Social Media Marketing

This covers a comprehensive range of units that teach the core skills of marketing on social media platforms. Material covered includes: planning and managing content marketing strategies, managing email marketing and managing budgets and plans.

The course is conducted over a 12 month period; within a self-paced online learning environment. Upskilled uses MyUpskilled to manage the delivery and assessment of your course. This means you can learn at your own pace.

There are not entry requirements in the Accredited Course for this qualification.

The participants for the 10118NAT Diploma of Social Media Marketing may be already working in Marketing or in an allied field or have expressed an interest in entering the Social Media Marketing field.

As a guide, entrants to this program may:

• have 1-2 years of experience in business or marketing roles
• hold a certificate IV in a similar discipline
• complete an interview process with a designated Upskilled representative to ascertain suitability to the program

This qualification reflects the role of individuals who possess a sound theoretical knowledge base in marketing and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

These social media/digital specific job profiles include, but are not
limited to:

• Marketing Manager
• Social Media Manager
• Social Media Consultant
• Social Media Strategist
• Social Media Coordinator
• Social Media / Community Manager
• Digital Marketing Strategist
• Digital Marketing Manager
• Content Marketing Manager
• Content Strategist.

• Upskilled’s fully customised online learning platform, MyUpskilled
• Student Rewards Program
• Student Support services
• your trainer via the trainer/student messaging system
• webinars; both live and recorded sessions
• video content access via:
  • Lynda.com

• Recognition of Prior Learning and/or credit transfer
• summative and formative assignments
• written reports and/or portfolio assessments
• scenarios and/or case studies
• projects
• written/oral questions
• regular training and assessment contact will be maintained by Upskilled in conjunction with the participant and their employer (where applicable). Critical dates during the program will be identified for participants to ensure compliance to assessment due dates, and attendance at monthly webinars as required.