Online tutorials
  • video content access via:
Show Off Your Achievements with Upskilled Digital Credentials!
Students who successfully complete their qualification receive a digital badge from Upskilled to display on LinkedIn and other social media platforms, your resume and more. Our sharable badges are portable, verifiable credentials that validate your knowledge, skills and experience in the area of your studies.

Since you worked hard to earn it - why not show everyone your accomplishments?
Recognition of Prior Learning / Credit Transfer
You may be eligible for Recognition of Prior Learning (RPL) or Credit Transfer (CT) provided that you have supporting evidence of any prior education and work experience. This can either reduce your study load or shorten the duration of your course. Prior to enrolment, please speak with your Education Consultant for further details.

After enrolment, you can download the application from MyUpskilled, or on request from Student Support. A trainer will be assigned to assess your eligibility for RPL and/or CT.
Assessment
This course will have you undertake summative and formative assessments, write reports and/or create a portfolio, and participate in role-playing scenarios. You'll also be working on a variety of projects that require your own research as well as answering various written/oral questions that apply the theory you learn into practice.

Subjects

To satisfy the requirements of this qualification, you'll need to complete the following units of competency.
NAT10904001
Plan implement and manage content marketing

This unit describes the skills and knowledge required to plan, implement and manage content marketing for an organisation. It requires the ability to identify content marketing opportunities, arrangements, trends and software. It also requires the ability to develop a content marketing strategy and implementation plan and to create content assets. This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for content published on digital marketing channels and who have responsibility for planning, implementing and managing the organisation’s content marketing strategy.

SIRXMKT006
Develop a social media strategy

This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity. This unit applies to individuals working in adverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.

NAT10904002
Plan conduct and optimise organic social media marketing

This unit describes the performance outcomes, skills and knowledge required to perform, conduct and optimise organic social media marketing campaigns and activities for an organisation to achieve marketing objectives without a paid advertising budget. It requires the ability to establish an organic presence of social media channels, develop an organic social media marketing strategy, conduct organic social media marketing, and increase efficiency of organic social media marketing activities. The social media channels referred to may include Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat,Pinterest,WeChat,Tik Tok, Messenger, and WhatsApp. The unit applies to individuals who manage and optimise organic social media marketing campaigns and activities for an organisation. This includes business owners who manage their own marketing activities, and employees, freelancers and marketing consultants who manage organic social media marketing activities for an organisation.

NAT10904003
Plan manage and optimise paid social media advertising

This unit describes the performance outcomes, skills and knowledge required to plan, manage and optimise paid social media advertising campaigns with the aim of achieving marketing objectives for an organisation. It requires the ability to develop paid social media advertising strategies; to build paid social media advertising campaigns and to create effective social media advertisements. It also requires the ability to optimise delivery of the paid social advertisements to maximise returns. The unit applies to individuals who plan, manage and optimise paid social media advertising campaigns for an organisation. This includes business owners who manage their own marketing and advertising activities, and employees, freelancers and marketing consultants who manage paid social media advertising campaigns for an organisation.

NAT10904004
Establish build and leverage a personal brand on social media

This unit describes the performance outcomes, skills and knowledge required to establish, build and leverage a personal brand on social media. It requires the ability to identify and apply personal branding opportunities on social media. It also requires the ability to market a personal brand on social media. This unit applies to individuals across all industries and levels of employment that are required to interact in a public arena and present their own personal brand or the personal brand of other individuals in a professional manner.

NAT10904005
Plan implement and manage social media conversion strategies

This unit describes the skills and knowledge required to plan, implement and manage social media conversion strategies to achieve an organisation’s marketing goals and foster an ongoing relationship with its target audience. It requires the ability to build landing pages that entice visitors to complete an action; to serve retargeting advertisements that appear in social media feeds after someone has interacted with the business; and to build marketing emails to nurture prospects. This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for planning, implementing and managing conversion strategies, which may include copywriting, web asset development, retargeting and email marketing.

BSBPMG430
Undertake project work

This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects. The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.

BSBMKG541
Identify and Evaluate marketing opportunities

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.

BSBMKG552
Design and develop marketing communication plans

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans. The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.

Outcomes

Students who successfully complete this qualification may be able to pursue the following career outcomes.
Career outcomes
Education pathways
If you successfully complete the 10904NAT - Diploma of Social Media Marketing, you may be able to pursue the following related qualifications:

Educators

Upskilled wants to make sure you aren't alone during your studies, so you'll have assigned specialist trainers for various units based on their expertise and industry knowledge.

Entry requirements

Start date
Enrol anytime

Upskilled always want to ensure that our students are enrolled in the right course for them.

These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.

As a guide, entrants to this program may:

  • have completed year 12, or equivalent
OR
  • hold a qualification at Certificate IV level or higher in a similar discipline, 
OR
  • hold a qualification at Certificate III level or higher plus 3 years of relevant industry experience in a role that requires the use of written documentation and communication,
OR
  • have 5 years of relevant work experience, and complete a LLN assessment to level 3 prior to commencing the qualification.

You'll also need to be at least 18 years at the time of admission, and complete an interview process with a designated Upskilled representative to ascertain suitability to the program.

If you're under 18, please speak with our Education Consultants to find out about your eligibility.

Flexible payment options

Upskilled offers flexible payment options for students. Enquire now for more information on payment methods.

  • Pay upfront & save

    $4,420

    RRP $5,200

    When you pay upfront,
    you receive a 15% discount
    on your course fees.

    Enquire now
  • Spread the cost

    $92.31*

    Weekly over 26 fortnights*

    Ask about our flexible 
    Payment Plans
    Weekly, Fortnightly* or Monthly

    Call us to find out more.
    Terms & Conditions Apply
    Enquire now
  • Explore subsidies

    This course may be eligible for Government funding.

    Complete our online government funding eligibility form to find out if you qualify.

    Check your eligibility
*The reviews on this page are not specific to this course.

Enquire today

Sounds just like the course you're after? Speak with a career consultant to discover what it's like to study the 10904NAT - Diploma of Social Media Marketing. Send us an enquiry and we'll get in touch.

*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.

Download course pack

Want to know all about this course? Get our course brochure to discover what it's like to study 10904NAT - Diploma of Social Media Marketing. Submit your details and simply click 'Download'.

*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.

Download course guide

Want to know all about this course? Get our course brochure to discover what it's like to study . Submit your details and simply click 'Download'.

Invalid widget name.

Enquire now

Start your next course with Upskilled. Enter your details in the form below.

*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.

Government Funding & Incentive Enquiry

To find out what types of Government funding incentives might be available to you, please complete the form below.

Your Information

 

Funding information

 
*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.
Processing