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4 steps to starting a career in marketing

By Ben Madden

If you’ve ever considered a career in marketing, then today is a great day to start working towards that goal. A marketing course can help put you on the path towards a fulfilling career in marketing, as well as allow you to find your marketing niche.

Read on to find out how you can take the first step towards a marketing career online, as well as the array of career opportunities available in the marketing sector! 

How can I learn marketing online?  

There are plenty of registered training organisations (RTOs) that provide accredited marketing courses online. Studying online is a great way to manage your workload and balance your schedule. Upskilled provides a range of marketing courses in different niches, as well as more generalised courses, so you can enrol in qualifications that are targeted to your particular marketing interests.

Which course is best for marketing?  

Content Marketing

If you have a knack for creating compelling content, then content marketing may be your calling. Content Marketing involves creating and managing marketing campaigns and allows you to flex your creative muscles.

Job opportunities in Content Marketing Recommended course: BSB50620 - Diploma of Marketing and Communication

Digital Marketing

digital marketing concept

Digital marketing continues to grow as an industry, and it gives you a lot of scope to grow as a marketer. If you’ve ever wanted to help guide a business’ online presence, then this might be the niche for you.

Job opportunities in Digital Marketing  Recommended course: BSB40820 - Certificate IV in Marketing and Communication

Social Media Marketing 

Find yourself spending a lot of time on social media, and want to manage the social media presence for your favourite brands? A career in social media marketing could suit you and your skillset.

Job opportunities in Social Media Marketing
  • Social Media Manager
  • Social Media Strategist
  • Social Media Coordinator
  • Social Media Community Manager
Recommended course: 10904NAT - Diploma of Social Media Marketing

Is marketing a good career?  

There are many benefits to a career in marketing, both personally and professionally. It’s a sector that allows you to define your own path forward, while also giving you a lot of flexibility. The world of marketing is an interesting one, and here are just some of the benefits of working in marketing. 

Job security 

As the business world grows, so does the demand for marketers. The marketing industry is constantly evolving and changing, so provided you’re staying up to date with the latest marketing developments, your skills will always be in demand. 

Great growth potential

Unlike some other industries, a career in marketing can reward your desire to work hard. Many positions will include commission as part of your salary package, so you see tangible results for your success. It’s a great way to stay motivated, and to strive to go that extra mile for your employer. 

Lots of variety

There is plenty of variety in a marketing career, both in terms of what you’ll be doing, and where/when you’ll be working. Prefer to work remotely? Marketing allows you to do that, given that a lot of the work you’ll be doing will be on the computer. Find yourself working best in an office amongst a team? That can be accommodated for too!

A day in the life of a marketer is also constantly shifting. As you work on different campaigns, and different aspects of marketing, you might find yourself doing things like organising photo shoots, creating content, running paid ad campaigns and much, much more. It all depends on where your interests lie, and the requirements of the company/agency you’re working for!

Continuous learning

If you’re someone that never wants to stop learning, then marketing is a great path for you. After you’ve completed a marketing course, you’ll find that you’re still always learning, thanks to the constant developments in technology. Just ask the more experienced marketers around you – they’ll tell you that the learning never ends when you’re in the marketing field!

How to start a career in marketing  

marketing concept

Looking to kickstart your marketing career? Here are a few steps you can take to get you closer to your dream job – and best of all, you can start today!

1. Work out where your marketing interests lie.

If you’re looking to embark on the marketing path, then you’ll want to work out what areas of marketing interest you most. Spend some time researching the different marketing paths (like you’re doing through reading this article!) and you’ll discover which marketing niches interest you most.

2. Enrol in an online marketing course.

Now that you know what types of marketing interest you most, it’s time to enrol in an online marketing course. Make sure you pick one that is tailored to your interests and will give you the practical skills you need so you can move up the career ladder.

3. Find a marketing mentor/get an internship.

After completing a marketing qualification, it’s a good idea to find someone working in the role you’re looking for and ask them about their experience. A mentorship or internship can give you the chance to practice the skills you’ve just learned, as well as showcase your drive and work ethic to future employers.

4. Apply for your dream job!

Once you’ve got the experience, and you feel ready, then it’s time to start chasing your dream job. Whether you’re interested in social media, content or digital marketing, there are a plethora of jobs out there that would suit someone exactly like you!

Make a move in the marketing world 

If you’re looking to study marketing, then Upskilled’s suite of accredited marketing courses will allow you to define your career path. Explore your interests and expand your skillset, while learning on your own time. If you’re looking to learn more, get in touch with our education consultants on 1300 009 924 today! 
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