Diploma of Social Media Marketing
Nationally Recognised Qualification
Course Overview
We are proud to partner with Social Media College and their award-winning and innovative online learning content - designed to ensure Upskilled students gain the essential skills and knowledge needed to establish successful careers in social media.
The 10904NAT - Diploma of Social Media Marketing is perfect for those looking to enter or advance in the social media field. This qualification provides the tools to confidently create, implement, and manage social media campaigns, and develops skills in related areas like content marketing and project management. Ideal for aspiring social media managers or anyone looking to enhance their social media expertise.
Gain real life skills
The Diploma of Social Media Marketing is comprehensive and highly practical, giving you the tools you need to create, implement and run social media campaigns with confidence. In addition, you will develop skills in other related areas in marketing such as content marketing and project management.
Covering an end-to end education in social media marketing and aligning to the typical social media marketing process, you will learn
- Paid social media advertising
- Content creation and design
- How to develop an effective social media strategy
- Personal brand marketing
- Social media conversion strategies
- Organic social media marketing
You will also cover 11 social media networks including the BIG 5, facebook, Instagram, LinkedIn, YouTube and Twitter as well as those that are considered more niche. You will gain further insights on trends within the industry and will keep up to speed with emerging channels such as TikTok.
Who is this course for?
- Students / Job Seekers: Studying this diploma-level qualification can help you build out an impressive portfolio which you can use to seek out your dream roles in social media marketing.
- Business Owners: If you're someone that owns a business, you know it's crucial to have an effective social media marketing strategy, so you'll benefit from studying this course by getting the skills to promote your business across digital channels.
- Media and Marketing Professionals: If you have plans to accelerate your career, this qualification can give you access to all the resources you need to become a social media expert.
A course designed by industry experts
Developed by our partners Social Media College, 10904NAT Diploma of Social Media marketing is an accredited qualification that has been written by current practitioners and social media industry veterans.
A range of professionals including educational advisors, industry experts, business owners and employers of social media professionals have contributed and analysed the current key skills and qualifications needed in social media marketing.
Knowing that this course has been designed by experts can give you the assurance that you'll be in good hands, receiving the training you need to help you find career success in social media.
Highly practical and comprehensive
There's no supplement to practical experience, so the 10904NAT - Diploma of Social Media Marketing will put you in the deep-end and will have you participate in array of activities that help sharpen your skillset in social media marketing.
You'll be well-equipped with tools and additional resources to help you develop required skills, such as:
- Tailoring social media and digital marketing strategies
- Creating a social media and digital strategy in line with an organisation's vision, mission, values and objectives
- Writing and developing content in line with an organisation''s brand identity and marketing strategies
- Using Key Performance Indicators (KPIs) to determine effectiveness of social media marketing efforts
This is a hands-on diploma-level qualification so if you're someone that learns from doing, then this is for you. You'll have the opportunity to access templates, participate in discussions and activities, and be involved in the action planning that comes with social media marketing.
You'll take with you a comprehensive digital portfolio with additional resources that can help you apply what you've learnt into real-work scenarios.
Digital is in-demand
According to Statista, there are 20.8 million active social media users in Australia as of April 2024. With technology rapidly evolving, businesses have had to pivot their marketing strategies - seeking opportunities in digital, foregoing traditional media and advertising methods like print, television and radio.
Businesses realise that generations like millennials and Gen Z are active online and in order to reach them, a digital strategy is needed to promote their products and services.
Career opportunities in social media are expected to surge as more businesses seek opportunities to advertise online, with employers on the lookout for professionals with a strong social media skillset. Successful completion of the 10904NAT - Diploma of Social Media Marketing can help you achieve the following career outcomes:
- Social Media Manager
- Social Media Strategist
- Social Media Coordinator
- Social Media Community Manager
Whether you're an aspiring social media manager, or one that is keen to be an expert in the digital marketing sphere, this accredited course can further develop your skillset so you can plan, implement and optimise content like a social media pro.
What you'll learn
This qualification enhances your skills in social media marketing, covering digital marketing topics like copywriting, project management, and executing social campaigns. It includes training in relevant tools and provides templates for organising content and planning campaigns aligned with your organisation's goals
In this course, you'll learn to:
- Plan, conduct and optimise organic social media marketing
- Plan implement and manage content marketing
- Identify and evaluate marketing opportunities
- Plan implement and manage social media conversion strategies
Additional skills you'll learn:
- Strong communication skills
- Creativity
- Strategic thinking skills
- Organisation skills
Studying with Upskilled
What's Included?
By choosing Upskilled's 10904NAT - Diploma of Social Media Marketing, you'll gain access to resources that enhance your online learning experience, making it interactive and engaging:
Modules
To satisfy the requirements of this qualification, you'll need to complete the following units of competency.
This unit describes the skills and knowledge required to plan, implement and manage content marketing for an organisation. It requires the ability to identify content marketing opportunities, arrangements, trends and software. It also requires the ability to develop a content marketing strategy and implementation plan and to create content assets. This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for content published on digital marketing channels and who have responsibility for planning, implementing and managing the organisation’s content marketing strategy.
This unit describes the performance outcomes, skills and knowledge required to plan and evaluate the use of social media. It requires the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity. This unit applies to individuals working in adverse range of sectors and business contexts. They operate independently, under limited supervision from others, and are responsible for making a range of operational decisions.
This unit describes the performance outcomes, skills and knowledge required to perform, conduct and optimise organic social media marketing campaigns and activities for an organisation to achieve marketing objectives without a paid advertising budget. It requires the ability to establish an organic presence of social media channels, develop an organic social media marketing strategy, conduct organic social media marketing, and increase efficiency of organic social media marketing activities. The social media channels referred to may include Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat,Pinterest,WeChat,Tik Tok, Messenger, and WhatsApp. The unit applies to individuals who manage and optimise organic social media marketing campaigns and activities for an organisation. This includes business owners who manage their own marketing activities, and employees, freelancers and marketing consultants who manage organic social media marketing activities for an organisation.
This unit describes the performance outcomes, skills and knowledge required to plan, manage and optimise paid social media advertising campaigns with the aim of achieving marketing objectives for an organisation. It requires the ability to develop paid social media advertising strategies; to build paid social media advertising campaigns and to create effective social media advertisements. It also requires the ability to optimise delivery of the paid social advertisements to maximise returns. The unit applies to individuals who plan, manage and optimise paid social media advertising campaigns for an organisation. This includes business owners who manage their own marketing and advertising activities, and employees, freelancers and marketing consultants who manage paid social media advertising campaigns for an organisation.
This unit describes the performance outcomes, skills and knowledge required to establish, build and leverage a personal brand on social media. It requires the ability to identify and apply personal branding opportunities on social media. It also requires the ability to market a personal brand on social media. This unit applies to individuals across all industries and levels of employment that are required to interact in a public arena and present their own personal brand or the personal brand of other individuals in a professional manner.
This unit describes the skills and knowledge required to plan, implement and manage social media conversion strategies to achieve an organisation’s marketing goals and foster an ongoing relationship with its target audience. It requires the ability to build landing pages that entice visitors to complete an action; to serve retargeting advertisements that appear in social media feeds after someone has interacted with the business; and to build marketing emails to nurture prospects. This unit applies to individuals working in marketing positions who are solely or collaboratively responsible for planning, implementing and managing conversion strategies, which may include copywriting, web asset development, retargeting and email marketing.
This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects. The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.
This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.
This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans. The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.
Career Outcomes
Possible Careers
Students who successfully complete this qualification may be able to pursue the following career outcomes.
Industry Outlook
Discover why business is one of the most dynamic and rewarding fields to pursue a career in:
Productivity
12% Increase
Career Growth
Long Term
Qualifications
14+
Payment Options
Our Trainers
Upskilled's business trainers are experienced industry professionals dedicated to providing practical, hands-on learning. They are committed to helping students develop the skills needed to succeed in the dynamic and competitive business world.
Hear from our past students
I have just completed all units of my course and right up until the very end Sarah was also willing to help. She is very responsive and enthusiastic, amazing at explaining everything in detail so that you understand exactly what is expected of you. Would highly recommend using Upskilled.
Possibly the best online training I've done. Very helpful, easy to navigate and the support is there. Joshua, my trainer & assessor, was very helpful every step of the way.
I was so worried about the 5 business day to get back to me thinking i would lose interest waiting that long for help but Josh has been super quick to respond + all his other additional has been amazing and so helpful couldn't ask for a better online teacher
How to enrol
What you need to know
Entry Requirements
There are no formal entry requirements for the 10904NAT - Diploma of Social Media Marketing course. To ensure you get the most out of your training, the following process applies:
Recommended Skills and Resources:
- Have the ability to read and write in English and display numeracy skills up to a minimum level of Year 12.
- Have access to a modern computer with high-speed internet.
- Have access to a device with audio/video recording and playback capabilities.
- Have basic computing skills, including the ability to make and upload short videos.
Self-Paced Learning and Course Duration
Upskilled's flexible, self-paced courses let you balance personal and work schedules. With a training plan to keep you on track, most students complete the course in 12-18 months, but motivated learners can finish faster. Speak with an Education Consultant to discuss your study and completion goals.
Assessment
This course will have you undertake summative and formative assessments, write reports and/or create a portfolio, and participate in role-playing scenarios. You'll also be working on a variety of projects that require your own research as well as answering various written/oral questions that apply the theory you learn into practice.
Work in a Simulated Workplace
By studying business with Upskilled, you'll engage in tasks and assessments that simulate a workplace environment. Our online learning platform, MyUpskilled, offers practical experiences to help you develop job-ready skills, complementing the theoretical components of your course.
Recognition of Prior Learning / Credit Transfer
You may be eligible for Recognition of Prior Learning (RPL) or Credit Transfer (CT) with supporting evidence of prior education or work experience. This can reduce your study load or course duration. Speak with your Education Consultant before enrolment for details, or download the application from MyUpskilled after enrolment. A trainer will assess your eligibility.
Dedicated Business Trainers
Our business trainers are dedicated professionals with extensive knowledge and expertise in the field, keeping you updated on the latest industry trends. They offer qualifications in areas such as business administration, management, and finance, providing the guidance you need to excel in the business industry. The business faculty fosters a supportive learning environment with 'Ask Me Anything' Zoom sessions, where you can receive guidance and collaborate with fellow students.
FAQs
Social media marketing is the promotion of both paid and organic content shared across digital channels such as Facebook, LinkedIn, Twitter, Instagram and TikTok. Many companies and organisations use social media marketing as an opportunity to broaden their audience reach and further promote their services and products.
Social media marketing is a growing field and with video and digital content being in-demand, there is a need for talented individuals with a social media skill set.
The 10904NAT - Diploma of Social Media Marketing can help you gain the skills and knowledge needed to plan effective social media campaigns. In order to do this, you'll learn some key skills in social media advertising, content creation and design, and conversion strategies.
Social Media Marketing is an ideal pathway if you're naturally creative and want to work across digital content where design and video marketing is involved.
If you enjoy writing copy across platforms you use on a personal level, then pursuing a career in social media marketing makes sense. There's also an analytical side to the profession, so you'll get a balance of both creative and logical tasks that make you a great Social Media Manager.
The 10904NAT - Diploma of Social Media Marketing can provide with the training needed to maximise opportunities across digital channels by optimising both paid and organic campaigns.
If you're interested in enrolling for the 10904NAT - Diploma of Social Media Marketing, you must first fill out an enquiry form via the Upskilled website. You'll need to provide us some key details about you including your name, best contact number and email address.
Once you submit your enquiry, one of our education consultants will be in touch with you within 48 hours. They'll assess your suitability of the course by asking you questions related to your skills and experience. During your consultation, you'll also be able to answer any questions that relate to payment options, learning content and career outcomes you can pursue if you finish the course.