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What social media course is right for me?

By Jana Angeles

Social media marketing is an exciting industry and has plenty of opportunity for career progression if you're someone that is digitally-savvy and creative. A career in social media is a great option for introverts and translates well for those who enjoy working autonomously but won't mind collaborating with others when the occasion arises.

The field of social media marketing is fast-growing and career opportunities can see individuals pursue roles that allow them to keep up with the trends, ensuring that they have the best tools and applications at hand that allow them to work efficiently.

If you're someone that has a keen interest in kickstarting your career in this exciting field, SkillsTalk provide an overview on the available social media courses Upskilled has on offer to help you decide what course is the right fit for you.

1. SMC-Intensive - Social Media Intensive.

social media concept

The Social Media Intensive is a course that is suitable for individuals wanting to get a firm grasp on key concepts in social media marketing and learning the skills and knowledge needed to competently plan social media campaigns that deliver results. 

The course is highly practical and has been designed to be completed in 10 weeks intensively. Otherwise, students have full access to the course for 12 months. Plus, they will have access to a team of mentors who are experienced social media marketers and entrepreneurs. They will be readily available to answer any questions and assist students in applying what they learn into real work experience. 

Not only does this course teach individuals how to implement a social media marketing strategy, they will also get the opportunity to learn more about copywriting, email marketing and personal branding, which are important elements to have for a social media marketing campaign.

Who can do this course?

There are no formal entry requirements for the Social Media Intensive course. As long as you have access to a computer, the Internet and have basic computer skills, these are the tools you need to pursue your studies. This course is for individuals who have the desire to pursue a career in social media marketing.

One of the benefits of doing this course is that students will have the opportunity to build their own comprehensive social media portfolio and they can utilise this for their own business and for future clients. This course is well-suited for individuals with existing marketing experience who are wanting to develop their social media marketing skills in a short amount of time.

What possible career pathways can I do?

Once students complete the Social Media Intensive course, some possible career pathways they can pursue include:
  • Social Media Manager
  • Social Media Strategist
  • Digital Marketing Strategist
  • Content Strategist
If individuals wish to have a nationally-recognised qualification in social media marketing, they can extend their studies and move into the 10904NAT - Diploma of Social Media Marketing upon completion of the Intensive course.

2. SMC-Essentials - Social Media Essentials.

The Social Media Essentials course is a 5-week program that is designed for individuals wanting a quick grasp on the fundamentals of social media marketing while also learning how to build a comprehensive social media marketing strategy for social channels like Facebook, LinkedIn and Instagram. 

This course will have students undergo hands-on practical activities that can equip them into building profiles for an organisation or for their personal account. Students who do this course will also have the opportunity to develop the skills needed to grow their authority and boost their followers across the main social media channels.

They will also be well-supported throughout the course by a team of mentors who are experienced social media marketers and entrepreneurs, answering any questions students may have and assisting them in applying their newfound skills into real-work experience. 

Who can do this course?

There are no formal entry requirements for the Social Media Essentials. Students are required to have access to a computer, Internet and basic computer skills to be able to do the course. The Social Media Essentials course is well-suited for students wanting to learn the basic fundamentals of social media marketing. 

It is also great for business owners and consultants looking to expand their clientele and provide social media marketing services as part of their business. 

While the course has a duration of 5 weeks, students will have access to the online course content and downloadable templates for 12 months. These templates can assist students in helping implement and plan campaign strategies for their chosen business or organisation.

What possible career pathways can I do?

Students who complete the Essentials course can potentially secure entry and associate-level roles in social media marketing, including:
  • Social Media Assistant
  • Marketing Assistant
  • Social Media Coordinator
  • Content Coordinator
  • Digital Marketing Coordinator

3. 10904NAT - Diploma of Social Media Marketing.

digital marketing concept

The 10904NAT - Diploma of Social Media Marketing is a comprehensive course that runs for a duration of 12 months. It will provide students with solid training in all aspects of social media marketing, covering a broad range of topics including how to establish a strong personal brand and creating a powerful digital presence online. 

This course will provide a detailed overview of key social media concepts such as planning and managing content marketing strategies, managing email marketing and managing budgets and plans.

Who can do this course? 

There are no specific entry requirements for this qualification. Students do require access to a computer, Internet and have basic computer skills. This course is suited for individuals already working as professional marketers or those who have a keen interest in working in the social media marketing field. This qualification is also great for individuals wanting to improve their employment prospects by receiving nationally recognised training.

The 10904NAT - Diploma of Social Media Marketing is a very popular course with Upskilled. You can get to know some of the students who have completed this qualification:
  • Marianne Mentis is a highly skilled marketing professional who is currently running her own business, M Mentis & Co. She completed the qualification because she wanted to put together effective social media campaigns for her clients. She said, "I knew that the investment of this course would deliver huge returns for me."
  • Michelle Badato was keen to get back into studying since the last formalised education she had was back at university in 2011. The reason why she studied this course was that she wanted to stand out as a professional in the marketing field. She said, "This qualification has helped my professional development as a digital marketer since I’m now certified in social media marketing."
  • Teigan Ngahu-Ngahu is currently working as a Personal Assistant for an accounting firm and was encouraged to study a course in social media marketing by her boss. She now manages the company's social media channels alongside her responsibilities in her position. She said, "The content from the course was very interesting and exciting to learn."

What possible career pathways can I do?

Completing the 10904NAT - Diploma of Social Media Marketing can help students prepare for the following career outcomes:
  • Digital Marketing Strategist
  • Social Media Specialist
  • Social Media Manager
  • Social Media Strategist

Get a head start in social media marketing with Upskilled

Whether you're looking to expand your skillset in a short amount of time or simply want a qualification you can easily highlight to future employers, the social media courses above can provide you with a comprehensive overview that can prepare you for job roles in the field. 

If you're someone passionate about social media and want to upskill for the future, consider studying social media marketing with Upskilled. To express your interest in a course, contact one of their education consultants on 1300 009 924 and enroll today! 
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