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4 signs you should work in marketing

By Ana Isabel Alonsagay | 16 August 2021


Consider yourself creative? Business-savvy? A great communicator? In the field of marketing, you’ll get to flex these skills and more. 

Dedicated to the strategic advertisement of brands, goods, and services – the marketing industry offers plenty of diverse career paths for those looking to hone their creative, communicative, and analytical talents. Such roles have continually grown in demand as the sector further expands into the digital, with careers in social media, online content, and data analysis now on the rise.  

Below, we explore the four major signs you may be made for a marketing career, and how Upskilled can offer the professional jumpstart you need.

4 signs you should work in marketing 

1. You’re highly calculated and organised.

Behind every successful marketing campaign are days, weeks – and maybe even months – of planning. A marketer ensures optimal use of the budget and resources at hand, by thoughtfully crafting a promotional strategy that lands the most views, sales, and impact with the right audiences.

Those naturally organised and disciplined in their work approach will feel right at home in a marketing role, as careful planning, scheduling, and analysis is key to assure a fruitful campaign. Additionally, you may also need to have back-up plans for worst-case scenarios and unexpected road bumps. If you're a conscientious worker with excellent foresight, you may just find success in this field. 

2. You’ve got excellent communication skills.

As a marketer, you’re responsible for crafting the voice, personality, and image of your brand. This involves effectively communicating the right ideas and message in a style and manner that best resonates with your intended audience(s). Whether it’s copywriting, graphic designing, or performing public relations work for a particular campaign – marketers are engagingly articulate, both verbally and in written form.  

You’ll also be working alongside other members of your marketing team (and perhaps even executives or other departments); so the ability to collaborate and share your thoughts in a clear, concise manner is critical.  

3. You’re both a critical and creative thinker.

data analytics concept

The most memorable marketing strategies typically comprise unique, out-of-the-box ideas – so if you’ve got a knack for the creative, then a role in marketing may be just up your alley. Consumers are now bombarded with a thousand ads left and right (a product of our current digital information age); and thus, the ability to stand out with unconventional, innovative marketing methods is invaluable.

On top of that, however – logical, critical thinking is also a must. As mentioned, a good marketer is calculated in their decisions and strategy, taking all relevant factors into account to produce the most profitable campaigns and advertisements possible. In a business landscape increasingly reliant on endless digital data, such skills are more crucial than ever. 

4. You’re in touch with the latest consumer trends. 

Finally, a successful marketer is in tune with the needs and wants of their target consumers. In order to craft a message that best resonates with their audience, an awareness of their current interests and communication methods is critical. For example, if you’re marketing for a brand tailored to millennials and Gen Z, it helps to be savvy with social media and the latest pop culture trends; this allows you to create campaigns with a language, style, and purpose that has the most impact.

Those up-to-date with the latest social technologies, fads, and business needs will find their knowledge highly valued in the marketing field. 

How can I learn marketing online? 

Plenty of online training providers, such as Upskilled, now offer a wide range of online programs and courses to help aspiring marketers get started in the field. 

Upskilled, in particular, equips its graduates with nationally-recognised qualifications, helping them successfully stand out in a competitive job market. All one needs is a working computer and a stable internet connection – and learning marketing online is just a click and a register form away. 

Is a marketing degree worth it? 

While marketing degrees are still a popular option for boosting one’s skills and experience in the field, a certificate or diploma qualification is just as beneficial – if not better. 

Not only do they help you enter the job market faster, but they also commonly place greater focus on the practical, hands-on competencies of potential future roles. 

Why you should study a diploma or certificate-level in marketing instead:
  • Gain the job-ready skills you need, faster. Pursuing a marketing diploma or certificate typically takes no longer than a year to complete (full-time) – compared to degrees that take up to 3-4 years. 
  • VET qualifications are highly valued by employers. Recent research shows that 78% of VET (vocational education and training) graduates are employed after training. Such qualifications not only verify your skills, but also demonstrate a career-minded initiative and willingness to learn.
  • Get the practical training required at a lower cost. Diploma and certificate courses are commonly completed at the fraction of the costs associated with degree programs – and you still get the valuable, work-ready training you’re after. 
  • Tailor your studies around your personal schedule. Pursuing a diploma or certificate course online offers the flexibility of studying at a time, place, and pace that suits you best; helping you better balance your training with other work and personal commitments. 
  • Easily shift into various skills areas and specialties. Marketing diploma and certificate programs come in an extensive range of specialties – and with the shorter timeframe they take to complete, one can easily explore and train across a wide variety of related skills areas.

Studying marketing with Upskilled 

studying online concept

BSB40820 – Certificate IV in Marketing and Communication

This course explores the broad knowledge and skills required to market a business; including consumer behaviour analysis, communication strategies, and building business relationships. 

Are there any entry requirements for the course?

Those interested in this course will need to have completed year 10 or equivalent, or have a qualification at a Certificate III level or higher, or have 2 years of relevant industry experience, or complete an interview to assess their course suitability. 

How long will it take to complete the online marketing course?

This course takes up to 12 months to complete. 

BSB50620 – Diploma of Marketing and Communication

This course further dives into the skills expected of marketing managers, offering training in leadership; market research and strategy; and financial planning.

Are there any entry requirements for the course?

Those who wish to enter this course will need to have a specific set of course units completed, as listed on the course information page. They must also have completed year 12 or equivalent, or have a qualification at a Certificate IV level or higher, or have 3 years of relevant industry experience, a qualification at Certificate III or higher, and complete a course suitability interview. 


How long will it take to complete the online marketing course?

This course takes up to 12 months to complete. 

10904NAT – Diploma of Social Media Marketing

This course dives into the crucial skills required of social media professionals, training students in the tools required to craft effective social media campaigns – as well as skills in project management and content marketing.

Are there any entry requirements for the course?

Those interested in this course will need to have completed year 12 or equivalent, or have a relevant qualification at a Certificate IV level or higher, or have 3 years of relevant industry experience and a qualification at a Certificate III level or higher, or have 5 years of relevant industry experience and complete an LLN assessment to level 3.

How long will it take to complete the online marketing course?

This course takes up to 12 months to complete. 

SMC-Essentials – Social Media Essentials

This short course explores the fundamental skills to create effective, engaging marketing content on Facebook, Instagram, and LinkedIn.

Are there any entry requirements for the course?

Those interested in this course will need to be at least 18 years of age and have completed year 10 or equivalent, or have a qualification at a Certificate III level or higher, or have 3 years of relevant industry experience. 

How long will it take to complete the online marketing course?

This course takes 5 weeks to complete. 

SMC-Intensive – Social Media Intensive Short Course

This short course covers the fundamental marketing skills for all popular social media channels (i.e. Facebook, Instagram, LinkedIn, Twitter, etc.), as well as areas of e-mail marketing, personal branding, and content strategy.  

Are there any entry requirements for the course?

Those interested in this course will need to be at least 18 years of age and have completed a qualification at a Diploma level or higher or have 3 years of relevant industry experience. 

How long will it take to complete the online marketing course?

This course takes 10 weeks to complete. 

Ready to kickstart your marketing career? 

If you’re seeking a dynamic industry of innovative, varied, and lucrative job opportunities – look no further than the world of marketing. As listed, Upskilled offers a varied selection of online courses across the marketing industry’s most in-demand roles – helping you build your skills at a flexible pace and schedule. 

Enter an industry of high demand and innovation, and enquire with us on a course today.  
 
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