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BSB52415
Diploma of

Marketing and Communication

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Summary

Learn to achieve business goals by evaluating and catering to the consumer behaviour of your target market. Our BSB52415 - Diploma of Marketing and Communication equips individuals with the skillset they require in developing marketing strategies, conducting market research, and communicating with a prospective market in the digital world to successfully accomplish business objectives.

Why choose Upskilled?

Dedicated student
support
Achieve your goals with the help of our friendly student support team and dedicated trainers.
Flexible payments
options
Choose from one of our multiple payment plans designed to suit your needs.
24/7 access to
online courses
Our online courses mean you can study anytime, anywhere. Adjust your study schedule to a time that suits you best.
LinkedIn Learning
Nationally recognised
qualifications
This is a Nationally Recognised and VET Accredited course that sits within the Australian Qualifications Framework (AQF).
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Unlimited access
to LinkedIn Learning
Enjoy unlimited access to over 16,000 online resources on LinkedIn Learning, taught by real-world industry experts in creative, technology, and business skills.
Upskilled listens
to you
We care about your education journey and what it means to your future. That's why we think we have the best educational consultants in the industry. We listen because we care about your goals.

Detail

Duration
12 months
Units
12 units
This qualification is best suited to marketing professionals who have already had prior experience in their field and are looking to sharpen their professional competitive edge. Students will learn to plan and direct marketing activities, identify and evaluate market trends, develop social media strategies, and more. Once qualified, individuals can seek opportunities in managerial roles within the marketing or public relations field.
Course structure

The standard course is conducted over a 12 month period; within a self-paced online learning environment. 

Upskilled will gather information about your previous experience and skills, weekly study commitment and online learning experience to provide you with an projected duration for your course based on your individual circumstance. 

Upskilled uses MyUpskilled to manage the delivery and assessment of your course. This means you can learn at your own pace.

Inclusions
Upskilled courses include specialised learning materials, and access to:
  • Upskilled’s fully customised online learning platform, MyUpskilled
  • Student Support services
  • your trainer via the trainer/student messaging system
  • webinars; both live and recorded sessions
  • video content access via:
Recognition of Prior Learning / Credit Transfer
Work experience or formal qualifications you have may count towards your course. If you have previously undertaken study at a recognised institution or have some relevant work experience, you might gain credit towards specific units in a course; shortening the time you have to study. You can send your application for Credit Transfer or RPL during the enrolment process.
Assessment
Upskilled takes evidence gathered from a variety of sources to deem a student as competent. Assessment processes might include some or all of the following:
  • Recognition of Prior Learning and/or credit transfer
  • summative and formative assignments
  • written reports and/or portfolio assessments
  • scenarios and/or case studies
  • projects
  • written/oral questions
  • regular training and assessment contact will be maintained by Upskilled in conjunction with the participant and their employer (where applicable). Critical dates during the program will be identified for participants to ensure compliance to assessment due dates, and attendance at monthly webinars as required.

Subjects

This qualification consists of the below units of competency. All competencies must be successfully completed to attain the qualification.
BSBMKG507
Interpret market trends and developments

This unit describes the performance outcomes, skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan.

BSBMKG523
Design and develop an integrated marketing communication plan

This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences. It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.

BSBPMG522
Undertake project work

This unit describes the performance outcomes, skills and knowledge required to undertake a straightforward project or a section of a larger project. This unit addresses the management of projects, including developing a project plan, administering and monitoring the project, finalising the project, and reviewing the project to identify lessons learned for application to future projects.

BSBMKG537
Develop a social media engagement plan

This unit describes the skills and knowledge required to effectively plan engagement with a preferred target audience on social media. It applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation. It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for developing social media plans and facilitating social engagement.

BSBMKG501
Identify and evaluate marketing opportunities

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. It applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.

BSBMKG502
Establish and adjust the marketing mix

This unit applies to individuals in marketing management roles responsible for developing the marketing and promotional mix within an organisation. They may also adjust the marketing mix when new marketing opportunities have been identified. The skills and knowledge required to evaluate and identify new market opportunities are covered in BSBMKG501B Identify and evaluate marketing opportunities.

BSBMKG506
Plan market research

This unit describes the performance outcomes, skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.

BSBMKG508
Plan direct marketing activities

This unit describes the performance outcomes, skills and knowledge required to plan direct marketing activities that match organisational objectives.

BSBMKG509
Implement and monitor direct marketing activities

is unit describes the performance outcomes, skills and knowledge required to implement, monitor and evaluate the effectiveness of direct marketing activities in accordance with an organisation's marketing plan.

BSBMKG510
Plan e-marketing communications

his unit describes the performance outcomes, skills and knowledge required to research, prepare and evaluate an organisational e-marketing plan that integrates electronic communications and website marketing in support of marketing objectives.

BSBMKG514
Implement and monitor marketing activities

This unit describes the skills and knowledge required to apply and observe marketing plan objectives and action necessary improvements. It applies to individuals who possess a sound theoretical knowledge base in advertising management, and demonstrate a range of managerial skills. In this role, they usually lead and coordinate a marketing team, implement a marketing plan, monitor performance of marketing strategies and evaluate their effectiveness. They also involve team members in identifying improvements for marketing strategies and formulating recommendations for future marketing activities.

BSBADV507
Develop a media plan

This unit describes the skills and knowledge required to develop a media plan within a given budget, by defining requirements, selecting media vehicles and determining a schedule. It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation. It may also apply to someone working within a direct marketing role, who is responsible for planning media requirements for direct marketing campaigns or offers.

Outcomes

This qualification could give you several career and/or further study outcomes. After completing this course, you could explore some of the following outcomes.

Career outcomes
University pathways
This course might include a pathway to university, which are subject to change. Please speak to one of our Education Consultants for more information.

Entry requirements

Start date
Enrol anytime

As a guide, entrants to this program may:

  • have completed year 12, or
  • a qualification at Certificate IV level or higher, or
  • 4 years of relevant industry experience in a role that requires the use of written documentation and communication.

You will also need to be at least 18 years at the time of applying for admission.

The participants for the BSB52415 - Diploma of Marketing and Communication may be employees already working in a managerial or supervisory role or may have attained a Certificate IV in Marketing or in an allied field.

This qualification reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Job Roles
  • marketing manager
  • marketing team leader
  • product manager
  • public relations manager.

To ensure participants are able to seamlessly access our online learning platform and video content, they will require access to a modern computer with high-speed internet. Participants will also need to possess basic computing skills, and may be required to complete a Language Literacy and Numeracy skills assessment before enrolment can be confirmed.


 

Resource requirements

You will need access to a computer and the internet and have basic computing operational skills. Minimum specifications for your computer are:

All users:

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • CD-ROM or DVD drive
  • Chrome or Firefox browsers
  • Adobe Reader XI or equivalent
  • Adobe Flash Player 10 or higher
  • Access to printer and associated software
  • Access to scanner and associated software
  • Digital imaging software
  • File compression software

Windows users:

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Mac OS users:

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)
 
Software required

A digital video recording device and/or a digital camera and associated software to save and upload videos and audio files.

Software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc.

Language requirements

This course involves reading and undertaking a range of written assessments, practical assessments as well as engaging in online forums and discussions. Furthermore, the delivery mode relies on the extensive use of written & verbal communication. As such, entry to the course requires the successful completion of English to Year 12 level

completed English at Year 12 level, you can demonstrate equivalency through one of the following: A qualification at Certificate IV level or higher in an associated ICT filed OR 4 years of relevant industry experience in a role that requires the use of written documentation and communication.

Other requirements

Learner is required to undertake audio/video recordings for all UoC's.

The other requirement for this course is - To successfully meet the assessment requirements and demonstrate communication skills, you will need to work with one or two other people to participate in video or audio role-plays. It is your responsibility to find your own suitable role play participants.

Flexible payment options

Upskilled offers flexible payment options for students. Enquire now for more information on payment methods.

  • Pay upfront & save

    $4,420

    RRP $5,200

    When you pay upfront,
    you receive a 15% discount
    on your course fees.

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  • Spread the cost

    $50

    Weekly*

    Ask about our flexible 
    24 month interest-free
    payment plan.

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  • Explore subsides

    This course may be eligible for Government funding.

    Complete our online government funding eligibility form to find out if you qualify.

    Check your eligibility

Government funding

At both a state and federal level, government commitment to upskilling the Australian workforce has resulted in a comprehensive framework of funding schemes and incentive opportunities. As a result, many Upskilled participants are provided incentives by the Government to undertake training and/or find that their courses are heavily subsidised.

Government funding options for:
Diploma of Marketing and Communication

Major schemes include:

Check your eligibility

An Upskilled education consultant will contact you within 48 hours

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