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Social Media Strategist

Find out how to become a social media strategist within the social media and social networking sectors. Discover information on salary, growth, stability and what the job role entails.

Similar job roles
The current average salary of an Social Media Strategist is $75,000 - 117,000 annually


Social media strategists design and implement marketing strategies and advertisement campaigns for medium to large companies. They may be employed within a variety of industries. Employment for marketing professionals such as social media strategists is expected to grow strongly to 2022, reaching 70, 300. It is a very large occupation (63, 000 in 2017).

Read more about the marketing industry.

Key skills

Social media strategists provide expertise relating to social media and marketing, advertising and promotions and engage with customers and clientele via a variety of social media platforms. They may run social media campaigns and respond directly to customer queries and concerns.

  • Develop unique social media promotions and campaigns in order to attract new customers or clients and retain existing customers or clients.
  • Maintain relationships with bloggers in order to have products and services promoted via popular accounts.
  • Computer literacy including advanced understanding of all social media platforms, ability to analyse user engagement and other analytics.
  • Produce reports on efficacy of current and former social media strategies.
  • Ability to collaborate with workers across the company in order to better understand the desires of customers.
  • Professional communication to all customer and enquiries and complaints across platforms.

Quick facts

Working as a social media strategist could provide a dynamic, profitable career in the marketing sector. Here are some facts about a career as a social media strategist.

  • Average Hours Worked
    39.4 full-time hours per week vs. all jobs average of 40 hours
  • Main Industries
    Professional, scientific, and technical services; manufacturing; and other industries
  • Average qualification level
    49.1% Bachelor degree

* All information on this page has been complied using figures from and the Australian Government's - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

Study pathways

Get the specialty training you need to find work as a social media strategist by studying one of these social media courses below.

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