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Product Manager

Find out how to become a product manager in the marketing sector. Discover information on salary, growth, stability and occupational expectations.

Similar job roles
The current average salary of an Product Manager is $110,300 - 173,900 annually

What does a Product Manager do?

Product managers are responsible for overseeing the production of a business’ product (or products). 

Read more about the marketing industry.

What are the key skills of a Product Manager?

Product managers exert excellent leadership and managerial skills to ensure that product goals and standards are being met.

  • Are excellent communicators, both oral and written to collaborate effectively with others
  • Have strong leadership skills to direct their team and delegate work, as well as train newcomers
  • Are good with managing expenses and making important financial choices
  • Are innovative thinkers; may be required to contribute to new product marketing initiatives, ideas, and solutions
  • Must be computer proficient with knowledge in Microsoft Office
  • Are well versed in marketing and sales strategies

How to become a Product Manager

Formal qualifications are not needed to become a Product Manager, however, employers look favourably upon candidates that do have them. Product Managers typically hold qualifications related to IT, computer science, or marketing.

A course like a BSB50620 - Diploma of Marketing and Communication can help you gain the relevant skills and knowledge for this career pathway.

Quick facts

Product managers have a high-level knowledge of the marketing field with strong managerial skills. Here are more key facts on the role of a product manager.

Employment for marketing and advertising professionals is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025.

  • Average Hours Worked
    44 full-time hours per week vs. all jobs average of 44 hours
  • Main Industries
    Professional, scientific and technical services; manufacturing; and retail trade
  • Job Growth 
    Employment is set to grow in the next five years. From 87,100 in 2020 to 105,500 by 2025. 

* All information on this page has been complied using figures from and the Australian Government's - all figures are indications only, and are accurate at time of publication. Please do your own research before selecting a course or career.

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