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BSB52415
Diploma of

Marketing and Communication

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Start date
Enrol anytime
Duration
12 months
Mode
100% online
Study from home
Units
12 units

Summary

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Learn to achieve business goals by evaluating and catering to the consumer behaviour of your target market. Our BSB52415 - Diploma of Marketing and Communication equips individuals with the skillset they require in developing marketing strategies, conducting market research, and communicating with a prospective market in the digital world to successfully accomplish business objectives.
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My Upskilled trainers were great, and I really found that the contents of the course were very interesting and useful.
Student Q&A: Tomomi Iwasaki
, BSB42415 - Certificate IV in Marketing and Communication
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Detail

This qualification is best suited to marketing professionals who have already had prior experience in their field and are looking to sharpen their professional competitive edge. Students will learn to plan and direct marketing activities, identify and evaluate market trends, develop social media strategies, and more. Once qualified, individuals can seek opportunities in managerial roles within the marketing or public relations field.
Course structure

The standard course is conducted over a 12 month period; within a self-paced online learning environment. 

Upskilled will gather information about your previous experience and skills, weekly study commitment and online learning experience to provide you with an projected duration for your course based on your individual circumstance. 

Upskilled uses MyUpskilled to manage the delivery and assessment of your course. This means you can learn at your own pace.

Entry requirements

Entry to this qualification is limited to those individuals who:
have completed all core units in BSB42415 - Certificate IV in Marketing and Communication.

The participants for the BSB52415 - Diploma of Marketing and Communication may be employees already working in a managerial or supervisory role or may have attained a Certificate IV in Marketing or in an allied field.

As a guide, entrants to this program may:

  • have 1-2 years of experience in business or marketing roles
  • hold a certificate IV in a similar discipline
  • ​complete an interview process with a designated Upskilled representative to ascertain suitability to the program and to review your current skills and experience, as this may allow you to move through the course more quickly

This qualification reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Job Roles
  • marketing manager
  • marketing team leader
  • product manager
  • public relations manager.
To ensure participants are able to seamlessly access our online learning platform and video content, they will require access to a modern computer with high-speed internet. Participants will also need to possess basic computing skills, and may be required to complete a Language Literacy and Numeracy skills assessment before enrolment can be confirmed.
Inclusions
Upskilled courses include specialised learning materials, and access to:
  • Upskilled’s fully customised online learning platform, MyUpskilled
  • Student Support services
  • your trainer via the trainer/student messaging system
  • webinars; both live and recorded sessions
  • video content access via:
Recognition of Prior Learning / Credit Transfer
Work experience or formal qualifications you have may count towards your course. If you have previously undertaken study at a recognised institution or have some relevant work experience, you might gain credit towards specific units in a course; shortening the time you have to study. You can send your application for Credit Transfer or RPL during the enrolment process.
Assessment
Upskilled takes evidence gathered from a variety of sources to deem a student as competent. Assessment processes might include some or all of the following:
  • Recognition of Prior Learning and/or credit transfer
  • summative and formative assignments
  • written reports and/or portfolio assessments
  • scenarios and/or case studies
  • projects
  • written/oral questions
  • regular training and assessment contact will be maintained by Upskilled in conjunction with the participant and their employer (where applicable). Critical dates during the program will be identified for participants to ensure compliance to assessment due dates, and attendance at monthly webinars as required.

Outcomes

This qualification could give you several career and/or further study outcomes. After completing this course, you could explore some of the following outcomes.

Career outcomes
University pathways
This course might include a pathway to university, which are subject to change. Please speak to one of our Education Consultants for more information.

Subjects

This qualification consists of the below units of competency. All competencies must be successfully completed to attain the qualification.
BSBMKG507
Interpret market trends and developments

This unit describes the performance outcomes, skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan.

BSBMKG523
Design and develop an integrated marketing communication plan

This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences. It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.

BSBPMG522
Undertake project work

This unit describes the performance outcomes, skills and knowledge required to undertake a straightforward project or a section of a larger project. This unit addresses the management of projects, including developing a project plan, administering and monitoring the project, finalising the project, and reviewing the project to identify lessons learned for application to future projects.

BSBMKG537
Develop a social media engagement plan

This unit describes the skills and knowledge required to effectively plan engagement with a preferred target audience on social media. It applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation. It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for developing social media plans and facilitating social engagement.

BSBMKG501
Identify and evaluate marketing opportunities

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. It applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.

BSBMKG502
Establish and adjust the marketing mix

This unit applies to individuals in marketing management roles responsible for developing the marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities have been identified. The skills and knowledge required to evaluate and identify new market opportunities are covered in BSBMKG501B Identify and evaluate marketing opportunities.

BSBMKG506
Plan market research

This unit describes the performance outcomes, skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.

BSBMKG508
Plan direct marketing activities

This unit describes the performance outcomes, skills and knowledge required to plan direct marketing activities that match organisational objectives.

BSBMKG509
Implement and monitor direct marketing activities

is unit describes the performance outcomes, skills and knowledge required to implement, monitor and evaluate the effectiveness of direct marketing activities in accordance with an organisation's marketing plan.

BSBMKG510
Plan e-marketing communications

his unit describes the performance outcomes, skills and knowledge required to research, prepare and evaluate an organisational e-marketing plan that integrates electronic communications and website marketing in support of marketing objectives.

BSBMKG514
Implement and monitor marketing activities

This unit describes the skills and knowledge required to apply and observe marketing plan objectives and action necessary improvements. It applies to individuals who possess a sound theoretical knowledge base in advertising management, and demonstrate a range of managerial skills. In this role, they usually lead and coordinate a marketing team, implement a marketing plan, monitor performance of marketing strategies and evaluate their effectiveness. They also involve team members in identifying improvements for marketing strategies and formulating recommendations for future marketing activities.

BSBADV507
Develop a media plan

This unit describes the skills and knowledge required to develop a media plan within a given budget, by defining requirements, selecting media vehicles and determining a schedule. It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation. It may also apply to someone working within a direct marketing role, who is responsible for planning media requirements for direct marketing campaigns or offers.

Government funding

At both a state and federal level, government commitment to upskilling the Australian workforce has resulted in a comprehensive framework of funding schemes and incentive opportunities. As a result, many Upskilled participants are provided incentives by the Government to undertake training and/or find that their courses are heavily subsidised.
Government funding options for:
Diploma of Marketing and Communication

Major schemes include:

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