up to 20% off in December - merry xmas! Contact us today 1300 009 924
BSB42415
Certificate IV in

Marketing and Communication

Download cCourse pack Enquire now
Start date
Enrol Anytime
Duration
12 months
Mode
100% online
Units
12 units

Summary

In partnership with
Do you have a way with words? Consider yourself a creative-minded, research-driven problem solver? Our 12 month Certificate IV in Marketing and Communication course is a great stepping stone into the world of product campaigns and consumer behaviour. Students will learn how to interpret and predict consumer trends, promote services, and identify and develop opportunities for various product markets.
In partnership with
Nationally recognised
My Upskilled trainers were great, and I really found that the contents of the course were very interesting and useful.
Tomomi Iwasaki
, Certificate IV in Marketing and Communication
Read the full testimonial

Detail

Students who wish to enter the marketing field will learn the fundamentals of articulating, presenting, and debating ideas related to market research and product knowledge. You will learn how to analyse consumer behaviour, exhibit leadership skills and develop effective workplace relationships, as well as take part in the development of product campaigns. Qualified individuals can find employment opportunities as a marketing officer, coordinator, research assistant, and more.
 
  • Course structure

    The course is conducted over a 12 month period; within a self-paced online learning environment. Upskilled uses MyUpskilled to manage the delivery and assessment of your course. This means you can learn at your own pace.

  • Entry requirements

    There are no formal entry requirements for this qualification. 

    Students will need access to a computer, and the internet, and have basic computing skills. A Language Literacy and Numeracy skills assessment may be required before enrolment can be confirmed.

    Preferred pathways for candidates considering this qualification may include:

    • Demonstrated vocational experience in a range of work environments within a marketing and communication role
    • Successful completion of a Certificate III in a related field of study
  • Inclusions
    Upskilled courses include specialised learning materials, and access to:
    • Upskilled’s fully customised online learning platform, MyUpskilled
    • Student Rewards Program
    • Student Support services
    • your trainer via the trainer/student messaging system
    • webinars; both live and recorded sessions
    • video content access via:
  • Recognition of Prior Learning (RPL)
    Work experience or formal qualifications you have may count towards your course. If you have previously undertaken study at a recognised institution or have some relevant work experience, you might gain credit towards specific units in a course; shortening the time you have to study. You can send your application for Credit Transfer or RPL during the enrolment process.
  • Assessment
    Upskilled takes evidence gathered from a variety of sources to deem a student as competent. Assessment processes might include some or all of the following:
    • Recognition of Prior Learning and/or credit transfer
    • summative and formative assignments
    • written reports and/or portfolio assessments
    • scenarios and/or case studies
    • projects
    • written/oral questions
    • regular training and assessment contact will be maintained by Upskilled in conjunction with the participant and their employer (where applicable). Critical dates during the program will be identified for participants to ensure compliance to assessment due dates, and attendance at monthly webinars as required.

Outcomes

This qualification could give you several career and/or further study outcomes. After completing this course, you could explore some of the following outcomes.

Subjects

This qualification consists of the below units of competency. All competencies must be successfully completed to attain the qualification.
  • BSBCRT401
    Articulate, present and debate ideas

    This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion. This unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works using a degree of risk taking and storytelling.

  • BSBMKG417
    Apply marketing communication across a convergent industry

    This unit describes the skills and knowledge required to work effectively within the convergent marketing communication industry. It applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes.

  • BSBMKG418
    Develop and apply knowledge of marketing communication industry

    This unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment. It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others.

  • BSBCMM401
    Make a presentation

    This unit covers the performance outcomes, skills and knowledge required to prepare, deliver and review a presentation to a target audience

  • BSBMGT407
    Apply digital solutions to work processes

    This unit defines the skills, knowledge and outcomes to integrate digital technologies into common management practice. It applies to supervisors, team, new and emerging leaders who need to apply digital vision and solutions within structured work environments.

  • BSBMKG419
    Analyse consumer behaviour

    This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs. It applies to individuals who need to analyse consumer behaviour to examine factors that impact decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour, and make recommendations on marketing strategies to increase consumption of the product or service being marketed.

  • BSBMKG413
    Promote products and services

    This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and services. It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others. No licensing, legislative or certification requirements apply to this unit at the time of publication.

  • BSBMKG408
    Conduct market research

    This unit describes the performance outcomes, skills and knowledge required to conduct market research using interview and survey methodologies (not specialist statistical design and analysis) and to report on findings.

  • BSBMKG401
    Profile the market

    This unit describes the performance outcomes, skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.

  • BSBPRO401
    Develop product knowledge

    This unit describes the performance outcomes, skills and knowledge required to develop product knowledge in preparation for the sales process.

  • BSBLDR402
    Lead effective workplace relationships

    This unit defines skills, knowledge and outcomes required to use leadership to promote team cohesion. It includes motivating, mentoring, coaching and developing the team and forming the bridge between the management of the organisation and team members. This unit applies to team leaders, supervisors and new or emerging managers where leadership plays a role in developing and maintaining effective workplace relationships. It applies in any industry or community context. At this level work will normally be carried out within routine and non-routine methods and procedures, which require planning and evaluation and leadership and guidance of others. No licensing, legislative or certification requirements apply to this unit at the time of publication.

  • BSBPMG522
    Undertake project work

    This unit describes the performance outcomes, skills and knowledge required to undertake a straightforward project or a section of a larger project. This unit addresses the management of projects, including developing a project plan, administering and monitoring the project, finalising the project, and reviewing the project to identify lessons learned for application to future projects.

Show all subjects

Educators

Enquire today

Sounds just like the course you're after? Speak with a career consultant to discover what it's like to study the Certificate IV in Marketing and Communication (BSB42415). Send us an enquiry and we'll get in touch.

Download course pack

Want to know all about this course? Get our course brochure to discover what it's like to study Certificate IV in Marketing and Communication (BSB42415). Submit your details and simply click 'Download'.

Enquire now

Start your next course with Upskilled. Enter your details in the form below.