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BSB50620
Diploma of

Marketing and Communication

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Study mode online
Enrol anytime
Nationally recognised
Duration 12 months
Upfront 15% off $4,420 (RRP $5,200)
12 units of competency
Flexible payments available
Government funding available

Summary

Interested in making your mark in the marketing and communication field? If you're an aspiring Marketing Manager or someone that wants to advance their career in marketing, the BSB50620 - Diploma of Marketing and Communication is a qualification that can give you the training needed to pursue the career pathways of Marketing Manager or Public Relations Manager.

If you're already working full-time in a marketing team and want to take your career to the next level, this course can provide you with the training needed to create marketing and advertising opportunities that can produce successful outcomes.

Why choose Upskilled?

Dedicated student support
Achieve your goals with the help of our friendly student support team and dedicated trainers.
Flexible payments options
Choose from one of our multiple payment plans designed to suit your needs.
24/7 access to online courses
Our online courses mean you can study anytime, anywhere. Adjust your study schedule to a time that suits you best.
Nationally Recognised Training
This is a Nationally Recognised Training and VET Accredited course that sits within the Australian Qualifications Framework (AQF).
Unlimited access to LinkedIn Learning
Enjoy unlimited access to over 16,000 online resources on LinkedIn Learning, taught by real-world industry experts in creative, technology, and business skills.
Upskilled listens to you
We care about your education journey and what it means to your future. That's why we think we have the best educational consultants in the industry. We listen because we care about your goals.
*The reviews on this page are not specific to this course.

Detail

Duration
12 months
Units
12 units of competency
This qualification will suit you if you're interested in moving up the ranks and have the desire to pursue management-level positions. The training you'll receive from the course will give you the opportunity to gain important skills as a manager like project management and planning detailed marketing campaigns.

Studying this course can also boost your understanding in planning and interpreting market research and identifying opportunities where you can increase sales opportunities through marketing and advertising activities.
Course structure

This qualification comprises units that will teach you a variety of skills needed to be a successful manager in marketing or similar.

Whether you want to advance your skillset or have a strong interest in the project management side of marketing, this course can train you in planning effective marketing campaigns.

From this course, you'll learn to:

  • Establish and monitor the marketing mix
  • Undertake project work
  • Manage business risk
  • Identify and evaluate marketing opportunities

Other personal skills you may learn along the way include:

  • Strong communication skills
  • Creativity
  • Leading a team
  • Developing rapport with clients and customers

Work in a simulated workplace

By studying with Upskilled, you'll get the opportunity to undertake tasks and/or assessments that are related to a workplace environment.

With online learning, we want you to develop some "work-ready" skills that complement well with the theory components of your course.

A simulated workplace allows you to undertake practical assessments that help you put your skills into practice. The simulated workplace can be accessed through our customised learning platform, MyUpskilled.

Inclusions

By choosing Upskilled, you will gain access to supplementary resources that can help with your studies. These inclusions aim to enhance your online learning experience, making it interactive and engaging. These include:

  • Access to Upskilled's customised learning platform, MyUpskilled
  • Student Support Team
  • Specialist trainers
  • Online tutorials
  • video content access via:
Show Off Your Achievements with Upskilled Digital Credentials!
Students who successfully complete their qualification receive a digital badge from Upskilled to display on LinkedIn and other social media platforms, your resume and more. Our sharable badges are portable, verifiable credentials that validate your knowledge, skills and experience in the area of your studies.

Since you worked hard to earn it - why not show everyone your accomplishments?
Recognition of Prior Learning / Credit Transfer
You may be eligible for Recognition of Prior Learning (RPL) or Credit Transfer (CT) provided that you have supporting evidence of any prior education and work experience. This can either reduce your study load or shorten the duration of your course. Prior to enrolment, please speak with your Education Consultant for further details.

After enrolment, you can download the application from MyUpskilled, or on request from Student Support. A trainer will be assigned to assess your eligibility for RPL and/or CT.
Assessment
This course will have you undertake summative and formative assessments, write reports and/or create a portfolio, and participate in role-playing scenarios. You'll also be working on a variety of projects that require your own research as well as answering various written/oral questions that apply the theory you learn into practice.

Subjects

To satisfy the requirements of this qualification, you'll need to complete the following units of competency.
BSBPMG430
Undertake project work

This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects. The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.

BSBMKG541
Identify and Evaluate marketing opportunities

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.

BSBMKG542
Establish and monitor the marketing mix

This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix. The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.

BSBMKG552
Design and develop marketing communication plans

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans. The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.

BSBMKG555
Write persuasive copy

This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy. The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.

BSBCMM511
Communicate with influence

This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders. The unit applies to individuals who are managers and leaders required to identify, analyse, synthesise and act on information from a range of sources, and who deal with unpredictable problems as part of their job role. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams.

BSBPEF502
Develop and use emotional intelligence

This unit describes the skills and knowledge required to develop and use emotional intelligence to increase self-awareness, self-management, social awareness and relationship management in the workplace. The unit applies to individuals who are required to identify, analyse, synthesise and act on information from a range of sources and who deal with unpredictable problems as part of their job role. These individuals may be responsible for leading a team or work area.

BSBOPS504
Manage business risk

This unit describes skills and knowledge required to manage business risks in a range of contexts across an organisation or for a specific business unit or area in any industry setting. The unit applies to individuals who are working in positions of authority and who are approved to implement change across the organisation, business unit, program or project area. They may or may not have responsibility for directly supervising others.

BSBFIN501
Manage budgets and financial plans

This unit describes the skills and knowledge required to undertake financial management in an organisation or work area. It includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes. The unit applies to managers in a wide range of organisations and sectors who have responsibility for the effective use of financial resources within work teams. They are responsible for ensuring that financial resources are managed in line with the financial objectives of the team and organisation.

BSBMKG543
Plan and interpret market research

This unit describes the skills and knowledge required to plan market research and conduct an analysis to report and interpret findings. The unit applies to individuals who conduct market research planning at a managerial level. These individuals may have a good general knowledge of market research as well as a detailed understanding of the organisation’s operations, objectives and application.

BSBMKG545
Conduct marketing audits

This unit describes the skills and knowledge required to conduct marketing audits, with reference to an organisation’s marketing plan. The unit applies to individuals who are required to develop a comprehensive description of the organisation’s marketing operations as part of the marketing, planning and marketing auditing process. The outcomes of marketing audits are generally used to inform an organisation’s marketing plan. In this role, individuals must possess a sound theoretical knowledge of advertising management and demonstrate a range of managerial skills. Typically, they have responsibility for the work of other staff.

BSBMKG551
Create multiplatform advertisements for mass media

This unit describes the skills and knowledge required to create multiplatform advertisements for the communication of a product, service or idea to consumers. The unit applies to individuals who work in supervisory management roles within an advertising team or media organisation and are primarily responsible for the development of advertisements.

Outcomes

Students who successfully complete this qualification may be able to pursue the following career outcomes.
Career outcomes
Education pathways
If you successfully complete the BSB50620 - Diploma of Marketing and Communication, you may be able to pursue the following related qualifications:

Educators

Upskilled wants to make sure you aren't alone during your studies, so you'll have assigned specialist trainers for various units based on their expertise and industry knowledge

Entry requirements

Start date
Enrol anytime

There are mandatory entry requirements for the BSB50620 - Diploma of Marketing and Communication. To gain entry into this program, you must have completed the following units (or equivalent competencies):

  • BSBCMM411 Make presentations.
  • BSBCRT412 Articulate, present and debate ideas.
  • BSBMKG433 Undertake marketing activities.
  • BSBMKG435 Analyse consumer behaviour.
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents.

Upskilled always want to ensure that our students are enrolled in the right course for them.

These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.

As a guide, entrants to this program may:

  • have completed year 12, or equivalent
OR
  • have a qualification at Certificate IV level or higher, 
OR
  • have a qualification at Certificate III level or higher plus 3 yeas relevant experience, and complete a course/suitability interview.

You'll also need to be at least 18 years at the time of admission.

If you're under 18, please speak with our Education Consultants to find out about your eligibility.

Flexible payment options

Upskilled offers flexible payment options for students. Enquire now for more information on payment methods.

  • Pay upfront & save

    $4,420

    RRP $5,200

    When you pay upfront,
    you receive a 15% discount
    on your course fees.

    Enquire now
  • Spread the cost

    $92.31*

    Weekly over 26 fortnights*

    Ask about our flexible 
    Payment Plans
    Weekly, Fortnightly* or Monthly

    Call us to find out more.
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Government funding

At both a state and federal level, government commitment to upskilling the Australian workforce has resulted in a comprehensive framework of funding schemes and incentive opportunities. As a result, many Upskilled participants are provided incentives by the Government to undertake training and/or find that their courses are heavily subsidised.

Government funding options for:
Diploma of Marketing and Communication

Enquire today

Sounds just like the course you're after? Speak with a career consultant to discover what it's like to study the BSB50620 - Diploma of Marketing and Communication. Send us an enquiry and we'll get in touch.

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