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BSB50620
Diploma of Marketing and Communication
Interested in making your mark in the marketing and communication field? This qualification that can give you the training needed to pursue the career pathways of Marketing Manager or Public Relations Manager. 
 

Whether you want to advance your skillset or have a strong interest in the project management side of marketing, this course can train you in planning effective marketing campaigns, build project management skills and evaluate any marketing opportunities. 

Free course guide
Includes full course and payment details
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Study mode online
Enrol anytime
Nationally recognised
Average 12-18 months
12 units of competency
Flexible payments available

Course Summary

Duration
Average 12-18 months
Units
12 units of competency
Interested in making your mark in the marketing and communication field? If you're an aspiring Marketing Manager or someone that wants to advance their career in marketing, the BSB50620 - Diploma of Marketing and Communication (release 2) is a qualification that can give you the training needed to pursue the career pathways of Marketing Manager or Public Relations Manager.

If you're already working full-time in a marketing team and want to take your career to the next level, this course can provide you with the training needed to create marketing and advertising opportunities that can produce successful outcomes.


What you'll learn

This qualification comprises units that will teach you a variety of skills needed to be a successful manager in marketing or similar.

Whether you want to advance your skillset or have a strong interest in the project management side of marketing, this course can train you in planning effective marketing campaigns.

From this course, you'll learn to:

  • Establish and monitor the marketing mix
  • Undertake project work
  • Manage business risk
  • Identify and evaluate marketing opportunities

Other personal skills you may learn along the way include:

  • Strong communication skills
  • Creativity
  • Leading a team
  • Developing rapport with clients and customers
Work in a simulated workplace

By studying with Upskilled, you'll get the opportunity to undertake tasks and/or assessments that are related to a workplace environment.

With online learning, we want you to develop some "work-ready" skills that complement well with the theory components of your course.

A simulated workplace allows you to undertake practical assessments that help you put your skills into practice. The simulated workplace can be accessed through our customised learning platform, MyUpskilled.

Inclusions

By choosing Upskilled, you will gain access to supplementary resources that can help with your studies. These inclusions aim to enhance your online learning experience, making it interactive and engaging. These include:

  • Access to Upskilled's customised learning platform, MyUpskilled
  • Student Support Team
  • Specialist trainers
  • Online tutorials
  • video content access via:
Recognition of Prior Learning / Credit Transfer
You may be eligible for Recognition of Prior Learning (RPL) or Credit Transfer (CT) provided that you have supporting evidence of any prior education and work experience. This can either reduce your study load or shorten the duration of your course. Prior to enrolment, please speak with your Education Consultant for further details.

After enrolment, you can download the application from MyUpskilled, or on request from Student Support. A trainer will be assigned to assess your eligibility for RPL and/or CT.
Assessment
This course will have you undertake summative and formative assessments, write reports and/or create a portfolio, and participate in role-playing scenarios. You'll also be working on a variety of projects that require your own research as well as answering various written/oral questions that apply the theory you learn into practice.

  Hear from our students about their experience studying with Upskilled:
 

 

Course Detail

This qualification will suit you if you're interested in moving up the ranks and have the desire to pursue management-level positions. The training you'll receive from the course will give you the opportunity to gain important skills as a manager like project management and planning detailed marketing campaigns.

Studying this course can also boost your understanding in planning and interpreting market research and identifying opportunities where you can increase sales opportunities through marketing and advertising activities.


About Self-Paced Learning

Upskilled wants to ensure that you get the best online learning experience, which is why we offer flexible and self-paced courses to suit your needs.

While online learning provides you with the flexibility of managing both your personal and work schedule, it's important to have a consistent approach so you don't fall behind.

We want to help you succeed, which is why all the courses delivered through Upskilled come with a training plan to help you stay on track.

On average, Upskilled students take approximately 13 months to finish a course.

Simply put, the more hours you dedicate to your course, the closer you'll be to the finish line.


How many hours per week should I dedicate to my course?

We recommend spending at least 17-27 hours per week of study in order to stay on track with your studies. Based on this range, it may take you up to 24 months to complete a diploma-level qualification.

How quickly you finish a course is also dependent on your existing skills and experience.

This is simply a guide to help you better understand how many hours you ideally need to spend on your studies. We understand that everyone approaches learning differently, but rest assured, you'll still have a great level of control in your learning.

Course Structure

To satisfy the requirements of this qualification, you'll need to complete the following units of competency.
  • BSBPMG430
    Undertake project work

    This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects. The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.

  • BSBMKG541
    Identify and Evaluate marketing opportunities

    This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.

  • BSBMKG542
    Establish and monitor the marketing mix

    This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix. The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.

  • BSBMKG552
    Design and develop marketing communication plans

    This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans. The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.

  • BSBMKG555
    Write persuasive copy

    This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy. The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.

  • BSBCMM511
    Communicate with influence

    This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders. The unit applies to individuals who are managers and leaders required to identify, analyse, synthesise and act on information from a range of sources, and who deal with unpredictable problems as part of their job role. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams.

  • BSBPEF502
    Develop and use emotional intelligence

    This unit describes the skills and knowledge required to develop and use emotional intelligence to increase self-awareness, self-management, social awareness and relationship management in the workplace. The unit applies to individuals who are required to identify, analyse, synthesise and act on information from a range of sources and who deal with unpredictable problems as part of their job role. These individuals may be responsible for leading a team or work area.

  • BSBOPS504
    Manage business risk

    This unit describes skills and knowledge required to manage business risks in a range of contexts across an organisation or for a specific business unit or area in any industry setting. The unit applies to individuals who are working in positions of authority and who are approved to implement change across the organisation, business unit, program or project area. They may or may not have responsibility for directly supervising others.

  • BSBFIN501
    Manage budgets and financial plans

    This unit describes the skills and knowledge required to undertake financial management in an organisation or work area. It includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes. The unit applies to managers in a wide range of organisations and sectors who have responsibility for the effective use of financial resources within work teams. They are responsible for ensuring that financial resources are managed in line with the financial objectives of the team and organisation.

  • BSBMKG543
    Plan and interpret market research

    This unit describes the skills and knowledge required to plan market research and conduct an analysis to report and interpret findings. The unit applies to individuals who conduct market research planning at a managerial level. These individuals may have a good general knowledge of market research as well as a detailed understanding of the organisation’s operations, objectives and application.

  • BSBMKG545
    Conduct marketing audits

    This unit describes the skills and knowledge required to conduct marketing audits, with reference to an organisation’s marketing plan. The unit applies to individuals who are required to develop a comprehensive description of the organisation’s marketing operations as part of the marketing, planning and marketing auditing process. The outcomes of marketing audits are generally used to inform an organisation’s marketing plan. In this role, individuals must possess a sound theoretical knowledge of advertising management and demonstrate a range of managerial skills. Typically, they have responsibility for the work of other staff.

  • BSBMKG551
    Create multiplatform advertisements for mass media

    This unit describes the skills and knowledge required to create multiplatform advertisements for the communication of a product, service or idea to consumers. The unit applies to individuals who work in supervisory management roles within an advertising team or media organisation and are primarily responsible for the development of advertisements.

Completion Certificate

You will gain individual certificates after completing each course

Entry requirements

Start date

There are mandatory entry requirements for the BSB50620 - Diploma of Marketing and Communication. To gain entry into this program, you must have completed the following units (or equivalent competencies):

  • BSBCMM411 Make presentations.
  • BSBCRT412 Articulate, present and debate ideas.
  • BSBMKG433 Undertake marketing activities.
  • BSBMKG435 Analyse consumer behaviour.
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents.

Upskilled always want to ensure that our students are enrolled in the right course for them.

These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.

As a guide, entrants to this program may:

  • have completed year 12, or equivalent
OR
  • have a qualification at Certificate IV level or higher, 
OR
  • have a qualification at Certificate III level or higher plus 3 yeas relevant experience, and complete a course/suitability interview.

You'll also need to be at least 18 years at the time of admission.

If you're under 18, please speak with our Education Consultants to find out about your eligibility.


*Additional eligibility criteria may be applicable and affected by other factors and personal circumstances. Please speak with our Education Consultants to confirm your eligibility for this course.

Government funding

At both a state and federal level, government commitment to upskilling the Australian workforce has resulted in a comprehensive framework of funding schemes and incentive opportunities. As a result, many Upskilled participants are provided incentives by the Government to undertake training and/or find that their courses are heavily subsidised.

Government funding options for:
Diploma of Marketing and Communication

Career outcomes

Students who successfully complete this qualification may be able to pursue the following career outcomes.
Career outcomes
Education pathways
If you successfully complete the BSB50620 - Diploma of Marketing and Communication, you may be able to pursue the following related qualifications:

Educators

Upskilled has a passionate team of trainers in the business faculty who are highly skilled in the areas of study we offer. Our trainers have qualifications and work experience that allows them to deliver training to help you achieve job-ready skills needed to make your next career move.

The business faculty offers additional support to students undertaking courses, giving you the opportunity to build rapport with your trainers. 

Trainers facilitate 'Ask Me Anything' sessions over Zoom where you can ask them questions about your assessments, offering you more guidance and support. This gives you a chance to virtually collaborate with other students as well. 

Enquire today

Sounds just like the course you're after? Speak with a career consultant to discover what it's like to study the BSB50620 - Diploma of Marketing and Communication. Send us an enquiry and we'll get in touch.

*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.

Download course guide

Want to know all about this course? Get our course brochure to discover what it's like to study BSB50620 - Diploma of Marketing and Communication. Submit your details and simply click 'Download'.

Download course guide

Want to know all about this course? Get our course brochure to discover what it's like to study . Submit your details and simply click 'Download'.

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