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Social Media Strategist

Find out how to become a social media strategist within the social media and social networking sectors. Discover information on salary, growth, stability and what the job role entails.

Similar job roles
The current average salary of an Social Media Strategist is $85,400 - 95,000 annually

What does a Social Media Strategist do?

Social media strategists design and implement marketing strategies and advertisement campaigns for medium to large companies. They may be employed within a variety of industries.

Read more about the marketing industry.

What are the key skills of a Social Media Strategist?

Social media strategists provide expertise relating to social media and marketing, advertising and promotions and engage with customers and clientele via a variety of social media platforms. They may run social media campaigns and respond directly to customer queries and concerns.

  • Develop unique social media promotions and campaigns in order to attract new customers or clients and retain existing customers or clients.
  • Maintain relationships with bloggers in order to have products and services promoted via popular accounts.
  • Computer literacy including advanced understanding of all social media platforms, ability to analyse user engagement and other analytics.
  • Produce reports on efficacy of current and former social media strategies.
  • Ability to collaborate with workers across the company in order to better understand the desires of customers.
  • Professional communication to all customer and enquiries and complaints across platforms.

How to become a Social Media Strategist

If you want to become a Social Media Strategist, you'll typically need a bachelor's degree in marketing, business or a related field. You can also start off in an entry-level position in marketing and work your way up to this particular role.

We recommend studying a 10904NAT - Diploma of Social Media Marketing if you want to have a good overview of key social media concepts and learn how to strategise effectively. Upskilled also has a Short Course in Social Media Marketing available if you want to learn some key social media skills quickly.

Quick facts

Working as a social media strategist could provide a dynamic, profitable career in the marketing sector. Here are some facts about a career as a social media strategist.

Employment for marketing and advertising professionals is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025.

  • Average Hours Worked
    44 full-time hours per week vs. all jobs average of 44 hours
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and other industries
  • Job Growth
    Employment is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025. 

* All information on this page has been complied using figures from and the Australian Government's - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

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