Nationally Recognised Qualification
The 11426NAT Diploma of Social Media Marketing with AI is a nationally recognised online qualification designed for the AI-driven marketing era. Delivered by Upskilled in partnership with Social Media College, this course helps you build practical, AI-powered social media marketing skills across strategy, content creation, organic social media, paid advertising and conversion optimisation.
Social media has transformed how businesses connect with audiences, and artificial intelligence is now reshaping how marketers plan campaigns, create content, analyse performance and improve conversions. This diploma brings these skills together in a structured, practical qualification suited to career starters, business owners, freelancers and marketing professionals looking to stay ahead in a fast-changing digital landscape.
This hands-on diploma is designed to help you apply social media marketing skills in practical contexts. You will learn how to combine strategy, creativity, platform knowledge and AI tools to support measurable marketing outcomes.
In this course, you will learn to:
This qualification is suitable for learners who want to build or strengthen practical social media marketing skills for employment, freelance work, business growth or professional development.
Upskilled delivers this qualification in partnership with Social Media College. The course content is informed by social media and marketing practitioners, helping ensure your learning reflects current campaign workflows, platform expectations and industry practice.
Businesses continue to rely on social media to reach, engage and convert audiences. As AI becomes more common in marketing teams, employers and business owners increasingly need people who understand both social media fundamentals and AI-enabled marketing workflows.
Australia has a large and active social media audience, creating opportunities for skilled digital marketers.
Source to be added before publishing.AI tools are increasingly used to support ideation, creative production, testing, analysis and optimisation.
Source to be added before publishing.Digital channels remain central to how Australian businesses plan and invest in marketing activity.
Source to be added before publishing.By choosing Upskilled's 11426NAT Diploma of Social Media Marketing with AI, you'll gain access to resources that enhance your online learning experience, making it interactive and engaging:
Your qualification is the start. Our internship program helps you turn study into real Australian work experience.
Turn your qualification into real Australian work experience. Complete 80% of your course and apply for a 12-week internship with a top host company, delivered with Career Success Australia. Past placements include NAB, BHP, PwC, Telstra and IBM.
Get in touch to know more.*
*Terms and conditions apply.
To satisfy the requirements of this qualification, you will need to complete the following units of competency.
This unit describes the skills and knowledge required to plan, create and optimise marketing content using artificial intelligence tools. It includes aligning content to business objectives, developing content plans, creating written, visual and multimedia assets, and refining content for brand consistency and quality.
You will learn how AI can support content ideation, production, editing, workflow management and performance improvement while maintaining human oversight and strategic direction.
This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It includes determining suitable social media platforms, planning appropriate use and evaluating the effectiveness of social media activity.
In this course, the unit is applied to modern social media marketing contexts, including the use of AI-supported audience insights, campaign planning and performance analysis.
This unit describes the skills and knowledge required to plan, conduct and optimise organic social media marketing activity using artificial intelligence tools. It includes establishing an organic presence, developing platform-specific activity, managing community engagement and improving results through performance analysis.
You will explore how AI can support organic social media workflows, including content scheduling, community management, audience engagement and campaign optimisation.
This unit describes the skills and knowledge required to plan, manage and optimise paid social media advertising activity using artificial intelligence tools. It includes campaign planning, audience targeting, ad creative development, budget management, tracking and performance optimisation.
You will learn how to use AI-supported approaches to improve advertising workflows, creative testing, targeting decisions and campaign performance.
This unit describes the skills and knowledge required to plan, implement and manage conversion rate optimisation activity for social media marketing using artificial intelligence tools. It includes conversion-focused copy, landing page planning, retargeting, email sequences, testing and performance analysis.
You will learn how AI can support conversion optimisation through audience insights, testing, messaging refinement and data-informed improvement recommendations.
This unit describes the skills and knowledge required to identify, evaluate, and take advantage of marketing opportunities by analysing market data, distinguishing the characteristics of potential markets, and assessing the viability of operational changes.
You will learn how to assess trends, understand target audiences, and evaluate marketing opportunities to inform campaign direction and business decisions.
This unit describes the skills and knowledge required to identify and evaluate marketing communication mediums and design marketing communication plans that support the achievement of marketing objectives.
You will explore messaging, positioning, campaign planning and channel selection across digital and traditional communication environments.
This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It includes developing a project plan, administering and monitoring the project, finalising the project and reviewing project outcomes.
Within this qualification, project work is applied to marketing activity such as campaign planning, content production, stakeholder coordination and performance review.
Students who successfully complete this qualification may be able to pursue the following career outcomes.
Additional roles you can pursue
Upskilled's business trainers are experienced industry professionals dedicated to providing practical, hands-on learning. They are committed to helping students develop the skills needed to succeed in the dynamic and competitive business world.
I have just completed all units of my course and right up until the very end Sarah was also willing to help. She is very responsive and enthusiastic, amazing at explaining everything in detail so that you understand exactly what is expected of you. Would highly recommend using Upskilled.
Possibly the best online training I've done. Very helpful, easy to navigate and the support is there. Joshua, my trainer & assessor, was very helpful every step of the way.
I was so worried about the 5 business day to get back to me thinking i would lose interest waiting that long for help but Josh has been super quick to respond + all his other additional has been amazing and so helpful couldn't ask for a better online teacher
There are no formal entry requirements for the 11426NAT Diploma of Social Media Marketing with AI course. To ensure you get the most out of your training, the following process applies:
Recommended Skills and Resources:
- Have the ability to read and write in English and display numeracy skills up to a minimum level of Year 12.
- Have access to a modern computer with high-speed internet.
- Have access to a device with audio/video recording and playback capabilities.
- Have basic computing skills, including the ability to make and upload short videos.
Upskilled’s flexible, self-paced courses let you balance study with work and personal commitments. With a training plan to keep you on track, most students complete this diploma in approximately 18 to 24 months, although motivated learners may finish sooner.
This course includes written activities, reports, portfolio work, role-play scenarios, project-based assessments and practical campaign tasks. You will apply theory to practical marketing contexts, including campaign development, AI-supported content activity and performance review.
You will engage in tasks and assessments that simulate real marketing environments. Upskilled’s online learning platform, MyUpskilled, supports practical application alongside the theoretical components of your course.
You may be eligible for Recognition of Prior Learning (RPL) or Credit Transfer (CT) with supporting evidence of prior education or relevant work experience. This can reduce your study load or course duration. Speak with your Education Consultant before enrolment or apply through MyUpskilled after enrolment.
Upskilled’s trainers bring practical experience across business, marketing and digital environments. They provide guidance to help you apply your learning to real-world scenarios and current industry expectations.
The 11426NAT Diploma of Social Media Marketing with AI is a nationally recognised Australian qualification that teaches students how to plan, create and optimise social media campaigns using current marketing practice and AI-enabled workflows. It covers strategy, marketing communication, content creation, organic social media, paid social advertising and conversion optimisation.
Yes. The 11426NAT Diploma of Social Media Marketing with AI is a nationally recognised Australian qualification. Upskilled is a Registered Training Organisation, RTO No. 40374.
The course focuses on transferable AI-enabled marketing capabilities rather than reliance on a single tool. You will explore AI-supported content creation, campaign planning, audience engagement, paid advertising workflows, conversion optimisation, testing and performance analysis.
Graduates may pursue roles such as Social Media Manager, Digital Marketing Specialist, Digital Marketing Manager, Social Media Strategist, Content Strategist, Paid Advertising Specialist, Marketing Coordinator and related digital marketing roles.
The 11426NAT Diploma of Social Media Marketing with AI is the updated version of the previous 10904NAT qualification. It has been refreshed to include AI-enabled approaches across content creation, organic social media, paid advertising and conversion optimisation while retaining core social media marketing foundations.
Yes. If you have relevant prior qualifications or experience in marketing, social media, digital content or related areas, you may be eligible for Recognition of Prior Learning or Credit Transfer. Speak with an Education Consultant for guidance before enrolling.
