Looking to tap into the exciting world of social media? The 10904NAT - Diploma of Social Media Marketing is a qualification that offers a jump start to a career in this field. If you want to know how to become a social media manager or improve your social media skills, this course is for you.
Gain real life skills
The Diploma of Social Media Marketing is comprehensive and highly practical, giving you the tools you need to create, implement and run social media campaigns with confidence. In addition, you will develop skills in other related areas in marketing such as content marketing and project management.
Covering an end-to end education in social media marketing and aligning to the typical social media marketing process, you will learn
- Paid social media advertising
- Content creation and design
- How to develop an effective social media strategy
- Personal brand marketing
- Social media conversion strategies
- Organic social media marketing
You will also cover 11 social media networks including the BIG 5, facebook, Instagram, LinkedIn, YouTube and Twitter as well as those that are considered more niche. You will gain further insights on trends within the industry and will keep up to speed with emerging channels such as TikTok.
A course designed by industry experts
Developed by our partners Social Media College, 10904NAT Diploma of Social Media marketing is an accredited qualification that has been written by current practitioners and social media industry veterans.
A range of professionals including educational advisors, industry experts, business owners and employers of social media professionals have contributed and analysed the current key skills and qualifications needed in social media marketing.
Knowing that this course has been designed by experts can give you the assurance that you'll be in good hands, receiving the training you need to help you find career success in social media.
Highly practical and comprehensive
There's no supplement to practical experience, so the 10904NAT - Diploma of Social Media Marketing will put you in the deep-end and will have you participate in array of activities that help sharpen your skillset in social media marketing.
You'll be well-equipped with tools and additional resources to help you develop required skills, such as:
- Tailoring social media and digital marketing strategies
- Creating a social media and digital strategy in line with an organisation's vision, mission, values and objectives
- Writing and developing content in line with an organisation''s brand identity and marketing strategies
- Using Key Performance Indicators (KPIs) to determine effectiveness of social media marketing efforts
Digital is in-demand
According to Statista, there are 18 million active social media users in Australia as of September 2020. With technology rapidly evolving, businesses have had to pivot their marketing strategies - seeking opportunities in digital, foregoing traditional media and advertising methods like print, television and radio.
Businesses realise that generations like millennials and Gen Z are active online and in order to reach them, a digital strategy is needed to promote their products and services.
Career opportunities in social media are expected to surge as more businesses seek opportunities to advertise online, with employers on the lookout for professionals with a strong social media skillset. Successful completion of the 10904NAT - Diploma of Social Media Marketing can help you achieve the following career outcomes:
- Social Media Manager
- Social Media Strategist
- Social Media Coordinator
- Social Media Community Manager
Whether you're an aspiring social media manager, or one that is keen to be an expert in the digital marketing sphere, this accredited course can further develop your skillset so you can plan, implement and optimise content like a social media pro.