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BSB40820
Certificate IV in Marketing and Communication
If you're working in an entry-level role in marketing and looking to expand your skillset, the BSB40820 - Certificate IV in Marketing and Communication is a qualification that can provide you with the broad knowledge and skills needed to level up your career.

From analysing consumer behaviour to making an assessment of marketing activities, the topics covered throughout this course can help you build confidence to support a marketing team big or small roll out campaigns that can produce successful outcomes.

 
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Study mode online
Enrol anytime
Nationally recognised
Average 12-18 months
12 units of competency
Flexible payments available

Course Summary

Duration
Average 12-18 months
Units
12 units of competency
If you're working in an entry-level role in marketing and looking to expand your skillset, the BSB40820 - Certificate IV in Marketing and Communication (release 1) is a qualification that can provide you with the broad knowledge and skills needed to level up your career. Marketing goes hand-in-hand with business, so you may be in a role that isn't marketing-focused, but have responsibilities that fall into that category.

Either way, this course will be beneficial if you're looking to pursue the career pathway of Marketing Officer or Public Relations Officer, or simply want to get your foot in the door in the marketing field.


What you'll learn

This qualification comprises units that will help you get the training needed to pursue the career pathways of Marketing Officer or similar. If you want to expand your industry knowledge and skills in marketing, this course will provide you with a great overview of key concepts that all marketers need to learn about.

It will also expand your skillset if you're looking to gain a variety of skills in business and happen to want a promotion in the marketing field.

In this course, you'll learn to:

  • Write complex documents
  • Undertake marketing activities
  • Promote products and services
  • Build and maintain business relationships

Other personal skills you may learn along the way include:

  • Ability to work in a team
  • Develop excellent written and communication skills
  • Creativity
  • Developing rapport with customers and stakeholders
Work in a simulated workplace

By studying with Upskilled, you'll get the opportunity to undertake tasks and/or assessments that are related to a workplace environment.

With online learning, we want you to develop some "work-ready" skills that complement well with the theory components of your course.

A simulated workplace allows you to undertake practical assessments that help you put your skills into practice. The simulated workplace can be accessed through our customised learning platform, MyUpskilled.

Inclusions

By choosing Upskilled, you will gain access to supplementary resources that can help with your studies. These inclusions aim to enhance your online learning experience, making it interactive and engaging. These include:

  • Access to Upskilled's customised learning platform, MyUpskilled
  • Student Support Team
  • Specialist trainers
  • Online tutorials
  • video content access via:
Recognition of Prior Learning / Credit Transfer
You may be eligible for Recognition of Prior Learning (RPL) or Credit Transfer (CT) provided that you have supporting evidence of any prior education and work experience. This can either reduce your study load or shorten the duration of your course. Prior to enrolment, please speak with your Education Consultant for further details.

After enrolment, you can download the application from MyUpskilled, or on request from Student Support. A trainer will be assigned to assess your eligibility for RPL and/or CT.
Assessment
This course will have you undertake summative and formative assessments, write reports and/or create a portfolio, and participate in role-playing scenarios. You'll also be working on a variety of projects that require your own research as well as answering various written/oral questions that apply the theory you learn into practice.

  Hear from our students about their experience studying with Upskilled:
 

 

Course Detail

This qualification is ideal if you have a strong interest in studying a nationally-recognised qualification in marketing and happen to work in an entry-level marketing role in a full-time capacity. If you're looking to impress your boss for a promotion or want to undertake additional responsibilities that will enhance your career, this course can help you get there.

From analysing consumer behaviour to making an assessment of marketing activities, the topics covered throughout this course can help you build confidence to support a marketing team big or small roll out campaigns that can produce successful outcomes.


About Self-Paced Learning

Upskilled wants to ensure that you get the best online learning experience, which is why we offer flexible and self-paced courses to suit your needs.

While online learning provides you with the flexibility of managing both your personal and work schedule, it's important to have a consistent approach so you don't fall behind.

We want to help you succeed, which is why all the courses delivered through Upskilled come with a training plan to help you stay on track.

On average, Upskilled students take approximately 13 months to finish a course.

Simply put, the more hours you dedicate to your course, the closer you'll be to the finish line.


How many hours per week should I dedicate to my course?

We recommend spending at least 12-20 hours per week of study in order to stay on track with your studies. If you wish to complete your course in 12 months it would be approx 18 hours per week, Based on 12 hrs, it may take you up to 18 months to complete a certificate-level qualification.

How quickly you finish a course is also dependent on your existing skills and experience.

This is simply a guide to help you better understand how many hours you ideally need to spend on your studies. We understand that everyone approaches learning differently, but rest assured, you'll still have a great level of control in your learning.

Course Structure

To satisfy the requirements of this qualification, you'll need to complete the following units of competency.
  • BSBWRT411
    Write complex documents

    This unit describes the skills and knowledge required to plan, draft and finalise complex documents. The unit applies to individuals who work in a range of business environments and are skilled in the creation of documents that are more complex than basic correspondence, memos and/or forms and that require review and analysis of a range of information sources.

  • BSBCMM411
    Make Presentations

    This unit covers the skills and knowledge required to prepare, deliver and review presentations for target audiences. This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training and promotions. They contribute well developed communication skills in presenting a range of concepts and ideas.

  • BSBMKG433
    Undertake marketing activities

    This unit describes the skills and knowledge required to prepare, coordinate and review basic marketing activities. It is a foundation unit covering general and basic marketing activities that do not require detailed or complex planning or implementation. The unit applies to individuals working in a variety of occupational roles who have responsibility for a range of tasks involving marketing, analysis and planning. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.

  • BSBMKG435
    Analyse consumer behaviour

    This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs. The unit applies to individuals who need to analyse consumer behaviour to examine factors that impact on decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour and make recommendations on marketing strategies to increase consumption of the product or service being marketed.

  • BSBMKG439
    Develop and apply knowledge of communications industry

    This unit describes the skills and knowledge required to research, analyse and apply knowledge of the communications industry. This includes the marketing communications industries. The unit applies to individuals in entry-level positions who have a general knowledge of the structure, organisation and function of the communications industry. Individuals in this role may have a limited leadership and guidance responsibility to others.

  • BSBCRT412
    Articulate, present and debate ideas

    This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion. The unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works. These individuals are required to communicate ideas persuasively.

  • BSBXCM401
    Apply communication strategies in the workplace

    This unit describes the skills and knowledge required to facilitate and apply communication strategies in the workplace within any industry. This unit has a specific focus on the communication skills required for supervisor level workers with responsibility for other workers.

  • BSBTWK401
    Build and maintain business relationships

    This unit describes the skills and knowledge required to establish, develop and maintain effective work relationships and networks through relationship building and negotiation skills required by workers. These workers may be within an organisation as well as freelance or contract workers. The unit applies to individuals with a broad knowledge of networking and negotiation who contribute to creating solutions to unpredictable problems. They may have responsibility for and provide guidance to others.

  • BSBOPS403
    Apply business risk management processes

    This unit describes the skills and knowledge required to identify business risks and to apply established risk management processes to a defined area of operations that are within the responsibilities and obligations of the work role. The unit applies to individuals with a broad knowledge of risk analysis or project management who contribute well developed skills in creating solutions to unpredictable problems through analysis and evaluation of information from a variety of sources. They may have responsibility to provide guidance or delegate aspects of these tasks to others. Risks applicable to own work responsibilities and area of operation may include projects being undertaken individually or by a team, or operations within a section of the organisation.

  • BSBESB404
    Market new business ventures

    This unit describes the skills and knowledge required to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture. It involves analysing and interpreting market data. The unit applies to those establishing a business providing self-employment, as well as those establishing a new venture as part of a larger organisation.

  • BSBMKG431
    Assess marketing opportunities

    This unit describes the skills and knowledge required to identify marketing opportunities and to analyse and evaluate opportunities according to organisational marketing objectives. The unit applies to individuals working in a variety of marketing communications occupational roles who have responsibility for a range of tasks involving analysis and planning.

  • BSBMKG434
    Promote products and services

    This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and/or services. The unit applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.

Completion Certificate

You will gain individual certificates after completing each course

Entry requirements

Start date

Upskilled always want to ensure that our students are enrolled in the right course for them.

These entry requirements are here as a guide and it's always best to talk to one of our Education Consultants, as they're trained to ensure that you're enrolled in a course that aligns with your career goals.

As a guide, entrants to this program may:

  • have completed year 10, or equivalent
OR
  • a qualification at Certificate III level or higher, or
OR
  • 2 years of relevant industry experience in a role that requires the use of written documentation and communication
OR
  • complete a course/suitability interview.


You'll also need to be at least 18 years at the time of admission.

If you're under 18, please speak with our Education Consultants to find out about your eligibility.


*Additional eligibility criteria may be applicable and affected by other factors and personal circumstances. Please speak with our Education Consultants to confirm your eligibility for this course.

Government funding

At both a state and federal level, government commitment to upskilling the Australian workforce has resulted in a comprehensive framework of funding schemes and incentive opportunities. As a result, many Upskilled participants are provided incentives by the Government to undertake training and/or find that their courses are heavily subsidised.

Government funding options for:
Certificate IV in Marketing and Communication

Career outcomes

Students who successfully complete this qualification may be able to pursue the following career outcomes.
Career outcomes
Education pathways

If you successfully complete the BSB40820 - Certificate IV in Marketing and Communication, you may be able to pursue the following related qualifications:

Educators

Upskilled has a passionate team of trainers in the business faculty who are highly skilled in the areas of study we offer. Our trainers have qualifications and work experience that allows them to deliver training to help you achieve job-ready skills needed to make your next career move.

The business faculty offers additional support to students undertaking courses, giving you the opportunity to build rapport with your trainers. 

Trainers facilitate 'Ask Me Anything' sessions over Zoom where you can ask them questions about your assessments, offering you more guidance and support. This gives you a chance to virtually collaborate with other students as well. 

Enquire today

Sounds just like the course you're after? Speak with a career consultant to discover what it's like to study the BSB40820 - Certificate IV in Marketing and Communication. Send us an enquiry and we'll get in touch.

*By providing your information, you agree to our Privacy Policy and to receiving email and other forms of communication from Upskilled. You are able to opt-out at any time.

Download course guide

Want to know all about this course? Get our course brochure to discover what it's like to study BSB40820 - Certificate IV in Marketing and Communication. Submit your details and simply click 'Download'.

Download course guide

Want to know all about this course? Get our course brochure to discover what it's like to study . Submit your details and simply click 'Download'.

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