Marketing is a popular field - fast-moving and always changing. With the reliance of technology and Artificial Intelligence (AI), people in the industry have to keep a digital pulse and be adaptable to the changes when reaching new audiences in the promotion and advertising space.
If you identify as someone highly creative with analytical skills, marketing has plenty of opportunities in areas to suit your skillset, knowledge and interests. From Search Engine Optimisation (SEO) to social media marketing, this is a dynamic industry that offers opportunities for those that are naturally curious and not afraid of a challenge.
There are plenty of areas you can explore in marketing, including:
- Social Media Marketing
- Digital Marketing
- Search Engine Marketing
- Video Marketing
- Market Research
- Public Relations
Marketing is a very versatile career pathway so you can generally work in any industry as most organisations and businesses require marketing to build awareness of their brand and products/services they offer.