Browse Upskilled
Courses
SkillsTalk
Studying with us
Corporate
Contact us
Student login
Back
Technology
Information Technology & Operations
Cloud Computing
Cyber Security
Data Science & Engineering
Programming & Web Development
Systems, Networking & Support
Business
Business & Leadership
Human Resources
Marketing & Social Media
Business Analytics
Project Management
Work, Health & Safety
Community & Health
Community Services & Counselling
Ageing & Disability Support
View all courses
Back
SkillsTalk Blog
Career advice
Change jobs
Develop your career
Financial advice
Find a job
Return to work
Work from home
News
Study advice
Study online
Continue your education
Pathways to university
Self Improvement
Government Assistance
All study advice
Jobs by industry
Business Industry
IT Industry
Community Services Industry
Explore Job Roles
View all
Courses by career
Small Business Owner
Human Resource Officer
Business Administrator
Business Leader / Manager
Marketing Manager
Work Health & Safety
Project Manager
Web Developer
Cyber Security
IT Systems Administrator
Disability Support Worker
Counselling
View all
Back
FAQ's
Studying at Upskilled
Upskilled Partner Short Courses
Additional Learning Content
Ways to Pay
How to Enrol
Student Support
Individual Course Questions
View all
More Info
Online Learning
Qualifications
Career Outcomes
All FAQs
Government funding
Australia wide
South Australia
Queensland (HigherLevels)
Queensland (Certificate 3 Guarantee)
ACT
Northern Territory
Why Upskilled
Why Upskilled
Student stories
Meet our trainers
About Upskilled
About Upskilled
Who we work with
Jobs at Upskilled
Meet the team
Back
Short Courses
Entry to Tech Skill Set
DevOps Specialist
TOGAF® 9 Combined Level 1 and Level 2 Training
Salesforce Certification - Administrator & App Builder
Cert III
Information Technology
IT - Basic Cloud Computing
IT - Cyber Security Awareness
IT - Programming
IT - Web Development
Cert IV
Information technology
IT - Networking
IT - Programming
IT - Systems Administration Support
IT - Web Development
Bootcamp
Automation Test Engineer
Diploma
Information Technology
IT - Advanced Networking
IT - Cloud Engineering
IT - Cyber Security
Degree
Post Graduate Program in DevOps
Back
Short Courses
Google Cloud Architect Certification
AWS Technical Essentials Certification
Microsoft Certified Azure Administrator Associate
Cert III
IT - Basic Cloud Computing
Bootcamp
Cloud Architect
AWS Cloud Architect
Azure Cloud Architect
Diploma
IT - Cloud Engineering
Degree
Post Graduate Program in Cloud Computing
Back
Short Courses
Basic Cyber Security
CEH v12 - Certified Ethical Hacking
CISA Certification Training
CISSP Certification Course
CISM Certification
CompTIA Security+ Certification
Cert III
IT - Cyber Security Awareness
Bootcamp
Cyber Security Specialist
Cyber Security Professional
Diploma
IT - Cyber Security
Back
Short Courses
Data Science with Python
Tableau Certification Training
University Program
Professional Certificate Program in Business Analysis
Professional Certificate Program in Data Analytics
Professional Certificate Program In Data Science
Bootcamp
Big Data Engineer
Data Scientist
Data Analyst
Artificial Intelligence Engineer
Degree
Post Graduate Program in Data Science
Back
Short Courses
React JS Certification
Cert III
IT - Programming
IT - Web Development
Bootcamp
Automation Test Engineer
Full Stack Web Developer - MEAN Stack
UI/UX Design Specialist
Cert IV
IT - Web Development
IT - Programming
Back
Short Course
DevOps Specialist
TOGAF® 9 Combined Level 1 and Level 2 Training
Salesforce Certification - Administrator & App Builder
Cert IV
IT - Networking
IT - Systems Administration Support
Bootcamp
ITIL 4 Managing Professional
Diploma
IT - Advanced Networking
Back
Bootcamp
Lean Six Sigma Expert
Short Course
Advanced Leadership and Management
Introduction to Leadership & Management
Lean Six Sigma Green Belt Certification Course
Certificate in Xero
Certificate in Xero Payroll
Cert IV
Business
Business (Administration)
Business (Leadership)
Business (Operations)
Leadership and Management
Entrepreneurship and New Business
Cert III
Business
Business Administration
Diploma
Business
Business (Leadership)
Business (Operations)
Business (Organisational Development)
Leadership and Management
Back
Cert IV
Human Resource Management
Diploma
Human Resource Management
Back
Short Courses
Social Media Marketing
Social Media Essentials
Personal Branding
Linkedin Marketing
Facebook Marketing
Youtube Markteing
Social Media Strategy
Advanced Pay Per Click (PPC) Certification Training
Search Engine Optimisation (SEO) Certification Training
Cert IV
Marketing & Communications
Diploma
Marketing & Communication
Social Media Marketing
Back
Short Courses
CBAP Certification Course
Lean Six Sigma Green Belt Certification Course
Tableau Certification Training
University Program
Professional Certificate Program in Business Analysis
Professional Certificate Program in Data Analytics
Bootcamp
Business Analyst
Data Analyst
Lean Six Sigma Expert
Back
Short Courses
Introduction to Project Management
Agile Scrum Master (ASM) Certification Training Course
CAPM Certification Training
ITIL 4 Foundation Certification Course
Lean Six Sigma Green Belt Certification Course
Lean Six Sigma Specialist
PMI-RMP Certification Training
PMP Certification Course
Prince 2 Foundations and Practitioner Training
Prince 2 Foundation Certification Training
Cert IV
Certificate IV in Project Management Practice
Bootcamp
Digital Project Manager
ITIL 4 Managing Professional
PMP® Plus
Diploma
Project Management
Back
Cert IV
Work Health and Safety
Diploma
Work Health and Safety
Back
Short Courses
Introduction to Community Services
Alcohol and Other Drugs Skill Set
Short Course in Counselling
Cert III
Community Services
Cert IV
Mental Health
Alcohol and Other Drugs
Diploma
Counselling
Community Services
Community Services (Case management)
Advanced Diploma of Community Sector Management
Back
Back
Cert III
Individual support (Ageing, home and community)
Individual support (Disability )
Back
Statement of Attainment
Bootcamp
Short course
Certificate III
Certificate IV
Diploma
Degree
VIEW ALL COURSES
Close menu
Online training - access your course anytime, anywhere! Call us on
1300 009 924
Student login
Courses
Technology
Information Technology & Operations
Cloud Computing
Cyber Security
Data Science & Engineering
Programming & Web Development
Systems, Networking & Support
Business
Business & Leadership
Human Resources
Marketing & Social Media
Business Analytics
Project Management
Work, Health & Safety
Community & Health
Community Services & Counselling
Ageing & Disability Support
View all courses
Short Courses
Entry to Tech Skill Set
DevOps Specialist
TOGAF® 9 Combined Level 1 and Level 2 Training
Salesforce Certification - Administrator & App Builder
Cert III
Information Technology
IT - Basic Cloud Computing
IT - Cyber Security Awareness
IT - Programming
IT - Web Development
Cert IV
Information technology
IT - Networking
IT - Programming
IT - Systems Administration Support
IT - Web Development
Bootcamp
Automation Test Engineer
Diploma
Information Technology
IT - Advanced Networking
IT - Cloud Engineering
IT - Cyber Security
Degree
Post Graduate Program in DevOps
Short Courses
Google Cloud Architect Certification
AWS Technical Essentials Certification
Microsoft Certified Azure Administrator Associate
Cert III
IT - Basic Cloud Computing
Bootcamp
Cloud Architect
AWS Cloud Architect
Azure Cloud Architect
Diploma
IT - Cloud Engineering
Degree
Post Graduate Program in Cloud Computing
Short Courses
Basic Cyber Security
CEH v12 - Certified Ethical Hacking
CISA Certification Training
CISSP Certification Course
CISM Certification
CompTIA Security+ Certification
Cert III
IT - Cyber Security Awareness
Bootcamp
Cyber Security Specialist
Cyber Security Professional
Diploma
IT - Cyber Security
Short Courses
Data Science with Python
Tableau Certification Training
University Program
Professional Certificate Program in Business Analysis
Professional Certificate Program in Data Analytics
Professional Certificate Program In Data Science
Bootcamp
Big Data Engineer
Data Scientist
Data Analyst
Artificial Intelligence Engineer
Degree
Post Graduate Program in Data Science
Short Courses
React JS Certification
Cert III
IT - Programming
IT - Web Development
Bootcamp
Automation Test Engineer
Full Stack Web Developer - MEAN Stack
UI/UX Design Specialist
Cert IV
IT - Web Development
IT - Programming
Short Course
DevOps Specialist
TOGAF® 9 Combined Level 1 and Level 2 Training
Salesforce Certification - Administrator & App Builder
Cert IV
IT - Networking
IT - Systems Administration Support
Bootcamp
ITIL 4 Managing Professional
Diploma
IT - Advanced Networking
Bootcamp
Lean Six Sigma Expert
Short Course
Advanced Leadership and Management
Introduction to Leadership & Management
Lean Six Sigma Green Belt Certification Course
Certificate in Xero
Certificate in Xero Payroll
Cert IV
Business
Business (Administration)
Business (Leadership)
Business (Operations)
Leadership and Management
Entrepreneurship and New Business
Cert III
Business
Business Administration
Diploma
Business
Business (Leadership)
Business (Operations)
Business (Organisational Development)
Leadership and Management
Cert IV
Human Resource Management
Diploma
Human Resource Management
Short Courses
Social Media Marketing
Social Media Essentials
Personal Branding
Linkedin Marketing
Facebook Marketing
Youtube Markteing
Social Media Strategy
Advanced Pay Per Click (PPC) Certification Training
Search Engine Optimisation (SEO) Certification Training
Cert IV
Marketing & Communications
Diploma
Marketing & Communication
Social Media Marketing
Short Courses
CBAP Certification Course
Lean Six Sigma Green Belt Certification Course
Tableau Certification Training
University Program
Professional Certificate Program in Business Analysis
Professional Certificate Program in Data Analytics
Bootcamp
Business Analyst
Data Analyst
Lean Six Sigma Expert
Short Courses
Introduction to Project Management
Agile Scrum Master (ASM) Certification Training Course
CAPM Certification Training
ITIL 4 Foundation Certification Course
Lean Six Sigma Green Belt Certification Course
Lean Six Sigma Specialist
PMI-RMP Certification Training
PMP Certification Course
Prince 2 Foundations and Practitioner Training
Prince 2 Foundation Certification Training
Cert IV
Certificate IV in Project Management Practice
Bootcamp
Digital Project Manager
ITIL 4 Managing Professional
PMP® Plus
Diploma
Project Management
Cert IV
Work Health and Safety
Diploma
Work Health and Safety
Short Courses
Introduction to Community Services
Alcohol and Other Drugs Skill Set
Short Course in Counselling
Cert III
Community Services
Cert IV
Mental Health
Alcohol and Other Drugs
Diploma
Counselling
Community Services
Community Services (Case management)
Advanced Diploma of Community Sector Management
Cert III
Individual support (Ageing, home and community)
Individual support (Disability )
CareerTalk
SkillsTalk Blog
Career advice
Change jobs
Develop your career
Financial advice
Find a job
Return to work
Work from home
News
Study advice
Study online
Continue your education
Pathways to university
Self Improvement
Government Assistance
All study advice
Jobs by industry
Business Industry
IT Industry
Community Services Industry
Explore Job Roles
View all
Courses by career
Small Business Owner
Human Resource Officer
Business Administrator
Business Leader / Manager
Marketing Manager
Work Health & Safety
Project Manager
Web Developer
Cyber Security
IT Systems Administrator
Disability Support Worker
Counselling
View all
Studying with us
FAQ's
Studying at Upskilled
Upskilled Partner Short Courses
Additional Learning Content
Ways to Pay
How to Enrol
Student Support
Individual Course Questions
View all
More Info
Online Learning
Qualifications
Career Outcomes
All FAQs
Government funding
Australia wide
South Australia
Queensland (HigherLevels)
Queensland (Certificate 3 Guarantee)
ACT
Northern Territory
Why Upskilled
Why Upskilled
Student stories
Meet our trainers
About Upskilled
About Upskilled
Who we work with
Jobs at Upskilled
Meet the team
Corporate
Enquire now
Enquire
Q&A
Student Q&A: Marianne Mentis
Business Faculty Student - Social Media Marketing
Marianne Mentis has extensive experience in the marketing field. Despite running her own business, M Mentis & Co, she realised that she had a skills gap in social media marketing and wanted to earn a qualification in order to run effective social media campaigns for her clients to help increase their revenue, brand exposure and sales.
After identifying the market in social media, she decided to take the plunge and study a qualification in
Social Media Marketing
with Upskilled. In this Q&A, Marianne shares her experience in studying the course and how it has helped her grow as a professional.
What interested you in taking up the Social Media Marketing qualification?
I am a classically trained marketer, who has over twenty-five years experience in marketing, branding, strategy, business development, sales and managing budgets.
I have worked with International FMCGs (Fast-Moving Consumer Goods) as well as boutique companies across all facets of marketing - from strategy development, product and website launches, sales, online marketing and lead generation campaigns, business development, public relations, event management and copywriting.
In 2015, I established a business development/sales support organisation, M Mentis & Co, whereby I provide sales, marketing, business development support to SMEs (Small and Medium-Sized Enterprises), acting as an “outsourced” sales partner.
My clients were requesting I also manage their social media campaigns. I recognised that this was not my core strength but mandatory to provide the sales support required for my clients. Whilst I was self-taught and able to manage basic social media, I was mostly interested in completing formal qualifications and really scale-up my knowledge so I could provide outstanding support to my clients.
Could you tell us about where you work and a brief description of your role?
I work one-on-one with my clients to help them realise their sales potential, nurturing and investing in their potential buyers to close their deals, delivering measurable results of increased sales and revenue.
I work with a broad range of industries including:
Financial Services
Buyer's Agents
Hospitality & Catering
Commercial Cleaning
Online Retailers & Online Services
Vertical Gardens
International Event Speakers
Beauty, anti-ageing & well-being
Food and Beverage Franchising
Online learning and Positive Psychology Educators
Digital and Offset Printers
Since completing the qualification in social media marketing, how has this helped you in your role?
I now manage social media for two of my clients in addition to their sales and business development support. Social media is now incorporated in their overall marketing and business plans and is used to implement tactical and strategic plans, as well as continuing to brand build.
The templates provided in the
Social Media Marketing
qualification are excellent and I use them for all of my clients, albeit whether I am employed to manage their social media or not. The disciplines I have adopted from this course have also enabled me to build my own personal profile, as well as my organisation's.
What skills have you developed since completing the Diploma?
I now genuinely understand the impacts of social media, SEO performance, measuring results, monitoring effectiveness and have seen the success of a planned and strategic social media campaign. I continue to learn every day as the social media landscape and “flavours” change.
How did you balance work with online study?
The juggle of my business, being a mother to three sons and study certainly did have its challenges, but my theory in life is if you are going to do something, give it your best shot. I’m passionate about learning and always want to provide my clients with extraordinary support and exceed their expectations, so I took the same approach to study.
I knew that the investment of this course would deliver huge returns for me – personally and commercially, so that was the motivator. I was also genuinely interested and wanted to talk-the-talk and be a digital native to connect with my three sons.
As a night owl, I would often study and complete assignments throughout the night. Sacrifices were made but definitely worth the end result.
What aspects of the course did you enjoy and why?
I loved using each of my clients’ organisations for assignments and getting terrific professional feedback from the mentors for the strategy I was implementing on the channels selected. Implementation of the strategy was at times nerve-wracking because you are “going live” with someone else’s brand, but if you don’t take a risk, you don’t get results.
I found campaign analysis challenging at first, but I persisted and now it’s what really excites me because it's so measureable. With all the analytical information available to us, it was so easy to see how to change one’s tact, who is buying, the demographics and really segment the message to the target market.
All of my clients were delighted to have such a highly detailed social media plan designed specifically for them at no charge as part of my studies. If this was completed by a professional, they would have spent thousands of dollars. I have since continued to use the templates and strategies for my clients in real-life situations.
Social Media Marketing is a relatively new industry. Why do you think there is a big demand for companies now to hire professionals who are skilled in social media marketing?
Anyone can do social media, but not anyone can do it really well and can understand the analytics and write a plan and execute it to really make a difference.
It’s an industry that attracts many “snake oil salespersons” and as the landscape changes so frequently, a formally-qualified
social media strategist
will be able to understand why google changes algorithms, what works, testing, consumer behavior, able to segment the market by individual sectors, the difference between brand-building, sales, customer loyalty, writing for SEO, back end of websites, etc.
Do you have any further advice for those interested in the course and/or a career in social media marketing you’d like to share?
It's a terrific course and if you really want to understand social media and excel in it, complete all the online learning and do extra. Google is your best friend! There are so many resources and podcasts out there to really consolidate your learning and deliver a new bit of “gold” everyday.
Want to be a social media superstar like Marianne?
Upskilled offers a
range of social media marketing courses
suitable for either seasoned professionals or those starting to work in the industry. Depending on what qualifications you're after, the diploma can help you prepare for job roles such as
Social Media Manager
or
Social Media Strategist
. The short course can help you learn the basic fundamentals of social media marketing and can be completed in eight weeks.
Both courses can be completed online and are self-paced, meaning you have the flexibility to study anywhere at any time. Kickstart your social media career and
begin your marketing course search
here.
View all Q&A
Upskill for the career you love.
Talk to an Education Consultant about which course is best suited for you
Get in touch
1300 009 924
Enquire now
Start your next course with Upskilled. Enter your details in the form below.
Upskilled Course
Student Support
What best describes you:
*
What best describes you?
I'm starting my career
I'm looking to change careers
I'm returning to work
I'm looking for a promotion
I want to expand my skillset
I'm none of the above
First Name:
*
Last Name:
*
Email:
*
Phone:
*
Comments:
Contact Name:
*
Email:
*
Phone:
*
Description:
*By providing your information, you agree to our
Privacy Policy
and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.
×
Processing