How do I start a career in marketing?
So, you've thought about marketing as a career but want to know how to secure a role in the industry? The best place to start is to consider studying a relevant qualification and that's where Upskilled comes in.
If you're looking for a flexible way of learning that can give you the opportunity to balance your ongoing work and personal commitments, Upskilled offers courses in marketing that can equip you with the skills and knowledge needed to pursue a career in the industry.
We offer courses in both social media marketing and marketing and communications, which can prepare you for many different career outcomes.
What are the benefits of taking social media courses online?
An online social media course will not only provide in-depth, comprehensive training in popular online social platforms (helping you better reach, engage, and convert audiences for business) - but its internet-based delivery will also grant you the freedom of studying at a time, place, and pace that best suits your specific schedule. This can be incredibly beneficial for those currently juggling work, family, or other personal commitments; yet still wish to build their skills in social media marketing.
Though providing and all-digital learning experience, online social media courses also provide various means of communication (i.e. forums, Facebook groups, instant messaging) with your trainers and peers, ensuring you're never alone in your studies. These programs also provide valuable, up-to-date, detailed learning content that may even result in industry-recognised or nationally-recognised qualifications.
How are online courses taught?
Online courses at Upskilled will assign you with a trainer to help guide and assist you throughout your studies. These trainers are experts or veterans of their respective fields and chosen for each course through a rigorous selection process. Trainers will keep in regular contact with you through email, ensuring you've got everything you need to achieve your study goals.
Once enrolled, you will also be given access to MyUpskilled, an e-Learning platform that offers you 24/7 access to all the study content and materials you need. This platform also provides additional resources such as discussion boards, webinars, and unlimited access to Lynda.com's video training library.
What skills are needed to be eligible for social media courses online?
The bare minimum requirements for enrollment in Upskilled's social media courses is to have successfully completed year 10 or above school level (or an equivalent qualification). A brief LLN (language, literacy, and numeracy) assessment may also be applicable.
This aside, individuals of any skill level or industry are eligible for our online social media courses.
What can I learn from taking a social media course?
The skills you gain from taking a social media course may depend on the specific focus of the program. In general, a social media course will likely grant you the following skills:
- An understanding of popular platforms (i.e. Facebook, Instagram, YouTube), their specific audiences, and their key features
- The ability to create engaging, targeted online content
- The ability to craft strategic marketing campaigns across varying platforms, and within different business contexts
- The ability to optimise and leverage paid advertising tools
- The ability to pinpoint new marketing opportunities by analysing audience data and campaign performance
- The creativity to establish and promote your unique personal/business brand
Do I need to a social media course to work as an online marketer?
With much of online marketing now reliant on social media, a social media course can greatly benefit your career in the field. Social media users no make up about 89% of the Australian population, making them a highly valuable demographic for any business to tap into.
These courses will deepen your understanding of online audience engagement, content marketing, and fostering a unique, influential brand image; all skills required of any digital marketer today. At the same time, having the expertise to optimise popular social platforms such as Facebook, Instagram, and YouTube is bound to further your credibility as an online marketing professional.
What other jobs does a social media course apply to?
On top of digital/online marketers, a social media course can also apply to the following career paths:
- Social media influencer
- Business owner
- Content marketer
- Content strategist
- Social media consultant
Who will benefit most from a social media course?
While having social media skills can be transferrable across multiple careers (particularly as grow ever-more reliant on online communications), those who currently specialise in online or social media marketing will benefit most from what social media courses have to offer. These programs will expand your knowledge of the many tools, features, and advertising benefits held by popular social platforms, helping you leverage them further for business growth.
Business owners or entrepreneurs will also find such training valuable, as the ability to market your ideas online can help you grow your audience while reaching new ones.