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How to make your social media CV awesome

By Ben Madden

Are you someone that loves social media, and wants to work in social media marketing? It’s important to know how to structure your CV to stand out from the crowd, as well as what skills might help you land your dream career. Standing out from the crowd might sound hard, but when you know what to include in your CV, you’ll be amazed at what you can achieve! 

How to build a better CV for a career in social media 

If you’re looking to tailor your CV towards a role in social media marketing, then it’s important to know what to include. Potential employers will always look at data to see whether your social media efforts are successful, so include some in your CV! 

Highlighting areas of growth in either your own social media presence, or businesses you’ve worked for/clients you’ve had in the past is a great way to illustrate that you can analyse data to create compelling social media content. It’s also a smart idea to highlight your ability to sift through social media analytics to highlight the growth of a business’s social media channel, or their overall online presence. 

family creating social media content

Another thing that potential employers will want to see is a range of examples of your work. Have you executed social media campaigns in the past, or even grown your own social media channels using strategies that you can replicate for potential employers? Outline the strategies you used, and why you consider them so effective, and it’ll prove to employers that you’ve got what it takes. It’s important to show your expertise, rather than expecting people to take your word for it!

Creativity is a must in a social media marketing role, so don’t be afraid to deviate from what you might expect a standard CV to look like. You can highlight your graphic design skills through your CV, as well as your ability to write clearly and concisely – both skills essential to succeeding in social media marketing. Canva or Adobe Creative Cloud are both great ways to design your social media CV, so don’t be afraid to go a little bit wild!

Will a social media course improve my CV?

A lot of people say they understand social media, but how true is that, actually? The reality is that many people consider themselves social media experts, but if you have a qualification to back up that claim, then employers are going to be much more likely to want to interview you for the role/s that they’re advertising.

Completing a course shows that you’re committed to upskilling, as well as proving that you have the time management and dedication to completing further study – something any prospective employer is going to look at favourably. If you’re looking for a way to improve your CV, take a look at some of our recommended social media short courses below, and why they’ll help your CV shine amongst the crowd. 

SMC-SMS - Short Course in Social Media Strategy

Want to improve the way you develop campaigns and strategies for social media? You’ll want to complete the SMC-SMS - Short Course in Social Media Strategy. It’s a great course for solidifying your understanding of social media, as well as learning how to monetise a social media presence, which is the focus for many businesses.

SMC-FBM - Short Course in Facebook Marketing

Find yourself most comfortable creating content for social media? SMC-FBM - Short Course in Facebook Marketing can help you solidify your expertise. Facebook marketing is a key part of many digital marketing strategies, and this course will teach you how to build an online community on Facebook, as well as maximise the success of your organic and paid content. Each platform requires different approaches, and Facebook is no different!

SMC-LIM - Short Course in LinkedIn Marketing

woman working from home

If you’re looking to apply for roles in corporate companies, then chances are that their social media efforts will focus on LinkedIn. SMC-LIM - Short Course in LinkedIn Marketing will help you maximise the lead generation opportunities for any company, as well as establish authority and credibility for potential employers. LinkedIn might be the most unique social media platform in terms of the approach needed, and this course will help you understand how best to create content for LinkedIn.

SMC-PB - Short Course in Personal Branding

If you want to prove to a potential employer that you understand the value of a brand, then improving your personal branding is crucial. SMC-PB - Short Course in Personal Branding will help you learn how to establish authority in your niche, which is a positive for any potential employer.

SMC-YTM - Short Course in YouTube Marketing

Video content is becoming a big part of how businesses promote themselves, so it’s important to understand how to navigate YouTube. SMC-YTM - Short Course in YouTube Marketing will teach you how to optimise the videos you create for YouTube so they’re found by more people, as well as create marketing campaigns that resonate with both current and future customers!

Pursue your dream career in social media marketing 

If you’re looking to complete a social media marketing course, then Upskilled is here to help. We offer a range of courses to help spice up your CV, or help you upskill. You can find out more by visiting our website here. 

Looking for more advice on what course might be right for you? Get in touch with Upskilled’s education consultants on 1300 009 924 to discuss how you can make sure your social media CV is looking as good as it possibly can be!
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