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Marketing Manager

Find out how to become a marketing manager and work in the administration and business and marketing industries. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Marketing Manager is $77,000 - 121,200 annually


Marketing managers oversee, assess and refine the marketing activities of an organisation in line with company sales goals. Employment for marketing managers to 2019 is expected to grow strongly. Employment in this very large occupation grew very strongly over the last five years.

Read more about the marketing industry.

Key skills

Marketing managers are responsible for the successful marketing of an organisation’s products or services.

  • Liaise with other managers regarding sales objectives and targets
  • Agree advertising campaigns and strategies within a given budget
  • Keep up to date with current marketing practices
  • Direct a range of marketing and advertising activities
  • Evaluate the success of marketing campaigns using relevant data
  • Coordinate research to ascertain potential future demand and trends

Quick facts

Working as a marketing manager gives you the opportunity to use your communication and people skills whilst thinking creatively to solve problems.

  • Average Hours Worked
    39.4 full-time hours per week vs. all jobs average of 40 hours
  • Main Industries
    Administration and business; and marketing
  • Average qualification level
    49.1% Bachelor degree

* All information on this page has been complied using figures from payscale.com.au and the Australian Government's joboutlook.gov.au - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

Study pathways

Get the skills you need to find work as a marketing manager by studying the business and marketing courses below.

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