The current average salary of a social media strategist is $75,000 - 117,000 per annum
Social media strategists design and implement marketing strategies and advertisement campaigns for medium to large companies. They may be employed within a variety of industries. Employment for marketing professionals such as social media strategists is expected to grow strongly to 2022, reaching 70, 300. It is a very large occupation (63, 000 in 2017).
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Social media strategists provide expertise relating to social media and marketing, advertising and promotions and engage with customers and clientele via a variety of social media platforms. They may run social media campaigns and respond directly to customer queries and concerns.
- Develop unique social media promotions and campaigns in order to attract new customers or clients and retain existing customers or clients.
- Maintain relationships with bloggers in order to have products and services promoted via popular accounts.
- Computer literacy including advanced understanding of all social media platforms, ability to analyse user engagement and other analytics.
- Produce reports on efficacy of current and former social media strategies.
- Ability to collaborate with workers across the company in order to better understand the desires of customers.
- Professional communication to all customer and enquiries and complaints across platforms.