How do I start a career in marketing?
So, you've thought about marketing as a career but want to know how to secure a role in the industry? The best place to start is to consider studying a relevant qualification and that's where Upskilled comes in.
If you're looking for a flexible way of learning that can give you the opportunity to balance your ongoing work and personal commitments, Upskilled offers courses in marketing that can equip you with the skills and knowledge needed to pursue a career in the industry.
We offer courses in both social media marketing and marketing and communications, which can prepare you for many different career outcomes.
What are the benefits of taking social media courses online?
An online social media course will not only provide in-depth, comprehensive training in popular online social platforms (helping you better reach, engage, and convert audiences for business) - but its internet-based delivery will also grant you the freedom of studying at a time, place, and pace that best suits your specific schedule. This can be incredibly beneficial for those currently juggling work, family, or other personal commitments; yet still wish to build their skills in social media marketing.
Though providing and all-digital learning experience, online social media courses also provide various means of communication (i.e. forums, Facebook groups, instant messaging) with your trainers and peers, ensuring you're never alone in your studies. These programs also provide valuable, up-to-date, detailed learning content that may even result in industry-recognised or nationally-recognised qualifications.
How are online courses taught?
Online courses at Upskilled will assign you with a trainer to help guide and assist you throughout your studies. These trainers are experts or veterans of their respective fields and chosen for each course through a rigorous selection process. Trainers will keep in regular contact with you through email, ensuring you've got everything you need to achieve your study goals.
Once enrolled, you will also be given access to MyUpskilled, an e-Learning platform that offers you 24/7 access to all the study content and materials you need. This platform also provides additional resources such as discussion boards, webinars, and unlimited access to Lynda.com's video training library.
What skills are needed to be eligible for social media courses online?
The bare minimum requirements for enrollment in Upskilled's social media courses is to have successfully completed year 10 or above school level (or an equivalent qualification). A brief LLN (language, literacy, and numeracy) assessment may also be applicable.
This aside, individuals of any skill level or industry are eligible for our online social media courses.
What can I learn from taking a social media course?
The skills you gain from taking a social media course may depend on the specific focus of the program. In general, a social media course will likely grant you the following skills:
- An understanding of popular platforms (i.e. Facebook, Instagram, YouTube), their specific audiences, and their key features
- The ability to create engaging, targeted online content
- The ability to craft strategic marketing campaigns across varying platforms, and within different business contexts
- The ability to optimise and leverage paid advertising tools
- The ability to pinpoint new marketing opportunities by analysing audience data and campaign performance
- The creativity to establish and promote your unique personal/business brand
Do I need to a social media course to work as an online marketer?
With much of online marketing now reliant on social media, a social media course can greatly benefit your career in the field. Social media users no make up about 89% of the Australian population, making them a highly valuable demographic for any business to tap into.
These courses will deepen your understanding of online audience engagement, content marketing, and fostering a unique, influential brand image; all skills required of any digital marketer today. At the same time, having the expertise to optimise popular social platforms such as Facebook, Instagram, and YouTube is bound to further your credibility as an online marketing professional.
What other jobs does a social media course apply to?
On top of digital/online marketers, a social media course can also apply to the following career paths:
- Entrepreneur
- Social media influencer
- Business owner
- Content marketer
- Content strategist
- Copywriter
- Social media consultant
Who will benefit most from a social media course?
While having social media skills can be transferrable across multiple careers (particularly as grow ever-more reliant on online communications), those who currently specialise in online or social media marketing will benefit most from what social media courses have to offer. These programs will expand your knowledge of the many tools, features, and advertising benefits held by popular social platforms, helping you leverage them further for business growth.
Business owners or entrepreneurs will also find such training valuable, as the ability to market your ideas online can help you grow your audience while reaching new ones.
Short Courses
Advanced Pay Per Click (PPC) Certification Training
3-5 mth
SL-ASM
Short Courses
Agile Scrum Master Certification
3-5 mth
SL-AWSTE
Short Courses
AWS Technical Essentials Certification
12 mths
SMC-PB
Short Courses
Brand Management Courses
3-5 mth
SL-CAPM
Short Courses
CAPM Certification Training
5-7 mths
SL-CBAP
Short Courses
CBAP Certification
3-5 mth
SL-CISA
Short Courses
CISA Certification Training
3-5 mth
SL-CISM
Short Courses
CISM Certification Training
3-5 mth
Short Courses
CompTIA Security+ Certification Training
3-5 mth
SL-DSP
Short Courses
Data Science with Python
1-3 mths
SMC-FBM
Short Courses
Facebook Ads Course
3-5 mth
SL-GCPA
Short Courses
Google Cloud Platform Architect Certification Training
5-7 mths
SL-ITIL4
Short Courses
ITIL 4 Foundation Certification
3-5 mth
SL-LSSGB
Short Courses
Lean Six Sigma Certification
3-5 mth
SL-PMI-RMP
Short Courses
PMI-RMP Certification Training
5-7 mths
SL-PMP
Short Courses
PMP Certification
3-5 mth
SL-PRINCE2CC
Short Courses
Prince 2 Foundations and Practitioner Training
3-5 mth
SL-REACTJS
Short Courses
React JS Certification
5-7 mths
SL-SFCAAB
Short Courses
Salesforce Certification - Administrator & App Builder
5-7 mths
SMC-SMS
Short Courses
Short Course in Social Media Strategy
1-3 mths
SMC-YTM
Short Courses
Short Course in YouTube Marketing
3-5 mth
SMC-Essentials
Short Courses
Social Media Essentials Short Course
SL-TAB
Short Courses
Tableau Certification Training
3-5 mth
SL-TOGAF
Short Courses
TOGAF® 9 Combined Level 1 and Level 2 Training
3-5 mth
SL-AIE
Online Bootcamp Programs
Artificial Intelligence Courses
5-7 mths
SL-ATE
Online Bootcamp Programs
Automation Test Engineer
12 mths
SL-AWSCA
Online Bootcamp Programs
AWS Solution Architect Certification
12 mths
SL-AZCA
Online Bootcamp Programs
Azure Cloud Architect
3-5 mth
SL-BDE
Online Bootcamp Programs
Big Data Engineer
12 mths
SL-BA
Online Bootcamp Programs
Business Analyst Bootcamp
5-7 mths
SL-CA
Online Bootcamp Programs
Cloud Architect
12 mths
SL-CSP
Online Bootcamp Programs
Cyber Security Professional
3-5 mth
SL-CSS
Online Bootcamp Programs
Cyber Security Specialist
5-7 mths
SL-DA
Online Bootcamp Programs
Data Analyst Course
5-7 mths
SL-DS
Online Bootcamp Programs
Data Science Course
5-7 mths
SL-DEVOPS
Online Bootcamp Programs
DevOps Specialist
12 mths
SL-DPM
Online Bootcamp Programs
Digital Project Manager
12 mths
SL-FSWDMS
Online Bootcamp Programs
Full Stack Web Developer - MEAN Stack
12 mths
SL-ITIL4
Online Bootcamp Programs
ITIL 4 Managing Professional
12 mths
SL-LSSS
Online Bootcamp Programs
Lean Six Sigma Specialist
3-5 mth
SL-PMPPLUS
Online Bootcamp Programs
PMP Plus Professional
3-5 mth
SL-UIUX
Online Bootcamp Programs
UX Design
5-7 mths
BSB30120
Certificate III
Certificate III in Business
12-18 mths
BSB30120
Certificate III
Certificate III in Business Administration - BSB30120
12-18 mths
ICT30120
Certificate III
Certificate III in Information Technology
12-18 mths
ICT30120
Certificate III
Certificate III in Information Technology - Focus on Basic Cloud Computing
12-18 mths
ICT30120
Certificate III
Certificate III in Information Technology - Focus on Basic Cyber Security Awareness
12-18 mths
ICT30120
Certificate III
Certificate III in Information Technology - Focus on Programming
12-18 mths
ICT30120
Certificate III
Certificate III in Information Technology - Focus on Web Development
12-18 mths
BSB40120
Certificate IV
Certificate IV in Business
12-18 mths
BSB40120
Certificate IV
Certificate IV in Business (Administration)
12-18 mths
BSB40120
Certificate IV
Certificate IV in Business (Leadership)
12-18 mths
BSB40120
Certificate IV
Certificate IV in Business (Operations)
BSB40320
Certificate IV
Certificate IV in Entrepreneurship and New Business
12-18 mths
BSB40420
Certificate IV
Certificate IV in Human Resource Management
12-18 mths
ICT40120
Certificate IV
Certificate IV in Information Technology
12-18 mths
ICT40120
Certificate IV
Certificate IV in Information Technology (Networking)
12-18 mths
ICT40120
Certificate IV
Certificate IV in Information Technology (Programming)
12-18 mths
ICT40120
Certificate IV
Certificate IV in Information Technology (Systems Administration Support)
12-18 mths
ICT40120
Certificate IV
Certificate IV in Information Technology (Web Development)
12-18 mths
BSB40520
Certificate IV
Certificate IV in Leadership and Management
12-18 mths
BSB40820
Certificate IV
Certificate IV in Marketing and Communication
12-18 mths
BSB40920
Certificate IV
Certificate IV in Project Management Practice
12-18 mths
BSB41419
Certificate IV
Certificate IV in Work Health and Safety
12-18 mths
BSB50120
Diploma
Diploma of Business
12-18 mths
BSB50120
Diploma
Diploma of Business (Leadership)
12-18 mths
BSB50120
Diploma
Diploma of Business (Operations)
12-18 mths
BSB50120
Diploma
Diploma of Business (Organisational Development)
12-18 mths
BSB50320
Diploma
Diploma of Human Resource Management
12-18 mths
ICT50220
Diploma
Diploma of Information Technology
18 mths or more
ICT50220
Diploma
Diploma of Information Technology (Advanced Networking)
18 mths or more
ICT50220
Diploma
Diploma of Information Technology (Cloud Engineering)
18 mths or more
ICT50220
Diploma
Diploma of Information Technology (Cyber Security)
18 mths or more
BSB50420
Diploma
Diploma of Leadership and Management
12-18 mths
BSB50620
Diploma
Diploma of Marketing and Communication
12-18 mths
BSB50820
Diploma
Diploma of Project Management
12-18 mths
10904NAT
Diploma
Diploma of Social Media Marketing
12-18 mths
BSB51319
Diploma
Diploma of Work Health and Safety
SL-PGCC
Bachelor
Post Graduate Program in Cloud Computing
12 mths
SL-PGBA
Bachelor
Professional Certificate Program in Business Analysis
5-7 mths
SL-PGDA
Bachelor
Professional Certificate Program in Data Analytics
5-7 mths
SL-PGDS
Bachelor
Professional Certificate Program In Data Science
5-7 mths
ICTSS00109
Statement of Attainment
Entry to Tech Skill Set
5-7 mths
SA-000313
Statement of Attainment
Short Course in Advanced Leadership and Management
3-5 mth
Statement of Attainment
Short Course in Basic Cyber Security Awareness
SA-000317
Statement of Attainment
Short Course in Social Media Marketing
3-5 mth
SA-000315
Statement of Attainment
Short course: Introduction to Leadership & Management
3-5 mth
BSBPMG420
Statement of Attainment
Short Course: Introduction to Project Management
3-5 mth