Online training - access your course anytime, anywhere! Call us on 1300 009 924
Enquire now

How to Make Money Using Social Media

By Ben Madden

If you’re interested in a career that’s ever-evolving and always offers something new, then you may be interested in a social media-related career. As the world continues to embrace the digital landscape, gaining new technology-related skills can help you build your career.

Read on to learn more about making money through a career in social media, and how you can gain the necessary skills to move into a social media role!

Can a career in social media be lucrative?

Working in social media can be financially lucrative, depending on your career path. According to, a social media manager typically earns $80,000 a year. It’s an industry that can net you a high annual salary – especially if you continue to build your skillset as you rise through the ranks.

Of course, there are other benefits to working in social media, such as the ability to work in a range of industries, the ability to work remotely, and the ability to work globally. Your skills can take you around the world, depending on where you’d like to live. 

If you’re someone that doesn’t want to follow a traditional career path, then you may also find a career in social media rewarding. If you decide to work as a freelancer or consultant, you can help businesses grow their online presence (or you can use your skills to promote your own entrepreneurial efforts). Having this flexibility to work for yourself, rather than the one employer, will appeal to many – so if this sounds like you, then it might be time to start working towards your future. 

What skills do I need to get high paying social media jobs

If you’re looking to boost your digital skills to land your dream social media job, then there are a range of skills that you might need. Of course, not all these skills will be needed for every type of social media role, but it might help you work out where your current strengths lie, and where you can potentially differentiate yourself from the market. Some desirable social media-related skills include:
  • The ability to write social media copy
  • Graphic design using Photoshop, Canva or similar programs
  • Video editing using Premiere Pro or similar programs
  • Photography and videography 
  • The ability to run paid social media campaigns
  • The ability to create campaign reports and assess the outcomes
  • The ability to optimise future campaigns based on past campaign performance

If you’re looking to develop any of those skills, or just want to sharpen up your pre-existing knowledge and abilities, then completing further study shows prospective employers that you’re staying on top of social media trends.

Upskilled offers a range of social media-related courses that can help you keep up with such a fast-moving space, which is especially important given each individual social media platform comes with its own set of best practices. 

What are the different types of social media jobs?

There are a range of social media jobs that might pique your interest, depending on whether you’re someone that enjoys the day-to-day running of social media, care about developing plans to grow a business’ social media presence or something else. 

Some of the different roles you can move into within the world of social media include: 

Social Media Manager

Want to help businesses build their social media followings? Then becoming a social media manager may be for you. Social media managers are involved with almost every aspect of a business’ social media efforts, including ideating and creating campaigns, building social graphics and videos, writing social media captions and copy, and much, much more. No two days are the same when you’re working as a social media manager, so it’s a role with a lot of variety.

Social Media Strategist

A career as a social media strategist might just suit you, if you’re someone that enjoys big picture thinking. Social media strategists have a deep understanding about what works best on each platform, and they work with content creators/stakeholders to bring social media campaigns to life. This is a role that doesn’t involve as much day-to-day social media work, but instead involves helping businesses overhaul and refine their approaches to social media.

Social Media Community Manager

Want to get to know your business’ customers? Working as a Community Manager means you’ll foster conversations between your business and your audience, giving you an unparalleled insight into their wants and desires. The more engaged an audience is, the more successful a business can be, so working as a Community Manager can prove to be a very rewarding career. 

Social Media Ads Manager

If you’re someone that loves telling audiences about a business’ latest products/offerings, then working as a social media ads manager might be in your wheelhouse. Ads managers are responsible for creating target audiences, briefing creatives that can build eye-catching social media assets, deciding on the right objective (brand awareness, clicks, conversions or something else) and adjusting ads campaigns based on how audiences are reacting to the campaign. This role will suit someone that loves making decisions based on customer data, as well as someone that isn’t afraid to make the tough decisions if a campaign isn’t performing as expected. 

Interested in working in social media? Upskilled is here to help. Upskilled offers a social media essentials course that can start you on your next career journey – otherwise, you can enrol in one of our other short courses. If you want to learn more, then get in touch with our education consultants today!

View all Financial advice articles

Enquire now

Start your next course with Upskilled. Enter your details in the form below.

*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.

Enquire now

Start your next course with Upskilled. Enter your details in the form below.

*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.