Social Media Marketing

This unit describes the skills and knowledge required to Plan, implement and manage blog and content marketing.

This unit describes the skills and knowledge required to plan, implement and manage social media marketing strategies for mainstream social media networks.

This unit describes the skills and knowledge required to plan, implement and manage social media and digital marketing campaigns for a variety of niche social media networks.

This unit describes the skills and knowledge required to develop and manage an individual’s personal brand, facilitating the development of an engaged, trusting and receptive audience.

This unit describes the skills and knowledge required to plan, implement and manage email marketing to achieve an organisation’s goals and foster ongoing relationships with its target audience.

This unit applies to individuals in marketing management roles responsible for developing the marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities have been identified. The skills and knowledge required to evaluate and identify new market opportunities are covered in BSBMKG501B Identify and evaluate marketing opportunities.

This unit describes the performance outcomes, skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan.

This unit describes the skills and knowledge required to identify, plan and promote a strategy to measure effectiveness of marketing activities using a range of marketing metrics. It applies to individuals working in a marketing operations or supervisory role within a marketing team responsible for using and reporting measurements of marketing effectiveness. They may work in small, medium or large enterprises and in a variety of industries.