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Business

Diploma of Marketing and Communication

BSB50620
Next Intake
23 Dec 2024
13 Jan 2025
18-24 months
100% Online, Self Paced
12 units of competency
No Exams Ever
Start Immediately
Starting at $75p/w
Recognition

Course Overview

The BSB50620 - Diploma of Marketing and Communication (Release 2) equips you with the skills to pursue careers as a Marketing Manager or Public Relations Manager. This qualification covers planning effective marketing campaigns and project management in marketing, making it ideal for those looking to advance their career in the marketing and communication field. Whether you're aspiring to these roles or already working in a marketing team, this course will help you develop the expertise needed to create successful marketing and advertising opportunities.

What you'll learn

This qualification comprises units that will teach you a variety of skills needed to be a successful manager in marketing or similar.

In this course, you'll learn to:

  • Establish and monitor the marketing mix
  • Undertake project work
  • Manage business risk
  • Identify and evaluate marketing opportunities

Additional skills you'll learn:

  • Strong communication skills
  • Creativity
  • Leading a team
  • Developing rapport with clients and customers

Studying with Upskilled

What's Included?

By choosing Upskilled's BSB50620 - Diploma of Marketing and Communication, you'll gain access to resources that enhance your online learning experience, making it interactive and engaging:

Online Tutorials

Participate in interactive sessions with our trainers to deepen your understanding and enhance your learning experience.

Career Guidance

Benefit from expert career advice provided by our trainers as you study.

LinkedIn Learning

Enjoy access to video tutorials from industry leaders.

MyUpskilled Platform

Access course materials through our customised learning platform.

Student Support

Get help from our dedicated Australian-based support team.

Specialist Trainers

Learn from experts with decades of industry experience.

Modules

To satisfy the requirements of this qualification, you'll need to complete the following units of competency.

This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders. The unit applies to individuals who are managers and leaders required to identify, analyse, synthesise and act on information from a range of sources, and who deal with unpredictable problems as part of their job role. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams.

This unit describes the skills and knowledge required to develop and use emotional intelligence to increase self-awareness, self-management, social awareness and relationship management in the workplace. The unit applies to individuals who are required to identify, analyse, synthesise and act on information from a range of sources and who deal with unpredictable problems as part of their job role. These individuals may be responsible for leading a team or work area.

This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects. The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.

This unit describes skills and knowledge required to manage business risks in a range of contexts across an organisation or for a specific business unit or area in any industry setting. The unit applies to individuals who are working in positions of authority and who are approved to implement change across the organisation, business unit, program or project area. They may or may not have responsibility for directly supervising others.

This unit describes the skills and knowledge required to undertake financial management in an organisation or work area. It includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes. The unit applies to managers in a wide range of organisations and sectors who have responsibility for the effective use of financial resources within work teams. They are responsible for ensuring that financial resources are managed in line with the financial objectives of the team and organisation.

This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.

This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix. The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.

This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans. The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.

This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy. The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.

This unit describes the skills and knowledge required to plan market research and conduct an analysis to report and interpret findings. The unit applies to individuals who conduct market research planning at a managerial level. These individuals may have a good general knowledge of market research as well as a detailed understanding of the organisation’s operations, objectives and application.

This unit describes the skills and knowledge required to conduct marketing audits, with reference to an organisation’s marketing plan. The unit applies to individuals who are required to develop a comprehensive description of the organisation’s marketing operations as part of the marketing, planning and marketing auditing process. The outcomes of marketing audits are generally used to inform an organisation’s marketing plan. In this role, individuals must possess a sound theoretical knowledge of advertising management and demonstrate a range of managerial skills. Typically, they have responsibility for the work of other staff.

This unit describes the skills and knowledge required to create multiplatform advertisements for the communication of a product, service or idea to consumers. The unit applies to individuals who work in supervisory management roles within an advertising team or media organisation and are primarily responsible for the development of advertisements.

Career Outcomes

Possible Careers

Students who successfully complete this qualification may be able to pursue the following career outcomes.

Industry Outlook

Discover why business is one of the most dynamic and rewarding fields to pursue a career in:

Productivity

12% Increase

over the next few years
Career Growth

Long Term

for Individuals
Qualifications

14+

Nationally Recognised

Payment Options

Pay Upfront - Save up to 35%
You pay $3675
RRP $5850
Spread the Cost - No Set-up Fee
You pay $75 per week*
*Paid fortnightly or monthly

Government funding

At both a state and federal level, government commitment to upskilling the Australian workforce has resulted in a comprehensive framework of funding schemes and incentive opportunities. As a result, many Upskilled participants are provided incentives by the Government to undertake training and/or find that their courses are heavily subsidised.

Government funding options for:
Diploma of Marketing and Communication

Major schemes include:


An Upskilled education consultant will contact you within 48 hours

Our Trainers

Upskilled's business trainers are experienced industry professionals dedicated to providing practical, hands-on learning. They are committed to helping students develop the skills needed to succeed in the dynamic and competitive business world.

Hear from our past students

Highly Recommend

I have just completed all units of my course and right up until the very end Sarah was also willing to help. She is very responsive and enthusiastic, amazing at explaining everything in detail so that you understand exactly what is expected of you. Would highly recommend using Upskilled.

It is all good in step by step process

Excellent Opportunity to gain Knowledge for Business Administration Certification III

Well organised and great support

I had a great experience with the Upskilled team throughout my time with the course. They make all the course work and support easy to access and help is always available when needed.

I had the pleasure of receiving support throughout my time with the course, from Sarah Marshall, who was always happy to help any time it was required.

How to enrol

Step 1
Fill out the enquiry form or request a callback

A friendly Education Consultant will be in touch to answer all your questions.

Step 2
Complete an enrolment form

Include your details, proof of previous learning, address verification, and preferred payment option to finalise your enrolment.

Step 3
Get started on your new future

We will invite you to an online orientation session and you can get started on your course. 

What you need to know

Entry Requirements

There are mandatory entry requirements for the BSB50620 - Diploma of Marketing and Communication. To gain entry into this program, you must have completed the following units (or equivalent competencies):

  • BSBCMM411 Make presentations.
  • BSBCRT412 Articulate, present and debate ideas.
  • BSBMKG433 Undertake marketing activities.
  • BSBMKG435 Analyse consumer behaviour.
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents.

Upskilled always want to ensure that our students are enrolled in the right course for them.

These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.

As a guide, entrants to this program may: 
  • Have completed year 12, or equivalent
  • Have a qualification at Certificate IV level or higher
  • Have a qualification at Certificate III level or higher plus 3 yeas relevant experience, and complete a course/suitability interview
  • Have basic computing skills, including the ability to make and upload short videos.

You'll also need to be at least 18 years at the time of admission.

If you're under 18, please speak with our Education Consultants to find out about your eligibility.

*Additional eligibility criteria may be applicable and affected by other factors and personal circumstances. Please speak with our Education Consultants to confirm your eligibility for this course.

Self-Paced Learning and Course Duration

Upskilled's flexible, self-paced courses let you balance personal and work schedules. With a training plan to keep you on track, most students complete the course in 12-18 months, but motivated learners can finish faster. Speak with an Education Consultant to discuss your study and completion goals.

Assessment

This course will have you undertake summative and formative assessments, write reports and/or create a portfolio, and participate in role-playing scenarios. You'll also be working on a variety of projects that require your own research as well as answering various written/oral questions that apply the theory you learn into practice.

Work in a Simulated Workplace

By studying business with Upskilled, you'll engage in tasks and assessments that simulate a workplace environment. Our online learning platform, MyUpskilled, offers practical experiences to help you develop job-ready skills, complementing the theoretical components of your course.

Recognition of Prior Learning / Credit Transfer

You may be eligible for Recognition of Prior Learning (RPL) or Credit Transfer (CT) with supporting evidence of prior education or work experience. This can reduce your study load or course duration. Speak with your Education Consultant before enrolment for details, or download the application from MyUpskilled after enrolment. A trainer will assess your eligibility.

Dedicated Business Trainers

Our business trainers are dedicated professionals with extensive knowledge and expertise in the field, keeping you updated on the latest industry trends. They offer qualifications in areas such as business administration, management, and finance, providing the guidance you need to excel in the business industry. The business faculty fosters a supportive learning environment with 'Ask Me Anything' Zoom sessions, where you can receive guidance and collaborate with fellow students.

FAQs

If you're an aspiring Marketing Manager that wants to receive credentials for your skills and expertise, then the BSB50620 - Diploma of Marketing and Communication is the perfect launchpad to that career pathway. 

Marketing is a creative field that requires a high level of project management, creative and analytical skills, so if you're excited about the prospect of working across marketing, communications and PR, this course can equip you with the key skills and knowledge. Furthermore, it can also help you plan effective marketing campaigns with successful outcomes. 

This course is ideal if you already have some experience in the marketing field and want to step up and move into a more senior role. It's also delivered online, making it flexible enough to balance your work and personal priorities.

If you're already a marketer with considerable experience and want to pursue that promotion, then this diploma level course can help advance your skill set so you can identify and evaluate marketing opportunities, undertake project work, and manage business risk.

Not only will you learn some key skills in marketing but you'll also have the opportunity to gain some useful transferable skills that can help you expand your career opportunities in marketing. These include strong communication skills, creativity and leading a team.

If you want to enrol in the BSB50620 - Diploma of Marketing and Communication, you'll need to submit a course enquiry via our website. You'll need to supply us with some of your details including your name, best contact number and email address. 

Once you submit an enquiry, one of our education consultants will be in touch within 48 hours to discuss your suitability for the course. You'll also have the opportunity to ask any questions you have in mind on payment options, course content and the potential career outcomes if you complete this course.