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BSB42415
Certificate IV in

Marketing and Communication

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Summary

Do you have a way with words? Consider yourself a creative-minded, research-driven problem solver? Our 12 month BSB42415 - Certificate IV in Marketing and Communication course is a great stepping stone into the world of product campaigns and consumer behaviour. Students will learn how to interpret and predict consumer trends, promote services, and identify and develop opportunities for various product markets.

Why choose Upskilled?

Dedicated student
support
Achieve your goals with the help of our friendly student support team and dedicated trainers.
Flexible payments
options
Choose from one of our multiple payment plans designed to suit your needs.
24/7 access to
online courses
Our online courses mean you can study anytime, anywhere. Adjust your study schedule to a time that suits you best.
LinkedIn Learning
Nationally recognised
qualifications
This is a Nationally Recognised and VET Accredited course that sits within the Australian Qualifications Framework (AQF).
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Unlimited access
to LinkedIn Learning
Enjoy unlimited access to over 16,000 online resources on LinkedIn Learning, taught by real-world industry experts in creative, technology, and business skills.
Upskilled listens
to you
We care about your education journey and what it means to your future. That's why we think we have the best educational consultants in the industry. We listen because we care about your goals.

Detail

Duration
12 months
Units
12 units
Students who wish to enter the marketing field will learn the fundamentals of articulating, presenting, and debating ideas related to market research and product knowledge. You will learn how to analyse consumer behaviour, exhibit leadership skills and develop effective workplace relationships, as well as take part in the development of product campaigns. Qualified individuals can find employment opportunities as a marketing officer, coordinator, research assistant, and more.
 
Course structure

The standard course is conducted over a 12 month period; within a self-paced online learning environment. 

Upskilled will gather information about your previous experience and skills, weekly study commitment and online learning experience to provide you with an projected duration for your course based on your individual circumstance. 

Upskilled uses MyUpskilled to manage the delivery and assessment of your course. This means you can learn at your own pace.

Inclusions
Upskilled courses include specialised learning materials, and access to:
  • Upskilled’s fully customised online learning platform, MyUpskilled
  • Student Support services
  • your trainer via the trainer/student messaging system
  • webinars; both live and recorded sessions
  • video content access via:
Recognition of Prior Learning / Credit Transfer
Work experience or formal qualifications you have may count towards your course. If you have previously undertaken study at a recognised institution or have some relevant work experience, you might gain credit towards specific units in a course; shortening the time you have to study. You can send your application for Credit Transfer or RPL during the enrolment process.
Assessment
Upskilled takes evidence gathered from a variety of sources to deem a student as competent. Assessment processes might include some or all of the following:
  • Recognition of Prior Learning and/or credit transfer
  • summative and formative assignments
  • written reports and/or portfolio assessments
  • scenarios and/or case studies
  • projects
  • written/oral questions
  • regular training and assessment contact will be maintained by Upskilled in conjunction with the participant and their employer (where applicable). Critical dates during the program will be identified for participants to ensure compliance to assessment due dates, and attendance at monthly webinars as required.

Subjects

This qualification consists of the below units of competency. All competencies must be successfully completed to attain the qualification.
BSBCRT401
Articulate, present and debate ideas

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion. This unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works using a degree of risk taking and storytelling.

BSBMKG417
Apply marketing communication across a convergent industry

This unit describes the skills and knowledge required to work effectively within the convergent marketing communication industry. It applies to individuals working in a variety of marketing communication roles utilising skills and knowledge from marketing, advertising, public relations and/or convergent media sectors to achieve outcomes.

BSBMKG418
Develop and apply knowledge of marketing communication industry

This unit describes the skills and knowledge required to research, analyse and apply knowledge within the marketing communication industry with due consideration to legal and ethical constraints and the digital communication convergent environment. It applies to individuals who work in entry-level positions with a general knowledge of the structure, organisation and function of the marketing communication industry. Individuals in this role may provide limited leadership and guidance to others.

BSBCMM401
Make a presentation

This unit covers the performance outcomes, skills and knowledge required to prepare, deliver and review a presentation to a target audience

BSBMGT407
Apply digital solutions to work processes

This unit defines the skills, knowledge and outcomes to integrate digital technologies into common management practice. It applies to supervisors, team, new and emerging leaders who need to apply digital vision and solutions within structured work environments.

BSBMKG419
Analyse consumer behaviour

This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs. It applies to individuals who need to analyse consumer behaviour to examine factors that impact decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour, and make recommendations on marketing strategies to increase consumption of the product or service being marketed.

BSBMKG413
Promote products and services

This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and services. It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others. No licensing, legislative or certification requirements apply to this unit at the time of publication.

BSBMKG408
Conduct market research

This unit describes the performance outcomes, skills and knowledge required to conduct market research using interview and survey methodologies (not specialist statistical design and analysis) and to report on findings.

BSBMKG401
Profile the market

This unit describes the performance outcomes, skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.

BSBPRO401
Develop product knowledge

This unit describes the performance outcomes, skills and knowledge required to develop product knowledge in preparation for the sales process.

BSBLDR402
Lead effective workplace relationships

This unit defines skills, knowledge and outcomes required to use leadership to promote team cohesion. It includes motivating, mentoring, coaching and developing the team and forming the bridge between the management of the organisation and team members. This unit applies to team leaders, supervisors and new or emerging managers where leadership plays a role in developing and maintaining effective workplace relationships. It applies in any industry or community context. At this level work will normally be carried out within routine and non-routine methods and procedures, which require planning and evaluation and leadership and guidance of others. No licensing, legislative or certification requirements apply to this unit at the time of publication.

BSBPMG522
Undertake project work

This unit describes the performance outcomes, skills and knowledge required to undertake a straightforward project or a section of a larger project. This unit addresses the management of projects, including developing a project plan, administering and monitoring the project, finalising the project, and reviewing the project to identify lessons learned for application to future projects.

Outcomes

This qualification could give you several career and/or further study outcomes. After completing this course, you could explore some of the following outcomes.
Career outcomes
University pathways

The pathways available to learners who undertake this qualification include the BSB52415 - Diploma of Marketing and Communication or a range of other diploma qualifications.

This course might include a pathway to university. University pathways are current at the time of publishing but are subject to change.

Entry requirements

Start date
Enrol anytime

As a guide, entrants to this program may:

  • have completed year 12, or
  • a qualification at Certificate III level or higher, or
  • 3 years of relevant industry experience in a role that requires the use of written documentation and communication.

You will also need to be at least 18 years at the time of applying for admission.

The participants for the BSB42415 - Certificate IV in Marketing and Communication may be employees working in Marketing or in a related field.

This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner.

Job roles

  • direct marketing officer
  • market research assistant
  • marketing coordinator
  • marketing officer
  • public relations officer.

To ensure participants are able to seamlessly access our online learning platform and video content, they will require access to a modern computer with high-speed internet. Participants will also need to possess basic computing skills, and may be required to complete a Language Literacy and Numeracy skills assessment before enrolment can be confirmed.

Resource requirements

You will need access to a computer and the internet and have basic computing operational skills. Minimum specifications for your computer are:


All users:

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • CD-ROM or DVD drive
  • Chrome or Firefox browsers
  • Adobe Reader XI or equivalent
  • Adobe Flash Player 10 or higher
  • Access to printer and associated software
  • Access to scanner and associated software
  • Digital imaging software
  • File compression software

Windows users:

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Mac OS users:

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)
 
Software required
A digital video recording device and/or a digital camera and associated software to save and upload video, image and audio files. Software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc.

Language requirements

This course involves reading, researching and undertaking a range of written and practical assessments, as well as engaging in online forums and discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.

A qualification at Certificate III level or higher;

OR

3 years relevant industry experience in a role that requires the use of written documentation and communication.

Other requirements

Learner is required to undertake audio/video recordings for all UoC's.

Flexible payment options

Upskilled offers flexible payment options for students. Enquire now for more information on payment methods.

  • Pay upfront & save

    $3,790

    RRP $4,450

    When you pay upfront,
    you receive a 15% discount
    on your course fees.

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  • Spread the cost

    $43

    Weekly*

    Ask about our flexible 
    24 month interest-free
    payment plan.

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  • Explore subsides

    This course may be eligible for Government funding.

    Complete our online government funding eligibility form to find out if you qualify.

    Check your eligibility

Government funding

At both a state and federal level, government commitment to upskilling the Australian workforce has resulted in a comprehensive framework of funding schemes and incentive opportunities. As a result, many Upskilled participants are provided incentives by the Government to undertake training and/or find that their courses are heavily subsidised.

Government funding options for:
Certificate IV in Marketing and Communication

Major schemes include:

Check your eligibility

An Upskilled education consultant will contact you within 48 hours

Enquire today

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