If you're working in an entry-level role in marketing and looking to expand your skillset, the BSB40820 - Certificate IV in Marketing and Communication (release 1) is a qualification that can provide you with the broad knowledge and skills needed to level up your career. Marketing goes hand-in-hand with business, so you may be in a role that isn't marketing-focused, but have responsibilities that fall into that category.
Either way, this course will be beneficial if you're looking to pursue the career pathway of Marketing Officer or Public Relations Officer, or simply want to get your foot in the door in the marketing field.
What you'll learn
This qualification comprises units that will help you get the training needed to pursue the career pathways of Marketing Officer or similar. If you want to expand your industry knowledge and skills in marketing, this course will provide you with a great overview of key concepts that all marketers need to learn about.
It will also expand your skillset if you're looking to gain a variety of skills in business and happen to want a promotion in the marketing field.
In this course, you'll learn to:
- Write complex documents
- Undertake marketing activities
- Promote products and services
- Build and maintain business relationships
Other personal skills you may learn along the way include:
- Ability to work in a team
- Develop excellent written and communication skills
- Developing rapport with customers and stakeholders
Work in a simulated workplace
By studying with Upskilled, you'll get the opportunity to undertake tasks and/or assessments that are related to a workplace environment.
With online learning, we want you to develop some "work-ready" skills that complement well with the theory components of your course.
A simulated workplace allows you to undertake practical assessments that help you put your skills into practice. The simulated workplace can be accessed through our customised learning platform, MyUpskilled.
By choosing Upskilled, you will gain access to supplementary resources that can help with your studies. These inclusions aim to enhance your online learning experience, making it interactive and engaging. These include:
- Access to Upskilled's customised learning platform, MyUpskilled
- Student Support Team
- Specialist trainers
- Online tutorials
- video content access via:
Recognition of Prior Learning / Credit Transfer
You may be eligible for Recognition of Prior Learning (RPL) or Credit Transfer (CT) provided that you have supporting evidence of any prior education and work experience. This can either reduce your study load or shorten the duration of your course. Prior to enrolment, please speak with your Education Consultant for further details.
After enrolment, you can download the application from MyUpskilled, or on request from Student Support. A trainer will be assigned to assess your eligibility for RPL and/or CT.
This course will have you undertake summative and formative assessments, write reports and/or create a portfolio, and participate in role-playing scenarios. You'll also be working on a variety of projects that require your own research as well as answering various written/oral questions that apply the theory you learn into practice.
Hear from our students about their experience studying with Upskilled: